Entr'UP

What Entr'UP does

Entr'UP is a Paris-based, privately held software company founded in 2014 that develops and sells Aster, a SaaS meeting productivity platform targeted at enterprise organizations. The company operates with a small team of 1-10 employees and reports that more than 5,000 teams use the product. Aster provides assisted and collaborative meeting preparation, real-time note-taking, a presentation mode with subject timers and round-table task tracking, automatic reuse of information across meetings, and automated report generation. The platform is delivered as a web application and is directly integrated into Microsoft Teams and Microsoft 365, with native connections to Outlook for meeting creation and to Microsoft Planner for task synchronization; note-taking from Teams video conferences is described as forthcoming.

The business model is a SaaS subscription (annual or monthly, tiered by team size and features) sold through an enterprise field-sales motion with a demo-booking gate; pricing is not publicly disclosed. Customers span multiple industries and include Tessi (BPO), CAIB (finance), Le Faucheur Avocats (legal), Suez (environmental services), and Lesaffre (food/beverage manufacturing, 10,000+ employees). The company markets primarily through quantified-outcome case studies — for example, 22% shorter meetings at Tessi, 29% fewer participants at CAIB, 95% of meetings producing a report at Le Faucheur Avocats, and 3x more decisions per meeting at Suez — and leverages a Microsoft-produced integration showcase video for distribution.

No funding rounds, acquisitions, subsidiaries, regulatory actions, certifications, or leadership team information are disclosed in the available data. The company's strategic posture is concentrated on deepening its Microsoft Teams and Microsoft 365 integration as the primary distribution and product moat, with little evidence of independent geographic, vertical, or capital-driven expansion to date.

Name

Entr'UP

Website

https://entrup.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Entr'UP is a Paris-based software company founded in 2014 that develops Aster, a SaaS meeting productivity platform integrated with Microsoft Teams and Microsoft 365, serving enterprise customers with collaborative meeting preparation, real-time note-taking, and automated report generation.

Ownership category

akta.pro rank

Product category

Meeting Productivity Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Meeting productivity software
• Collaborative meeting agendas
• Microsoft Teams integration
• Real-time note-taking
• Meeting templates

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Annual or monthly subscription model for team access to Aster meeting productivity platform, with tiered plans based on team size and features

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Entr'UP operates Aster, a SaaS meeting productivity platform that enables assisted and collaborative meeting preparation in real time, with a presentation mode for successful meetings. The software is directly integrated into Microsoft Teams and Microsoft 365, providing meeting templates, collaborative agenda building, real-time note-taking, task synchronization with Microsoft Planner, and automated reminders to participants.

Product overview

Aster is a single unified meeting productivity platform that helps teams run more effective meetings. The core platform provides meeting templates, collaborative agenda building, real-time note-taking during meetings, task tracking via Microsoft Planner integration, and automated report generation. The product is delivered as a web application with direct integration into Microsoft Teams and Microsoft 365, allowing users to manage meetings from Outlook and capture notes without leaving their existing workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Aster Aster is a meeting productivity software platform that enables assisted and collaborative meeting preparation in real time, with presentation mode for successful meetings. It is directly integrated with Microsoft Teams and Microsoft 365, offering meeting templates, collaborative agenda building, real-time note-taking during meetings, task tracking via Microsoft Planner integration, and automated report generation. The product is targeted at enterprise organizations seeking to improve meeting effectiveness and reduce meeting time across distributed teams.

Quantifiable outcome

• 22% shorter meetings while covering 41% more subjects per meeting at Tessi
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationAster is directly integrated into Microsoft Teams and Microsoft 365. The partnership includes: note-taking from Teams video conferences, meeting creation from Outlook, task synchronization with Microsoft Planner, and automated reminders through Teams. Microsoft created a video showcasing Aster's Teams integration.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Sembly AI: AI meeting assistant that joins calls, takes notes, and extracts action items across Teams and Zoom. Functional overlap with Aster's meeting-mode note-taking and task synchronization.
• Spinach AI: AI meeting assistant purpose-built for agile/scrum ceremonies, joining Teams/Meet/Zoom meetings and producing notes and tickets. Overlaps with Aster on Teams meeting context and action-item extraction.
• Read AI: AI meeting assistant that analyzes meetings for engagement, sentiment, and summaries across Teams, Zoom, and Meet. Comparable in meeting-productivity workflow and Microsoft Teams integration focus.

Direct peers

• Otter.ai: AI meeting assistant providing real-time transcription, notes, summaries, and action items inside and around Zoom, Teams, and Google Meet. Most directly comparable: same meeting-productivity category, same Teams-adjacent positioning, similar enterprise sales motion.
• Fellow.app: Meeting management platform focused on collaborative agendas, shared notes, and action items across teams — a functional overlap with Aster's agenda-builder, note-taking and task-sync features for distributed and hybrid teams.
• Fireflies.ai: AI meeting note-taker that records, transcribes, and summarizes meetings across Zoom, Teams, and Google Meet, with integrations into collaboration tools. Comparable in target buyer (knowledge-work teams) and core workflow.
• Avoma: AI meeting assistant with transcription, summaries, and CRM sync, primarily aimed at sales and customer-facing teams. Overlaps with Aster on real-time meeting note-taking and follow-up task automation.

Broad incumbents

• Zoom AI Companion: Zoom's bundled AI meeting summaries, smart recordings, and action items for Zoom Meetings — a broad incumbent offering meeting-productivity features analogous to Aster's, for the Zoom side of the market.
• Microsoft Copilot for Microsoft 365: Microsoft's enterprise-wide AI assistant that natively generates meeting notes, recaps, and tasks inside Teams and Outlook — the closest integrated incumbent whose roadmap decisions directly shape Aster's market.

Others

• Notion AI: Collaborative workspace with AI note-taking and meeting notes templates that competes for the same real estate of post-meeting knowledge capture, even though Notion is not purpose-built as a meeting app.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/entr_up
• Facebookfacebook.com/cl.entrup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entr'UP