BITS

What BITS does

The company operates as a global enterprise technology services provider organized around six core practice areas: Modern Workplace Solutions (AV design, managed AV, digital signage, unified communications), Enterprise Infrastructure & Networking (data networking, smart buildings, infrastructure assessment), Digital Transformation & Innovation (cloud strategy, data consulting, application modernization, SAP solutions, WalkMe digital adoption), Cybersecurity & Physical Security (managed security services, managed detection and response, security assessment, physical security), AI & Intelligent Automation (AI strategy and consulting, Microsoft Copilot solutions, Copilot workshops, intelligent adoption framework, AI readiness assessment), and End-to-End IT Services (managed services, professional services, deployment coordination, field services). The company serves over 20,000 customers across verticals including Global Enterprise, Higher Education, Healthcare, Government, Banking and Finance, Retail, and Smart Buildings/IoT, with a worldwide service footprint enabled by a global field services network and direct enterprise sales engagement.

The business model is services-based, with revenue generated through consulting engagements, managed services contracts, and technology implementation projects. Distribution is primarily direct enterprise sales supported by a global field services capability for on-site delivery. Key technology partnerships anchor the offering: Microsoft (Copilot for Microsoft 365, AI readiness, Core tier), Cisco (networking, collaboration, contact center, workforce optimization, Core tier), Logitech (collaboration and AV), HubSpot (customer experience and digital marketing), SAP (enterprise resource planning), and WalkMe (digital adoption platform). The product portfolio comprises approximately 25 distinct service offerings delivered through a vertical-segmented go-to-market motion, with Global Enterprise identified as the primary segment.

Note on data conflict: the firmographic header describes this entity as BITS, a voice, security, and connectivity solutions provider for banks with 51-100 employees headquartered in Newark, founded in 2005. The extracted company material (legal name: New Era Technology) describes a substantially larger and broader enterprise IT services business. This discrepancy is noted; the analytical outputs above are grounded in the extracted company material, which is the most specific and primary source on the company's actual activity.

Name

BITS

Legal name

New Era Technology

Website

https://bits.us

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Enterprise IT services provider delivering modern workplace, infrastructure, digital transformation, cybersecurity, and AI/intelligent automation solutions to over 20,000 customers across enterprise, education, healthcare, government, banking, and retail verticals worldwide.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Security Systems Services (except Locksmiths) (561621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Telephone & Telegraph Apparatus (3661)

akta.pro primary industry

Edge Networking & SD-WAN/uCPE for Edge Sites (HDABAOAE)

akta.pro secondary industry

Edge Networking & SD-WAN Integration (SASE/SD-WAN Edge On-ramps) (HDABAGAJ)

Keywords

• Voice communications
• Security solutions
• Connectivity services
• Managed IT services
• Banking IT services

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

BITS is a voice, security and connectivity solutions provider for banks. The company delivers end-to-end IT services spanning modern workplace solutions, enterprise infrastructure, digital transformation, cybersecurity, and AI/intelligent automation to more than 20,000 customers worldwide across multiple industries.

Product overview

New Era Technology offers a comprehensive portfolio of enterprise technology services organized around six core practice areas: Modern Workplace Solutions (including AV design, managed AV, digital signage, and unified communications), Enterprise Infrastructure & Networking (covering data networking, smart buildings, and infrastructure assessment), Digital Transformation & Innovation (encompassing cloud strategy, data consulting, digital experience, application modernization, SAP solutions, and digital adoption platforms like WalkMe), Cybersecurity & Physical Security (including managed security services, managed detection & response, and security assessments), AI & Intelligent Automation (featuring AI strategy consulting, Microsoft Copilot solutions with workshops and intelligent adoption frameworks, and AI readiness assessments), and End-to-End IT Services (comprising managed services, professional services, deployment coordination, and field services). The company serves over 20,000 customers worldwide across industries including Global Enterprise, Higher Education, Healthcare, Government, Banking and Finance, Retail, and Smart Buildings.

Differentiator

Problem solved

Functional benefit

Products and services

• AI & Intelligent Automation AI strategy consulting, Microsoft Copilot implementation with workshops and intelligent adoption frameworks, and AI readiness assessment services for businesses.
• Connected Communications Unified communication solutions enabling team collaboration and communication across organizations.
• Contact Center Contact center solutions for managing customer interactions and support operations.
• AV Design Integration Audio-visual system design and integration services for modern workplaces.
• ManagedBlu AV Managed audio-visual services providing ongoing support and management of AV infrastructure.
• Professional AV Services Expert professional services for AV system implementation and deployment.
• Data Networking Enterprise data networking solutions and infrastructure services.
• Smart Building Solutions IoT-enabled smart building technologies integrating building systems for efficiency and automation.
• Application Modernization Services to modernize legacy applications for cloud and contemporary technology environments.
• CloudBlu Services Managed cloud services for infrastructure, platforms, and applications.
• Managed IT Services Comprehensive managed IT services covering infrastructure, security, and operations.
• Cloud Strategy Strategic consulting for cloud adoption and migration planning.
• SAP Solutions SAP implementation and consulting services for enterprise resource planning.
• Microsoft Copilot Solutions Microsoft Copilot for Microsoft 365 implementation including workshops, intelligent adoption framework, and managed services.
• Managed Detection & Response Managed security services providing continuous monitoring and threat response capabilities.
• Security Assessment Security assessment services to identify vulnerabilities and compliance gaps.
• Physical Security Physical security and life safety solutions for enterprise environments.
• Field Services On-site field services for technology deployment and support across global locations.
• Digital Signage Digital signage solutions for visual communication and advertising in enterprise environments.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and general.

• MicrosoftcoreTechnology or IntegrationMicrosoft partnership providing Copilot for Microsoft 365 solutions, AI readiness assessments, and intelligent adoption frameworks for enterprise customers.
• CiscocoreTechnology or IntegrationCisco partnership for networking, collaboration, and unified communication solutions including contact center and workforce optimization.
• LogitechgeneralTechnology or IntegrationPartnership for collaboration and AV solutions including professional AV services and managed AV offerings.
• HubSpotgeneralTechnology or IntegrationHubSpot partnership for customer experience and digital marketing solutions.
• SAPgeneralTechnology or IntegrationSAP solutions partnership for enterprise digital transformation initiatives.
• WalkMegeneralTechnology or IntegrationDigital adoption platform partnership for helping enterprises implement new software solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CDW Corporation: Large, public US IT solutions provider serving business, government, education, and healthcare with broad hardware, software, and services portfolio. Overlaps in Modern Workplace, security, and networking offerings at much larger scale.
• DXC Technology: Global IT services and consulting firm delivering modern workplace, cybersecurity, cloud, and analytics across enterprise and regulated industries including banking. Broad incumbent with overlapping capabilities but not specialized to BITS's mid-market focus.

Direct peers

• Logicalis: International IT solutions and managed services provider focused on digital transformation, cloud, security, and networking for enterprise and public-sector customers. Closely comparable practice mix and vertical segmentation approach.
• Insight Enterprises: Large global IT solutions provider offering hardware, software, services, and managed solutions across cybersecurity, cloud, and modern workplace. Comparable in scale, partner-channel model, and enterprise vertical coverage.
• Computacenter: European-headquartered enterprise IT infrastructure and services provider delivering networking, security, datacenter, and workplace services to global enterprises. Directly comparable global field-services model and enterprise/multi-vertical strategy.
• SHI International: Global IT solutions and services provider spanning hardware, software, cloud, security, and managed services. Directly comparable partner-channel-led model and enterprise customer mix across multiple verticals.
• Presidio: Global digital systems integrator delivering cloud, security, networking, and modern workplace solutions across enterprise verticals including financial services. Directly comparable practice-area breadth and banking/government customer base.
• ConvergeOne: US-focused IT services and solutions provider specializing in unified communications, networking, data center, and cybersecurity for enterprise and government clients. Closely comparable in voice/UC, security, and connectivity focus serving similar mid-to-large customers.
• New Era Technology: Parent or sister brand referenced as the legal_name in the data. Operates the same six-practice enterprise IT services portfolio (Modern Workplace, Networking, Cybersecurity, AI/Copilot, Managed Services) with global field services - directly comparable offering and customer mix.

Emerging players

• Slalom: Consulting firm focused on technology and business transformation with strong Microsoft and cloud partnerships, increasingly competing in AI/Copilot implementation services. Partial overlap in digital transformation and AI practice areas for enterprise clients.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bitsnetwork
• LinkedInlinkedin.com/company/bitsnetwork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BITS