SEOinHouse Barcelona
SEOinHouse Barcelona is a veteran Spanish SEO agency serving SMBs with technical SEO, content, link building, and AI-search (GEO) optimization, delivered via monthly retainers from offices in Barcelona, Madrid, Girona, and Bilbao.
- Company typePrivate
- Founded2012
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SEOinHouse Barcelona does
SEOinHouse Barcelona (legal entity: SEO Y MARQUETING DIGITAL, S.L.) is a private, Barcelona-headquartered SEO agency that has been operating continuously since 2012 and spun off as an independent entity in January 2018. The firm provides search engine optimization services across technical SEO, on-page optimization, content production, link building, and local SEO, supplemented by a newer SEO-for-AI / Generative Engine Optimization (GEO) service line targeting visibility in Google AI Overviews and LLM-based search engines. The technology stack relies on third-party professional SEO tooling — Screaming Frog, Sitebulb, Semrush, Ahrefs, Majestic, Google Search Console, Google Analytics 4, and Looker Studio — wrapped around a proprietary four-phase methodology (Diagnosis, Foundation, Scaling, Consolidation). Complementary offerings include one-time SEO audits, external consulting for in-house marketing teams, and SEO-first web design and development (WordPress, WooCommerce, PrestaShop, Shopify, Ruby on Rails).
The company monetizes primarily through monthly recurring retainers ranging from €500-€1,500 for local SEO, €1,000-€3,000 for the standard SME package, and €2,500-€8,000 for integrated growth strategies, with one-time audits and web development projects as secondary revenue streams. Go-to-market is direct-sales-led, with senior consultants handling client relationships personally and a free mini-audit as the primary conversion mechanism; there are no long-term contract requirements. The customer base consists almost entirely of Spanish SMBs across healthcare, professional services, e-commerce, B2B industrial, hospitality, and education verticals, served from offices in Barcelona (HQ), Madrid, Girona, and Bilbao.
SEOinHouse Barcelona firmographics
Firmographics- Name
- SEOinHouse Barcelona
- Legal name
- SEO Y MARQUETING DIGITAL, S.L.
- Website
- https://seoinhouse.es
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SEOinHouse Barcelona is a veteran Spanish SEO agency serving SMBs with technical SEO, content, link building, and AI-search (GEO) optimization, delivered via monthly retainers from offices in Barcelona, Madrid, Girona, and Bilbao.
- Ownership category
- akta.pro rank
SEOinHouse Barcelona industry classification
Industry- Product category
- Search Engine Optimization Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Optimization (SEO) Services (MPAAACAA)
- akta.pro secondary industry
- Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)
Keywords
Where SEOinHouse Barcelona is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
SEOinHouse Barcelona business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Monthly SEO Services: Recurring monthly retainer services including initial audit, keyword strategy, ongoing technical and on-page optimization, monthly content production, link building, and monthly reporting. This is the primary revenue stream for most clients seeking sustained organic growth.
- SEO Audit Services: One-time comprehensive SEO audits for businesses seeking external evaluation or second opinion. Includes technical diagnosis, content analysis, backlink profile assessment, and prioritized action plan. Also offered before website migrations or redesigns.
- SEO Consulting: Strategic direction, team supervision, and expert validation for companies with internal marketing teams. External consultants define strategy, train teams, and validate monthly actions.
- Web Design and Development: Website and e-commerce development optimized for SEO with proper category architecture, service pages, and product listings designed to rank for profitable search terms in both Google and LLM search engines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Local SEO |
| Subscription | Monthly | Growth SEO Strategy |
| Subscription | Monthly | Standard SME Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SEOinHouse Barcelona product offering
Product offeringCore offering
SEOinHouse Barcelona is a full-service SEO agency providing technical, on-page, off-page, and local SEO, alongside an emerging SEO for AI (GEO/AEO) practice that targets visibility in AI-driven search engines such as ChatGPT, Claude, Gemini, and Perplexity. The agency also delivers SEO-built web design and development, plus a 360-degree digital marketing bundle covering SEM/Google Ads, LinkedIn, B2B industrial marketing, CRO, social media, and content marketing. Engagements are delivered via monthly retainers, one-off SEO audits, and external SEO consulting for in-house marketing teams.
Product overview
SEOinHouse Barcelona operates as a specialized SEO agency offering a portfolio of interconnected digital marketing and web development services. At its core is an SEO positioning service (SEO Posicionamiento Web) supplemented by a dedicated SEO for AI/GEO module addressing visibility in AI-powered search engines. The offering is structured around several sub-products: a web audit service, link building, local SEO, and ecommerce SEO. Complementing the SEO core, the company provides a broader digital marketing bundle encompassing SEM/Google Ads, LinkedIn marketing, B2B industrial marketing, CRO, social media, and content marketing. A parallel line of web design and development services (including Ruby on Rails) is offered with an SEO-first architecture focus. The service delivery models include monthly retainer contracts, one-time audits, and external consulting for in-house teams.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Posicionamiento Web (Search Engine Optimization) Comprehensive monthly SEO service covering technical SEO, on-page optimization, content production, link building, and local SEO to improve organic rankings on Google, targeted at Spanish SMEs that lack an internal SEO team.
- SEO para IA / GEO (SEO for AI / Generative Engine Optimization) Specialized service optimizing content for visibility in AI-powered search results, including Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity, through Answer Engine Optimization (AEO) techniques such as content structure for language models, structured data markup, and topical authority building.
- Auditoría Web SEO (Comprehensive SEO Audit) One-time comprehensive SEO audit covering technical diagnosis, indexation issues, page speed, URL structure, duplicate content, keyword cannibalization, backlink profile assessment, and competitor benchmarking, delivered as a prioritized action plan for businesses seeking an external evaluation or second opinion.
- SEO Local (Local SEO) Local SEO service optimizing Google Business Profile, review management, NAP citation consistency across directories, and geolocated content by neighborhood, for businesses with a physical presence or local service area.
- Diseño y Desarrollo Web (SEO-Built Web Design and Development) Web design and development services focused on SEO-optimized architecture, category structure, service pages, and product listings, delivered on WordPress, WooCommerce, PrestaShop, Shopify, and Ruby on Rails for sectors including fashion, decor, food, and industrial equipment.
- Marketing Digital (360-Degree Digital Marketing) Integrated digital marketing bundle including SEM/Google Ads, LinkedIn marketing, B2B industrial marketing, online reputation management, CRO (Conversion Rate Optimization), social media, and content marketing, unified under an SEO-led strategy with monthly KPI reporting.
- Consultoría SEO para Equipos Internos (External SEO Consulting for In-House Teams) External SEO consulting for companies with internal marketing teams, providing strategic direction, team training, and monthly validation of in-house SEO actions without full-service execution.
Quantifiable outcome
- Organic leads cost 60-80% less than Google Ads leads
- +5 more outcomes
Companies that use SEOinHouse Barcelona
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
SEOinHouse Barcelona technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SEOinHouse Barcelona partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
SEOinHouse Barcelona competitors and assessment
Company assessmentBroad incumbents
- Semrush: Global SEO and digital-marketing SaaS platform whose tools (keyword research, backlink analysis, site audit) SEOinHouse uses daily. Not a direct agency competitor but a broader incumbent whose agency-services moves could intersect with the boutique agency layer.
- Ahrefs: Global SEO tooling platform used by SEOinHouse for backlink and keyword analysis. Adjacent incumbent whose agency-product moves could pressure boutique SEO agencies through self-service tooling.
Direct peers
- Internet República: Madrid-based SEO and digital marketing agency serving SMEs and mid-market clients. Directly comparable on Spanish market focus and SEO-centric service offering.
- Webpositer: Spain-based SEO agency offering SEO audits, link building, and content strategy for SMEs and mid-market clients. Closely comparable on service mix (SEO core + content + link building) and Spanish SMB target market.
- NeoAttack: Spain-headquartered digital agency offering SEO, content marketing, and web design to SMEs and growing businesses. Directly comparable on service portfolio and SME target segment.
- Adrenalina: Barcelona-based digital agency and SEOinHouse's original parent organization from which the team spun off in 2018. Operates in the same city, same SME/SEO segment, making it the most direct historical comparator.
- Human Level: Spanish digital agency providing SEO, inbound marketing, and conversion optimization. Comparable on SEO-led SME proposition and integrated digital-marketing service bundle.
- Roman: Spanish digital marketing and SEO agency focused on SMEs and growth-stage companies. Comparable on SEO-led positioning and Spanish-market SMB clientele.
- Elogia: Spanish digital marketing agency providing SEO, SEM, and performance marketing to mid-market brands. Comparable on integrated digital-marketing bundle and Spanish customer base, with broader performance-marketing scope.
- Mango Media: Spanish digital agency offering SEO, paid media, and content marketing to SMEs. Comparable on integrated SEO + SEM model and Spanish SMB target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SEOinHouse Barcelona social profiles
Digital presenceSEOinHouse Barcelona financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEOinHouse Barcelona leadership team
Management profileNumber of profiles
Profiles4 records
SEOinHouse Barcelona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEOinHouse Barcelona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEOinHouse Barcelona
What does SEOinHouse Barcelona do?
SEOinHouse Barcelona is a full-service SEO agency providing technical, on-page, off-page, and local SEO, alongside an emerging SEO for AI (GEO/AEO) practice that targets visibility in AI-driven search engines such as ChatGPT, Claude, Gemini, and Perplexity. The agency also delivers SEO-built web design and development, plus a 360-degree digital marketing bundle covering SEM/Google Ads, LinkedIn, B2B industrial marketing, CRO, social media, and content marketing. Engagements are delivered via monthly retainers, one-off SEO audits, and external SEO consulting for in-house marketing teams.
Is SEOinHouse Barcelona a public or private company?
SEOinHouse Barcelona is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SEOinHouse Barcelona founded?
SEOinHouse Barcelona was founded in 2012. It employs 11 to 50 people.
Where is SEOinHouse Barcelona based?
SEOinHouse Barcelona is headquartered in Barcelona, Spain, in the Europe region.
How does SEOinHouse Barcelona make money?
Four revenue lines are on record. Monthly SEO Services are the primary driver. The others are SEO Audit Services, SEO Consulting and web Design and Development.
Who are SEOinHouse Barcelona's main competitors?
Broad incumbents on record are Semrush and Ahrefs. Direct peers are Internet República, Webpositer, NeoAttack, Adrenalina, Human Level, Roman, Elogia and Mango Media.
Does SEOinHouse Barcelona have an API?
No public API is recorded for SEOinHouse Barcelona.
What industry is SEOinHouse Barcelona in?
SEOinHouse Barcelona's product category is Search Engine Optimization Services. Its primary akta.pro industry code is MPAAACAA, Search Engine Optimization (SEO) Services, with a secondary code of MPAAAOAC, Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings). Its NAICS code is 54181 and its SIC code is 7311.