Kudosity

What Kudosity does

Kudosity (legally Known Pty Limited) is a Sydney-headquartered business messaging platform that delivers SMS, MMS, WhatsApp, and RCS communications to more than 35,000 businesses across 114+ countries. Its core technology is a cloud-native messaging stack combining a REST API and SMPP gateway with Tier-1 direct carrier connections, an authorised ACMA Sender ID registration service, and a Conversational AI engine built on NLP and LLM components with a proprietary empathy filter for human handoff. The platform supports throughput up to 3,000 SMS per second, an average 2.5-second delivery time, and a 99.9% uptime SLA, with 15+ direct integrations (Salesforce, Oracle Eloqua/Responsys, Zoho, Shopify) plus 7,000+ Zapier connectors.

Kudosity monetises primarily through usage-based SMS pricing (7.9c pay-as-you-go, 5.9c Growth, 4.9c Scale, custom Enterprise), supplemented by recurring virtual mobile number leases, MMS and WhatsApp send fees, white-label reseller margins, and conversational AI add-ons. Distribution operates across three motions: a developer-led self-serve product with a 14-day trial and MCP Server for AI coding assistants, an enterprise sales motion with SLAs and dedicated account managers, and a partner channel including Zapier, ProQuest (Salesforce implementation), MoEngage, Ortto, and white-label agencies. Customers span ecommerce, healthcare, financial services, non-profits, recruitment, automotive, government, and education, with named logos including Uber Singapore, Mazda, Flight Centre, OzHarvest, Wine Selectors, RAC Arena, and Bhumi.

Founded in 2010 and rebranded to Kudosity in November 2023 (consolidating legacy Burst SMS and Conversr brands), the company reports 38% average annual revenue growth over the last 10 years on a wholly organic basis with no disclosed external funding. The 51-100 employee operation holds ISO 27001:2022, SOC 2 Type II, CSA STAR Level 1, and GDPR-aligned certifications, and was among the first organisations in Australia and New Zealand to launch Salesforce Agentforce in November 2024 alongside APAC beta testing of RCS messaging.

Name

Kudosity

Legal name

Known Pty Limited

Website

https://kudosity.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Kudosity is a Sydney-headquartered cloud messaging platform providing SMS, MMS, WhatsApp, and RCS communications, plus a Conversational AI engine, to 35,000+ businesses across 114+ countries through usage-based pricing, REST APIs, and enterprise integrations.

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (CPaaS) / Business Messaging

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Container & Kubernetes Application Security (HDADACAE)

akta.pro secondary industries

Identity, Access & Key Management (IAM/KMS) as Cloud Core Services (HDABAAAH), Cloud-Native/Kubernetes Observability (HDABAJAF)

Keywords

• Business messaging platform
• SMS API services
• Conversational AI messaging
• White label SMS
• Multi-channel CPaaS

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SMS Messaging: Per-message SMS pricing with volume-based tiers. Pay-as-you-go at 7.9c per SMS, Growth tier at 5.9c, Scale tier at 4.9c, and custom Enterprise pricing. Revenue scales with customer message volume.
2. MMS Messaging: Multimedia Messaging Service pricing available on request, typically bundled with SMS campaigns or sold as premium add-on for visual content delivery.
3. Virtual Mobile Numbers: Monthly leasing fees for dedicated virtual numbers (standard, gold, callable), short codes, toll-free numbers, and 10DLC. White-label partners can set margins on number leasing for additional revenue.
4. White Label SMS Platform: White-label reseller platform allowing agencies and MSPs to rebrand Kudosity's technology under their own brand, set SMS margins, and create additional revenue streams through keyword sales and automated invoicing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Kudosity operates a cloud-based multi-channel business messaging platform that enables companies to send and receive SMS, MMS, WhatsApp, and RCS messages via REST APIs, an SMPP Gateway, and a web console. The platform also includes a Conversational AI engine using NLP and LLM for personalised customer journeys, Virtual Mobile Numbers, White Label reseller tools, and direct integrations with Salesforce, Oracle, Zoho, Shopify, and Zapier.

Product overview

Kudosity is a unified cloud communications platform offering multi-channel business messaging with SMS, MMS, WhatsApp, and RCS capabilities. The core product portfolio includes an SMS platform for text messaging with 99.9% uptime, MMS for visual multimedia messaging, a Conversational AI Platform for AI-powered personalized conversations using NLP and LLM, a Bulk SMS Service for mass messaging, Virtual Mobile Numbers for two-way communication, and a White Label SMS solution for agencies. Connectivity is enabled through a REST API with SDKs for Python/JavaScript/PHP, an SMPP Gateway for high-volume enterprise sending (600 SMS/second), and Email-to-SMS integration. The platform is complemented by campaign management tools including scheduling, list management, and analytics. Kudosity also operates Conversr as a specialized conversational AI sub-brand for non-profit fundraising. With over 15 years of experience and more than 35,000 business customers, the platform delivers 100% carrier delivery guarantee across 114+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Burst SMS: Legacy SMS messaging platform brand under Known Pty Limited, now consolidated under the Kudosity brand.
• Conversr

Products and services

• SMS Service Enterprise-grade SMS platform enabling businesses to send and receive text messages, automate SMS workflows, and manage two-way business texting with 99.9% uptime SLA and direct carrier connections.
• MMS (Multimedia Messaging Service) Visual messaging solution allowing businesses to send pictures, videos, GIFs, and audio directly to customers, with up to 1,000 characters and a 20-character subject line for richer engagement.
• WhatsApp Business Messaging Rich media WhatsApp messaging connecting businesses to a global audience for marketing campaigns and customer engagement, accessible via the unified API.
• RCS Messaging Next-generation rich communication services offering interactive campaigns, multimedia support, read receipts, and seamless interoperability across Android and iOS devices.
• Conversational AI Platform AI-powered conversational messaging platform enabling personalised customer journeys at scale using NLP for categorisation and LLM for predictive replies, with a proprietary empathy filter for identifying conversations requiring human intervention.
• Bulk SMS Service Mass texting solution for sending high-volume messages to multiple recipients with global reach across 114+ countries, featuring scheduling, personalisation, automation, and real-time analytics.
• White Label SMS Platform Reseller platform enabling agencies, MSPs, and organisations to offer SMS services under their own brand with custom logos, colours, billing controls, margin adjustments, and automated invoicing.
• REST API Developer-first REST API for embedding SMS, MMS, RCS, and WhatsApp messaging into applications with sandbox environments, webhook callbacks, comprehensive documentation, and SDKs for Python, JavaScript, PHP, and more.
• SMS Gateway Enterprise connectivity solution linking business software to mobile carrier networks with REST and SMPP protocols, supporting up to 600 SMS per second, real-time analytics, and guaranteed delivery.
• Virtual Mobile Numbers Business phone numbers including Virtual Mobile Numbers (VMN), Short Codes, Alphanumeric Sender IDs, Toll-Free Numbers, and 10DLC for two-way communication, brand recognition, and compliant delivery.

Quantifiable outcome

• 141% sales increase on Black Friday (Infamous Swim case study)
• +6 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and strategic.

• ProQuestcoreImplementation/ SI/ Consulting Partner · 18 November 2024Strategic commercial partnership with one of Australia's leading Salesforce consultancies to strengthen delivery of Salesforce-integrated messaging innovation. ProQuest helps implement and deploy Kudosity's messaging solutions within Salesforce environments.
• Salesforce (Agentforce)strategicTechnology or Integration · 1 November 2024One of the first organisations in Australia and New Zealand to launch Agentforce, Salesforce's autonomous AI agent solution, in November 2024. Integration enhances conversational AI capabilities for customer engagement.
• SalesforcecoreTechnology or IntegrationSelf-service, Salesforce-native integration allowing teams to send and automate SMS directly from Salesforce. Part of strategic implementation partnership with ProQuest.
• Oracle EloquacoreTechnology or IntegrationDirect integration with Oracle Eloqua enabling SMS sending and receiving through Campaign Canvas or Program Builder with custom data objects and contact records.
• Oracle ResponsyscoreTechnology or IntegrationIntegration with Oracle Responsys to extend digital marketing campaigns and deliver personalised SMS based on behavioural data.
• ZohocoreTechnology or IntegrationDirect SMS integration with Zoho CRM and Zoho Desk for seamless customer communication within Zoho ecosystem.
• ZapiercoreTechnology or IntegrationAccess to 7,000+ Zapier integrations connecting Kudosity SMS with popular apps including Facebook, Shopify, MailChimp, HubSpot, PayPal, Google Calendar, and more.
• ShopifycoreTechnology or IntegrationFast, reliable SMS messaging integration for Shopify stores delivering updates, marketing campaigns, and alerts at scale using Kudosity's secure, high-deliverability platform.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Plivo: Plivo is a US-headquartered cloud communications platform offering SMS, voice, and WhatsApp APIs with developer-first positioning. Comparable to Kudosity on API-first SMS platform, SMB pricing tiers, and developer SDK strategy.
• Clickatell: Clickatell is a South Africa-headquartered global messaging platform providing SMS, WhatsApp Business, and USSD APIs with strong presence in emerging markets. Direct peer on multi-channel messaging API offering with comparable enterprise and developer focus.
• Sinch: Sinch is a Swedish-headquartered global CPaaS provider offering SMS, RCS, WhatsApp, and voice APIs with deep carrier relationships across 200+ countries. Direct peer on enterprise messaging with comparable SMS API and conversational messaging offerings.
• Telnyx: Telnyx is a US-headquartered communications platform offering SMS, voice, and networking APIs with private global IP backbone. Comparable to Kudosity on developer-first messaging API approach and emphasis on direct carrier connections and deliverability.
• Twilio: Twilio is the leading global cloud communications platform offering programmable SMS, MMS, WhatsApp, and voice APIs with a developer-first approach. Most directly comparable to Kudosity on API-first messaging, multi-channel support, and developer tooling, though at significantly larger scale.
• Route Mobile: Route Mobile is an Indian-headquartered CPaaS provider offering SMS, voice, email, and WhatsApp APIs with strong APAC and emerging market presence. Direct peer on messaging API services, with similar geographic focus on Asia-Pacific markets where Kudosity is expanding.
• Infobip: Infobip is a Croatian-headquartered global cloud communications platform offering SMS, WhatsApp, RCS, email, and conversational AI experiences. Direct comparable on multi-channel messaging, conversational AI, and tier-1 carrier relationships.
• MessageBird (Bird): Bird (formerly MessageBird) is a Dutch-headquartered omnichannel communications platform offering SMS, WhatsApp, email, and voice APIs globally. Direct comparable to Kudosity on multi-channel business messaging with APAC/EMEA focus and developer-first platform strategy.

Broad incumbents

• Telesign: Telesign, now part of BICS/Proximus, is a communications platform specializing in identity verification, SMS, and messaging APIs. Comparable on SMS messaging API and enterprise security/compliance positioning, though broader focus on verification and fraud prevention.
• Vonage (Ericsson): Vonage, now part of Ericsson, offers a broad cloud communications portfolio including SMS APIs, voice, video, and contact center solutions. Comparable on SMS API and messaging but operates as a much larger incumbent with broader portfolio than Kudosity's specialized focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kudosity
• Facebookfacebook.com/kudosity.co
• LinkedInlinkedin.com/company/kudosity-co
• Xx.com/kudosity_com

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kudosity