Apparel Marketing Group

What Apparel Marketing Group does

Apparel Marketing Group is a US-based sales representation matching service for the apparel industry. Founded in 1989 by Garrett Wetzler and headquartered in Redding, Connecticut, the firm connects apparel, footwear, and accessories manufacturers with vetted independent sales representatives across all major US wholesale markets, including New York, Los Angeles, Dallas, Chicago, and Atlanta. The company serves a heterogeneous client base ranging from brand-new startups to industry leaders generating over $200 million in revenue, covering men's, women's, children's, and accessories categories across all price points. Notable brand relationships include Esprit, Parkhurst, Amour Vert, Simon Chang, and Pringle of Scotland, with repeat usage from clients such as Oh My Gauze.

The firm operates without proprietary technology infrastructure, functioning instead as a high-touch relationship business. Its core process asset is a proprietary client profiling questionnaire that captures detailed information about each manufacturer's brand, product line, and sales needs to inform rep matching. Founder and President Garrett Wetzler personally travels to markets, conducts in-depth interviews with prospective sales representatives, and curates matches. The firm also offers ongoing consultation to clients and maintains a one-year replacement guarantee on placements.

Apparel Marketing Group generates revenue through a one-time placement fee structure, typically approximately 1% of a manufacturer's first-season or first-year sales, with no additional recurring charges. Independent sales representatives retained by clients are paid on commission, typically 10-15% depending on product category. The company employs 1-10 people, operates as a privately held founder-owned business with no external investment, and relies primarily on content marketing, organic social media, and referral-driven client acquisition. No AI, software platform, or external funding is associated with the business.

Name

Apparel Marketing Group

Legal name

The Apparel Marketing Group

Website

https://apparelsalesreps.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Apparel Marketing Group is a US sales rep matching service, founded in 1989, that connects apparel, footwear, and accessories manufacturers with vetted independent sales representatives across all major US wholesale markets, charging a one-time placement fee.

Ownership category

akta.pro rank

Product category

Apparel Sales Representation Services

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Apparel sales rep matching
• Fashion sales representation
• Sales rep placement services
• Clothing sales agency
• Fashion industry recruitment

Headquarters

HQ city

Pound Ridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. One-time Placement Fee: The company charges a reasonable one-time fee, typically about 1% of sales during the first season or first year depending on company size. This fee covers initial search, setup, appointments, and travel to show the line to reps. There are no additional charges beyond this initial fee.
2. Sales Commission: Independent sales representatives work on a commission basis only, paid by the end of the next month following shipping. Commissions are typically around 10-15% depending on the product category.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Apparel Marketing Group connects apparel manufacturers with independent sales representatives across major U.S. markets through a hands-on vetting and matching service. The company places independent sales reps with clothing manufacturers, charging a one-time placement fee (approximately 1% of the rep's first season/year of sales) and offering a one-year replacement guarantee on matched reps.

Product overview

Apparel Marketing Group operates as a single unified service platform — a sales rep matching service that connects apparel, footwear, and accessories manufacturers with independent sales representatives across all major U.S. markets (including New York, Los Angeles, Dallas, Chicago, and Atlanta). The company has been in business for over 30 years and works with clients ranging from startup companies to multi-million dollar industry leaders, covering men's, women's, children's, and accessories categories. Founder and President Garrett Wetzler personally vets all sales reps and creates comprehensive client profiles to ensure optimal matches. The service includes a one-time fee structure (approximately 1% of first season/year sales) and a liberal guarantee allowing replacement searches at no additional cost for one year.

Differentiator

Problem solved

Functional benefit

Products and services

• Apparel Sales Rep Matching Service A hands-on matching service that connects apparel manufacturers with vetted independent sales representatives across major U.S. markets. The service is targeted at apparel brands and manufacturers seeking independent sales coverage and includes a one-year replacement guarantee on placed reps.

Quantifiable outcome

• Companies report success after finding reps in new territories they couldn't reach themselves

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Ankorstore: Ankorstore is a European B2B wholesale marketplace connecting independent retailers with brands across apparel, home, and lifestyle categories. It is comparable to AMG as a manufacturer-retailer matching platform but operates primarily in Europe rather than the US.

Direct peers

• Tundra: Tundra is a B2B sourcing platform that connects brands and retailers directly with manufacturers and suppliers, including apparel and consumer goods. It addresses the same manufacturer-channel matching problem AMG solves, with a different delivery model.
• JOOR: JOOR is a B2B wholesale marketplace that connects fashion brands with retailers globally. It serves the same core need as Apparel Marketing Group—helping apparel manufacturers reach wholesale buyers and sales channels—although JOOR does so via a digital platform rather than human-vetted rep matching.
• RangeMe: RangeMe is a product discovery platform used by retailers and brands to source new suppliers, particularly in apparel and consumer goods. It competes with AMG's offline matching service by enabling digital discovery of sales channels and buyer relationships across categories including apparel and accessories.
• IndieMe: IndieMe is a B2B marketplace connecting independent designers and apparel makers with wholesale buyers and reps. It overlaps directly with AMG's matching function, particularly for the startup and small-brand segment of AMG's client base.
• NuORDER (Salesforce): NuORDER, now part of Salesforce, is a B2B wholesale commerce platform for fashion and apparel brands to manage sales rep and retailer relationships digitally. It is a direct competitor to AMG's traditional rep-matching model and represents the technology-enabled evolution of the same service.

Others

• Repsly: Repsly provides field sales execution and CRM software for consumer goods brands managing field reps. It is adjacent to AMG's ecosystem, serving apparel and CPG brands that rely on independent sales representatives for retail coverage.

Emerging players

• Faire: Faire is a wholesale marketplace that connects independent retailers with brands across apparel, accessories, and home goods. It addresses the same manufacturer-to-retailer matching need as AMG but operates as a self-serve digital marketplace rather than a curated rep-matching service.
• Brandful: Brandful is a sales agency representing apparel and accessories brands to retailers, operating in the same sales-representation category as the independent reps in AMG's network. It is a comparable sales agency rather than a matching service.

Broad incumbents

• Salesforce Commerce Cloud: Salesforce (parent of NuORDER) is a broad B2B platform incumbent offering wholesale and commerce solutions for fashion and apparel brands. Its acquisition of NuORDER positions it as a large-scale incumbent serving the same manufacturer-to-rep/retailer workflow that AMG addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/apparelmgroup
• LinkedInlinkedin.com/company/apparel-marketing-group
• Instagraminstagram.com/theapparelmarketinggroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apparel Marketing Group