E2E Soccer

What E2E Soccer does

E2E Soccer Ltd. is a Canadian vertical SaaS company, founded in 2001 in Kanata, Ontario, that builds cloud-hosted management software for soccer organizations. The company sells an integrated product suite — Club Centre, League Centre, Ref Centre, Coach Centre, Tournament Centre, and an ID Card Management System — covering club administration, league scheduling and standings, referee registration and assignment, coach certification, and tournament operations. The platform is built on a Microsoft .NET / C# / SQL Server / Entity Framework stack with HTML, CSS, JavaScript, XML, and Web Services, deployed as a cloud-hosted web application that E2E fully operates, with a native iOS app for consumer-side schedule and standings access and an integration into the national NCCP Locker coach certification system.

The business serves a defined Canadian soccer ecosystem: provincial governing bodies (Ontario Soccer, BC Soccer, Alberta Soccer), district and regional associations, leagues, and clubs. As of 2025 the platform underpins 100+ leagues, 7,500 teams, and 120,000 games annually, with named reference outcomes including 90,000-member deployments at Alberta Soccer, 20,000 coaches managed at Ontario Soccer, and over 30,000 plastic ID cards generated across Ontario districts. Revenue is generated on a quote-based, annual SaaS subscription, with products sold standalone or as an integrated suite, distributed via direct enterprise field sales and supported by a small inside-sales team and a self-serve consumer app funnel.

In April 2026 E2E Soccer was acquired by Beacon Software, an AI-native holding company, and combined with portfolio company PowerUp Sports to form what the parties describe as Canada's first full-stack soccer technology platform. E2E continues to operate under its existing brand and leadership, with Tim Baigent transitioning from CEO to General Manager, and existing customer contracts and service levels reported as unchanged.

Name

E2E Soccer

Legal name

E2E Soccer Ltd.

Website

https://www.e2esoccer.com/Default.aspx

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

E2E Soccer is a Canadian vertical SaaS company, founded in 2001, that provides cloud-hosted club, league, referee, and coach management software to Canadian provincial and district soccer associations, leagues, and clubs, serving over 100 leagues and 7,500 teams annually.

Ownership category

akta.pro rank

Product category

Soccer Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Soccer management software
• Club administration platform
• Referee management system
• League scheduling software
• Coach certification platform

Headquarters

HQ city

Kanata

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: E2E Soccer provides cloud-hosted web applications for soccer organizations on a subscription basis. All web hosting is handled by E2E Soccer. Organizations pay for access to their integrated management platforms including Club Centre, Ref Centre, League Centre, and Coach Centre. Products can be purchased individually as standalone systems or as an integrated suite.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

E2E Soccer provides a cloud-hosted SaaS suite for soccer organizations, comprising Club Centre (club websites, online registration, payment processing), League Centre (league websites, schedule generation, discipline tracking), Ref Centre (referee registration, course management, game assignment, assessments), Coach Centre (coach certification, NCCP integration), and Tournament Centre (tournament management). The products are sold as standalone modules or as an integrated end-to-end platform, with E2E handling all web hosting and infrastructure.

Product overview

E2E Soccer offers an integrated, modular platform for soccer organization management. The core product suite consists of Club Centre (club management with registration and websites), Coach Centre (coach certification and course management), League Centre (league operations including scheduling and standings), Ref Centre (referee registration and assignment), and Tournament Centre (tournament management). These products can operate as standalone systems or as an integrated end-to-end solution. The platform also includes ID card generation and professional services. The company was acquired by Beacon Software in 2026 and combined with PowerUp Sports to form Canada's first full-stack soccer technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Ref Centre: Online referee management solution providing registration, course management, match official assignment, assessments, and fitness test management.
• League Centre
• Coach Centre
• Club Centre

Products and services

• Club Centre Club management solution providing clubs with their own website, online registration with customized forms, credit card payment processing, email and text broadcasts, house league management, tournament management, and score reporting. Targeted at local and community soccer clubs.
• Coach Centre Coach management system for managing coaching certification programs including course and seminar registration, certification tracking, online exams, NCCP data transfer, and financial management of the course process. Targeted at coach development programs run by soccer associations.
• League Centre League management solution providing customized websites with content management, schedule generation, game management with pre-printed game sheets, division standings, goal scorer tracking, discipline management for red and yellow cards, and suspension tracking. Targeted at competitive league organizers.
• Ref Centre Referee management system providing online referee registration, course and clinic management, game official assignment (manual, automatic, and self-serve), assessments, fitness test management, game payment, and travel expense tracking. Targeted at referee development programs.
• Tournament Centre Tournament management solution for organizing and managing soccer tournaments, including registration, scheduling, and tournament operations. Targeted at soccer associations and clubs running competitive tournaments.
• E2E Soccer Services Professional services including club administration, league administration, referee assignment, schedule generation, data entry, and graphical design services for soccer organizations. Targeted at clubs and associations that need operational support.
• League Centre iPhone Mobile App Native iOS mobile app for players, coaches, and parents to access team information including schedules, statistics, results, division standings, and league news announcements. Users can track teams from multiple leagues on a single device.

Quantifiable outcome

• Supports 100 leagues, 7,500 teams, and 120,000 games annually across Canada
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• Beacon SoftwareflagshipStrategic or Co-development Partner · 16 April 2026Beacon Software, an AI-native technology holding company founded in 2024 and headquartered in Toronto, acquired E2E Soccer. The acquisition brings E2E Soccer together with PowerUp Sports to form Canada's only full-stack soccer technology platform. Combined entity serves over 100 leagues, 7,500 teams, and 120,000 games. Both E2E Soccer and PowerUp Sports continue operating under current brands with unchanged customer contracts, support channels, and service levels.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jersey Watch: Sports league and tournament management platform with registration, scheduling, and website-building features. Comparable to E2E Soccer's Club Centre and Tournament Centre for amateur soccer organizations.
• LeagueApps: Sports league and club management platform offering registration, scheduling, payment processing, and communication. Directly comparable to E2E Soccer's Club Centre and League Centre products, focused primarily on youth and amateur sports.
• PlayMetrics: U.S.-based youth soccer club management platform providing registration, scheduling, communication, and payment tools. Closest U.S. parallel to E2E Soccer's Club Centre and League Centre products in the youth soccer vertical.
• TeamSnap: Multi-sport team management platform serving clubs, leagues, and associations with registration, scheduling, and communication features. Comparable to E2E Soccer's Club Centre and League Centre, but broader across sports and geographies.
• SportNinja: Canadian sports league and tournament management platform offering registration, scheduling, and communication tools. Directly comparable to E2E Soccer as a domestic competitor in the Canadian amateur sports technology market.

Broad incumbents

• SportsEngine (NBC Sports): Large U.S. youth sports management platform owned by NBC Sports, providing registration, websites, scheduling, and tournament tools. Comparable in functionality to E2E Soccer's product suite but operates at significantly larger scale across multiple sports.
• Active Network / Community Brands (LifeStart): Large sports, recreation, and activity management platform serving municipalities, YMCAs, and sports organizations. Provides comparable member management, registration, and scheduling functionality at broader scale than E2E Soccer.
• Stack Sports: U.S.-based sports technology platform serving national governing bodies and associations across multiple sports, including soccer, with tools for registration, member management, and competition operations. Comparable to E2E Soccer's relationship with provincial soccer associations.

Emerging players

• RosterBot: Canadian-based sports team and league management platform with registration, scheduling, and payment features. Comparable to E2E Soccer's Club Centre; smaller scale but operates in the same domestic Canadian amateur sports market.
• Bonzi (Bonzi Interactive): Sports organization management platform focused on associations and clubs, with comparable member management, registration, and event tools. Less established than E2E Soccer but competes in a similar vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/E2ESoccer
• YouTubeyoutube.com/user/e2esoccer1?feature=results_main
• Facebookfacebook.com/pages/E2E-Soccer/391908587547917

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E2E Soccer