GPS.at

What GPS.at does

GPS.at (legal entity Softwaro GmbH, formerly Software-Management GmbH; renamed 2025-09) is an Austrian fleet digitization company headquartered in Vöcklabruck with a second office in Graz. Founded in 2004, GPS.at develops and sells the GPS Fleet Software, a modular web-based SaaS platform operated on AWS Cloud (Germany region) under ISO 27001 and AWS Qualified & FTR certifications. The platform integrates telematics hardware (Fleet-60 for company cars, Fleet-40 for trucks/buses, Logbook-20 OBD2 unit, Heavy-42/45 for construction machinery, Toolmatix for self-contained assets, plus digital key cabinets and Bluetooth beacons) with vehicle data interfaces (CANBUS, OBD2, FMS, TACHO, AEMP, OEM) and specialized modules including a tax-authority-compliant digital logbook, driver's license checks, geofencing, pool car reservation, digital key management, remote tachograph download, and Total Cost of Ownership analytics. Vertical-specific offerings include the Bauhofmanager for municipal winter service documentation and the Fleetwaro.ai AI-powered ERP launched in February 2026.

The company primarily serves enterprise fleet operators across the DACH region (Austria, Germany, Switzerland) and extends internationally through resellers and system integrators, including deployments on the Arabian Peninsula (e.g., Alkhorayef Lubricants). Its go-to-market combines consultative phone and inquiry-based direct sales, free 30-day trials, and active participation in industry events such as the FLEET Convention at Vienna Hofburg and Raiffeisen Leasing Flottentage. Revenue is generated principally through annual SaaS subscriptions for the GPS Fleet Software platform, supplemented by telematics hardware sales and managed cloud services, with 700+ corporate fleet customers and approximately €4 million in annual turnover as of 2025/2026. GPS.at is a privately held GmbH with 100% ownership by co-Managing Director Markus Häusler and shared executive leadership with Klemens Häusler; the company has operated organically since founding with no disclosed external funding rounds.

Name

GPS.at

Legal name

Softwaro GmbH

Website

https://gps.at

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Austrian telematics SaaS provider founded in 2004, selling modular fleet management software and GPS hardware to enterprise customers across DACH and via international resellers. Platform covers digital logbooks, real-time tracking, driver identification, geofencing, and TCO analytics.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

GPS Fleet Tracking & Mapping (TLABAJAA), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Fleet management software
• GPS vehicle tracking
• Telematics hardware
• Digital logbook
• Fleet digitization

Headquarters

HQ city

Vöcklabruck

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. GPS Fleet Software Subscription (SaaS): The primary revenue stream is subscription-based SaaS licensing for the GPS Fleet Software platform. Pricing is quote-based and tailored to fleet size and selected modules. The software is offered as a modular system with standard modules (digital logbook, GPS tracking, fleet management) and premium extension modules (TCO, accident management, remote tachograph download, IoT).
2. GPS Telematics Hardware Sales: GPS.at sells proprietary and partnered telematics hardware including Fleet-40 (for trucks/buses), Fleet-60 (for company cars), Logbook-20 (OBD2 GPS tracker), Toolmatix (self-contained tracker), Heavy-42/Heavy-45 (construction machinery trackers), digital key cabinets, key boxes, and Bluetooth beacons. Hardware is sold alongside the software subscription as a bundled offering.
3. AWS Cloud / SaaS Hosting: Software is operated as a managed SaaS on AWS Cloud (Germany region). The company offers AWS Qualified & FTR (Full Technical Review) certified software operation, with options for dedicated cloud or on-premise deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

GPS.at provides a modular GPS Fleet Software (SaaS) platform hosted on AWS Cloud for digital fleet management of cars, trucks, construction machinery, and mobile assets. The platform bundles digital logbooks, real-time GPS tracking, geofencing, driver's license checks, pool car reservation, key management, winter service documentation, and a TCO module. It is sold alongside proprietary telematics hardware (Fleet-40, Fleet-60, Logbook-20, Toolmatix, Heavy-42/45, Bluetooth beacons, digital key cabinets) to commercial fleet operators primarily in the DACH region.

Product overview

GPS.at (Softwaro GmbH) offers the GPS Fleet Software as a modular fleet management platform with two main hardware lines (Telematik: GPS trackers) and software modules. The core GPS Fleet Software platform provides digital logbook, fleet management, GPS tracking, and live positioning. Premium extensions include TCO (Total Cost of Ownership) module, Bauhof-Manager (winter service), and the AI-powered Fleetwaro.ai ERP. The Telematik hardware line includes Fleet-60 (company cars), Fleet-40 (trucks/buses), Logbook-20 (OBD2), Toolmatix (self-contained trackers), Heavy-42/Heavy-45 (construction machinery), digital key cabinets, key boxes, and Bluetooth beacons. Additional extensions cover Remote Tacho Download, Digital Steering Protocol, IVMS, QR-code asset management, Connected Car, t-matix IoT, Thermotracking, AWS-hosted SaaS, and Boat tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Fleetwaro.ai: ERP for fleet management with AI, designed to reduce administrative workload by up to 70%.

Products and services

• GPS Fleet Software Modular web-based SaaS platform for digital fleet management covering GPS tracking, digital logbooks, fleet administration, geofencing, driver's license checks, pool car reservation, key management, and reporting for cars, trucks, and construction machinery.
• Digitales Fahrtenbuch (Digital Logbook) Tax-authority-compliant digital vehicle logbook with automatic trip recording, driver recognition, and a physical in-vehicle private-mode switch. No smartphone required; meets German and Austrian tax authority requirements.
• Digitaler Tachograph – Remote Download Remote digital download and archiving of tachograph data (Smart Tacho 2) for compliance with EU driving-time regulations, including for vehicles over 2.5–3.5t engaged in cross-border freight from July 2026.
• Bauhof-Manager (Winter Service Module) Specialized module for municipal construction yards and winter road maintenance with geofencing zones, red-green area comparison for task tracking, route optimization, and time-controlled automated report generation.
• TCO-Modul (Total Cost of Ownership) Extension module for total cost of ownership analysis including financing, leasing, repairs, service, insurance, fuel, and taxes. Includes accident damage management, supplier/dealer tracking, and fleet size development tracking.
• Digitale Poolcar-Reservierung Digital pool car reservation system enabling employees to book shared vehicles via PC or app, integrated with electronic key cabinets for automated key release upon booking.
• Digitale Führerscheinkontrolle Automated driver's license validity verification with automatic reminders for upcoming expirations.
• Fleetwaro.ai (AI-powered Fleet ERP)

Quantifiable outcome

• Reduces administrative workload by up to 70%
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationGPS.at operates the GPS Fleet Software on AWS Cloud (Germany region). The software holds AWS Qualified & FTR (Full Technical Review) certification, confirming secure and reliable cloud deployment. AWS provides the underlying infrastructure for processing over 50,000 data records per minute.
• International Resellers (Arabian Peninsula, German-speaking countries)minorChannel Partner/ Reseller/ DistributorInternational resellers and system integrators distribute the GPS Fleet Software to end customers in markets beyond the DACH region, particularly in the Arabian Peninsula and German-speaking countries. These partners handle local sales, implementation, and support.
• DiniTechminorStrategic or Co-development PartnerGPS.at co-hosted a webinar with DiniTech on e-mobility in fleet management and home charging. The collaboration focuses on helping companies integrate electric company cars into their fleets with technically and fiscally compliant home charging solutions.
• LeitnerLeitnerminorStrategic or Co-development PartnerGPS.at co-hosted a fleet tax check webinar with LeitnerLeitner, a tax consulting firm. The webinar covered correct logbook maintenance, private vs. business trip distinctions, fringe benefit (Sachbezug) calculations, and tax exceptions in fleet management.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Quartix: Quartix is a UK- and Europe-focused fleet telematics provider offering GPS tracking and driver behavior analytics. It overlaps with GPS.at on fleet tracking subscriptions and serves a similar SMB and mid-market customer base.
• Vimcar: Vimcar is a Berlin-based provider of digital logbooks, GPS tracking, and fleet management software targeted at German SMEs. It competes head-to-head with GPS.at in DACH on tax-compliant digital logbooks and fleet tracking hardware-software bundles.
• Webfleet (Bridgestone): Webfleet is one of Europe's largest fleet telematics platforms, owned by Bridgestone. It competes directly with GPS.at on GPS tracking, digital logbooks, tachograph compliance, and fleet management SaaS for commercial fleets in DACH and across Europe.
• Fleetio: Fleetio is a fleet maintenance and management SaaS platform serving mid-market commercial fleets. While more US-centric, it competes with GPS.at on fleet operations, maintenance scheduling, and asset management functionality for similar customer profiles.
• Avrios: Avrios is a Berlin-based fleet management SaaS focused on the DACH market, offering fleet TCO, vehicle data, and compliance tooling. It is closely comparable to GPS.at in target geography, mid-market customer profile, and modular software positioning.

Broad incumbents

• Geotab: Geotab is a global fleet telematics incumbent with a strong European footprint, offering GPS tracking, vehicle data, and fleet management software. It overlaps with GPS.at on core GPS tracking and fleet analytics but operates at significantly greater scale and geographic reach.
• Verizon Connect: Verizon Connect is a global fleet telematics provider with strong European coverage. It competes with GPS.at on GPS tracking, fleet management, and compliance modules but operates as part of a much larger telecom-backed portfolio.
• Samsara: Samsara is a large, public US-based fleet telematics and IoT platform with growing European presence. It competes with GPS.at on GPS tracking, video telematics, and AI-driven fleet analytics, but at a much larger scale and broader feature set.
• Trimble Transportation: Trimble's Transportation segment provides fleet and asset management software with telematics integrations. It overlaps with GPS.at on commercial vehicle tracking and fleet compliance but addresses much larger enterprise and logistics customers.

Regional players

• Optimum Fleetware: Optimum Fleetware is a Benelux-based fleet management software provider serving fleets across Western Europe. It competes with GPS.at in adjacent geographies with similar modular SaaS and GPS tracking offerings for commercial fleets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gps-at

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPS.at