What PODA does

PODA CONSULTORA, S.L., operating as Poda Digital, is a Spain-based B2B professional services consultancy specializing in app growth. Founded in 2008 and headquartered in León, the company operates as a subsidiary of ARKANA CONSULTORES, S.L., alongside sister companies EMMA Mobile Solutions and Arde Marketing. PODA serves companies with mobile applications that need to grow their user base and revenue, addressing pain points across user acquisition, activation, retention, and monetization through integrated product, design, CRO, and analytics expertise.

The company's core offering comprises three on-site service lines: Poda Project (turnkey projects executed by multidisciplinary specialists embedded in client offices), Poda Expert (on-site consulting, training, and team support), and Poda Team (talent placement for Product, Design, CRO & Analytics, and Project Management roles). Its underlying methodology centers on Design Systems for UI/UX consistency, continuous hypothesis iteration grounded in funnel data, and conversion rate optimization techniques (growth/product hacking). The team is certified in third-party analytics tools, though specific platforms are not disclosed. No proprietary software product, API, SDK, or mobile app is offered — the firm sells human expertise and methodology.

PODA generates revenue through professional services fees on custom, quote-based B2B engagements. Its go-to-market is sales-led and relationship-driven, relying on direct contact with product teams and minimal public marketing beyond its corporate website (available in Spanish and English). Customer logos, deal sizes, headcount, and revenue figures are not publicly disclosed, and the firm has not raised external venture or private equity funding. The business model is essentially a boutique consultancy embedded within a broader corporate group (ARKANA) that provides back-office and organizational infrastructure.

Name

PODA

Legal name

PODA CONSULTORA, S.L.

Website

https://podadigital.io

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

PODA is a Spain-based B2B app growth consultancy, founded in 2008 and part of the ARKANA group, that embeds Product, Design, CRO, and Analytics specialists on-site at client offices to optimize mobile app lifecycles.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Consulting Services: On-site integrated consulting services delivered by specialists embedded in client offices. Services cover the entire app lifecycle including product, design, CRO, and analytics. Revenue is generated through service fees for tailored consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PODA is a B2B digital growth consultancy that sends multidisciplinary specialists (Product, UX/UI Design, CRO & Analytics, Project Management) on-site to client offices to design, build, and optimize mobile applications. It helps app companies improve user acquisition, activation, retention, monetization, and viralization through integrated consulting services delivered since 2008.

Product overview

PODA is a digital consulting company offering three integrated service lines focused on app growth: Poda Project (specialist-embedded project services covering the full app lifecycle from acquisition to monetization), Poda Expert (on-site consulting, training, and support services), and Poda Team (talent sourcing for Product, Design, CRO & Analytics, and Project Management roles). The services are delivered with professionals integrated into client offices, emphasizing data-driven iteration and innovative market practices since 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• Poda Project Turnkey consulting project in which multidisciplinary specialists (Product, UX/UI design, CRO, Analysts) are embedded in client offices to enhance and optimize the full app lifecycle, including user acquisition, activation, bonding, monetization, and viralization.
• Poda Expert On-site expert service delivering integrated consulting, training, team support, and talent acquisition to strengthen a client's app business operations, with senior profiles embedded on-site to add value from the first minute.
• Poda Team Talent sourcing service that provides specialized technicians across Product, Design, CRO & Analytics, and Project Management to accompany and support client company growth.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered parent and minor.

• ARKANA GroupparentOthersPODA is a subsidiary/part of of ARKANA CONSULTORES, S.L. (CIF B27857895). ARKANA is the parent company providing the organizational framework for PODA and sister companies EMMA MOBILE SOLUTIONS, S.L. and ARDE MARKETING SL.
• EMMA Mobile SolutionsminorOthersSister company within the ARKANA group offering mobile solutions services.
• Arde MarketingminorOthersSister company within the ARKANA group focused on marketing services.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Emerging players

• Demand Curve: Demand Curve provides growth marketing training, playbooks, and done-with-you services for startups and app companies—overlapping PODA's growth-hacking and lifecycle optimization work but with a more training-led model.
• Reforge: Reforge is a product, growth, and engineering learning community that works with tech companies on retention, activation, and growth strategy—adjacent to PODA's product/growth consulting for app companies but delivered as education and programs rather than embedded consulting.

Direct peers

• WiderFunnel: WiderFunnel is an experimentation and conversion optimization agency that delivers structured, data-driven growth programs—comparable to PODA's hypothesis-iteration CRO methodology and analytics-driven consulting model.
• CXL: CXL is a conversion optimization (CRO) and growth marketing consulting/training firm that helps companies improve funnels and experimentation—directly comparable to PODA's CRO, analytics, and growth-hacking service lines for app and digital businesses.
• Conversion Sciences: Conversion Sciences is a data-driven conversion optimization agency that helps brands grow revenue through testing and analytics—directly comparable to PODA's funnel optimization and analytics consulting practices.
• Invesp: Invesp is a conversion rate optimization consultancy that helps e-commerce and SaaS/app companies reduce funnel friction and increase revenue—closely matching PODA's user-acquisition, activation, and monetization offerings.
• Omniconvert: Omniconvert combines a CRO platform with consulting services for conversion and customer experience optimization—overlapping PODA's CRO + analytics positioning for digital and app companies.

Broad incumbents

• Accenture Interactive / Song: Accenture Interactive (now Song) is a global incumbent offering digital product design, customer experience, and analytics at scale—competing for the same enterprise app/digital engagements PODA targets, but as part of a much broader portfolio.

Regional players

• Making Science: Making Science is a Spain-headquartered digital marketing and ad-tech consultancy serving global clients—comparable as a Spanish-headquartered digital services firm in the same geographic market, though broader in scope than PODA's app-growth niche.
• Good Rebels: Good Rebels is a Spanish digital transformation and customer experience consultancy—comparable as a Spain-based competitor offering overlapping digital product, design, and growth services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/poda-digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PODA