Fomo
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Fomo firmographics
Firmographics- Name
- Fomo
- Legal name
- Solstice Equity Partners Inc.
- Website
- https://fomo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fomo industry classification
Industry- Product category
- Conversion Rate Optimization Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social/UGC Feed Aggregators (Multi-Source Feeds) (MPACAKAC)
- akta.pro secondary industry
- Newsletter & Email Digest Aggregators (MPACAKAG)
Keywords
Where Fomo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fomo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription (Monthly/Annual): Monthly or annual subscription-based model where customers pay recurring fees to access the social proof platform. Subscriptions continue month-to-month or year-to-year until cancelled. Price changes take effect following email notice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core social proof solution with 2 ways to show social proof |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Fomo product offering
Product offeringCore offering
Fomo is a SaaS social proof marketing platform that displays real-time customer activity notifications (recent purchases, signups, reviews, active visitors) on e-commerce websites to increase conversions, trust, and credibility. The platform includes live popup notifications, Fomo Inline text-based messages placed near calls-to-action, geo-targeting, AI-driven timing insights, page rules, and WCAG-accessible notifications. It connects to 106+ apps including Shopify, WooCommerce, BigCommerce, Mailchimp, Klaviyo, and Yotpo.
Product overview
Fomo is a social proof marketing platform operated by Solstice Equity Partners Inc. (now part of Relay Commerce, Inc.) that helps e-commerce businesses boost conversions by displaying real-time customer activity notifications. The core Fomo product delivers live social proof popups showing recent purchases, signups, reviews, and active visitors across 106+ integrations. The Fomo Inline add-on enables strategically placed text-based social proof near call-to-action buttons. Fomo Open provides transparent live metrics about the product's own performance. The platform also offers an accessible WCAG-compliant version for screen reader users.
Differentiator
Problem solved
Functional benefit
Products and services
- Fomo Live Social Proof Core SaaS product that displays real-time customer interaction notifications (recent purchases, signups, reviews, active visitors, form submissions) on websites to boost conversions. Targeted at SMB and mid-market e-commerce merchants on Shopify, WooCommerce, BigCommerce, Magento, and other platforms.
- Fomo Inline Non-intrusive text-based social proof variant that places social proof messages strategically near call-to-action buttons. Included with all Fomo plans and targeted at merchants that prefer inline messaging over popup notifications.
- Fomo Open Public, live transparency dashboard that exposes Fomo's own product and business health metrics including website clicks, impressions, and active click counts. Users can download charts or build their own dashboards from the public data.
- Fomo WCAG Accessible Version Accessibility-focused variant of Fomo that exposes one random recent notification per page and prioritizes aggregated notifications (e.g., '14 people are visiting this page right now') for screen reader users. Targeted at merchants that need WCAG compliance for visually impaired visitors.
- Fomo REST API and Webhooks Developer-facing REST API and webhook infrastructure for custom integrations, event ingestion, and Zapier-style automation. Targeted at developers, SaaS platforms, and mid-market merchants needing custom data sources beyond the 106+ native integrations.
Quantifiable outcome
- Customers report $24k+ in sales from Fomo within a year
- +2 more outcomes
Companies that use Fomo
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Fomo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration44 records
AI capability3 records
Feature8 records
Fomo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Catto VersecoreFomoin, a Web3 launchpad, partnered with Catto Verse, a feline-themed decentralized AI platform for Web3 market intelligence and automation. The collaboration integrates AI-led crypto instruments and enhances consumer experiences across both networks. Catto Verse brings an ecosystem of twelve interlinked feline AI agents focused on market monitoring, analytics, and research. The partnership introduces unique integrations, utility-led developments, and community campaigns to both platforms.
- RubberVerseXminorRubberVerseX, a Thailand-based RWA blockchain platform that tokenizes rubber plantation assets, partnered with Fomoin to integrate tokenized rubber offerings with Fomoin's launchpad infrastructure. The partnership aims to increase visibility and adoption of tokenized rubber assets among Web3 institutional and retail users by leveraging Fomoin's investor networks and marketing capabilities.
- Block Sec ArenacoreBlock Sec Arena partnered with Fomo_in to deliver comprehensive security and growth solutions for blockchain startups. Block Sec contributes smart contract audits and threat detection capabilities, while Fomo_in offers marketing and incubation services. The collaboration addresses critical security vulnerabilities and growth challenges faced by blockchain projects, potentially accelerating market entry while maintaining high security standards.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Fomo competitors and assessment
Company assessmentDirect peers
- TrustPulse: TrustPulse is a direct competitor offering real-time social proof and FOMO notifications for websites. It targets the same SMB e-commerce segment with comparable pop-up notification mechanics and conversion-rate-optimization use cases as Fomo.
- Proof (UseProof): Proof (formerly UseProof) provides real-time social proof notifications showing recent activity, signups, and reviews on websites. It directly competes with Fomo on core functionality, target customer (SMB e-commerce), and PLG distribution model.
- Nudgify: Nudgify is a social proof and FOMO notification platform offering real-time activity messages, low-stock alerts, and review aggregation. It competes head-to-head with Fomo on SMB e-commerce notification use cases and pricing.
- Provely: Provely provides social proof and conversion notification widgets for websites, including recent activity and signup notifications. It is a direct peer to Fomo with comparable features targeting small online merchants.
- OptinMonster: OptinMonster is a lead generation and conversion optimization platform offering popups, exit-intent, and onsite retargeting. It overlaps with Fomo on notification-style popups for SMB e-commerce conversion use cases, though with a broader lead-capture focus.
- Sumo: Sumo (formerly SumoMe) provides website engagement tools including popups, share buttons, and email capture. It targets the same SMB e-commerce segment as Fomo with overlapping popup-based conversion mechanics.
Emerging players
- SalesPop: SalesPop is a sibling brand within Relay Commerce Inc.'s commerce portfolio offering order popup notifications for Shopify stores. It overlaps with Fomo on social proof/order notification functionality, reflecting internal portfolio competition and cross-sell dynamics.
Broad incumbents
- Optimizely: Optimizely is a broad experimentation and digital experience platform offering A/B testing, personalization, and CRO capabilities. While its focus is much wider than Fomo's, it increasingly bundles social proof-style personalization features targeting overlapping mid-market customers.
- VWO: VWO (Visual Website Optimizer) is an established A/B testing and conversion rate optimization suite with heatmaps, session recordings, and personalization. It targets similar e-commerce and SaaS buyers as Fomo, though from a much broader CRO portfolio perspective.
- Hotjar: Hotjar offers user behavior analytics (heatmaps, session recordings, feedback) for website optimization. It serves the same digital marketers and e-commerce operators as Fomo but addresses upstream UX insight needs rather than direct social proof notifications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Fomo social profiles
Digital presenceFomo compliance and trust
Trust signalCompliance3 records
Fomo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fomo leadership team
Management profileNumber of profiles
Fomo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fomo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fomo
What does Fomo do?
Fomo is a SaaS social proof marketing platform that displays real-time customer activity notifications (recent purchases, signups, reviews, active visitors) on e-commerce websites to increase conversions, trust, and credibility. The platform includes live popup notifications, Fomo Inline text-based messages placed near calls-to-action, geo-targeting, AI-driven timing insights, page rules, and WCAG-accessible notifications. It connects to 106+ apps including Shopify, WooCommerce, BigCommerce, Mailchimp, Klaviyo, and Yotpo.
Is Fomo a public or private company?
Fomo is a private company. It is classified as corporate owned and is currently operating.
When was Fomo founded?
Fomo was founded in 2014. It employs 11 to 50 people.
Where is Fomo based?
Fomo is headquartered in San Francisco, United States, in the North America region.
How does Fomo make money?
One revenue line is on record: subscription (Monthly/Annual).
Who are Fomo's main competitors?
Direct peers on record are TrustPulse, Proof (UseProof), Nudgify, Provely, OptinMonster and Sumo. SalesPop is listed as an emerging player. Broad incumbents are Optimizely, VWO and Hotjar.
Does Fomo have an API?
Yes. Fomo offers a REST API and webhooks for developers to build custom integrations. The API documentation is available at fomo.com/docs. The platform supports connecting via Zapier and webhooks for automation. Developer documentation is at fomo.com/docs.
What industry is Fomo in?
Fomo's product category is Conversion Rate Optimization Software. Its primary akta.pro industry code is MPACAKAC, Social/UGC Feed Aggregators (Multi-Source Feeds), with a secondary code of MPACAKAG, Newsletter & Email Digest Aggregators. Its NAICS code is 51621 and its SIC code is 7311.