BITS
Enterprise IT services provider delivering modern workplace, infrastructure, digital transformation, cybersecurity, and AI/intelligent automation solutions to over 20,000 customers across enterprise, education, healthcare, government, banking, and retail verticals worldwide.
- Company typePrivate
- Founded2005
- HeadquartersNewark, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What BITS does
The company operates as a global enterprise technology services provider organized around six core practice areas: Modern Workplace Solutions (AV design, managed AV, digital signage, unified communications), Enterprise Infrastructure & Networking (data networking, smart buildings, infrastructure assessment), Digital Transformation & Innovation (cloud strategy, data consulting, application modernization, SAP solutions, WalkMe digital adoption), Cybersecurity & Physical Security (managed security services, managed detection and response, security assessment, physical security), AI & Intelligent Automation (AI strategy and consulting, Microsoft Copilot solutions, Copilot workshops, intelligent adoption framework, AI readiness assessment), and End-to-End IT Services (managed services, professional services, deployment coordination, field services). The company serves over 20,000 customers across verticals including Global Enterprise, Higher Education, Healthcare, Government, Banking and Finance, Retail, and Smart Buildings/IoT, with a worldwide service footprint enabled by a global field services network and direct enterprise sales engagement.
The business model is services-based, with revenue generated through consulting engagements, managed services contracts, and technology implementation projects. Distribution is primarily direct enterprise sales supported by a global field services capability for on-site delivery. Key technology partnerships anchor the offering: Microsoft (Copilot for Microsoft 365, AI readiness, Core tier), Cisco (networking, collaboration, contact center, workforce optimization, Core tier), Logitech (collaboration and AV), HubSpot (customer experience and digital marketing), SAP (enterprise resource planning), and WalkMe (digital adoption platform). The product portfolio comprises approximately 25 distinct service offerings delivered through a vertical-segmented go-to-market motion, with Global Enterprise identified as the primary segment.
Note on data conflict: the firmographic header describes this entity as BITS, a voice, security, and connectivity solutions provider for banks with 51-100 employees headquartered in Newark, founded in 2005. The extracted company material (legal name: New Era Technology) describes a substantially larger and broader enterprise IT services business. This discrepancy is noted; the analytical outputs above are grounded in the extracted company material, which is the most specific and primary source on the company's actual activity.
BITS firmographics
Firmographics- Name
- BITS
- Legal name
- New Era Technology
- Website
- https://bits.us
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Enterprise IT services provider delivering modern workplace, infrastructure, digital transformation, cybersecurity, and AI/intelligent automation solutions to over 20,000 customers across enterprise, education, healthcare, government, banking, and retail verticals worldwide.
- Ownership category
- akta.pro rank
BITS industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Security Systems Services (except Locksmiths) (561621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Telephone & Telegraph Apparatus (3661)
- akta.pro primary industry
- Edge Networking & SD-WAN/uCPE for Edge Sites (HDABAOAE)
- akta.pro secondary industry
- Edge Networking & SD-WAN Integration (SASE/SD-WAN Edge On-ramps) (HDABAGAJ)
Keywords
Where BITS is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Markets served
BITS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Distribution channels2 records
Marketing channels5 records
BITS product offering
Product offeringCore offering
BITS is a voice, security and connectivity solutions provider for banks. The company delivers end-to-end IT services spanning modern workplace solutions, enterprise infrastructure, digital transformation, cybersecurity, and AI/intelligent automation to more than 20,000 customers worldwide across multiple industries.
Product overview
New Era Technology offers a comprehensive portfolio of enterprise technology services organized around six core practice areas: Modern Workplace Solutions (including AV design, managed AV, digital signage, and unified communications), Enterprise Infrastructure & Networking (covering data networking, smart buildings, and infrastructure assessment), Digital Transformation & Innovation (encompassing cloud strategy, data consulting, digital experience, application modernization, SAP solutions, and digital adoption platforms like WalkMe), Cybersecurity & Physical Security (including managed security services, managed detection & response, and security assessments), AI & Intelligent Automation (featuring AI strategy consulting, Microsoft Copilot solutions with workshops and intelligent adoption frameworks, and AI readiness assessments), and End-to-End IT Services (comprising managed services, professional services, deployment coordination, and field services). The company serves over 20,000 customers worldwide across industries including Global Enterprise, Higher Education, Healthcare, Government, Banking and Finance, Retail, and Smart Buildings.
Differentiator
Problem solved
Functional benefit
Products and services
- AI & Intelligent Automation AI strategy consulting, Microsoft Copilot implementation with workshops and intelligent adoption frameworks, and AI readiness assessment services for businesses.
- Connected Communications Unified communication solutions enabling team collaboration and communication across organizations.
- Contact Center Contact center solutions for managing customer interactions and support operations.
- AV Design Integration Audio-visual system design and integration services for modern workplaces.
- ManagedBlu AV Managed audio-visual services providing ongoing support and management of AV infrastructure.
- Professional AV Services Expert professional services for AV system implementation and deployment.
- Data Networking Enterprise data networking solutions and infrastructure services.
- Smart Building Solutions IoT-enabled smart building technologies integrating building systems for efficiency and automation.
- Application Modernization Services to modernize legacy applications for cloud and contemporary technology environments.
- CloudBlu Services Managed cloud services for infrastructure, platforms, and applications.
- Managed IT Services Comprehensive managed IT services covering infrastructure, security, and operations.
- Cloud Strategy Strategic consulting for cloud adoption and migration planning.
- SAP Solutions SAP implementation and consulting services for enterprise resource planning.
- Microsoft Copilot Solutions Microsoft Copilot for Microsoft 365 implementation including workshops, intelligent adoption framework, and managed services.
- Managed Detection & Response Managed security services providing continuous monitoring and threat response capabilities.
- Security Assessment Security assessment services to identify vulnerabilities and compliance gaps.
- Physical Security Physical security and life safety solutions for enterprise environments.
- Field Services On-site field services for technology deployment and support across global locations.
- Digital Signage Digital signage solutions for visual communication and advertising in enterprise environments.
Companies that use BITS
Customer profileSegments6 records
Ideal customer profiles5 records
BITS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BITS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and general.
- MicrosoftcoreMicrosoft partnership providing Copilot for Microsoft 365 solutions, AI readiness assessments, and intelligent adoption frameworks for enterprise customers.
- CiscocoreCisco partnership for networking, collaboration, and unified communication solutions including contact center and workforce optimization.
- LogitechgeneralPartnership for collaboration and AV solutions including professional AV services and managed AV offerings.
- HubSpotgeneralHubSpot partnership for customer experience and digital marketing solutions.
- SAPgeneralSAP solutions partnership for enterprise digital transformation initiatives.
- WalkMegeneralDigital adoption platform partnership for helping enterprises implement new software solutions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
BITS competitors and assessment
Company assessmentBroad incumbents
- CDW Corporation: Large, public US IT solutions provider serving business, government, education, and healthcare with broad hardware, software, and services portfolio. Overlaps in Modern Workplace, security, and networking offerings at much larger scale.
- DXC Technology: Global IT services and consulting firm delivering modern workplace, cybersecurity, cloud, and analytics across enterprise and regulated industries including banking. Broad incumbent with overlapping capabilities but not specialized to BITS's mid-market focus.
Direct peers
- Logicalis: International IT solutions and managed services provider focused on digital transformation, cloud, security, and networking for enterprise and public-sector customers. Closely comparable practice mix and vertical segmentation approach.
- Insight Enterprises: Large global IT solutions provider offering hardware, software, services, and managed solutions across cybersecurity, cloud, and modern workplace. Comparable in scale, partner-channel model, and enterprise vertical coverage.
- Computacenter: European-headquartered enterprise IT infrastructure and services provider delivering networking, security, datacenter, and workplace services to global enterprises. Directly comparable global field-services model and enterprise/multi-vertical strategy.
- SHI International: Global IT solutions and services provider spanning hardware, software, cloud, security, and managed services. Directly comparable partner-channel-led model and enterprise customer mix across multiple verticals.
- Presidio: Global digital systems integrator delivering cloud, security, networking, and modern workplace solutions across enterprise verticals including financial services. Directly comparable practice-area breadth and banking/government customer base.
- ConvergeOne: US-focused IT services and solutions provider specializing in unified communications, networking, data center, and cybersecurity for enterprise and government clients. Closely comparable in voice/UC, security, and connectivity focus serving similar mid-to-large customers.
- New Era Technology: Parent or sister brand referenced as the legal_name in the data. Operates the same six-practice enterprise IT services portfolio (Modern Workplace, Networking, Cybersecurity, AI/Copilot, Managed Services) with global field services - directly comparable offering and customer mix.
Emerging players
- Slalom: Consulting firm focused on technology and business transformation with strong Microsoft and cloud partnerships, increasingly competing in AI/Copilot implementation services. Partial overlap in digital transformation and AI practice areas for enterprise clients.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BITS social profiles
Digital presenceBITS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BITS leadership team
Management profileNumber of profiles
BITS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BITS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BITS
What does BITS do?
BITS is a voice, security and connectivity solutions provider for banks. The company delivers end-to-end IT services spanning modern workplace solutions, enterprise infrastructure, digital transformation, cybersecurity, and AI/intelligent automation to more than 20,000 customers worldwide across multiple industries.
Is BITS a public or private company?
BITS is a private company. It is classified as corporate owned and is currently operating.
When was BITS founded?
BITS was founded in 2005. It employs 51 to 100 people.
Where is BITS based?
BITS is headquartered in Newark, United States, in the North America region.
Who are BITS's main competitors?
Broad incumbents on record are CDW Corporation and DXC Technology. Direct peers are Logicalis, Insight Enterprises, Computacenter, SHI International, Presidio, ConvergeOne and New Era Technology. Slalom is listed as an emerging player.
Does BITS have an API?
No public API is recorded for BITS.
What industry is BITS in?
BITS's product category is Managed IT Services. Its primary akta.pro industry code is HDABAOAE, Edge Networking & SD-WAN/uCPE for Edge Sites, with a secondary code of HDABAGAJ, Edge Networking & SD-WAN Integration (SASE/SD-WAN Edge On-ramps). Its NAICS code is 54151 and its SIC code is 3661.