TNW
TNW Marketing is a UK-based B2B lead generation agency that delivers vetted, opt-in commercial solar leads with confirmed decision-maker contacts to installers on a pay-per-result model, also serving recruitment, coaching, and home improvement clients.
- Company typePrivate
- Founded2008
- HeadquartersCheddar, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TNW does
TNW Marketing is a UK-based commercial solar lead generation agency operating on a pay-per-result model, serving primarily commercial solar installers, electrical contractors, and renewable energy companies across the UK. The company's core service delivers vetted, opt-in leads with confirmed decision-maker contacts (MDs or finance directors) directly to client sales teams via WhatsApp and a proprietary client portal, targeting projects ranging from 30kW residential-commercial hybrids to multi-MW industrial and NHS estate installations. Pricing is structured as outcome-based: clients pay only after qualified meetings are confirmed, with test batches starting at £2,200 and cancellation replacements provided free of charge. The company is registered as TNW Holdings UK Ltd, headquartered in Oldham, England, and is ICO-registered for GDPR compliance.
The technology stack comprises a lead generation platform with opt-in data collection, an appointment booking system, and a web-based client portal for lead management and pipeline tracking. All leads are handpicked and earmarked exclusively to individual contractors, preventing the multi-contractor competition common in shared-lead models. Beyond its core solar vertical, TNW has expanded into adjacent B2B service segments including recruitment agencies, coaching businesses, and forex funding firms, applying the same outbound sales development playbook. The company also offers a Branding Package service that has generated multi-million pound pipelines for clients within one week.
TNW operates a direct B2B sales motion with no channel partners or resellers, acquiring customers primarily through its website, YouTube educational content, and an extensive library of 30+ video and written client testimonials demonstrating specific ROI outcomes. Reported case study metrics include a 14.5x ROI on a £2,200 test batch, 50% appointment-to-grid-application conversion rates, and 1MW+ monthly pipeline generation for key accounts. The customer base skews toward SMB commercial solar installers, with select mid-market accounts such as NHS group projects and a US-based Treepublic partnership representing international expansion.
TNW firmographics
Firmographics- Name
- TNW
- Legal name
- TNW
- Website
- https://tnwmarketing.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TNW Marketing is a UK-based B2B lead generation agency that delivers vetted, opt-in commercial solar leads with confirmed decision-maker contacts to installers on a pay-per-result model, also serving recruitment, coaching, and home improvement clients.
- Ownership category
- akta.pro rank
TNW industry classification
Industry- Product category
- B2B Lead Generation Services
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)
Keywords
Where TNW is headquartered
LocationHeadquarters
- HQ city
- Cheddar
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TNW business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Lead Generation Services: Pay-per-lead or pay-after-meeting model for commercial solar and home improvement lead generation. Clients pay only for qualified appointments with confirmed decision-makers. No retainers required. Supports scaling from small batches to seven-figure annual spend partnerships.
- Branding and Marketing Services: Full branding packages for solar companies including design and marketing materials. Leads to pipeline generation and appointment booking.
- Outbound Sales Development: Cold email, LinkedIn outreach, and cold calling services to book meetings on autopilot. Includes end-to-end outbound systems for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Pay Per Result - Guaranteed Sellable Solar Site Surveys |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
TNW product offering
Product offeringCore offering
TNW Marketing provides B2B lead generation and outbound sales development services for commercial solar installers, home improvement contractors, and other service businesses (recruitment, coaching, forex). Its core product is a pay-per-result commercial solar lead generation service that delivers vetted, opt-in leads with confirmed decision-makers (MDs or finance directors) directly to installers via WhatsApp and a client portal, with free replacement of cancelled surveys.
Product overview
TNW Marketing operates as a pay-per-lead commercial solar lead generation agency, functioning as a single unified service rather than a platform-plus-modules architecture. The core offering combines the lead generation platform with an associated client portal for lead management and booking, plus an optional branding package for clients seeking comprehensive market entry. Leads are delivered exclusively to individual contractors with quality guarantees and replacement policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Solar Lead Generation Service Pay-per-result lead generation service delivering vetted, opt-in commercial solar prospects with confirmed decision-maker (MD/finance director) access, distributed to UK solar installers and home improvement contractors via WhatsApp and a client portal. Guarantees free replacement of cancelled surveys and operates on a pay-after-meeting pricing structure.
- Branding Package for Solar Installers End-to-end branding and design service for solar installers, packaged with downstream lead generation to convert brand output into qualified site survey appointments. Produced multi-million pound pipelines for clients including NHS hospital sites.
- Outbound Sales Development Cold email, LinkedIn outreach, and cold calling services provided to recruitment agencies, coaching firms, forex companies, and marketing agencies to book qualified B2B meetings on autopilot, including end-to-end outbound system setup.
Quantifiable outcome
- 14.5x ROI on £2,200 test batch (£32,000 closed in 2 weeks)
- +4 more outcomes
Companies that use TNW
Customer profileNamed customers32 records
Segments4 records
Ideal customer profiles3 records
TNW technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TNW partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and flagship.
- Better EnergyminorEnergy company partner mentioned in client testimonials and marketing materials. TNW generates commercial solar leads that work with Better Energy projects.
- Iowaca FinanceminorApproved finance provider for clients who wish to pay for TNW Marketing services via financing. Finance costs are outside TNW's refund policy scope. Single approved finance partner mentioned in Terms & Conditions.
- TekponflagshipRomanian-founded SaaS marketplace that acquired TNW (The Next Web) media and events brands from The Financial Times in December 2025. This represents Tekpon's largest investment in media and events to date. The acquisition aims to expand Tekpon's reach in SaaS and AI and strengthen its role in the global innovation landscape. TNW editorial independence is maintained post-acquisition.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
TNW competitors and assessment
Company assessmentDirect peers
- SalesHive: SalesHive is a B2B lead generation and outsourced SDR agency with cold-calling-led outbound and pay-per-meeting pricing — directly comparable in B2B appointment setting, performance-based revenue model, and SMB/mid-market positioning.
- Belkins: Belkins is a B2B lead generation agency specializing in appointment setting and outbound sales development for SMB and mid-market clients — directly comparable in service, pricing model (performance-based), and customer profile to TNW Marketing.
- CIENCE: CIENCE is a B2B lead generation and outsourced SDR agency offering pay-for-performance and qualified-meeting pricing — directly comparable in GTM motion, multi-channel outbound, and vertical-agnostic B2B client base.
- Martal Group: Martal Group is a B2B lead generation and outsourced sales agency serving SaaS and B2B clients across North America and Europe — directly comparable in outcome-based appointment-setting, outbound SDR model, and SMB/mid-market client mix.
- Pearl Lemon Leads: Pearl Lemon Leads is a UK-based B2B lead generation agency offering pay-per-lead, cold outreach, and appointment setting — directly comparable in geography (UK), outcome-based pricing, and SMB target customer.
- Callbox: Callbox is a B2B lead generation and appointment-setting agency providing multi-channel outbound (email, phone, LinkedIn, chat) on a managed/per-meeting basis — directly comparable in channel mix, outcome-based pricing, and SMB/mid-market client base.
Regional players
- MediaHQ: MediaHQ is a UK B2B PR and lead generation agency providing content-led demand generation for UK and Ireland clients — directly comparable in UK-centric positioning and B2B demand-gen services, focused on PR rather than cold outbound.
Broad incumbents
- Cognism: Cognism is a UK-headquartered B2B sales intelligence and data provider that overlaps with TNW's decision-maker targeting and GDPR-compliant data practices, but operates a broad SaaS/PLG model rather than a managed lead-gen service.
- Lusha: Lusha is a B2B contact data and sales intelligence platform widely used by outbound SDR teams — comparable in underlying data sourcing and outbound-activation workflow but operates as a self-serve SaaS rather than a managed agency.
- Salesloft: Salesloft is a sales engagement platform powering outbound cadences (email, calling, LinkedIn) for SDR teams — comparable in reliance on cold email and LinkedIn outreach channels but serves in-house sales teams rather than running outsourced lead-gen services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TNW social profiles
Digital presenceTNW compliance and trust
Trust signalCompliance2 records
TNW financial estimates
Financial estimateRevenue estimate
Valuation estimate
TNW leadership team
Management profileNumber of profiles
Profiles2 records
TNW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TNW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TNW
What does TNW do?
TNW Marketing provides B2B lead generation and outbound sales development services for commercial solar installers, home improvement contractors, and other service businesses (recruitment, coaching, forex). Its core product is a pay-per-result commercial solar lead generation service that delivers vetted, opt-in leads with confirmed decision-makers (MDs or finance directors) directly to installers via WhatsApp and a client portal, with free replacement of cancelled surveys.
Is TNW a public or private company?
TNW is a private company. It is classified as unknown and is currently operating.
When was TNW founded?
TNW was founded in 2008. It employs 11 to 50 people.
Where is TNW based?
TNW is headquartered in Cheddar, United Kingdom, in the Europe region.
How does TNW make money?
Three revenue lines are on record. Lead Generation Services are the primary driver. The others are branding and Marketing Services and outbound Sales Development.
Who are TNW's main competitors?
Direct peers on record are SalesHive, Belkins, CIENCE, Martal Group, Pearl Lemon Leads and Callbox. MediaHQ is listed as a regional player. Broad incumbents are Cognism, Lusha and Salesloft.
Does TNW have an API?
No public API is recorded for TNW.
What industry is TNW in?
TNW's product category is B2B Lead Generation Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of MPAAACAK, Lead Generation & Performance Media (B2B/B2C). Its SIC code is 7310.