Mythologies Agency

Name

Mythologies Agency

Legal name

MYTHOLOGIES

Website

https://mythologies.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Event design agency
• Trade show booth production
• Corporate event management
• Brand experience services
• Incentive travel programs

Headquarters

HQ city

Gennevilliers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event design and production services: Mythologies designs and produces high-impact responsible events for corporate and public audiences, including conventions, seminars, roadshows, incentive trips, and public activations. Revenue is generated through project-based professional services fees for design, production, and event execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mythologies Agency designs and produces high-impact, responsible events for corporate and public audiences, covering trade show booth design and fabrication (Stand & Expo), corporate conventions and B2B events, multi-city roadshows, public-facing brand activations, press/launch and influencer events, and incentive travel programs. The agency operates as an integrated A-to-Z event producer with a dedicated CSR/sustainability practice, ISO 20121 certified since 2020 and EcoVadis Platinum awarded in 2026.

Product overview

Mythologies Agency is a brand experience house offering an integrated suite of event design and production services. Their core portfolio spans six main offerings: Stand & Expo (trade show booth design and production), Corporate & B2B Events (conventions, seminars, summits), Roadshows (multi-city touring productions), Public Activations (festival and experiential marketing), Press/Launch & Influence events, and Incentive Travel programs. The agency differentiates through a dedicated CSR approach, providing responsible event solutions with reusable structures, sustainable materials, and carbon reduction strategies, certified under ISO 20121 and EcoVadis Platinum.

Differentiator

Problem solved

Functional benefit

Products and services

• Stand & Expo Design and production of exhibition stands and booths for trade shows, corporate events, and international exhibitions, including sustainable booth solutions with reusable structures. Targeted at enterprise clients exhibiting at trade fairs and expos (e.g., ENGIE @Mondial de l'Auto, VivaTech booths).
• Corporate & B2B Events Design and production of corporate conventions, seminars, summits, and evening events for B2B audiences and internal corporate communications (e.g., KIA Investor Convention in Chamonix, CDC Habitat Annual Convention at La Seine Musicale, Yoplait Agreement Convention at Longchamps).
• Roadshow Multi-city touring event productions that bring brands to regional audiences, including driver/mobility roadshows and product demonstrations (e.g., Auchan 60th anniversary roadshow across 23 stops, Uber roadshows across French cities, Facebook Open Mic roadshow across 5 French cities).
• Public Activation Large-scale public-facing events including festivals, brand activations, experiential marketing campaigns, and community engagement initiatives (e.g., Citeo activations at Lollapalooza and Vendée Globe, ASICS Paris Move Your Mind Festival, Jolimoi Annual Meet Up at Grand Palais Éphémère).
• Press, Launch & Influence Press conferences, product launches, influencer events, and media campaigns to generate visibility and engagement for brands (e.g., Mercedes-Benz Paris 'Hey!' campaign for Class A launch, Volvo Car France investor convention, KIA EV9 launch at Pavillon Royal, Meta Video Festival at Grand Rex).
• Incentive Travel Premium incentive trips and reward travel programs for top performers, including international destinations and experiential travel (e.g., Orange BU Singapore trip, Tunap Stellantis Berlin Formula E Grand Prix, Inetum USA trip combining cultural discovery with CES AI learning expedition).
• CSR & Responsible Events Sustainably designed events incorporating eco-responsible practices, waste reduction, material reuse, and carbon footprint management, certified under ISO 20121 (since 2020) and EcoVadis Platinum (Feb 2026), with SBTi-approved CO₂e reduction targets.

Quantifiable outcome

• 45,000 visitors welcomed at BPCE Petit Palais of Sport over 2 months for Paris 2024
• +4 more outcomes

Named customers31 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• EVENTEAMminorStrategic or Co-development Partner · 1 January 2024Mythologies partnered with EVENTEAM agency for the BPCE Petit Palais of Sport project during Paris 2024, which welcomed 45,000 visitors over 2 months. EVENTEAM served as a collaborative partner on this large-scale transformation of the Petit Palais.
• ElectroluxcoreGTM or Marketing Partner · 1 January 2021Mythologies has executed multiple events for Electrolux including Green and Tasty (2022), Better Living Week (2021), and Taste of Paris. These ongoing collaborations position Mythologies as a key event production partner for Electrolux's sustainability-focused brand activations.
• Carburant (digital communications agency)minorChannel Partner/ Reseller/ Distributor · 1 January 2021Mythologies produced the Hasbro My Little Pony 35th anniversary event in collaboration with digital communications agency Carburant.
• small.paris (digital communications agency)minorChannel Partner/ Reseller/ Distributor · 1 January 2021Mythologies produced the Lotus Baby playground activation events in Nice and Paris in collaboration with digital communications agency small.paris.
• FF ParisminorStrategic or Co-development Partner · 1 January 2019FF Paris and Mythologies collaborated for the first time on the Nike '11 is Supernatural' PR activation campaign celebrating Rafael Nadal's 11th Roland Garros victory. FF Paris orchestrated the campaign while Mythologies produced the event.
• PixelisminorChannel Partner/ Reseller/ Distributor · 1 January 2019Mythologies and Pixelis co-built the Coca-Cola Summer Party 2019 for the brand's 100th anniversary in France.
• CEBIT (Germany)minorChannel Partner/ Reseller/ Distributor · 1 January 2019Following the successful VivaTech collaboration, Mythologies repeated the Facebook booth format at CEBIT in Hanover, Germany.
• POLITICOminorChannel Partner/ Reseller/ Distributor · 1 January 2019Mythologies organized an exclusive side event for POLITICO and Uber at the Hôtel Gallifet during the Rencontres Économiques in Aix-en-Provence.
• Facebook/MetacoreGTM or Marketing Partner · 1 January 2018Mythologies and Facebook co-produced multiple events including the first collaboration at VivaTech 2018 (200 sqm booth), Facebook Open Mic roadshow across 5 French cities, and Meta Video Festival at Grand Rex (1,700+ attendees).
• LinkedIncoreGTM or Marketing Partner · 1 January 2018Mythologies produced the LinkedIn Talent Intelligence Experience European Summit in Paris with 400 European decision-makers, and participated in LinkedIn @BIG (Bpifrance Inno Generation) event.
• ENGIEcoreGTM or Marketing Partner · 1 January 2017Mythologies has an established long-term partnership with ENGIE, executing multiple events annually including conventions, seminars, trade show presence at VivaTech, Gastech Tokyo, and the Paris Motor Show, and the zkUnconference. ENGIE won the Grand Jury Prize Kayo 2024 for the booth Mythologies produced.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GL Events: Paris-listed global event services group operating venues, trade shows, and event production worldwide. Comparable to Mythologies in the booth/exhibition and corporate event production space, but with significantly larger scale, owned venues, and an integrated organizer-plus-services model that Mythologies lacks.
• Hopscotch Group: Independent French communications group with a dedicated events practice (Hopscotch Event). Comparable to Mythologies in producing corporate events, roadshows, and brand activations for major French enterprise clients, but operating as part of a broader PR/communications holding structure.
• We Are Social: Global socially-led creative agency with significant experiential and event activation capability. Comparable to Mythologies on consumer-facing brand activations and corporate event production, though positioned more as a creative-first agency with events as an extension.
• Havas Events (Havas Experiential): Global experiential and event marketing network within Havas/Creative Circle, encompassing the former Auditoire boutique. Directly comparable to Mythologies in delivering corporate events, roadshows, and experiential activations for major French and global brands, but with vastly larger headcount and global infrastructure.
• Publicis Events: Live/experiential arm of Publicis Groupe offering event design, production, and brand experience services. Overlaps with Mythologies on enterprise event design and booth production for major accounts like Meta and ENGIE, but operates as part of a global holding-company network.

Direct peers

• Jack Morton Worldwide: Global brand experience agency producing live events, trade show exhibits, and immersive experiences for major brands (e.g., experiential work for automotive, tech, consumer goods). Closely comparable to Mythologies on integrated booth/event production for enterprise clients, but with significantly larger US/global scale.
• Sparks: Global experiential marketing agency specializing in trade show exhibits, corporate events, and immersive brand experiences. Closely comparable in booth design/build and enterprise event production, with a similar A-to-Z integrated delivery model.
• MKG*Events: French event agency within the MKG group producing corporate events, incentive trips, roadshows, and product launches for enterprise clients. Closely comparable boutique model, customer base, and service mix to Mythologies in the French market.
• Auditoire: Historic French boutique event and brand experience agency, now integrated into Havas Events. Closely comparable to Mythologies as a Paris-based boutique serving luxury, automotive, and corporate clients with bespoke event and scenography work.
• George P. Johnson Experience Marketing: US-headquartered global experiential agency producing brand experiences, exhibits, and events for enterprise clients including tech and automotive majors. Directly comparable integrated A-to-Z delivery for booth and corporate event work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MythologiesA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mythologies Agency