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Second Story Marketing Group

Full company profile

uuid0038k6p

Namestring
Second Story Marketing Group
Legal namestring
Second Story Marketing Group
Websiteurl
secondstorymarketinggroup.com
Company typeenum
Private
Founded yearint
2019
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersEugene, United States
HQ citystring
Eugene
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
trade industry marketing, apprenticeship recruitment marketing, visual storytelling services, brand development agency, web design services
Industry2 codes
1Promotions, Shopper & Retail Marketing (Sales Promotion, POS)
CodeBPAFAAAOPrimaryYes
2Product & Brand PR (Consumer & B2B)
CodeBPAFADAHPrimaryNo
NAICS code2 codes
  • Advertising Agencies54181
  • Advertising, Public Relations, and Related Services5418
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
Product category
Trade Industry Marketing Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Marketing Services
TypeProfessional Services
Description

Project-based marketing and creative services including branding, digital marketing, media production, and web development for trade and apprenticeship organizations.

secondstorymg.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Second Story Marketing Group is a digital marketing agency that delivers branding, digital marketing, media/storytelling, and web development services tailored to trade organizations, apprenticeship programs, and training centers in construction, manufacturing, and skilled trades. Its work is centered on helping these clients attract new apprentices and employees, retain current teams, and build modern brand identities through visual storytelling across digital channels.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Helped Oregon Tradeswomen recruit the most students ever in a statewide pre-apprenticeship offering
Product overview1 text field

Second Story Marketing Group offers a unified suite of marketing services tailored for the trades and skilled labor industries. The company provides four interconnected service areas: Branding & Creative establishes visual identity and foundational brand presence; Digital Marketing enables audience reach and campaign measurement; Media & Storytelling creates and distributes content to convey company messages; and Web Development builds and maintains user-friendly websites for talent attraction and employee engagement. These services work together to help companies attract new employees, apprentices, and retain current team members through effective visual storytelling.

Product and service4 records
1Branding & Creative
CategoryBranding & Creative
Description

Branding service that establishes a company's visual identity and foundational presence, building brand awareness and value to help clients in competitive industries attract new talent.

2Digital Marketing
CategoryDigital Marketing
Description

Digital marketing service that helps clients reach larger audiences, engage stakeholders, and measure campaign effectiveness to build brand awareness, drive traffic, generate leads, and attract employees.

3Media & Storytelling
CategoryMedia & Storytelling
Description

Media and storytelling service that creates and distributes content across multiple media formats to expand audience reach and strengthen communication strategy with messages that resonate with target audiences.

4Web Design & Development
CategoryWeb Development
Description

Web development service focused on creating and maintaining modern, user-friendly websites that educate prospective talent about the client and provide current employees with resources and updates.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Walker Sands
TypeBroad incumbent
Description

Larger integrated B2B marketing agency offering branding, digital, and content services across industries including industrial. Larger scale alternative serving similar buyer profiles.

2Brandmuscle
TypeBroad incumbent
Description

Channel and local marketing platform serving franchise and distributed organizations with brand and recruitment marketing technology. Larger incumbent with overlapping trade/contractor verticals.

3Elevation Marketing
TypeDirect peer
Description

B2B marketing agency serving industrial and manufacturing clients with branding, content, and digital services. Comparable full-service model for industrial/trade audiences.

4Huemor
TypeDirect peer
Description

Branding and web development agency serving B2B and industrial clients with storytelling-driven design. Comparable in web + brand integration for specialized verticals.

5Big Orange Media
TypeDirect peer
Description

Branding and digital marketing agency serving construction, manufacturing, and skilled trade clients with similar size and service portfolio. Direct comparable in target vertical and offerings.

6Industrial Strength Marketing
TypeDirect peer
Description

Industrial-focused marketing agency serving construction, manufacturing, and skilled trades clients with branding, web, and content services. Directly comparable to Second Story in vertical specialization and service mix.

7Gorilla 76
TypeDirect peer
Description

B2B industrial marketing agency focused on branding, web development, and content for manufacturing and industrial clients. Closely matches Second Story's integrated creative + web offering for trade audiences.

8Mighty Citizen
TypeDirect peer
Description

Brand and marketing agency focused on mission-driven organizations, including workforce and education sectors. Comparable in serving education/training clients with branding and web development.

9Ten Adams
TypeDirect peer
Description

Marketing and branding agency serving healthcare, industrial, and trade-related organizations with strategy, creative, and digital services. Comparable scale and full-service positioning.

10Godfrey
TypeBroad incumbent
Description

B2B marketing agency with industrial, manufacturing, and workforce development clients, offering branding, content, and digital services. Larger incumbent in overlapping categories.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Second Story Marketing Group

Trade Industry Marketing Servicessecondstorymarketinggroup.com

Second Story Marketing Group firmographics

Firmographics
Name
Second Story Marketing Group
Legal name
Second Story Marketing Group
Website
https://secondstorymarketinggroup.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Second Story Marketing Group industry classification

Industry
Product category
Trade Industry Marketing Services
NAICS
Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry
Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
akta.pro secondary industry
Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

  • Trade industry marketing
  • Apprenticeship recruitment marketing
  • Visual storytelling services
  • Brand development agency
  • Web design services

Where Second Story Marketing Group is headquartered

Location

Headquarters

HQ city
Eugene
HQ country
United States
HQ region
North America

Markets served

Second Story Marketing Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Marketing Services: Project-based marketing and creative services including branding, digital marketing, media production, and web development for trade and apprenticeship organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Second Story Marketing Group product offering

Product offering

Core offering

Second Story Marketing Group is a digital marketing agency that delivers branding, digital marketing, media/storytelling, and web development services tailored to trade organizations, apprenticeship programs, and training centers in construction, manufacturing, and skilled trades. Its work is centered on helping these clients attract new apprentices and employees, retain current teams, and build modern brand identities through visual storytelling across digital channels.

Product overview

Second Story Marketing Group offers a unified suite of marketing services tailored for the trades and skilled labor industries. The company provides four interconnected service areas: Branding & Creative establishes visual identity and foundational brand presence; Digital Marketing enables audience reach and campaign measurement; Media & Storytelling creates and distributes content to convey company messages; and Web Development builds and maintains user-friendly websites for talent attraction and employee engagement. These services work together to help companies attract new employees, apprentices, and retain current team members through effective visual storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

  • Branding & Creative Branding service that establishes a company's visual identity and foundational presence, building brand awareness and value to help clients in competitive industries attract new talent.
  • Digital Marketing Digital marketing service that helps clients reach larger audiences, engage stakeholders, and measure campaign effectiveness to build brand awareness, drive traffic, generate leads, and attract employees.
  • Media & Storytelling Media and storytelling service that creates and distributes content across multiple media formats to expand audience reach and strengthen communication strategy with messages that resonate with target audiences.
  • Web Design & Development Web development service focused on creating and maintaining modern, user-friendly websites that educate prospective talent about the client and provide current employees with resources and updates.

Quantifiable outcome

  • Helped Oregon Tradeswomen recruit the most students ever in a statewide pre-apprenticeship offering

Companies that use Second Story Marketing Group

Customer profile

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Second Story Marketing Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Second Story Marketing Group partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Second Story Marketing Group competitors and assessment

Company assessment

Broad incumbents

  • Walker Sands: Larger integrated B2B marketing agency offering branding, digital, and content services across industries including industrial. Larger scale alternative serving similar buyer profiles.
  • Brandmuscle: Channel and local marketing platform serving franchise and distributed organizations with brand and recruitment marketing technology. Larger incumbent with overlapping trade/contractor verticals.
  • Godfrey: B2B marketing agency with industrial, manufacturing, and workforce development clients, offering branding, content, and digital services. Larger incumbent in overlapping categories.

Direct peers

  • Elevation Marketing: B2B marketing agency serving industrial and manufacturing clients with branding, content, and digital services. Comparable full-service model for industrial/trade audiences.
  • Huemor: Branding and web development agency serving B2B and industrial clients with storytelling-driven design. Comparable in web + brand integration for specialized verticals.
  • Big Orange Media: Branding and digital marketing agency serving construction, manufacturing, and skilled trade clients with similar size and service portfolio. Direct comparable in target vertical and offerings.
  • Industrial Strength Marketing: Industrial-focused marketing agency serving construction, manufacturing, and skilled trades clients with branding, web, and content services. Directly comparable to Second Story in vertical specialization and service mix.
  • Gorilla 76: B2B industrial marketing agency focused on branding, web development, and content for manufacturing and industrial clients. Closely matches Second Story's integrated creative + web offering for trade audiences.
  • Mighty Citizen: Brand and marketing agency focused on mission-driven organizations, including workforce and education sectors. Comparable in serving education/training clients with branding and web development.
  • Ten Adams: Marketing and branding agency serving healthcare, industrial, and trade-related organizations with strategy, creative, and digital services. Comparable scale and full-service positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Second Story Marketing Group social profiles

Digital presence

Second Story Marketing Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Second Story Marketing Group leadership team

Management profile

Number of profiles

Profiles1 record

Second Story Marketing Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Second Story Marketing Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Story Marketing Group

What does Second Story Marketing Group do?

Second Story Marketing Group is a digital marketing agency that delivers branding, digital marketing, media/storytelling, and web development services tailored to trade organizations, apprenticeship programs, and training centers in construction, manufacturing, and skilled trades. Its work is centered on helping these clients attract new apprentices and employees, retain current teams, and build modern brand identities through visual storytelling across digital channels.

Is Second Story Marketing Group a public or private company?

Second Story Marketing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Second Story Marketing Group founded?

Second Story Marketing Group was founded in 2019. It employs 1 to 10 people.

Where is Second Story Marketing Group based?

Second Story Marketing Group is headquartered in Eugene, United States, in the North America region.

How does Second Story Marketing Group make money?

One revenue line is on record: marketing Services.

Who are Second Story Marketing Group's main competitors?

Broad incumbents on record are Walker Sands, Brandmuscle and Godfrey. Direct peers are Elevation Marketing, Huemor, Big Orange Media, Industrial Strength Marketing, Gorilla 76, Mighty Citizen and Ten Adams.

Does Second Story Marketing Group have an API?

No public API is recorded for Second Story Marketing Group.

What industry is Second Story Marketing Group in?

Second Story Marketing Group's product category is Trade Industry Marketing Services. Its primary akta.pro industry code is BPAFAAAO, Promotions, Shopper & Retail Marketing (Sales Promotion, POS), with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 54181 and its SIC code is 7311.

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