MyClinic Group

What MyClinic Group does

MyClinic Group is an Australian private healthcare operator founded in 2011 and headquartered in Camberwell, Victoria, that runs an administrative platform delivering consulting rooms, nursing support, practice management and managerial services to independent General Practitioners, allied health professionals and specialist physicians across nine clinic locations in metropolitan Melbourne. Its footprint spans inner suburbs (Prahran, South Yarra, Elsternwick, Balaclava), the CBD (QV Melbourne, plus a referenced Southbank site), and Melbourne's western growth corridor (Tarneit, Werribee, Bacchus Marsh), with two sites co-located inside Priceline Pharmacy stores. The service portfolio centers on general practice and chronic disease management and extends to specialty verticals branded as Her Health Clinic (women's health), Travel Health Clinic, My Skin Check Melbourne (skin cancer detection and surveillance), and Melbourne Sexual Health Clinic, alongside allied health (psychology, physiotherapy, dietetics, podiatry, exercise physiology, diabetes education, geriatrician services), NDIS Support Coordination, and bulk-billed Telehealth consultations.

The technology stack is built on third-party healthcare infrastructure: Best Practice Software for EHR and document automation, AutoMedSystems for online appointment booking, electronic prescribing, and My Health Record integration for interoperability. An NLP-based AI scribe tool is used during consultations to reduce doctor documentation burden, with patient opt-out and Australian data residency. AI computer vision is referenced in connection with skin checks, though no proprietary model details are disclosed. The business does not directly employ doctors; rather, it rents consulting rooms and provides administrative infrastructure to independent practitioners, generating revenue through a mix of bulk-billing Medicare rebates at most sites, mixed billing with gap fees at South Yarra and QV CBD (standard consult $97 / rebate $45.05; long consult $158 / rebate $87.10; extended $228 / rebate $128.35), out-of-pocket charges for procedures, consumables, immunisations and non-Medicare items (insurance, superannuation, pre-employment medicals), and rental income from allied health and specialist practitioners operating on-site. Go-to-market is direct-to-consumer across the Melbourne metro area via the website, health-focused blog content, organic search, online and phone booking, and foot traffic from Priceline Pharmacy co-locations, targeting individuals seeking affordable, accessible primary care with extended hours and a multi-specialty offering under one operator.

Name

MyClinic Group

Legal name

MyClinic Group

Website

https://myclinicgroup.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MyClinic Group is a private Australian multi-site healthcare operator running nine GP clinics across Melbourne, providing general practice, specialty services (women's health, travel, skin, sexual health), allied health, NDIS coordination and bulk-billed Telehealth to individual consumer patients.

Ownership category

akta.pro rank

Product category

Primary Care Medical Services

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (HLALAAAA), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Immunization & Vaccine Clinics (HLAKAGAJ)

Keywords

• General practice clinics
• Bulk billing GP services
• Travel health vaccinations
• Skin cancer screening
• Telehealth consultations

Headquarters

HQ city

Camberwell

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Bulk Billing GP Services: Majority of clinics operate as bulk billing practices, providing GP services at no cost to patients with valid Medicare cards. Revenue comes from Medicare rebates paid by the Australian government.
2. Mixed Billing GP Services: Some locations (South Yarra, QV Melbourne CBD) use mixed billing where patients pay out-of-pocket fees with Medicare rebates. Standard consultation $97 (rebate $45.05), Long consult $158 (rebate $87.10), Extended consult $228 (rebate $128.35).
3. Procedure and Consumable Fees: Out-of-pocket charges for medical consumables, procedures, immunisations, and non-Medicare rebateable items such as insurance forms, superannuation, disability forms, and private medicals/pre-employment.
4. Specialist and Allied Health Services: Independent practitioners (psychologists, physiotherapists, dietitians, etc.) operate within MyClinic premises, generating their own revenue while paying rent for consulting rooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MyClinic Group operates a network of nine general practice clinics across Melbourne, Victoria, providing consulting rooms and administrative, nursing, and managerial support to independent GPs, allied health professionals, and specialist physicians. Its core offering includes bulk-billed and mixed-billing GP consultations, preventive and chronic disease management, immunisations, minor procedures, and specialty clinics covering women's health, sexual health, travel health, and skin cancer detection, supplemented by telehealth and allied health services on-site.

Product overview

MyClinic Group is an administrative-based healthcare organization providing consulting rooms, administrative support, nursing assistance, and managerial services to independent General Practitioners, Allied Health Professionals, and Specialist Physicians across multiple clinic locations in Melbourne. The company operates a network of clinics offering general practice services supplemented by specialized clinics including Sexual Health Clinic, Her Health Clinic, Travel Health Clinic, and My Skin Check Melbourne. Allied health services including psychology, physiotherapy, dietetics, podiatry, and diabetes education are available through specialist practitioners. Telehealth consultations provide remote access to care, while NDIS support coordination assists participants with disability service navigation.

Differentiator

Problem solved

Functional benefit

Brands

• Her Health Clinic: Dedicated healthcare professionals focusing on supporting the unique physical, reproductive, and emotional wellbeing of women at every stage of life, including preventive health screenings, contraception advice, pregnancy care, menopause management, and support for conditions such as PCOS, endometriosis, and breast health concerns.
• Travel Health Clinic
• My Skin Check Melbourne
• Melbourne Sexual Health Clinic

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Best Practice SoftwarecoreTechnology or IntegrationMyClinic uses Best Practice Software for document automation, generating referral letters and healthcare documents. All staff have unique login credentials and access information relevant to their role. System complies with Australian privacy legislation and APPs.
• AutoMedSystemscoreTechnology or IntegrationOnline booking platform used by all MyClinic locations for appointment scheduling. Patients can book online through clinic-specific URLs for each location.
• Priceline PharmacyminorChannel Partner/ Reseller/ DistributorTwo MyClinic locations operate inside Priceline Pharmacy stores: Balaclava (161-163 Carlisle St) and QV Melbourne CBD (Shop 051 Lonsdale St, Level 1 QV retail centre).
• My Health RecordcoreTechnology or IntegrationMyClinic participates in My Health Record system, enabling sharing of health summaries and event summaries with other healthcare providers.
• Electronic PrescribingcoreTechnology or IntegrationMyClinic uses electronic prescribing systems for convenient prescription management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Healius Limited: Listed Australian healthcare company owning IPN Medical Centres, Family Doctor, and pathology/diagnostic assets; broader incumbent whose GP clinic subsidiaries directly compete with MyClinic while operating a much wider healthcare portfolio.

Emerging players

• InstantScripts: Australian DTC telehealth platform for prescriptions and online doctor consults; competes with MyClinic for simple script renewal and referral volume that historically drove GP clinic footfall.
• Eucalyptus: Australian digital health platform running condition-specific online clinics (e.g., men's health, weight management); adjacent competitor targeting patient segments MyClinic serves through Her Health and general practice.
• Doctors on Demand: Australian telehealth platform offering bulk-billed GP video consults; comparable to MyClinic's telehealth service but competes by capturing low-acuity consultations away from physical clinics.

Direct peers

• Better Medical: Australian-owned GP clinic operator running 80+ clinics across multiple states; comparable as a network operator of family practice clinics with mixed billing and extended hours.
• Sonic Clinical Services (Primary): Subsidiary of Sonic Healthcare operating large-scale primary care clinics (under brands including Primary Health Care); comparable as a national multi-clinic GP operator with bulk-billing exposure.
• IPN Medical Centres: Australia's largest GP clinic network with hundreds of locations nationally; comparable because it operates multi-specialty primary care clinics using a similar independent-practitioner model with bulk and mixed billing.
• SmartClinics: Multi-state Australian GP and allied health clinic chain with mixed billing and specialty services (skin, travel, women's health); directly comparable to MyClinic's specialty-clinic strategy and footprint model.
• ForHealth (Health Partners International): Large Australian GP clinic group operating bulk-billing and mixed-billing centres with extended hours; directly comparable as a multi-state primary care network targeting the same Medicare-funded patient base.
• Family Doctor (Healius subsidiary): National Australian GP clinic network owned by Healius; comparable to MyClinic as a multi-site, mixed/bulk-billing family practice operator with extended-hours positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myclinicgroup
• LinkedInlinkedin.com/company/myclinic-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyClinic Group