Yangaroo
Yangaroo operates a patented cloud-based DMDS platform that distributes advertising, music, and awards content to over 40,000 North American broadcasters, serving major ad agencies, music labels, and flagship awards shows including the Grammys, Golden Globes, and Tony Awards.
- Company typePublic
- Founded2000
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Yangaroo does
Yangaroo is a public Canadian software company listed on the TSX Venture Exchange (TSX-V: YOO, OTCBB: YOOIF) that operates a patented, cloud-based media distribution and workflow platform serving the advertising, music, and entertainment industries. Founded in 1999–2000 and headquartered in Toronto with offices in New York and Los Angeles, the company connects more than 40,000 broadcasters, streamers, and publishers across North America to clients that need to deliver broadcast-quality audio and video assets efficiently and at scale.
The company's core technology is DMDS (Digital Media Distribution System), a patented B2B cloud platform that automates delivery, versioning, quality control, reporting, and tracking of media assets. Yangaroo operates three core product lines — Yangaroo Advertising (ad delivery, legal clearance, traffic management, post-production), Yangaroo Music (promotional music and music video distribution for major and indie labels), and Yangaroo Awards (submissions, judging, and fan voting for major North American awards shows). Supporting modules include Broadcast Clearance (now extended to Canada as Pre-Clearance), Millenia3 trafficking, Express Delivery, and Post Production services. The platform holds SOC 2 Type I and TPN certifications, and Yangaroo is integrating AI for metadata tagging and quality control on top of the existing workflow. The company also integrates with Mediaocean for ad ops, MediaFlow for transcoding, Muso.AI for metadata validation, and Twilio for notifications.
Yangaroo generates revenue through subscription and recurring fees for advertising delivery and music promotion, transaction fees in awards management, and professional services for post-production work. Its go-to-market combines dedicated enterprise account managers (the dominant model, used by roughly 80% of clients) with a self-serve cloud platform for cost-sensitive users. Enterprise customers include all three major music labels (Warner Music, Universal, Sony Music), top advertising agency holding companies and independents (Omnicom, Horizon Media, USIM), major streamers and broadcasters (Netflix, Prime Video, Disney Television, FOX, SiriusXM), and over 17 flagship North American awards shows including the GRAMMYs, Golden Globes, Tony Awards, ACM Awards, JUNOS, BET Awards, NAACP Image Awards, Latin GRAMMYs, MTV VMAs, Soul Train Awards, Heisman Trophy, and Canadian Screen Awards. TTM revenue is reported at approximately USD 7.06M with TTM Normalized EBITDA of USD 1.22M, and the company has delivered 15 consecutive quarters of positive Normalized EBITDA despite recent low-single-digit revenue softness.
Yangaroo firmographics
Firmographics- Name
- Yangaroo
- Legal name
- Yangaroo Inc.
- Website
- https://yangaroo.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yangaroo operates a patented cloud-based DMDS platform that distributes advertising, music, and awards content to over 40,000 North American broadcasters, serving major ad agencies, music labels, and flagship awards shows including the Grammys, Golden Globes, and Tony Awards.
- Ownership category
- akta.pro rank
Yangaroo industry classification
Industry- Product category
- Digital Media Distribution Software
- NAICS
- Motion Picture and Video Distribution (51212)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)
Keywords
Where Yangaroo is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Yangaroo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Advertising Delivery: Advertising delivery services including spot preparation, legal clearance, seamless delivery, traffic instructions, and real-time analytics to broadcasters, streamers, and video publishers across North America.
- Music Promotion: Promotional music and music video distribution to radio, TV, tastemakers, and industry professionals, including delivery and tracking services.
- Awards Management: Award show management platform providing secure, efficient submissions, nominations, judging, and fan voting management for major North American awards shows.
- Post Production / Production Services: Longform syndication, production, and media management services including tape-to-file digitization, encoding, digital cinema packages, data transfer, and secure storage and archiving.
- Express Delivery / One-Time Delivery: One-time advertising delivery service for single spots and campaigns, providing fast, accurate, on-spec delivery to broadcast destinations.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Yangaroo product offering
Product offeringCore offering
Yangaroo operates a patented cloud-based Digital Media Distribution System (DMDS) that delivers, versions, and tracks broadcast-quality audio and video assets across a network of over 40,000 broadcasters, streamers, and publishers. Its core offerings span three verticals: Yangaroo Advertising (ad preparation, legal clearance, delivery, and real-time analytics for media agencies and advertisers), Yangaroo Music (promotional music and music video distribution for major and indie labels), and Yangaroo Awards (secure digital management of submissions, judging, and fan voting for major North American awards shows such as the GRAMMYs, Golden Globes, and Tony Awards).
Product overview
Yangaroo offers a platform-plus-modules architecture centered on its patented DMDS (Digital Media Distribution System) cloud platform. The core products include Yangaroo Advertising for broadcast and digital ad delivery, Yangaroo Music for promotional music and video distribution, and Yangaroo Awards for award show management. Supporting modules include Broadcast Clearance (TV legal clearance with Canadian Pre-Clearance), Millenia3 (media trafficking), Express Delivery, Post Production services, Yangaroo Submit (submissions), Yangaroo Judge (judging), and Yangaroo Fan Vote. These products share the underlying DMDS technology and connect to a network of over 40,000 broadcasters, streamers, and publishers across North America.
Differentiator
Problem solved
Functional benefit
Brands
- DMDS: Digital Media Distribution System - Yangaroo's patented secure B2B digital cloud-based solution for the music and advertising industries
- Yangaroo Awards
- Yangaroo Fan Vote
Products and services
- Yangaroo Advertising Cloud-based advertising delivery platform that quality-controls spots and videos and seamlessly delivers them to over 30,000 destinations, including North American radio stations, linear TV, OTT and VOD broadcasters, streamers, and video publishers. The platform handles ad preparation, legal clearance, delivery, traffic instructions, and real-time analytics for media agencies, advertisers, and broadcasters.
- Yangaroo Music Promotional music and music video distribution platform enabling major and indie labels, promoters, and artists to send millions of new tracks and videos to broadcasters and promotional outlets across radio, TV, tastemakers, and industry professionals. Includes broadcast-quality media with detailed metadata for accurate royalty reporting, promotional materials, and usage reporting.
- Yangaroo Awards Industry-standard awards show management platform powering nominations, judging, submissions, media streaming, and fan voting for major North American awards shows, including the GRAMMYs, Golden Globes, ACM Awards, JUNOS, Tony Awards, and others. SOC 2 Type I and TPN certified.
- DMDS (Digital Media Distribution System) Patented B2B cloud-based digital media management solution focused on the music and advertising industries, providing accountable, effective, and cost-effective digital management of broadcast-quality media via the Internet, replacing physical, satellite, and closed-network distribution.
- Broadcast Clearance Self-serve TV legal clearance platform enabling advertisers and agencies to upload, review, and submit content for legal clearance to ensure compliance with broadcast standards in the US, with Canadian Pre-Clearance services now offered.
- Millenia3 Media trafficking solution that streamlines content delivery to broadcasters, networks, and digital platforms, handling spot validation, compliance verification, and campaign execution optimization.
- Express Delivery One-time delivery service for fast single spot uploads via DMDS Drop, enabling quick and efficient advertising spot delivery to broadcast destinations.
- Post Production Comprehensive longform syndication, production, and media management services including tape-to-file digitization, encoding, digital cinema packages, data transfer, and secure storage and archiving.
- Yangaroo Fan Vote Next-generation fan voting platform for award shows, providing audiences with engaging voting experiences. Powers live fan voting for events like the Heisman Trophy.
- Yangaroo Submit Award submission platform with dynamic forms supporting intricate form logic, nested fields, conditional visibility, validations, and category-specific pricing including early-bird pricing, member pricing, and volume discounts.
- Yangaroo Judge Adjudication platform supporting multiple voting methods including Top X, Weighted, Scoring, First Past the Post, Ranked Choice, and Criteria-Based voting for award show judging processes.
Quantifiable outcome
- 15 consecutive quarters of positive Normalized EBITDA
- +4 more outcomes
Companies that use Yangaroo
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Yangaroo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
Yangaroo partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered minor, flagship and core.
- Anna HaineminorAnna Haine, an industry veteran, leads Yangaroo's Canadian Pre-Clearance services, extending broadcast legal clearance and delivery platform across North America. The new service aims to streamline compliance management for advertisers and agencies in Canada, integrating pre-clearance into Yangaroo's connected ecosystem.
- NAACP and BETflagshipYangaroo partnered with NAACP and BET for the 53rd NAACP Image Awards airing on BET, demonstrating multi-platform awards management capabilities.
- Latin Recording Academy (Latin GRAMMYs)flagshipYangaroo and the Latin Recording Academy renewed their multi-year agreement. Yangaroo provides digital platform services for the Latin GRAMMY Awards.
- Recording Academy (GRAMMYs)flagshipYangaroo and the Recording Academy renewed their multi-year agreement. Yangaroo provides the industry-leading digital platform for the GRAMMY Awards.
- Academy of Country Music (ACM Awards)flagshipYangaroo and the Academy of Country Music renewed their multi-year awards management partnership. Yangaroo powers the ACM Awards.
- Tony AwardsflagshipYangaroo and The Tony Awards renewed their multi-year awards management partnership, expanding the scope of services.
- Producer's Guild of America (PGA)flagshipYangaroo entered a multi-year agreement with the Producer's Guild of America to provide the YANGAROO Awards platform to facilitate and administer online entries for the Producers Mark (p.g.a.) and the Producers Guild Awards, beginning May 2019 for the 2020 awards show.
- Hub Artist ServicesminorYangaroo and Hub Artist Services entered an agreement for digital delivery of music in Australia and New Zealand, extending Yangaroo's music distribution to the ANZ region.
- DubsatminorDubsat extended its video delivery network by partnering with Yangaroo, enabling Dubsat to leverage Yangaroo's platform capabilities for video distribution.
- MediaoceancoreMediaocean and Yangaroo partnered to provide a seamless ad delivery solution for agencies. The partnership streamlines the management and delivery of media content by integrating Yangaroo's DMDS platform with Mediaocean's media buying and planning systems.
- IMD FastraxminorYangaroo partnered with IMD Fastrax to enable promotional music videos to be sent from North America to the UK and from the UK to other destinations, extending Yangaroo's music distribution reach.
- Grammy Awards (Recording Academy)flagshipYangaroo powers the Grammy Awards for submissions, nominations, and judging. The Recording Academy and Yangaroo have a multi-year renewal agreement.
- Golden Globe AwardsflagshipYangaroo powers the Golden Globe Awards for submissions, nominations, and judging processes.
- Tony AwardsflagshipYangaroo and The Tony Awards expanded their awards management partnership. The Tony Awards renewed their multi-year agreement with Yangaroo.
- NAACP Image AwardsflagshipYangaroo and the NAACP entered into a multi-year agreement for the NAACP Image Awards. Yangaroo partnered with the NAACP beginning with the 53rd NAACP Image Awards.
- BET AwardsflagshipYangaroo powers the BET Awards for submissions, nominations, and judging.
- JUNOSflagshipYangaroo and the Juno Awards renewed their multi-year agreement. Yangaroo powers CARAS's Juno Awards for submissions and judging.
- MTV Video Music Awards / MTV Movie AwardsflagshipYangaroo and MTV extended their deal for the MTV Video Music Awards and MTV Movie Awards, providing digital platform for awards management.
- Canadian Screen AwardsflagshipYangaroo powers the Canadian Screen Awards for submissions, nominations, and judging.
- BET Hip Hop AwardsflagshipYangaroo powers the BET Hip Hop Awards for submissions, nominations, and judging.
- Soul Train AwardsflagshipYangaroo powers the Soul Train Awards for submissions, nominations, and judging.
- IASCA (Ireland)minorYangaroo and Ireland's IASCA entered an agreement for secure music delivery, enabling Irish music content to be distributed via Yangaroo's platform.
- MTV Latin AmericaminorYangaroo partnered with MTV Latin America for music video delivery to Latin American broadcasters.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Yangaroo competitors and assessment
Company assessmentBroad incumbents
- FreeWheel (Comcast): Comcast-owned premium video ad management platform serving broadcasters, streamers, and distributors. A broader incumbent with overlapping capabilities in TV/video ad delivery and trafficking.
- Aspera (IBM): IBM-owned high-speed file transfer technology widely used in media and entertainment for moving large audio/video files. A broader incumbent in the media transport and delivery infrastructure layer.
- Mediaocean: Dominant media buying and planning system used by major agencies globally. Already integrated with Yangaroo via DMDS, Mediaocean is both a partner and a broader incumbent that bundles trafficking and delivery into its end-to-end ad workflow stack.
- Gracenote (Nielsen): Provides music, video, and sports metadata and content identification to media and entertainment companies. Adjacent competitor in metadata enrichment that Yangaroo is now building into its platform via AI.
Direct peers
- Wide Orbit: Provides media trafficking, ad delivery, and broadcast operations software to TV stations, radio stations, and networks. Directly comparable in addressing broadcast ad delivery workflows for North American media owners.
- Operative: Media operations platform for broadcasters, agencies, and content companies, providing ad sales, traffic, and billing workflows. Direct competitor in broadcast media trafficking and ad operations.
- Signiant: Intelligent file transfer platform for media and entertainment, enabling large-scale movement of video and audio assets. Directly comparable in providing B2B media delivery infrastructure for broadcasters and content owners.
- Extreme Reach: End-to-end creative asset management and ad delivery platform serving agencies, brands, and broadcasters. Competes directly with Yangaroo Advertising on broadcast-quality ad trafficking and TV delivery.
- Dubsat: Cloud-based ad delivery and media distribution platform serving agencies and advertisers. Existing Yangaroo channel partner; competes directly in the digital ad delivery space.
Regional players
- IMD Fastrax: UK-based music video delivery service that partnered with Yangaroo for cross-border music promotion. Regional peer focused on music distribution that overlaps with Yangaroo Music in the UK and European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yangaroo social profiles
Digital presenceYangaroo compliance and trust
Trust signalCompliance2 records
Yangaroo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yangaroo leadership team
Management profileNumber of profiles
Profiles4 records
Yangaroo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yangaroo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yangaroo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yangaroo
What does Yangaroo do?
Yangaroo operates a patented cloud-based Digital Media Distribution System (DMDS) that delivers, versions, and tracks broadcast-quality audio and video assets across a network of over 40,000 broadcasters, streamers, and publishers. Its core offerings span three verticals: Yangaroo Advertising (ad preparation, legal clearance, delivery, and real-time analytics for media agencies and advertisers), Yangaroo Music (promotional music and music video distribution for major and indie labels), and Yangaroo Awards (secure digital management of submissions, judging, and fan voting for major North American awards shows such as the GRAMMYs, Golden Globes, and Tony Awards).
Is Yangaroo a public or private company?
Yangaroo is a public company. It is classified as public and is currently operating.
When was Yangaroo founded?
Yangaroo was founded in 2000. It employs 51 to 100 people.
Where is Yangaroo based?
Yangaroo is headquartered in Toronto, Canada, in the North America region.
How does Yangaroo make money?
Five revenue lines are on record. Advertising Delivery is the primary driver. The others are music Promotion, awards Management, post Production / Production Services and express Delivery / One-Time Delivery.
Who are Yangaroo's main competitors?
Broad incumbents on record are FreeWheel (Comcast), Aspera (IBM), Mediaocean and Gracenote (Nielsen). Direct peers are Wide Orbit, Operative, Signiant, Extreme Reach and Dubsat. IMD Fastrax is listed as a regional player.
Does Yangaroo have an API?
No public API is recorded for Yangaroo.
What industry is Yangaroo in?
Yangaroo's product category is Digital Media Distribution Software. Its primary akta.pro industry code is BPAMAJAN, Content Syndication, Distribution & Rights Management Platforms. Its NAICS code is 51212 and its SIC code is 7829.