VolleyMetrics
VolleyMetrics is a video-based volleyball analytics product within Hudl's sports technology platform, serving college and professional volleyball programs with automated touch tracking, 3D court visualization, professional analyst review, and a worldwide recruiting database for talent identification.
- Company typePrivate
- Founded2007
- HeadquartersProvo, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What VolleyMetrics does
VolleyMetrics is a specialized volleyball analytics product operated as a sub-brand under Hudl, Inc., a privately held US sports technology company founded in 2007. The platform delivers video-based volleyball analytics for college and professional teams, combining automated touch tracking, 3D court visualization for tactical review, and a human-in-the-loop service in which professional analysts label every touch on both sides of the net within 12 hours. It also provides league-compliant video exchange and access to a worldwide recruiting database containing thousands of stored matches for scouting purposes. Underlying technology includes the VolleyMetrics Camera for automated video capture and tighter integration with Hudl's ecosystem of sports technology products (Sportscode, Insight, Assist, Studio, Focus cameras, and Athlete Performance tools such as WIMU and Titan).
The business model is enterprise subscription plus hardware: teams pay recurring (annual, quote-based) fees through a 'Request a Demo' sales motion, with pricing tiers segmented by organization type (high school, club, collegiate Division I/II/III, professional). Hardware revenue is generated through the VolleyMetrics Camera sold via Hudl's accessories storefront. Go-to-market leverages Hudl's distribution footprint across 100,000+ sports organizations globally, with primary customers being Division I/II/III collegiate programs and professional volleyball organizations (the US Women's National Volleyball Team is a flagship reference), and secondary segments including club/youth and high school programs. Marketing runs through Hudl's blog, product pages, demo-request funnels, and customer story content.
Operationally, VolleyMetrics is not an independent company; it is a wholly-owned product line within Hudl, Inc., and the source data does not disclose VolleyMetrics-specific revenue, funding, headcount trends, or contract economics. Competitive positioning rests on the combination of professional human analyst review, automated computer-vision tracking, the recruiting database, and exclusive distribution through Hudl's established sports-technology platform.
VolleyMetrics firmographics
Firmographics- Name
- VolleyMetrics
- Legal name
- Hudl, Inc.
- Website
- https://volleymetrics.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VolleyMetrics is a video-based volleyball analytics product within Hudl's sports technology platform, serving college and professional volleyball programs with automated touch tracking, 3D court visualization, professional analyst review, and a worldwide recruiting database for talent identification.
- Ownership category
- akta.pro rank
VolleyMetrics industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Spectator Sports (71121)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)
Keywords
Where VolleyMetrics is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Markets served
VolleyMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (Volleymetrics Platform): Volleymetrics is sold as a subscription product within the Hudl platform ecosystem. Teams access advanced volleyball analytics, professional analyst services, video exchange capabilities, and recruiting database access through annual or multi-year subscription agreements. Pricing is tailored to organization type (high school, club, collegiate, professional).
- Hardware Sales (Volleymetrics Camera): Optional smart camera hardware (Volleymetrics Camera) sold separately or as a bundle for automated video capture, supporting the analytics workflow. Available through Hudl's accessories store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Organization-specific pricing tiers based on team level and program size |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
VolleyMetrics product offering
Product offeringCore offering
Volleymetrics is an advanced volleyball analytics platform offered as a product within the Hudl sports technology ecosystem. It provides professional human analysts who track every touch on both sides of the net within 12 hours, automated video capture through smart cameras, 3D court visualization for tactical review, league-compliant video exchange, and access to a worldwide scouting database containing thousands of matches for talent identification and recruiting.
Product overview
Hudl Volleymetrics is a specialized volleyball analytics platform positioned as a product within the broader Hudl sports technology ecosystem. The offering is a unified analytics solution rather than a modular platform, combining professional analyst services that track every touch on both sides of the net within 12 hours, automatic smart camera recording and upload capabilities, league-compliant video exchange sharing, and a worldwide scouting database. The product targets college and professional volleyball teams with video analysis, precise filtering for key moment review, and personalized coach feedback overlaid on match video. Volleymetrics is part of Hudl's Team Performance product suite alongside products like Sportscode, Insight, Assist, and Studio, though it operates as a sport-specific vertical rather than a cross-sport platform.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Professional analysts track every touch on both sides of the net within 12 hours
Companies that use VolleyMetrics
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
VolleyMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
VolleyMetrics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- US Women's National Volleyball TeamflagshipThe US Women's National Volleyball Team uses Volleymetrics and broader Hudl video tools to develop and maintain elite skills. This partnership serves as a flagship customer reference demonstrating the platform's capabilities at the highest level of the sport. The relationship showcases how professional programs leverage video analytics for performance optimization.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
VolleyMetrics competitors and assessment
Company assessmentBroad incumbents
- Catapult Sports: Catapult provides wearable-based athlete tracking and performance analytics for elite and collegiate teams across many sports. It overlaps with VolleyMetrics in serving team performance analytics to professional and college programs and selling hardware-software bundles, but its core competency is wearable load monitoring rather than video-based match analytics.
- Stats Perform: Stats Perform is a large sports data and AI analytics provider serving leagues, broadcasters, and teams across multiple sports including volleyball-adjacent properties. It is comparable as a multi-sport incumbent offering similar performance analytics, video, and data services, though at significantly greater scale and breadth than VolleyMetrics' volleyball-specific focus.
- ChyronHego: ChyronHego provides real-time sports broadcast graphics and tracking/analytics technology used in professional leagues and broadcasts. It is comparable as a sports-data infrastructure vendor with computer-vision tracking capabilities targeting leagues and elite teams, overlapping with VolleyMetrics at the professional-sports analytics layer.
- Teamworks: Teamworks (which acquired Smartabase, Orreco, and others) provides athlete management, performance, and operations software to collegiate and professional organizations. It is comparable as an enterprise software suite serving the same collegiate and professional athletic department buyer that VolleyMetrics targets, though it spans operations, nutrition, and communication rather than video/match analytics.
- Genius Sports: Genius Sports is a sports data, technology, and media company serving leagues, sportsbooks, and teams with data feeds and analytics. It is comparable as a higher-scale provider of official sports data and integrated analytics to professional and collegiate properties, operating across multiple sports where VolleyMetrics operates in volleyball specifically.
Direct peers
- Second Spectrum: Second Spectrum provides AI-driven sports analytics and tracking for basketball, soccer, and other team sports, serving professional leagues and college programs. It is comparable as a video-and-tracking analytics vendor selling to elite team sport organizations with a focus on automated data and tactical insight generation, similar in shape to VolleyMetrics' offering.
- Sportlogiq: Sportlogiq provides AI-powered video and tracking analytics for hockey, soccer, and other team sports, with a similar sport-vertical SaaS model to VolleyMetrics. It is comparable as a sport-specific analytics platform that sells to professional and collegiate teams and competes for the same 'AI-driven team performance analytics' category.
- Synergy Sports Technology: Synergy provides video-based performance analytics and a centralized video/data library for basketball and other sports, closely paralleling VolleyMetrics' volleyball-specific video analytics and recruiting database model. Both companies monetize a sport-vertical analytics platform with a network-effect content library for scouting and coaching workflows.
- StatsBomb: StatsBomb is a sister product within Hudl that provides advanced football/soccer data and analytics to professional teams and media organizations. It is comparable as a sport-specific data and analytics platform sold through Hudl's enterprise channels, sharing distribution, customer base, and GTM motion with VolleyMetrics despite serving a different sport.
Emerging players
- Kinexon: Kinexon provides indoor and outdoor athlete tracking via UWB and computer vision for team sports including basketball, handball, and volleyball. It is comparable as a tracking-and-analytics provider targeting indoor team sports and is a credible competitive alternative to VolleyMetrics' video-plus-analyst approach in the volleyball vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VolleyMetrics social profiles
Digital presenceVolleyMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
VolleyMetrics leadership team
Management profileNumber of profiles
VolleyMetrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VolleyMetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VolleyMetrics
What does VolleyMetrics do?
Volleymetrics is an advanced volleyball analytics platform offered as a product within the Hudl sports technology ecosystem. It provides professional human analysts who track every touch on both sides of the net within 12 hours, automated video capture through smart cameras, 3D court visualization for tactical review, league-compliant video exchange, and access to a worldwide scouting database containing thousands of matches for talent identification and recruiting.
Is VolleyMetrics a public or private company?
VolleyMetrics is a private company. It is classified as corporate owned and is currently operating.
When was VolleyMetrics founded?
VolleyMetrics was founded in 2007. It employs 51 to 100 people.
Where is VolleyMetrics based?
VolleyMetrics is headquartered in Provo, United States, in the North America region.
How does VolleyMetrics make money?
Two revenue lines are on record. Software Subscription (Volleymetrics Platform) is the primary driver. The others are hardware Sales (Volleymetrics Camera).
Who are VolleyMetrics's main competitors?
Broad incumbents on record are Catapult Sports, Stats Perform, ChyronHego, Teamworks and Genius Sports. Direct peers are Second Spectrum, Sportlogiq, Synergy Sports Technology and StatsBomb. Kinexon is listed as an emerging player.
Does VolleyMetrics have an API?
No public API is recorded for VolleyMetrics.
What industry is VolleyMetrics in?
VolleyMetrics's product category is Sports Analytics Software. Its primary akta.pro industry code is HSADAEAK, Athlete Testing & Combine Prep (metrics, scouting prep). Its NAICS code is 71121 and its SIC code is 3949.