What DataReporter does

DataReporter GmbH is an Austrian private SaaS company headquartered in Wels, Austria, operating in the data protection and privacy compliance software market since 2017. It serves organizations that need to comply with European data protection law, including DSGVO/GDPR, the EU AI Act, and advertising consent regimes, with primary demand concentrated in the German-speaking markets (Austria, Germany) and select multinational enterprise accounts. The company runs with a 1-10 employee team under a dual-CEO leadership model that pairs a CTO-track CEO (Michael Traunau) with a Chief Legal Officer CEO (Robert Reitman), reflecting the legal-centric positioning of the business.

The company's product is a three-part integrated suite delivered as cloud software hosted on AWS in Frankfurt. WebCare is a Consent Management Platform (CMP) certified by IAB Europe under the TCF and by Google as a CMP, providing cookie banners, multilingual privacy policies, imprint pages, and an integrated tag manager for third-party tools; its core automation is the Swarm Crawler, which uses a 600+ entry Privacy Compliance Database of legally reviewed tool descriptions to generate policies automatically. Privacy (DSMS) is a Data Protection Management System covering processing activity registers, Data Protection Impact Assessments (DSFA, including for AI Act scenarios), technical and organizational measures (TOMs), processor agreements, data subject rights workflows, and data breach documentation. WebDoc is a SaaS for publishing legally required digital documents (terms, privacy policies, withdrawal notices), differentiated by a self-developed private blockchain archive that provides tamper-proof versioning and auditability.

DataReporter makes money through recurring SaaS subscriptions with annual billing as the default. Entry tiers are priced low (WebCare MORE at €25 per month per domain; WebDoc at €10 per document per month) to drive self-serve volume from SMBs, while WebCare PRO (€100 per month first domain, €10 per additional) and Privacy DSMS (starting at €47 per license per month) anchor mid-market and enterprise contracts, with custom pricing for multi-organization deployments. Distribution is hybrid: a self-serve online store at store.datareporter.eu with 14-day free trials, direct enterprise sales by an in-house Business Development Team, and a two-tier Partner Program (Expert Partners reselling with full account management; Reseller Partners earning commissions on referrals without revenue minimums). Optional Premium Support, Compliance Checks, and consulting provide professional-services revenue on top of subscriptions. Customer segments span SMBs seeking affordable cookie consent, mid-market and enterprise organizations with multi-domain or multinational deployments (case studies include a petrochemical corporation, an electroindustry conglomerate, a logistics specialist, a European office furniture market leader, and a mixed conglomerate operating across 30 countries), and digital agencies acting as Expert or Reseller Partners.

Name

DataReporter

Legal name

Datareporter GmbH

Website

https://datareporter.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

DataReporter is an Austrian SaaS company (Wels, founded 2017) that builds WebCare, Privacy DSMS, and WebDoc — certified GDPR, AI Act, and consent management software for SMBs, enterprises, and agencies across Europe.

Ownership category

akta.pro rank

Product category

Privacy and GDPR Compliance Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

akta.pro secondary industries

Data Privacy, Consent & Compliance Management (HDAEADAG), Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB)

Headquarters

HQ city

Wels

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. WebCare Subscriptions: SaaS subscription model for Consent Management Platform with two editions: MORE (€25/month) and PRO (€100/month first domain, €10/month additional domains). Annual payment options available with 14-day free trial.
2. WebDoc Subscriptions: SaaS subscription for digital document management at €10/month per document (Text Editor, Design Editor, Archive). Custom quantity contracts available for enterprise.
3. Privacy DSMS Subscriptions: Data Protection Management System subscription starting at €47/license/month with Essential, Complete, and WorkSafe editions. Unlimited users per license. Multi-organization pricing on request.
4. Premium Support & Consulting: Optional premium support packages and consulting services including Compliance Check, datenschutzrechtliches Consulting, WebCare Consulting, and Project Management available for additional fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

DataReporter provides cloud-based SaaS software for automated GDPR/DSGVO compliance: WebCare delivers a Consent Management Platform (CMP) with cookie banners, privacy policies, impressum, and tag management per domain; Privacy (DSMS) provides a Data Protection Management System with processing registers, data subject rights workflows, DSFA tools, TOMs, processor agreements, and data breach management; WebDoc offers legally reviewed digital document publishing with tamper-proof blockchain-based archival.

Product overview

DataReporter offers a suite of three distinct SaaS products for GDPR and data protection compliance. WebCare is the Consent Management Platform (CMP) handling cookie banners, privacy policies, and tag management. Privacy is the Data Protection Management System (DSMS) for documenting processing activities, managing data subject rights workflows, and maintaining TOMs and processor agreements. WebDoc handles legally required digital document publishing with templates and tamper-proof archival. The products are sold as standalone subscriptions (per domain or per document) but are designed to complement each other within the DataReporter ecosystem, with the Store serving as the central account and license management platform.

Differentiator

Problem solved

Functional benefit

Brands

• WebCare: Consent Management Platform (CMP) for GDPR-compliant cookie banners, privacy policies, and tag management
• Privacy (DSMS)
• WebDoc

Products and services

• WebCare WebCare is an automated Consent Management Platform (CMP) that provides, per domain, a cookie banner, multilingual privacy policy, impressum, and integrated tag manager. It uses DataReporter's Swarm Crawler to automatically detect cookies, plugins, and third-party tools on a website and generates compliant legal text from a 600+ entry Privacy Compliance Database. It supports Google Consent Mode V2, Microsoft Consent Mode, and is certified under IAB Europe TCF v2 and by Google as a CMP, enabling legally compliant use of analytics and advertising tools.
• Privacy (DSMS) Privacy (DSMS) is DataReporter's Data Protection Management System for documenting and managing GDPR compliance processes. It includes processing activity registers (VAT), data subject rights workflows (access, rectification, deletion), an integrated Data Protection Impact Assessment (DSFA) tool covering GDPR and AI Act, technical and organizational measures (TOMs) documentation, processor agreements (AVV), and data breach management. Multi-organization management is available for holding structures, with sales-team-led licensing for multi-organization deployments.
• WebDoc WebDoc is a SaaS solution for managing and publishing legally required digital documents such as terms and conditions, privacy policies, withdrawal notices, and NDAs. It provides legally reviewed templates, version control, multilingual PDF export, unlimited integrations, and tamper-proof archival backed by DataReporter's self-developed private blockchain technology that ensures verifiable proof of when content was published.

Quantifiable outcome

• From zero to compliant website in minutes
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• IAB EuropecoreTechnology or IntegrationDataReporter's WebCare is certified under the IAB Europe Transparency and Consent Framework (TCF), ensuring proper integration with major ad tech ecosystems and consent management standards across Europe.
• GooglecoreTechnology or IntegrationWebCare is Google-certified CMP with support for Google Consent Mode V2, enabling proper consent signaling for Google services including Analytics, Ads, and Tag Manager.
• AWS (Amazon Web Services)coreTechnology or IntegrationDataReporter hosts all data on AWS servers in Frankfurt, Germany. AWS adheres to the CISPE Data Protection Code of Conduct, ensuring EU-compliant data processing with encryption and European-only data storage.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Usercentrics: Usercentrics is a German-headquartered Consent Management Platform (CMP) and broader privacy software provider serving SMBs and enterprises across Europe. It is the most direct peer to DataReporter's WebCare product, competing on DSGVO-compliant cookie banners, IAB TCF certification, and Google Consent Mode, and also offers an expanded DSMS/privacy suite that overlaps with DataReporter's Privacy product.
• Cookiebot: Cookiebot is a Denmark-based CMP specializing in GDPR/DSGVO cookie consent and privacy policy automation for websites, now part of the Usercentrics group. It directly competes with DataReporter WebCare on automated cookie scanning, consent banner deployment, and DSGVO compliance for SMB and mid-market customers across Europe.
• Didomi: Didomi is a France-based Consent Management Platform with IAB TCF certification and Google Consent Mode support, serving SMB through enterprise customers across Europe. It is a direct DACH/EU peer to DataReporter WebCare, competing in similar industries (media, retail, enterprise web) and on similar regulatory positioning.
• Iubenda: Iubenda is an Italy-based privacy and cookie consent SaaS for websites, offering CMP, privacy/cookie policy generation, and DSMS-adjacent tools primarily to SMBs and agencies. It is a direct peer to DataReporter WebCare on automated privacy policy generation and per-domain cookie banner subscription pricing.
• Osano: Osano is a US-based Consent Management Platform with IAB TCF certification and a broader DSMS offering, targeting SMB through mid-market customers. It is comparable to DataReporter's WebCare CMP functionality and competes on Google Consent Mode integrations and subscription-based pricing for multi-domain deployments.
• Termly: Termly is a US-based CMP and privacy policy generator targeting small and medium businesses with subscription-based consent management. It directly competes with DataReporter WebCare MORE/PRO on automated cookie banner, privacy policy generation, and self-serve SMB onboarding.

Broad incumbents

• OneTrust: OneTrust is a US-based, venture-backed privacy, security, and governance platform with a leading CMP and a much broader DSMS/GRC suite. It competes with DataReporter at the enterprise tier for multinational accounts, where procurement consolidation favors OneTrust's wider module set (vendor risk, ethics, ESG) but at a significantly larger scale.
• TrustArc: TrustArc is a US-based privacy management platform offering consent, DSAR/privacy rights workflows, and DSMS modules aimed at enterprise customers. It is comparable to DataReporter's combined WebCare + Privacy footprint at the high end of the market, with overlapping IAB TCF certification and DSGVO compliance positioning.

Emerging players

• Complianz: Complianz is a Netherlands-based WordPress plugin for cookie consent and DSGVO compliance, widely used by SMB and WordPress-focused agencies. It is a partial overlap peer to DataReporter WebCare in the CMS plugin layer (WordPress, WooCommerce) and competes for SMB/agency-led deployments.

Others

• Securys: Securys is a UK-based privacy and data protection consultancy that also develops privacy management tooling and supports GDPR compliance programs for enterprise clients. It is an adjacent peer to DataReporter's Privacy DSMS offering, representing the consulting + software hybrid model with overlap in processing registers and DPIA workflows.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataReporter