Connectere

What Connectere does

Connectere Agro Gestao Ltda is a privately held Brazilian agricultural technology company founded in 2010 in Pelotas, Rio Grande do Sul, that develops +Gestão (+G3), a cloud-based SaaS farm management platform marketed as the first 100% web-based farm management software in Brazil. The platform is structured around nine integrated modules — Commercial, HR, Financial, Accounting, Planning, Agriculture, Livestock, Machinery, and Inventory — and embeds compliance-native features including automated LCDPR (Digital Cash Book) generation for the Receita Federal, NF-e emission integrated with Sefaz, and a first-in-market API integration with Banco do Brasil for individual persons enabling in-system payment scheduling and bank reconciliation. The 2025 +G3 release extends the platform with artificial-intelligence-driven capabilities including 70+ real-time control panels, natural-language querying of farm performance, predictive cost analytics, and process automation across repetitive operational workflows, supported by native iOS and Android mobile applications.

Connectere serves a primary customer base of Brazilian rural producers ranging from mid-sized family farms to larger commercial agricultural operations spanning 19 Brazilian states across 980+ farms, plus a secondary customer base of agricultural accounting and management consulting firms that resell and implement the platform through the certified Sou +Gestão partner program. The company employs a consultative enterprise field-sales motion: prospects request demos via the website, sales consultants perform farm diagnostics, structure the implementation, and deliver onboarding training. Pricing is quote-based on module count and farm scope, billed annually, with no contractual lock-in. Distribution is augmented by the Sou +Gestão certified consultant network (20+ firms), the Conecta Pontos loyalty redemption channel, and integrations across multiple agricultural loyalty ecosystems (Orbia, Clube Agro, Juntos FMC, Acessa Agro).

Revenue is generated almost exclusively through recurring SaaS subscriptions to +Gestão and its modules, supplemented by partner-driven resale. Connectere is privately held, founder-led by CEO Marcelo Lagemann (with Founder & CIO Ivan Schuster), and operates as a bootstrapped entity with no disclosed institutional funding rounds. The company carries native integrations with Banco do Brasil, Sicredi, Toledo do Brasil, Sefaz, and a wider stack of Brazilian agtech platforms (Farmbox, Aba Control, CTASmart, Korth, Saturno), positioning it within the broader Brazilian agricultural technology ecosystem as a compliance-anchored, vertically specialised SaaS vendor.

Name

Connectere

Legal name

Connectere Agro Gestao Ltda

Website

https://connectere.agr.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Connectere provides +Gestão (+G3), a cloud-based SaaS farm management platform for Brazilian rural producers, integrating nine operational modules with AI-powered dashboards, Brazilian tax compliance (LCDPR/NF-e), and direct banking API connectivity across 980+ farms.

Ownership category

akta.pro rank

Product category

Farm Management Software

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

akta.pro secondary industries

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL)

Keywords

• Farm management software
• Agricultural SaaS platform
• Rural property management
• Agribusiness management software
• Crop and livestock tracking

Headquarters

HQ city

Pelotas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS License (+Gestão Software): Connectere generates revenue primarily through a SaaS subscription model. Clients pay for access to the cloud-based +Gestão platform and its nine integrated modules. The company emphasizes no lock-in contract (no fidelidade), with service quality driving retention rather than contractual obligations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Connectere sells +Gestão (+G3), a cloud-based farm management SaaS platform for Brazilian rural producers. The software unifies nine integrated modules — Commercial, Human Resources, Financial, Accounting, Planning, Agriculture, Livestock, Machinery, and Inventory — to consolidate agricultural operations, financial-accounting-tax compliance (LCDPR, NF-e), and real-time decision-making via 70+ AI-powered dashboards.

Product overview

Connectere offers +Gestão (also known as +G3), a comprehensive cloud-based farm management SaaS platform built around nine integrated modules: Comercial (commercial/sales), Recursos Humanos (HR), Financeiro (financial), Contábil (accounting), Planejamento (planning), Agricultura (crop management), Pecuária (livestock), Máquinas (machinery), and Estoque (inventory). The platform is designed for farmers and ranchers to unify field operations, financial management, accounting, and administrative processes. Additional offerings include a mobile app for remote farm monitoring, free e-books and spreadsheets for agricultural management education, and the Sou +Gestão partner consultant program for authorized implementation partners.

Differentiator

Problem solved

Functional benefit

Brands

• +Gestao: Farm management software offering modules for commercial, human resources, financial, accounting, planning, agriculture, livestock, machines, and inventory management. Features cloud-based technology, real-time dashboards, and AI-powered decision support.
• +G3

Products and services

• +Gestão (+G3) Farm Management Software Cloud-based SaaS farm management platform integrating nine modules (Commercial, HR, Financial, Accounting, Planning, Agriculture, Livestock, Machinery, Inventory) for Brazilian rural producers. Delivers AI-powered dashboards, automated LCDPR/NF-e compliance, bank reconciliation, and remote farm monitoring via mobile.
• App Produtor Rural (Mobile App) Native iOS and Android mobile application providing rural producers with real-time farm news, push notifications, interactive dashboards, and full access to the +Gestão system for remote farm management.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

17 partnerships are on record, tiered minor and core.

• OrbiaminorGTM or Marketing PartnerOrbia is a loyalty program partner whose offerings can be redeemed or integrated with +Gestão. Connectere appears as a partner brand within the Orbia ecosystem, providing cross-exposure to Orbia's rural producer members.
• Clube AgrominorGTM or Marketing PartnerClube Agro is a loyalty/rewards program for the agricultural sector. Connectere is listed as a partner brand, enabling cross-promotion and customer acquisition through the program's rural producer network.
• Conecta PontoscoreGTM or Marketing PartnerConecta Pontos is a loyalty points program by Conecta.ag where producers earn points through daily farming activities and redeem them for agricultural products and services including +Gestão subscriptions. This is a strategic GTM channel enabling Connectere to reach a broader base of producers through the loyalty ecosystem.
• Juntos FMCminorGTM or Marketing PartnerJuntos FMC is an agricultural loyalty and engagement program. Connectere's integration or co-marketing with Juntos FMC provides brand visibility and lead generation among FMC's customer base of Brazilian rural producers.
• Acessa AgrominorGTM or Marketing PartnerAcessa Agro is a loyalty/benefits program for agricultural producers. Connectere's participation as a partner brand enables customer referrals and brand exposure to Acessa Agro's member base.
• Banco do BrasilcoreTechnology or IntegrationConnectere is the first company to offer a bank API integration for individual persons (PF) with Banco do Brasil. This integration enables automated payment scheduling, payment authorization via two-factor authentication, automatic settlement recording, and real-time bank statement reconciliation within the +Gestão system.
• Safras & CifrasminorImplementation/ SI/ Consulting PartnerSafras & Cifras is an agricultural accounting and consulting firm. As a consulting partner, they provide Connectere implementation and advisory services to their client farms, specializing in rural accounting and farm management.
• HF Agro SolutionsminorImplementation/ SI/ Consulting PartnerHF Agro Solutions is an agricultural consulting firm. As a certified Sou +Gestão consulting partner, they implement and support +Gestão for client farms.
• GSEGminorImplementation/ SI/ Consulting PartnerGSEG is an agricultural management consulting firm. As a certified Sou +Gestão consulting partner, they implement and support +Gestão deployments at client farms.
• Fazenda BlindadaminorImplementation/ SI/ Consulting PartnerFazenda Blindada is a farm management consulting firm. As a certified Sou +Gestão consulting partner, they implement and support +Gestão at client farms, with a focus on financial security and risk management for rural operations.
• FAM (Gestão Contábil Rural)minorImplementation/ SI/ Consulting PartnerFAM is a rural accounting management firm. As a certified Sou +Gestão consulting partner, they deliver software implementation and ongoing advisory services to their client farms.
• Ello (Ello Agro)minorImplementation/ SI/ Consulting PartnerEllo Agro is an agricultural consulting firm. As a consulting partner, they provide Connectere implementation and advisory services to their client farms.
• Damo (Damo Assessoria Contábil)minorImplementation/ SI/ Consulting PartnerDamo Assessoria Contábil is an accounting advisory firm for agriculture. As a certified consulting partner, they implement +Gestão at client farms, enabling optimized farm management and precise book-keeping data for their clients.
• Contábile (BR Contábile Agro)minorImplementation/ SI/ Consulting PartnerBR Contábile Agro is an agricultural accounting firm. As a consulting partner, they provide Connectere implementation and farm management advisory services to their client base.
• JM Agro AssistminorImplementation/ SI/ Consulting PartnerJM Agro Assist is a certified agricultural consulting firm within the Sou +Gestão program, providing +Gestão implementation and advisory services to rural clients.
• DrakkarminorImplementation/ SI/ Consulting PartnerDrakkar is a consulting firm providing agricultural management services. As a consulting partner, they deliver Connectere implementation and support to their client farms.
• Foco RuralminorImplementation/ SI/ Consulting PartnerFoco Rural is an agricultural consulting firm. As a consulting partner, they provide Connectere implementation and advisory services to their client farms.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Solinftec: Brazilian ag-tech platform offering operational and management solutions for large-scale farms, including fleet, input, and agronomic monitoring. Competes for the same large-producer segment with a different technology approach.
• TOTVS Agro: Brazil's largest enterprise software company with a dedicated agricultural vertical (TOTVS Agro), offering ERP and farm management for large agribusiness operations. Overlaps with Connectere's financial/accounting modules but as part of a broader enterprise suite.
• Trimble Ag: Precision agriculture and farm management software from Trimble, with strong presence in mixed farming operations. Comparable in offering integrated operational and financial modules for commercial farms.
• Granular (Corteva): US-based farm management software acquired by Corteva, serving large row-crop operations with financial, agronomic, and operational modules. Comparable in scope to +Gestão but serving North American producers.
• Climate FieldView (Bayer): Bayer-owned digital agriculture platform offering farm data management, agronomic insights, and input optimization. Competes for the same large-producer segment globally with deep agronomic data.
• Farmers Edge: Canadian digital agriculture platform offering farm management, agronomic, and sustainability modules. Comparable in providing integrated operational and financial farm management, particularly for large commercial operations.

Direct peers

• Conservis: US-based farm management software focused on financial and operational planning for row-crop and livestock operations. Comparable in integrating financial, planning, and operational modules in a single platform.
• Aegro: Brazilian farm management SaaS offering financial, stock, and operational modules for rural producers. Closest direct competitor in the Brazilian market with similar target customer and product scope.

Regional players

• AgriWebb: Australia-based livestock and mixed-farm management software with strong mobile and livestock modules. Comparable in serving mixed crop/livestock producers with integrated financial tracking.

Emerging players

• Agrostar (Agriverse/Agrosmart): Brazilian ag-tech companies focused on digital farm management and agronomic insights. Adjacent competitor in the Brazilian rural producer software market, with growing overlap on operational dashboards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCry1s5oJdFm8mF0LoH5GZ9A?view_as=subscriber
• Facebookfacebook.com/ConnectereAgrogestao
• LinkedInlinkedin.com/company/connectereagrogestao
• Instagraminstagram.com/connectereagrogestao

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connectere