SportNinja
SportNinja is a cloud-based, all-in-one sports league management platform serving amateur leagues, clubs, tournaments, and governing bodies across 20+ sports with integrated registration, payments, scheduling, real-time digital scoring, and communications under a single login.
- Company typePrivate
- Founded2017
- HeadquartersPalos Verdes Estates, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SportNinja does
SportNinja Media, Inc. (DBA SportNinja) is a cloud-based, all-in-one sports league management platform founded in 2017 and headquartered in Palos Verdes Estates, California. The company provides a unified system that combines online registration, integrated payment processing, scheduling, real-time digital scoring, automated statistics generation, tournament management, communications, waivers, suspension tracking, and website integration under a single login. The architecture is built from the ground up as one platform rather than a bundle of acquired point tools, with real-time synchronization across web and mobile applications and mobile-first digital scoring that runs on any iOS or Android device without dedicated hardware.
The company serves youth and amateur sports leagues, clubs, tournaments, facilities, and governing bodies across more than 20 sports, with full-statistics support for Ice Hockey, Soccer, Field Hockey, Lacrosse, Floorball, and Futsal, and basic-statistics coverage for sports including Basketball, Volleyball, Pickleball, eSports, Water Polo, Cricket, and Baseball. The go-to-market combines a free, ad-free participant mobile app driving product-led bottom-up adoption with self-serve web onboarding (including a 14-day free trial), enterprise field sales for white-label deployments with API access, and a reseller/partner network for global reach.
SportNinja's business model is primarily subscription-based, billed monthly per registered participant with three paid tiers, supplemented by transaction-based payment processing through Stripe and SportsPay, multi-year enterprise white-label contracts, and included white-glove onboarding services. Named customers include Spring 3-on-3 Youth Hockey Tournament (140+ man hours saved on registration), Palos Verdes Water Polo Club (66% cost reduction from consolidating three platforms), and CCHL (Junior A Hockey). The company is privately held under founder/management ownership, with 11-50 employees and a single disclosed $1.5M funding round in April 2018, suggesting a capital-efficient operating profile.
SportNinja firmographics
Firmographics- Name
- SportNinja
- Legal name
- SportNinja Media, Inc.
- Website
- https://sportninja.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SportNinja is a cloud-based, all-in-one sports league management platform serving amateur leagues, clubs, tournaments, and governing bodies across 20+ sports with integrated registration, payments, scheduling, real-time digital scoring, and communications under a single login.
- Ownership category
- akta.pro rank
SportNinja industry classification
Industry- Product category
- Sports League Management Software
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)
- akta.pro secondary industries
- Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
Keywords
Where SportNinja is headquartered
LocationHeadquarters
- HQ city
- Palos Verdes Estates
- HQ country
- United States
- HQ region
- North America
Markets served
SportNinja business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Participant-Based: Three paid subscription levels billed monthly based on participant count. Leagues pay per registered participant, creating a scalable recurring revenue model that grows with customer usage.
- Integrated Payment Processing: Integrated payment processing for league fees through Stripe and SportsPay. Payment collection during registration process.
- Enterprise White-Label: White-label solutions for large organizations and governing bodies with custom branding, API access, and dedicated support. Sold as enterprise agreements.
- Professional Services - Onboarding: White-glove onboarding services included with subscriptions, providing hands-on setup assistance for organizations. Additional professional services may be available for custom implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - 14 days |
| Subscription | Monthly | Standard Subscription - Based on participant count |
| Subscription | Multi-year contract | Enterprise White-Label |
| Freemium | Monthly | Free Mobile App for Participants |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
SportNinja product offering
Product offeringCore offering
SportNinja provides a cloud-based, all-in-one sports league management platform that combines registration, online payments, scheduling, real-time digital scoring on mobile devices, statistics, tournament brackets, communications, and website integration into a single unified system. The platform is delivered through a web application for administrators and a free iOS/Android mobile app for participants, with an enterprise white-label option for governing bodies and large organizations.
Product overview
SportNinja is a unified, all-in-one sports league management platform comprising a Web Platform for administrators, a Mobile App for iOS and Android participants, and an Enterprise White-Label solution. The core League Platform provides integrated features for digital scoring, registration and payments, team & roster management, tournament management, video streaming, waivers management, suspension management, communications management, and location management. The platform supports both full stats sports (Ice Hockey, Soccer, Field Hockey, Lacrosse, Floorball, Futsal) and basic stats sports (Badminton, Cricket, Football, Rugby, Water Polo, Basketball, Dodgeball, Pickleball, Ultimate Frisbee, Baseball, eSports, Tennis, Volleyball), with everything connected through one login for leagues, clubs, tournaments, facilities, and governing bodies.
Differentiator
Problem solved
Functional benefit
Products and services
- SportNinja League Platform The central web-based league management platform for league administrators, officials, and players, providing digital game sheets, real-time scoring, standings, schedules, statistics, registration management, competition setup, and role-based administrative tools for organized sports leagues.
- SportNinja Mobile App Free, ad-free mobile application for iOS and Android providing players, parents, coaches, and officials with real-time game scoring, attendance tracking, schedule alerts, live stats, team chat, and push notifications. Score once and sync everywhere.
- Enterprise White-Label Solution White-label deployment of the SportNinja platform allowing large organizations and governing bodies to customize branding and operate the platform under their own brand, with API access for custom integrations and dedicated enterprise support.
- Registrations for Players and Teams Integrated online registration system for sports leagues enabling individual or team sign-ups, payment collection with payment plans, team cost dispersion, and digital waiver collection during enrollment.
Quantifiable outcome
- 140+ man hours saved on registration for youth hockey tournament
- +2 more outcomes
Companies that use SportNinja
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
SportNinja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
SportNinja partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecorePrimary payment processor for integrated payment processing. Handles secure payment collection for league registration fees. Uses industry-standard security measures.
- SportsPaycoreAlternative payment processor integrated into the platform for payment collection. Provides additional payment processing option for league fees.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SportNinja competitors and assessment
Company assessmentDirect peers
- TeamSnap: TeamSnap is the market-leading team and league management platform serving youth and amateur sports organizations with registration, scheduling, communication, and payments. It is the most directly comparable B2B SaaS competitor to SportNinja's core league management offering.
- LeagueApps: LeagueApps provides league management software for youth sports clubs, leagues, and tournaments with similar registration, scheduling, communication, and payment features. It targets the same amateur sports organizer persona as SportNinja.
- GameChanger: GameChanger (owned by DICK's Sporting Goods) provides live scoring, stats, and team management apps for amateur sports, overlapping heavily with SportNinja's digital scoring, stats, and mobile app capabilities across multiple sports.
- Playmetrics: Playmetrics offers club and league management software focused on youth soccer and similar amateur sports, providing registration, scheduling, communication, and payment processing comparable to SportNinja's offering.
- Jersey Watch: Jersey Watch provides website building, registration, and scheduling tools for youth sports leagues, overlapping with SportNinja's registration, payments, and web platform modules at the SMB end of the market.
Broad incumbents
- SportsEngine: SportsEngine, owned by NBCUniversal, is a broad incumbent offering registration, websites, mobile apps, and tournament management for youth sports organizations. It competes with SportNinja across most core modules but with deeper media and broadcast synergies.
- Stack Sports: Stack Sports is a broad youth sports software platform combining registration, websites, and media across multiple sports. It competes with SportNinja across the league management stack with a wider portfolio of acquired products.
Emerging players
- Tourney Software: Tourney-focused platforms address a portion of SportNinja's tournament management use case (bracket setup, advancement tracking, eligibility verification), representing an emerging competitor with narrower but overlapping functionality.
- Crossbar: Crossbar is an emerging sports league management platform targeting youth sports with registration and scheduling features, representing a smaller, niche player with partial overlap to SportNinja's core offering.
Others
- DaySmart: DaySmart is a facility management platform partner of SportNinja rather than a direct competitor; it provides venue and booking software. Listed because the companies explicitly integrate, positioning DaySmart as an adjacent ecosystem player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SportNinja social profiles
Digital presenceSportNinja financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportNinja leadership team
Management profileNumber of profiles
Profiles3 records
SportNinja funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportNinja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportNinja
What does SportNinja do?
SportNinja provides a cloud-based, all-in-one sports league management platform that combines registration, online payments, scheduling, real-time digital scoring on mobile devices, statistics, tournament brackets, communications, and website integration into a single unified system. The platform is delivered through a web application for administrators and a free iOS/Android mobile app for participants, with an enterprise white-label option for governing bodies and large organizations.
Is SportNinja a public or private company?
SportNinja is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportNinja founded?
SportNinja was founded in 2017. It employs 11 to 50 people.
Where is SportNinja based?
SportNinja is headquartered in Palos Verdes Estates, United States, in the North America region.
How does SportNinja make money?
Four revenue lines are on record. Subscription - Participant-Based is the primary driver. The others are integrated Payment Processing, enterprise White-Label and professional Services - Onboarding.
Who are SportNinja's main competitors?
Direct peers on record are TeamSnap, LeagueApps, GameChanger, Playmetrics and Jersey Watch. Broad incumbents are SportsEngine and Stack Sports. Emerging players are Tourney Software and Crossbar. DaySmart is listed as an others.
Does SportNinja have an API?
Yes. API access is available for enterprise accounts. The FAQ states: 'Does SportNinja integrate with third-party tools? Yes, we integrate with facility management platforms like DaySmart and offer API access for enterprise accounts.' No additional details on API type (REST, GraphQL, webhooks), authentication method, rate limits, versioning, or sandbox availability were found in the provided sources.
What industry is SportNinja in?
SportNinja's product category is Sports League Management Software. Its primary akta.pro industry code is MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web), with a secondary code of MPAKACAJ, Sport-Specific Amateur Leagues & Circuits (Non-Professional). Its NAICS code is 713940 and its SIC code is 7990.