Conservamos por Naturaleza

What Conservamos por Naturaleza does

Conservamos por Naturaleza is a Peruvian nonprofit environmental conservation initiative founded in 2012 and operated under the Sociedad Peruana de Derecho Ambiental (SPDA). Headquartered at Av. Prolongación Arenales 437 in Lima, it mobilizes citizens, communities, foundations, and corporations around a portfolio of conservation campaigns rather than a single product: Reforestamos por Naturaleza (tree adoption and reforestation via the Reforesta.pe platform), Hazla por tu Playa (national beach and river cleanups, co-run with L.O.O.P.), Hazla por tu Ola (legal protection of surf waves), Remando Juntos (free-flowing rivers, with focus on the Marañón), Aceleradores por Naturaleza (youth conservation leadership training co-designed with CoalitionWILD), La Ruta Natural (conservation travel guide), Kuyapanakuy (open-air environmental cinema series), Pedalea Seguro (urban cycling safety in Lima, Trujillo, and Tacna), and the Beca Carlos Ponce del Prado scholarship. It serves three primary constituencies: environmentally conscious individuals who donate, volunteer, and adopt trees; corporate sustainability/ESG programs at companies such as Epson Latinoamérica, Benetton, Patagonia, Promart, and Cotton Creations; and conservation-area operators seeking visibility and sustainable livelihoods through partnerships such as Shiwi.

The organization runs no proprietary technology products. Its digital infrastructure consists of the Reforesta e-commerce platform for tree adoption, a Wordpress-based public site, social media channels (Instagram, Facebook, Twitter, LinkedIn, YouTube, Vimeo), an email newsletter, and direct bank-transfer donation flows into SPDA accounts. Distribution is hybrid: merchandise (Polos CxN at S/50, Vasos CxN reusable cups, organic-cotton apparel via RET ecotextiles) and the S/50 annual Carnet membership are sold through the SPDA office, partner outlets (Pirqa climbing school, Eco Café Mamaq, Green Bike Peru), and the Shiwi retail network across Lima, Arequipa, Trujillo, Cusco, and Tambopata. Revenue streams are diversified across donations (1% for the Planet network membership since 2014, Help Perú, SUB3, EA Foundation, corporate ESG funds), tree-adoption subscriptions (15,000+ trees adopted by 2,500+ individuals and companies), merchandise sales, and membership carnets. Cumulative operational metrics include 86,000+ native trees restored, ~3,000 tonnes of CO2 absorbed annually, 190+ tons of waste removed from beaches across 8 editions, and 33 waves legally protected.

Name

Conservamos por Naturaleza

Legal name

Conservamos por Naturaleza

Website

https://conservamospornaturaleza.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Conservamos por Naturaleza is a Peruvian nonprofit, founded in 2012 under SPDA, that runs reforestation, beach-cleanup, wave-protection, free-river, urban-cycling, and youth-leadership campaigns for citizens, corporate ESG programs, and conservation-area communities across Peru.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Support Activities for Forestry (11531), Forest Nurseries and Gathering of Forest Products (113210), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Wildlife Conservation & Species Protection (BPAGAGAB), Forestry & Reforestation (BPAGAGAD)

Keywords

• Environmental conservation services
• Ecosystem restoration programs
• Reforestation and tree adoption
• Beach cleanup campaigns
• Biodiversity protection initiatives

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Merchandise and Product Sales: Sale of conservation products including Polos CxN (merchandise), Carnet Conservamos por Naturaleza membership cards, travel guides (La Ruta Natural), and products sourced from conservation areas through Shiwi partnership.
2. Tree Adoption Program (Reforestamos por Naturaleza): Revenue from individuals, organizations, and companies adopting trees through the Reforesta platform. Supports reforestation projects and community nurseries across Peru.
3. Corporate Partnerships and Donations: Funding from companies supporting specific campaigns (Hazla por tu Ola, Remando Juntos, Aceleradores por Naturaleza) and corporate tree adoption programs. Organizations like Epson, Benetton, and SUB3 Foundation support climate adaptation projects.
4. 1% for the Planet Membership: As a member of 1% for the Planet, receives contributions from member companies who pledge 1% of their revenue to environmental causes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Conservamos por Naturaleza runs a portfolio of conservation campaigns across Peru — including native-tree reforestation via a tree-adoption platform, beach and river cleanups, legal protection of surf waves, river protection advocacy, eco-travel guides, urban cycling safety, and youth environmental leadership training. It generates revenue through donations, an annual membership card, branded merchandise, corporate sponsorships, and foundation grants to fund on-the-ground conservation work in coastal, Andean, and Amazonian ecosystems.

Product overview

Conservamos por Naturaleza is an initiative of the Peruvian Society of Environmental Law (SPDA) that operates as a multi-campaign conservation platform rather than a single product. The core offerings include tree adoption (Reforestamos por Naturaleza), beach cleanups (Hazla por tu Playa), wave protection (Hazla por tu Ola), river conservation (Remando Juntos), eco-travel (La Ruta Natural), youth training (Aceleradores por Naturaleza), urban cycling safety (Pedalea Seguro), and a scholarship program (Beca Carlos Ponce del Prado). Revenue-generating products include the Carnet membership card, branded merchandise (Polos CxN, Vasos CxN), and products from partner Shiwi marketplace. These offerings work together to engage citizens, businesses, and communities in voluntary conservation across Peru.

Differentiator

Problem solved

Functional benefit

Brands

• CxN: Abbreviated brand name used for Conservamos por Naturaleza merchandise including polos, carnets, and other products.
• Reforestamos por Naturaleza
• Hazla por tu Playa
• Hazla por tu Ola
• Remando Juntos
• Aceleradores por Naturaleza
• La Ruta Natural
• Kuyapanakuy
• Pedalea Seguro

Products and services

• Reforestamos por Naturaleza (Tree Adoption Program) Tree adoption and reforestation campaign enabling individuals, organizations, and companies to support voluntary conservation initiatives across Peru by adopting native trees, with proceeds funding restoration projects and community nurseries in vulnerable ecosystems.

Quantifiable outcome

• 190+ tons of waste collected from beaches across Peru
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major and minor.

• Sociedad Peruana de Derecho Ambiental (SPDA)coreStrategic or Co-development PartnerConservamos por Naturaleza is an initiative of SPDA, Peru's leading environmental law organization. The organization operates under SPDA's umbrella, using its legal expertise and institutional framework for conservation efforts across Peru.
• Epson LatinoaméricamajorStrategic or Co-development PartnerCorporate partner supporting tree adoption as part of sustainability strategy. Has adopted trees through the Reforesta program as environmental responsibility initiative.
• BenettonmajorStrategic or Co-development PartnerCorporate supporter of climate adaptation and ecosystem restoration projects in Valle de las Cataratas, Amazonas region.
• EPSONmajorStrategic or Co-development PartnerCorporate partner supporting climate adaptation projects in Amazonas, contributing to the restoration and adaptation initiative in Valle de las Cataratas.
• ShiwicoreChannel Partner/ Reseller/ DistributorSocial enterprise partner distributing products from Peruvian conservation areas. Products include castanas, honey, and other goods sourced from private conservation areas. Handles delivery and retail sales for Conservamos merchandise.
• Life Out of Plastic (L.O.O.P.)coreStrategic or Co-development PartnerCo-organizer of Hazla por tu Playa beach cleanup campaign, the largest beach cleanup initiative in Peru. Partnership since 2013 for environmental education and plastic pollution reduction.
• PatagoniamajorStrategic or Co-development PartnerCorporate supporter of environmental campaigns including Festival Kuyapanakuy and reforestation efforts. Funded 120 trees in ACP Milpuj-La Heredad to offset event emissions.
• PromartminorStrategic or Co-development PartnerProvided gloves and bags for national beach cleanup campaigns, supporting Hazla por tu Playa initiative.
• CoalitionWILDcoreStrategic or Co-development PartnerInternational partner co-designing Aceleradores por Naturaleza course for young environmental change agents across Latin America. Program launched in 2021.
• European Cyclists' Federation (ECF)majorStrategic or Co-development PartnerOrganizer of Velo-city cycling summit. Partnered with Pedalea Seguro campaign winner of Healthy Cycling Challenge. ECF is the largest cycling promotion organization globally with presence in 40+ countries.
• Cities for Better HealthmajorStrategic or Co-development PartnerGlobal network promoting prevention initiatives. Organized the Healthy Cycling Challenge in collaboration with ECF, which selected Pedalea Seguro as a winning campaign.
• Red por la Convivencia Vial (Lima)coreChannel Partner/ Reseller/ DistributorCycling advocacy collective partnering with Pedalea Seguro campaign for data collection, tactical urbanism, and legal analysis on cycling infrastructure.
• Tacna en BiciminorChannel Partner/ Reseller/ DistributorCycling collective in Tacna partnering with Pedalea Seguro campaign for urban cycling advocacy.
• Bici de Miércoles (Trujillo)minorChannel Partner/ Reseller/ DistributorCycling collective in Trujillo partnering with Pedalea Seguro campaign for urban cycling advocacy.
• Cotton CreationsminorStrategic or Co-development PartnerCorporate partner that has adopted trees as part of sustainability and environmental responsibility strategy.
• 1% for the PlanetmajorStrategic or Co-development PartnerGlobal network of over 1,200 member companies in 48 countries committing 1% of revenue to environmental causes. Conservamos por Naturaleza is a nonprofit member receiving support from member companies.
• RET EcotextilesminorStrategic or Co-development PartnerSocial textile enterprise producing organic cotton merchandise for Conservamos por Naturaleza. Provides 5% discount on corporate sales and 15% on reusable bags for CxN supporters.
• Neotropical Primate Conservation (NPC)coreStrategic or Co-development PartnerConservation organization working to protect the yellow-tailed woolly monkey and other endangered primates. Joint efforts on wildlife trafficking prevention and identification guides for authorities.
• Pirqa Climbing SchoolminorChannel Partner/ Reseller/ DistributorClimbing school in Miraflores offering 40% discount on trial climbs, 30% on beginner classes, and 20% on twice-weekly classes for Carnet CxN holders.
• Eco Café MamaqminorChannel Partner/ Reseller/ DistributorEco-friendly cafe in Chorrillos offering combo deals for CxN Carnet members. Sales point for Carnet membership cards.
• Green Bike PerúminorChannel Partner/ Reseller/ DistributorBike rental and tour company offering 20% discount on rentals and 15-20% on tours for Carnet CxN holders.
• Comunidad Campesina de San Pablo de ValeracoreStrategic or Co-development PartnerLocal community partner in Valle de las Cataratas implementing climate adaptation and reforestation pilot project. Community members participate in seedling production and reforestation activities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pachama: Carbon credit marketplace connecting corporate buyers with reforestation projects in Latin America. Comparable tree-adoption and nature-based solutions offering targeting the same corporate ESG buyer.

Direct peers

• Conservation International Peru: Global conservation NGO with active operations in Peru focusing on biodiversity, indigenous-led conservation, and corporate nature partnerships. Comparable scope and target geography.
• WWF Peru: Country office of a global conservation NGO operating in Peru across Amazon, Andes, and marine ecosystems with corporate partnerships and reforestation programs. Comparable mission and beneficiary base.
• Neotropical Primate Conservation (NPC): Peruvian partner NGO focused on endangered primate conservation, including yellow-tailed woolly monkey protection. Directly comparable as a Peru-based species and habitat conservation nonprofit working with Conservamos.
• Sociedad Peruana de Derecho Ambiental (SPDA): Parent organization of Conservamos por Naturaleza; Peru's leading environmental law nonprofit combining legal advocacy with conservation programming. Directly comparable as a Peruvian conservation NGO with policy plus field operations.
• Life Out of Plastic (L.O.O.P.): Peruvian NGO co-organizing the Hazla por tu Playa beach cleanup campaign since 2013. Directly comparable as a Peru-based citizen-led plastic pollution and marine conservation organization.
• CoalitionWILD: International network co-designing the Aceleradores por Naturaleza youth environmental leadership course. Comparable mission of training emerging conservation leaders globally.

Broad incumbents

• Surfrider Foundation: International coastal protection organization focused on beach access, water quality, and surf wave protection. Comparable coastal ecosystem advocacy with campaigns structurally similar to Hazla por tu Ola.
• The Nature Conservancy (TNC) Latin America: Global conservation NGO with significant Latin American operations in reforestation, marine protection, and corporate nature-based solutions partnerships. Comparable activities at larger scale.

Regional players

• Fundación Natura (Ecuador): Andean conservation NGO operating across Ecuador with community-based conservation, sustainable livelihoods, and corporate partnership programs. Comparable mission and Andean geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/conservamos
• YouTubeyoutube.com/Conservamos
• Facebookfacebook.com/conservamospornaturaleza
• LinkedInlinkedin.com/company/conservamos-por-naturaleza
• Instagraminstagram.com/conservamos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conservamos por Naturaleza