mStage
mStage is an Austrian E-Commerce agency (~40 FTE) specializing in Magento, Shopware, and Shopify implementations for mid-market and enterprise clients in the DACH region, offering end-to-end consulting, development, and optimization services as part of the E-CONOMIX Group.
- Company typePrivate
- Founded2022
- HeadquartersSankt Pölten, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What mStage does
MSTAGE GmbH is an Austrian E-Commerce agency that designs, develops, manages, and consults on online shops for mid-market and enterprise clients across the DACH region. The company is operationally based in St. Pölten with additional offices in Wels and Hagenberg, and was formed in 2022 through the merger of E-CONOMIX GmbH (founded 2010 by Bernhard Aichinger) and mStage GmbH (founded 2012). MSTAGE operates as the E-Commerce arm of the E-CONOMIX Group, which bundles specialized sister companies covering TYPO3, PIM, data protection, and SEA.
MSTAGE's core technology stack spans the three leading European E-Commerce platforms — Magento Open Source / Adobe Commerce, Shopware 6, and Shopify / Shopify Plus — with a strong specialty in complex B2B and multi-tenant architectures (e.g., Miele Center Austria integrating 31 partner operations, KTM Bikes B2B shop covering 57 countries). The company holds top-tier partner credentials across all three platforms (Shopware Gold Partner, Adobe Solution Partner, Shopify Plus Partner, Hyvä Bronze Partner) and employs Adobe Certified Experts, a Magento Master, and Shopware Certified Developers. Notable proprietary-feeling components include the Hyvä frontend framework implementation (Themes, Checkout, Enterprise) achieving 100/100 Google PageSpeed scores, multi-tenant Magento architecture, REST-API-driven ERP/CRM/PIM integrations (SAP, AX, BMD, Salesforce, CORS PIM), and ElasticSearch-powered product search.
The business model is project-based professional services billed on custom scopes — consulting, strategy, platform selection, design, implementation, and ongoing optimization/managed services — sold primarily through direct enterprise sales and inbound website inquiries, with notable reliance on long-term retained clients (Resch & Frisch since 2015, Romer Labs since 2017). The agency employs approximately 40 full-time E-Commerce specialists across strategy, development, design, and project management, and has delivered 100+ webshop projects across industries including household appliances, sporting goods, food, CBD/cosmetics, diagnostics, electronics, and pump technology. Revenue is generated through professional services engagements and retainers; no public pricing tiers or recurring productized SaaS revenue is disclosed.
mStage firmographics
Firmographics- Name
- mStage
- Legal name
- MSTAGE GmbH
- Website
- https://mstage.at
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- mStage is an Austrian E-Commerce agency (~40 FTE) specializing in Magento, Shopware, and Shopify implementations for mid-market and enterprise clients in the DACH region, offering end-to-end consulting, development, and optimization services as part of the E-CONOMIX Group.
- Ownership category
- akta.pro rank
mStage industry classification
Industry- Product category
- E-Commerce Agency Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
Keywords
Where mStage is headquartered
LocationHeadquarters
- HQ city
- Sankt Pölten
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
mStage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-Commerce Consulting & Strategy Services: MSTAGE provides individual E-Commerce strategy consulting, workshops, tender management, and online shop conception. These are project-based or retainer engagements focused on business analysis, roadmap development, and digital strategy.
- Webshop Development & Implementation: Technical development and implementation of online shops on Magento, Shopware, and Shopify platforms. Includes custom extensions, integrations, and headless implementations. Typically project-based engagements with fixed scope.
- Ongoing Shop Optimization & Maintenance: Continuous support, optimization, maintenance, updates, and security management for existing online shops. Includes conversion rate optimization, UX research, performance optimization, and web accessibility improvements.
- Performance Impact Audit (PIA): Data-driven audit service analyzing the entire E-Commerce chain from lead to after-sales. Identifies media breaks, conversion killers, and provides a prioritized roadmap for Quick Wins, mid-term process improvements, and long-term growth levers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Backend Developer salary range |
| Other | Monthly | Project Manager salary range |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
mStage product offering
Product offeringCore offering
MSTAGE is an Austrian E-Commerce agency that designs, develops, and operates online shops on Magento/Adobe Commerce, Shopware 6, and Shopify/Shopify Plus platforms for B2B and B2C clients. The firm provides end-to-end services spanning E-Commerce strategy consulting, custom webshop development, integration with ERP/CRM/PIM systems, UX/UI design, performance optimization, web accessibility compliance, and ongoing cyber security and maintenance support.
Product overview
MSTAGE is an Austrian E-Commerce agency offering a comprehensive portfolio of services centered on three major e-commerce platforms: Magento/Adobe Commerce, Shopware 6, and Shopify/Shopify Plus. The core offerings include strategic E-Commerce Consulting (Beratung), technical Webshop Development (covering all three platforms), and ongoing Onlineshop Optimization (including conversion rate optimization, UX research, and performance). Specialized agency services for each platform are complemented by add-on offerings such as Performance Impact Audit (PIA), Cyber Security, and UX/UI Design. The company also implements the Hyvä frontend framework for Magento, which includes Hyvä Themes (replacement frontend), Hyvä Checkout, and Hyvä Enterprise (Adobe Commerce compatibility). Services are delivered to mid-market and enterprise clients across the DACH region from offices in St. Pölten, Wels, and Hagenberg.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Commerce Beratung (Consulting)
- Webshop Entwicklung (Webshop Development)
- Onlineshop Optimierung (Optimization & Support)
- B2B E-Commerce
- Magento Agentur (Magento Agency Service)
- Shopware Agentur (Shopware Agency Service)
- Shopify Agentur (Shopify Agency Service)
- Performance Impact Audit (PIA)
- UX/UI Design
- Cyber Security
- Hyvä Themes
- Hyvä Checkout
- Hyvä Enterprise
- Content Management
- Projektmanagement (Project Management)
Quantifiable outcome
- Conversion rate doubled after CBD Vital Magento relaunch, exceeding industry benchmark
- +3 more outcomes
Companies that use mStage
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
mStage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability6 records
Feature7 records
mStage partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and major.
- bøa! (Design Agency)minorbøa! is a design agency that collaborated with MSTAGE on the Eisbär Sportmoden project, providing the fresh, modern design for the webshop while MSTAGE handled the Magento development.
- E-CONOMIX GroupcoreMSTAGE was formed in 2022 from the merger of mStage GmbH (founded 2012) and E-CONOMIX GmbH (founded 2010). The E-CONOMIX Group now encompasses multiple specialized digital companies including Cyberhouse (TYPO3/corporate websites), CORS (PIM), DataReporter (data protection/privacy), KlickImpuls (SEA/Marketing), and others. MSTAGE operates as the E-Commerce arm of the group, benefiting from shared knowledge, cross-referrals, and integrated project delivery.
- DataReporterminorDataReporter, part of the E-CONOMIX Group, provides data protection and GDPR compliance services. They supported the Eisbär Sportmoden E-Commerce project with privacy compliance consulting.
- KlickImpulsminorKlickImpuls, part of the E-CONOMIX Group, specializes in Search Engine Advertising (SEA) and digital marketing. They supported the Eisbär Sportmoden project with paid search campaigns alongside MSTAGE's E-Commerce implementation.
- CyberhousecoreCyberhouse, part of the E-CONOMIX Group, specializes in TYPO3 corporate websites and headless CMS implementations. They collaborate with MSTAGE on projects requiring both sophisticated E-Commerce (Magento/Shopware) and corporate web presence. Key joint projects include Resch&Frisch, CODICO, and Eisbär Sportmoden.
- CORSmajorCORS, part of the E-CONOMIX Group, provides Product Information Management (PIM) solutions. They integrate with MSTAGE's Magento implementations to deliver clean, structured product data. The Resch&Frisch project uses CORS PIM to feed product information into the Magento shop.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
mStage competitors and assessment
Company assessmentDirect peers
- Flagbit GmbH: German Magento and Shopware agency with Hyvä partner status; comparable DACH-focused e-commerce implementation profile and similar customer segments to MSTAGE.
- eCentral GmbH: Austrian/German Magento and Shopware agency with comparable size, DACH focus, and B2B/B2C enterprise delivery model; directly competitive on the same platform stack and customer profile.
- netz98 new media GmbH: German Magento/Adobe Commerce and Shopware implementation agency; one of the largest dedicated e-commerce agencies in DACH. Direct competitor for the same enterprise and mid-market Magento build pipeline MSTAGE serves.
- Shopmacher GmbH: German e-commerce agency specializing in Shopware and Spryker implementations, with a similar B2B and B2C enterprise client base in the DACH region. Direct peer for Shopware 6 delivery work.
- elaboratum GmbH: Austrian/German e-commerce consultancy and implementation agency with deep Magento, Shopware, and PIM expertise. Comparable in size, DACH focus, and full-service e-commerce delivery model.
- 1xINTERNET GmbH: German e-commerce agency focused on Shopware, Akeneo PIM, and TYPO3 — directly overlapping with MSTAGE's platform stack and DACH mid-market/enterprise positioning.
- Basecom GmbH: German e-commerce and web agency with strong Shopware and TYPO3 delivery capabilities; comparable size, similar DACH mid-market focus, and direct competition for similar engagements.
Broad incumbents
- Valantic Commerce: Large European digital commerce consultancy with substantial Magento, SAP Commerce, and Shopware practices. Broader portfolio and larger delivery bench than MSTAGE, competing for the same enterprise deals.
Emerging players
- Sana Commerce: B2B e-commerce platform with deep ERP (SAP, Microsoft Dynamics) integration, addressing the same B2B complexity that MSTAGE's Romer Labs and Maitec engagements solve. Not a direct services peer, but a competing delivery model for B2B digital commerce outcomes.
Regional players
- Absolunet (Absolunet Inc.): Large North American Adobe Commerce (Magento) partner with similar enterprise focus and multi-platform commerce capabilities. Comparable business model, though operating primarily in North America rather than DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
mStage social profiles
Digital presencemStage compliance and trust
Trust signalCompliance17 records
mStage financial estimates
Financial estimateRevenue estimate
Valuation estimate
mStage leadership team
Management profileNumber of profiles
Profiles6 records
mStage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mStage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mStage
What does mStage do?
MSTAGE is an Austrian E-Commerce agency that designs, develops, and operates online shops on Magento/Adobe Commerce, Shopware 6, and Shopify/Shopify Plus platforms for B2B and B2C clients. The firm provides end-to-end services spanning E-Commerce strategy consulting, custom webshop development, integration with ERP/CRM/PIM systems, UX/UI design, performance optimization, web accessibility compliance, and ongoing cyber security and maintenance support.
Is mStage a public or private company?
mStage is a private company. It is classified as corporate owned and is currently operating.
When was mStage founded?
mStage was founded in 2022. It employs 11 to 50 people.
Where is mStage based?
mStage is headquartered in Sankt Pölten, Austria, in the Europe region.
How does mStage make money?
Four revenue lines are on record. E-Commerce Consulting & Strategy Services are the primary driver. The others are webshop Development & Implementation, ongoing Shop Optimization & Maintenance and performance Impact Audit (PIA).
Who are mStage's main competitors?
Direct peers on record are Flagbit GmbH, eCentral GmbH, netz98 new media GmbH, Shopmacher GmbH, elaboratum GmbH, 1xINTERNET GmbH and Basecom GmbH. Valantic Commerce is listed as a broad incumbent. Sana Commerce is listed as an emerging player. Absolunet (Absolunet Inc.) is listed as a regional player.
Does mStage have an API?
No public API is recorded for mStage.
What industry is mStage in?
mStage's product category is E-Commerce Agency Services. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of BPAEAGAJ, Enterprise Application Data Migration & Master Data Management Services. Its NAICS code is 541511 and its SIC code is 7370.