Wonderland

What Wonderland does

Wonderland (formerly CCH Marketing) is a full-service marketing and public relations agency founded in 2007 by Cristina M. Calvet, MBA, APR, and headquartered in Orlando, Florida. The firm operates as a woman- and minority-owned professional services business delivering integrated marketing ecosystems spanning branding, website design, social media, public relations, paid digital advertising, content marketing, photography and video production, event marketing, SEO, and bilingual Hispanic outreach. Its core technical differentiators are two proprietary methodologies — the Consumer Path Model for audience identification and attribution, and the PLOR (Planning, Launching, Optimizing & Reporting) four-step campaign framework — rather than software products or platform infrastructure. Wonderland serves enterprise and government clients across healthcare, hospitality, government, sports, and nonprofit verticals, with named engagements for Orlando Health, MetroHealth, Orange County Florida Government, Club Wyndham, Frontera Cocina Mexicana, and the Orlando Pirates (IFL).

The agency's revenue model is professional services-based, combining project engagements and retainer arrangements with no publicly disclosed pricing. It acquires clients through direct enterprise sales, referrals, website contact forms, and event-driven business development anchored in PRSA and FPRA industry organizations, with active participation in the Central Florida business community. Wonderland's marketing channels mirror its client offerings — it maintains organic presence on Facebook, Instagram, LinkedIn, YouTube, and Twitter/X, runs paid campaigns on Google AdWords and Facebook, produces thought-leadership blogs and Pinterest infographics, and invests in earned media through awards and PRSA/FPRA recognition. Operationally, the firm shows a headcount range of 11-50 employees with a distributed team including regional PR managers in South Florida and NYC, indicating nascent geographic expansion beyond its Orlando base.

Wonderland's standing rests on award credentials — most notably the 2017 PRSA Silver Anvil Award for Crisis Communications following work with Orlando Health during the 2016 Pulse nightclub tragedy, selection for the Google Elevator Program (2018), Forbes Agency Council membership (2019), and multiple FPRA Orlando Image Awards. The agency is privately held with no disclosed funding rounds, parent company, or external investment, operating under founder-led management with a flat organizational structure. The 2023 rebrand from CCH Marketing to Wonderland coincided with its 15-year milestone and signaled expanded service positioning, while recent 2025-2026 partnerships with Bariatric Centers of America and the Orlando Pirates IFL franchise indicate continued new-business momentum.

Name

Wonderland

Legal name

Wonderland

Website

https://thewonderlandagency.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Wonderland is a privately held, woman- and minority-owned full-service marketing and public relations agency founded in 2007 and headquartered in Orlando, Florida, serving enterprise and government clients across healthcare, hospitality, government, and sports verticals with branding, PR, digital advertising, and bilingual Hispanic outreach.

Ownership category

akta.pro rank

Product category

Full-Service Marketing Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Digital marketing services
• Public relations agency
• Brand development services
• Social media marketing
• Content marketing services

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Project & Retainer-Based): Wonderland generates revenue through project-based engagements and retainer arrangements for full-service marketing, public relations, branding, digital advertising, creative services, and event marketing. Services span brand development, website design, social media management, paid advertising, content creation, photography/video production, and strategic campaign development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Wonderland is a full-service marketing agency that builds multi-faceted marketing ecosystems through tailored strategy, precision-targeted campaigns, and end-to-end solutions spanning branding, creative design, public relations, social media, content marketing, paid digital advertising, SEO, CRM/email marketing, website design, photography/video production, events, and bilingual Hispanic outreach. The agency delivers both project-based engagements and monthly retainer arrangements to enterprise and mid-market clients primarily in healthcare, hospitality, government, and sports.

Product overview

Wonderland (formerly CCH Marketing) is a full-service marketing agency that rebranded in February 2023, marking 15 years in business. The agency offers a comprehensive suite of integrated marketing services including Branding, Search Engine Marketing, Creative Services, Events, Content Marketing, Public Relations, Display Advertising, Social Media Marketing, CRM + Email Marketing, Website Design and Optimization, Photography and Video Production, Bilingual Outreach, and Strategic Campaign Development. The agency serves clients across healthcare, hospitality, government, sports, and other industries, positioning itself as a partner that combines creative innovation with strategic insight to help clients achieve measurable, meaningful results.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Brand development and rebranding services that highlight a company's unique value proposition and differentiation from competitors.
• Public Relations Pitching, storytelling, and shaping public opinion to build brand awareness, including crisis communications support.
• Social Media Marketing Social media campaigns on Facebook, Instagram, LinkedIn, YouTube, and Twitter for a wide range of clients, including organic content, paid social, and influencer management.
• Content Marketing Content creation to amplify brand voice and craft stories that engage audiences across owned and earned channels.
• Search Engine Marketing SEO strategy and website optimization to attract customers and support customer acquisition efforts.
• Display Advertising Paid media campaigns to share messages with key audience segments and convert consumers into loyal customers.
• CRM + Email Marketing Email marketing campaigns targeting potential customers on desktop or mobile platforms.
• Creative Services Web, creative, graphic, print, and marketing design services for creating powerful brand stories.
• Website Design and Optimization Website design, optimization, and ADA compliance with built-in accessibility features.
• Photography and Video Production

Quantifiable outcome

• NICU Graduates First Day of School campaign achieved 54,404 impressions on Facebook, 34,878 reach across social media platforms, 1,734 reactions/comments/shares, 4,933 post clicks, 2,118 photo views, and 2,815 other clicks
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Bariatric Centers of AmericaflagshipStrategic or Co-development Partner · 10 February 2026Exclusive vendor partnership where Wonderland Marketing Agency supports BCA's expansion by delivering an end-to-end marketing approach using personalized AI-nurtured leads and end-to-end business tracking solutions. BCA provides partner practices with integrated end-to-end business solutions including Lead Generation, Patient Tracking, and Aftercare automation. This partnership reflects shared commitment to innovation and measurable results in healthcare marketing.
• Orlando Pirates (IFL)coreStrategic or Co-development Partner · 1 November 2025Full relocation campaign partnership for the Massachusetts Pirates franchise moving to Orlando. Deliverables include branding, press conference production at Kia Center, new organizational identity, community engagement strategy, and media relations supporting the team's 2026 season launch at the downtown Orlando arena.
• Moov LabsminorStrategic or Co-development PartnerBrand presence and outreach support partnership for Moov Labs Orlando Cryo & Biohacking Labs. Wonderland translates Moov Labs' innovative service offerings into clear, compelling communication through campaign development, messaging refinement, and creative assets. Also cultivating strategic partnerships within the Orlando athletic and sports ecosystem by connecting Moov Labs with local teams, trainers, and fitness organizations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MiresBall: San Diego-based independent brand and creative agency with similar scope across branding, content, digital, and social. Comparable size and structure as a privately held independent creative shop.
• Mekanism: Independent creative agency offering integrated marketing, branding, content, and PR services. Comparable full-service creative positioning and similar client roster of mid-market and enterprise brands.
• Bond Moroch: Independent, full-service integrated marketing agency with strong entertainment and hospitality verticals. Comparable in service scope and client mix, particularly given Wonderland's hospitality focus.
• The Tombras Group: Independently owned full-service advertising agency offering creative, media, PR, and digital. Comparable privately held structure and integrated service model serving healthcare and consumer brands.
• Walker Sands: Mid-sized integrated marketing and PR agency with comparable service offerings (PR, creative, content, digital). Similar employee scale and enterprise/mid-market client mix make it a direct competitive peer.
• Hemsworth Communications: Independent PR and integrated communications agency serving healthcare, consumer, and B2B clients. Comparable scale and strong healthcare vertical overlap with Wonderland's core verticals.
• Lewis Communications: Birmingham-based integrated marketing agency of similar size offering branding, digital, PR, and healthcare marketing. Comparable as a privately held, mid-sized full-service agency serving regional and enterprise clients across similar verticals.
• Curiosity: Cincinnati-based independent creative, media, and PR agency of similar scope. Comparable full-service positioning and enterprise client roster across healthcare and consumer verticals.
• Trevelino/Keller: Atlanta-based boutique digital marketing and PR agency of comparable scale, offering integrated services to enterprise and mid-market clients. Similar privately held, founder-influenced positioning.

Emerging players

• Health+Commerce: Healthcare-focused PR and marketing agency serving medical device, pharma, and provider clients. Highly comparable on healthcare vertical specialization, though smaller in scope than Wonderland's broader service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AgencyWonderland
• LinkedInlinkedin.com/company/cch-marketing-&-public-relations-inc-
• Instagraminstagram.com/the.wonderland.agency
• Xx.com/cchmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonderland