Alsace Carreaux

What Alsace Carreaux does

Alsace Carreaux (legal entity: SAS ALSACE CARREAUX) is a French specialty building materials retailer founded in 1964 in Colmar, France, and operating as a private family-owned SAS with €600,000 share capital. The company runs 5 owned showrooms across Alsace — Strasbourg, Sélestat, Colmar, Lutterbach, and Blotzheim — totaling more than 3,000 m² of exhibition space, and distributes over 100 European brands including exclusive regional partnerships with Florim and Mirage for porcelain stoneware, Gessi for luxury faucets (with a dedicated Colmar space), and a broader portfolio covering tiles, parquet, bathroom furniture, sanitary ware, outdoor 20mm grès cérame, and installation chemicals and tools (Mapei, Sika, Wedi, Geberit, Sanswiss, Novellini, among others). The company serves approximately 5,000 projects per year, split roughly 60/40 between individual homeowners undertaking residential renovation or new construction, and building professionals (architects, general contractors, tilers) sourcing premium and large-format materials.

The business model is showroom-led B2C and B2B sales, supported by an event- and content-driven marketing layer. Customers take appointments or walk in for personalized advisor consultations lasting 45 minutes to 1.5 hours, with services including free quotes, 3D bathroom simulation, and referrals to vetted tiling partners; Alsace Carreaux does not perform installation itself. Pricing is project-based on a €20–120/m² range for tiles, with a minimum 30% TTC deposit at order, plus separately billed delivery, storage (€50/pallet/week beyond 60 days), and vehicle immobilization surcharges. Distribution is primarily regional (Alsace, Grand Est) with on-request delivery to metropolitan France; an online payment portal handles deposit and balance transactions via Caisse d'Épargne, and the website supports content marketing, SEO, email newsletter, and downloadable catalogues but is not an e-commerce storefront.

The company holds no disclosed patents, certifications, AI/ML capabilities, or external funding events. Its competitive positioning rests on regional showroom density, exclusive premium brand distribution, technical advisory depth, and a 4.6/5 rating across 658 verified customer reviews. Strategic signals point to incremental mix shift toward higher-ticket premium and professional projects rather than geographic or channel expansion.

Name

Alsace Carreaux

Legal name

SAS ALSACE CARREAUX

Website

https://alsace-carreaux.fr

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Alsace Carreaux is a French family-owned building materials retailer founded in 1964, operating 5 showrooms across Alsace that distribute 100+ premium European tile, bathroom, and flooring brands, serving approximately 5,000 homeowner and professional renovation projects per year.

Ownership category

akta.pro rank

Product category

Tile and Bathroom Building Materials Retail

NAICS

Floor Covering Retailers (449121), Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Ceramic tile retail
• Bathroom fixtures showroom
• Wood flooring sales
• Outdoor tiling solutions
• Bathroom design consultation

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Tiles, Flooring, Bathroom): Revenue generated from direct sale of tiling products (grès cérame, faience, stone), bathroom fixtures and furniture, parquet and flexible flooring, outdoor tiling, and installation products (adhesives, waterproofing, tools). Sales require a minimum 30% TTC deposit. Prices are quoted by advisors, with product prices ranging from approximately €20 to €120/m². The company also charges for delivery, specific handling, and extended storage beyond 60 days.
2. Installation Products & Accessories: Sale of complementary installation products including adhesives, grout, waterproofing systems, tools (cutters, levelers), and surface care treatments.
3. Online Payment Processing: Online payment portal allowing customers to pay deposits, invoices, or balance adjustments via secure bank payment through Caisse d'Épargne.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Alsace Carreaux is a regional showroom retailer that sells premium ceramic tiles (grès cérame, faïence, large-format slabs up to 160×320 cm), parquet and flexible flooring, complete bathroom solutions (including a dedicated Gessi faucet space), outdoor tiling, kitchen finishes, and installation products (adhesives, waterproofing, tools) across five Alsace showrooms. Beyond product sales, the company provides free personalized design consultations lasting 45 minutes to 1.5 hours, a proprietary 3D bathroom simulation tool, technical installation guidance, and referral to vetted tiling partners. Orders are project-priced with a minimum 30% TTC deposit and delivered within Alsace and Grand Est.

Product overview

Alsace Carreaux is a premium tile, flooring, and bathroom retailer with 5 showrooms across Alsace, founded in 1964. The company operates as a 'Créateur d'Ambiances' (Ambiance Creator) offering a comprehensive portfolio of products: ceramic tiles (carrelage) including grès cérame in large formats up to 160x320cm, wood flooring (parquet) in solid and engineered varieties, complete bathroom solutions (salle de bain) with sanitary ware, furniture, and fittings, outdoor tiling (extérieur) with 20mm thick frost-resistant materials, kitchen solutions (available exclusively at Sélestat), and installation products (produits de mise en oeuvre) such as adhesives and waterproofing systems. The company distributes over 100 European brands including exclusive regional partnerships with Florim and Mirage. Showroom services include personalized advice, 3D bathroom simulation, and recommendations for partner installers.

Differentiator

Problem solved

Functional benefit

Products and services

• Carrelage (Tiles) Premium ceramic tiles including grès cérame (porcelain), faïence (wall tiles), and large-format slabs up to 160×320 cm in marble, stone, wood, and concrete effects. Sold to residential and professional customers undertaking renovation or new-build projects in Alsace.
• Parquet & sols souples (Wood and flexible flooring) Wood flooring (solid parquet, engineered parquet, high-end laminate) and flexible floor coverings in oak, ash, and walnut species with multiple finishes. Sold to residential customers for indoor flooring projects in Alsace.
• Salle de bain (Bathroom) Complete bathroom solutions including tiles, sanitary ware, bathroom furniture, fittings, bathtubs, walk-in showers, and LED lighting, with a dedicated Gessi luxury Italian faucet space at the Colmar showroom. Sold to homeowners and professionals across Alsace.
• Extérieur (Outdoor tiling) 20mm thick grès cérame outdoor porcelain tiles for terraces, pool surrounds, and pathways, featuring R11–R13 anti-slip ratings and frost resistance. Sold to residential and commercial customers across Alsace.
• Cuisine (Kitchen) Complete kitchen solutions including ceramic worktops, backsplashes, and integrated flooring, available exclusively at the Sélestat showroom (the only Alsace location presenting the full kitchen universe).
• Produits de mise en oeuvre (Installation products) Installation supplies including adhesives, mortars, waterproofing systems (SPEC/SEL), leveling compounds, tiling tools, and surface care treatments from brands such as Sika, Mapei, Wedi, Fila, Raimondi, RUBI, and Sigma. Sold alongside main product lines for professionals and DIY-inclined homeowners.

Quantifiable outcome

• 4.6/5 average rating from 658 verified customer reviews
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and major.

• FlorimcoreStrategic or Co-development PartnerItalian premium porcelain stoneware manufacturer and B-Corp certified. Florim is distributed in exclusive regional partnership by Alsace Carreaux, representing a flagship brand in the tiling category. Known for luxury large-format slabs, technical performance, and environmental commitment. Products include XXL formats (up to 160×320 cm), marble, stone, and concrete-effect tiles for interior and exterior applications.
• MiragecoreStrategic or Co-development PartnerItalian ceramic manufacturer founded in 1982, specialist in ultra-fine high-resistance porcelain stoneware with marble, stone, and concrete-effect finishes. Known for large architectural slabs used in prestigious residential and commercial projects worldwide. Distributed alongside Florim as a key premium brand in Alsace Carreaux's tiling selection.
• NovocerammajorStrategic or Co-development PartnerFrench ceramic manufacturer founded in 1863, national specialist in technical high-end porcelain stoneware. Known for architectural collections, ventilated facade slabs, and environmental commitment with products made in France. Represents the French manufacturing excellence pillar in Alsace Carreaux's brand selection.
• EDONÉmajorTechnology or IntegrationItalian manufacturer of ultra-design shower receivers, walls, and shower systems in composite marble and glass. Creates exclusive wellness experiences and incomparable refinement in the bathroom, offered within Alsace Carreaux's bathroom universe.
• GessicoreTechnology or IntegrationItalian luxury faucet manufacturer founded in 1992 in Piedmont, recognized globally in high-end architecture. Products feature stainless steel, solid brass, and exclusive PVD finishes (brushed gold, copper, matte black, gun metal). Alsace Carreaux hosts a dedicated Gessi showroom space at its Colmar location, unique in Alsace, enabling hands-on testing of finishes and configurations.
• GeberitmajorTechnology or IntegrationSwiss global leader in sanitary technology since 1874. Specializes in concealed installation systems, wall-hung WC supports, AquaClean shower-toilet systems, and water supply/drainage solutions. Known for Swiss engineering precision, decades-long reliability, and ISO 9001 / EN certification. Distributed in Alsace Carreaux's bathroom universe.
• SanswissmajorTechnology or IntegrationSwiss manufacturer of high-quality shower walls and cabins, combining Swiss precision, timeless design, and legendary robustness for refined and durable shower spaces. Distributed within the bathroom universe.
• NovellinimajorTechnology or IntegrationItalian manufacturer specializing since 1966 in shower cabins, spa bathtubs, and bathroom furniture. Combines Made-in-Italy design, advanced wellness technology, and extensive customization options for exceptional bathrooms.
• DomaomajorChannel Partner/ Reseller/ DistributorExclusive own brand of the French Algorel group — the first national distribution network in heating, sanitary, and tiling. Domao offers 750+ references in sanitary, plumbing, and heating across three complementary ranges, available exclusively through the group's showrooms.
• AzurlignmajorTechnology or IntegrationFrench brand of the German Pelipal group — European leader in bathroom furniture since 1906. Azurlign proposes contemporary bathroom furniture collections manufactured in Germany under exceptional quality standards, for elegant, durable, and distinctive bathrooms.
• MapeimajorTechnology or IntegrationItalian global leader in construction chemical solutions founded in 1937. Mapei offers a complete range of adhesives, mortars, grouts, leveling compounds, and waterproofing membranes, certified ISO 9001, 14001, and 45001. Recognized as the absolute reference for professional tiling installation worldwide.
• SikamajorTechnology or IntegrationSwiss global leader in construction chemistry founded in 1910. Sika develops high-performance adhesives, mortars, waterproofing, and sealing systems certified for tiling projects, structure protection, and the most demanding construction projects.
• WedimajorTechnology or IntegrationGerman specialist in wet-room construction systems founded in 1983. Wedi revolutionizes bathroom renovation with waterproof XPS construction panels, ultra-lightweight shower trays, and complete cladding systems, certified for wet-room installation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Point.P: Major French building-materials distribution network (Saint-Gobain) with strong coverage in Alsace. Overlaps with Alsace Carreaux on tiles and sanitary products but serves a broader contractor/DIY customer base with a less curated, more price-competitive assortment.
• Porcelanosa: Spanish premium tile and bathroom manufacturer operating its own branded showrooms globally. Comparable to Alsace Carreaux in premium tile and bathroom positioning, but vertically integrated as manufacturer-plus-retailer rather than a multi-brand distributor.
• Leroy Merlin: France's dominant home-improvement retail chain with broad tile, bathroom, and parquet categories. Comparable product overlap but a fundamentally different DIY/mass-market positioning versus Alsace Carreaux's premium, advisor-led showroom model.
• Lapeyre: Established French retailer specializing in bathroom, kitchen, doors, windows, and tiling with both showroom and installation services. Comparable to Alsace Carreaux in the bathroom-plus-tiling category but with a national footprint and broader home-improvement portfolio.
• Bricomarché: French DIY and home-improvement retail chain with tiles, parquet, and sanitary assortment. Less curated than Alsace Carreaux but overlapping on product categories and operating in the same regional Alsace geography.

Emerging players

• ManoMano: French-founded online marketplace specialized in home improvement, DIY, and garden products including tiles and sanitary ware. Represents the digital-native competitive threat to Alsace Carreaux's showroom-led model, particularly for price-sensitive and research-driven buyers.

Others

• Marazzi Group: Major Italian ceramic tile manufacturer (Mohawk Industries) whose Ragno brand is distributed by Alsace Carreaux. Comparable in premium tile positioning and serves as both a supplier and a strategic reference point for the type of brand Alsace Carreaux showcases.
• Algorel (Domao exclusive network): French national distribution network for heating, sanitary, and tiling whose Domao private label is exclusively distributed through member showrooms including Alsace Carreaux. Comparable as a peer showroom network and a key supply partnership for Alsace Carreaux.

Direct peers

• Cedeo: French distributor of sanitary, heating, and tiling products operating through a network of showrooms aimed at professionals and individuals. Closely comparable in product mix (tiles + sanitary + heating) and showroom-led GTM, though more B2B-skewed than Alsace Carreaux's homeowner-heavy mix.
• Saint Maclou: France's leading specialty flooring retailer (carpet, parquet, LVT, tiles) with a strong showroom-based consultative model. Highly comparable to Alsace Carreaux in the tile and flooring retail category, though Saint Maclou operates at national scale versus Alsace Carreaux's regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlsaceCarreauxOfficiel
• LinkedInlinkedin.com/company/alsace-carreaux

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alsace Carreaux