Wellmade
Wellmade is a privately held Los Angeles wholesale distributor of women's fashion apparel, operating Polagram, BaeVely, and Curvy sub-brands to boutique retailers via its own B2B website and the FashionGo marketplace, primarily in the United States.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wellmade does
Wellmade is a privately held wholesale women's apparel distributor headquartered in Los Angeles, founded in 2016. The company sells exclusively to registered wholesale buyers on a B2B basis, operating through its own gated e-commerce platform at wellmadeusa.com and through the FashionGo wholesale marketplace. It manages a portfolio of three sub-brands: Polagram (mainstream women's clothing), BaeVely (trend-forward pieces including matching sets and lounge wear), and Curvy (plus-size extensions of both brands). Pricing is opaque to the public and only disclosed to authenticated wholesale accounts.
The product catalog spans dresses (casual, fashion, maxi, midi, smocked, semi-formal, overall jumper), tops (casual, basic, dressy, fashion, graphic tees, sweater tops, bodysuits), bottoms (skirts, pants, shorts, jumpsuits, rompers), outerwear (cardigans, jackets, blazers, denim jackets), and lounge wear sets, with both in-stock and pre-order inventory for upcoming seasons. The go-to-market motion is channel-partner-driven: boutique retailers register for accounts, browse seasonally rotated assortments, and place orders via the website, while Wellmade also acquires new buyers through SHOP FAIRE trade show events and FashionGo referral promotions.
The business model is straightforward wholesale distribution with one-time purchase transactions. There is no disclosed subscription, no enterprise sales team, no public retail pricing, and no integration of AI/ML into assortment, pricing, or demand planning. The company is privately held with no parent, no disclosed institutional investors, and no funding rounds in the source data. Geographic footprint is limited to the United States.
Wellmade firmographics
Firmographics- Name
- Wellmade
- Legal name
- Wellmade
- Website
- https://wellmadeusa.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wellmade is a privately held Los Angeles wholesale distributor of women's fashion apparel, operating Polagram, BaeVely, and Curvy sub-brands to boutique retailers via its own B2B website and the FashionGo marketplace, primarily in the United States.
- Ownership category
- akta.pro rank
Where Wellmade is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Wellmade business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Wholesale Clothing Sales: B2B wholesale revenue from selling women's clothing to retailers. Products include dresses, tops, bottoms, outerwear, and lounge wear under Polagram and Baevely brands. Pricing is only available to registered wholesale accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B wholesale account pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Wellmade product offering
Product offeringCore offering
Wellmade is a wholesale distributor of contemporary women's fashion apparel, selling exclusively to registered boutique retail accounts under its proprietary Polagram and BaeVely sub-brands, with a Curvy plus-size extension. The catalog includes dresses, tops, bottoms, outerwear, lounge wear, and matching sets, with new arrivals and pre-order programs for upcoming seasons, distributed via the company's own wholesale website and the FashionGo marketplace.
Product overview
Wellmade is a wholesale women's clothing company operating multiple sub-brands: Polagram (mainstream women's clothing), BaeVely (trendy fashion pieces including matching sets), and Curvy (plus size offerings from both brands). The company sells exclusively to wholesale buyers through its e-commerce platform, offering dress categories (casual, fashion, maxi, midi, smocked, overall jumper), tops (casual, basic, dressy, fashion, graphic tees, sweaters, bodysuits), bottoms (skirts, pants, shorts, jumpsuits), outerwear (cardigans, jackets, blazers, denim jackets), and lounge wear. New arrivals are highlighted on the homepage with pre-order capabilities for upcoming seasons.
Differentiator
Problem solved
Functional benefit
Brands
- Polagram: Women's wholesale clothing brand featuring dresses, tops, bottoms, and outerwear
- BaeVely
- Curvy
Products and services
- Polagram Wholesale women's clothing brand under Wellmade offering dresses, tops, bottoms, outerwear, and lounge wear sets. Sub-categories include casual dresses, fashion dresses, maxi dresses, midi dresses, smocked dresses, cardigans, jackets, graphic tees, and sweater tops, sold exclusively to registered wholesale boutique accounts.
- BaeVely Wholesale women's clothing brand under Wellmade offering dresses, tops, bottoms, outerwear, lounge wear, and matching sets. Includes bodysuits, denim jackets, blazers, jumpsuits, rompers, and coordinated matching sets, sold exclusively to registered wholesale boutique accounts.
- Curvy Plus-size extension line of Wellmade offering extended size versions of Polagram and BaeVely products, including tops, dresses, bottoms, and outerwear, sold exclusively to registered wholesale boutique accounts.
Companies that use Wellmade
Customer profileSegments1 record
Ideal customer profiles1 record
Wellmade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wellmade partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FashionGocoreFashionGo is a wholesale marketplace where Wellmade lists Polagram and Baevely brands. The partnership provides promotional offers of $100 off for new sign-ups through FashionGo referrals, expanding Wellmade's reach to FashionGo's wholesale buyer network.
Recent moves5 records
Expansion highlights4 records
Wellmade competitors and assessment
Company assessmentDirect peers
- BB Dakota: BB Dakota is a contemporary women's apparel line selling wholesale and DTC dresses, tops, jackets and outerwear to boutiques and specialty stores. Comparable category mix and boutique channel focus to Wellmade.
- Skies Are Blue: Skies Are Blue is a wholesale-focused contemporary women's apparel brand selling dresses, rompers, and tops to boutiques. Direct comparable on customer segment and wholesale channel strategy.
- Tobi: Tobi is a contemporary women's fashion brand offering wholesale and DTC distribution of dresses, tops, bottoms, and matching sets to boutique retailers. Closely comparable in assortment, customer, and price positioning to Polagram and BaeVely.
- NYDJ: NYDJ (Not Your Daughter's Jeans) is a women's apparel and denim brand with significant wholesale distribution to boutiques and specialty retailers. Comparable boutique wholesale model and women's apparel category.
- VICI: VICI is a contemporary women's apparel brand selling both direct-to-consumer and through wholesale to boutique retailers. Directly comparable to Wellmade on customer base (boutique buyers), category mix (dresses, tops, sets), and channel strategy.
- Sanctuary Clothing: Sanctuary is a contemporary women's apparel brand offering dresses, tops, lounge wear, and matching sets via wholesale and DTC. Comparable customer (boutique buyers) and product mix to Wellmade.
- Show Me Your MuMu: Show Me Your MuMu is a wholesale and DTC women's contemporary brand focused on dresses, matching sets, and lounge wear for boutique retailers. Direct overlap on assortment, customer, and channel.
- Heartloom: Heartloom is a women's contemporary apparel brand with wholesale distribution to boutiques, featuring dresses, tops, sweaters, and outerwear. Direct comparable on customer base and assortment.
Broad incumbents
- Free People: Free People is a large, established women's contemporary brand (Anthropologie Group) with both DTC and wholesale distribution to boutiques. Operates in the same space and category mix as Wellmade but at significantly greater scale and assortment breadth.
- Lucky Brand: Lucky Brand is a well-known denim and women's apparel brand with wholesale and DTC channels serving boutique and mid-market retail. Overlaps with Wellmade on women's apparel wholesale but operates at a much larger scale and broader category footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Wellmade social profiles
Digital presenceWellmade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellmade leadership team
Management profileNumber of profiles
Profiles1 record
Wellmade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellmade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellmade
What does Wellmade do?
Wellmade is a wholesale distributor of contemporary women's fashion apparel, selling exclusively to registered boutique retail accounts under its proprietary Polagram and BaeVely sub-brands, with a Curvy plus-size extension. The catalog includes dresses, tops, bottoms, outerwear, lounge wear, and matching sets, with new arrivals and pre-order programs for upcoming seasons, distributed via the company's own wholesale website and the FashionGo marketplace.
Is Wellmade a public or private company?
Wellmade is a private company. It is classified as unknown and is currently operating.
When was Wellmade founded?
Wellmade was founded in 2016. It employs 11 to 50 people.
Where is Wellmade based?
Wellmade is headquartered in Los Angeles, United States, in the North America region.
How does Wellmade make money?
One revenue line is on record: wholesale Clothing Sales.
Who are Wellmade's main competitors?
Direct peers on record are BB Dakota, Skies Are Blue, Tobi, NYDJ, VICI, Sanctuary Clothing, Show Me Your MuMu and Heartloom. Broad incumbents are Free People and Lucky Brand.
Does Wellmade have an API?
No public API is recorded for Wellmade.