Unión Argentina de Rugby

What Unión Argentina de Rugby does

Unión Argentina de Rugby (UAR) is the national governing body for rugby union in Argentina, founded in 1899 and headquartered in Martínez, Buenos Aires. It is a private non-profit civil association (asociación civil) that operates the country's official national teams — including Los Pumas (senior men), Las Yaguaretés (women), Los Pumitas/M20, Los Pumas 7's, Argentina XV, and professional franchises Pampas, Jaguares, Dogos XV, Tarucas, and Capibaras XV — and organizes domestic competition through 24 regional member unions encompassing 500+ affiliated clubs. The organization runs programs such as Rugby Conciencia y Cultura (cultural transformation), Bienestar del Jugador / Rugby Seguro (player welfare), and the Conecta Rugby training platform, which had reached approximately 140,000 registered users by 2025. The bd.uar platform handles player registration, referee management, match organization, incident tracking, and international player transfers for the federation.

UAR's core technology stack is the bd.uar competition management platform, which integrates player and referee registration (including DNI, medical insurance, and membership details), match organization and incident reporting, player transfer/ international passes, and team formation tools. Front-end distribution channels include the official website (uar.com.ar), the Conecta Rugby training platform (conecta.rugby), a mobile app launched in 2026, and the UAR Store e-commerce site. Broadcast distribution is anchored by an exclusive ESPN partnership covering TV (ESPN 2) and Disney+ streaming, with dedicated rugby programming including the SCRUM show. Operational infrastructure includes the Casa Pumas training facility in Ingeniero Maschwitz, featuring a 520 m² SportClub gym built in 2019.

UAR's revenue model is a federation-style mix rather than a commercial SaaS or product model. It draws from (1) sponsorship and licensing royalties from 15+ official partners including VISA (since 1996), Gatorade (since 2005), Le Coq Sportif, Banco Galicia, Medicus, Air Europa, YPF, Zurich, Ford, PwC, Latin Securities, ENA Sport, SMS Argentina, SportClub, Gilbert, and Universidad Siglo 21; (2) television and broadcasting rights via ESPN; (3) merchandise sales through the UAR Store and ticketing via Ticketek for test matches; (4) recurring membership and registration fees from 24 member unions and their clubs; and (5) competition entry fees for national tournaments such as Nacional de Clubes, Argentino Juvenil, Select 12, and Super Rugby Americas. Pricing is not publicly disclosed and the organization is not a commercial product vendor.

Name

Unión Argentina de Rugby

Legal name

Unión Argentina de Rugby

Website

https://uar.com.ar

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

51–100 employees

Short description

Unión Argentina de Rugby is the national governing body for rugby union in Argentina, founded 1899, managing Los Pumas and other national teams, organizing competitions across 24 member unions and 500+ clubs, and running the Conecta Rugby training platform with ~140,000 users.

Ownership category

akta.pro rank

Product category

Sports Federation and Rugby Governance

NAICS

Professional Organizations (81392), Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Rugby (Union & League) Leagues (MPAKAAAG)

Keywords

• National rugby federation
• Rugby competition management
• Player development programs
• Rugby club governance
• Sports training platform

Headquarters

HQ city

Martínez

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Sponsorship Revenue: Multiple official sponsors including VISA (since 1996), Le Coq Sportif (kit provider), Gatorade (since 2005), Medicus (medical coverage), Banco Galicia, Air Europa, YPF, Zurich, Ford, PwC, Latin Securities, ENA Sport, SMS Argentina, SportClub, Gilbert, and Universidad Siglo 21
2. Television and Broadcasting Rights: Broadcast partnership with ESPN for exclusive coverage of rugby matches including Los Pumas matches
3. Merchandise Sales: UAR Store selling official merchandise, tickets for test matches sold through Ticketek
4. Membership Fees: Revenue from 24 member unions across Argentina through registration and competition fees
5. Competition Entry Fees: Fees from national tournaments including Nacional de Clubes, Argentino Juvenil, Select 12, Super Rugby Américas

Distribution channels5 records

Marketing channels6 records

Core offering

Unión Argentina de Rugby is the national governing body for rugby union in Argentina, organizing national club and youth championships, managing Argentina's representative teams (Los Pumas, Las Yaguaretés, Los Pumitas, Argentina XV, Los Pumas 7's), and operating development programs such as the Conecta Rugby training platform, Rugby Conciencia y Cultura inclusion initiative, and Bienestar del Jugador player welfare program. It coordinates 24 regional member unions connecting more than 500 affiliated clubs and approximately 140,000 trained users across the country, supported by the proprietary bd.uar platform for registration, match management, and incident tracking.

Product overview

Unión Argentina de Rugby (UAR) is the governing body for rugby union in Argentina, operating a multi-tiered portfolio of products and services. The core offering centers on tournament organization (national club championships, youth tournaments, sevens competitions), national team management (Los Pumas, youth teams, women's team), and professional franchise operations (Pampas, Jaguares, Tarucas, Dogos XV, Capibaras XV in Super Rugby Americas). Supporting these competitive products are three flagship development programs: Conecta Rugby (a free digital training platform with ~140,000 users), Rugby Conciencia y Cultura (cultural transformation and inclusion program evolved from Rugby 2030), and Bienestar del Jugador/Rugby Seguro (player welfare and safety initiative). The portfolio also includes the Pumas Para Toda la Vida historical archive.

Differentiator

Problem solved

Functional benefit

Products and services

• Los Pumas National Team Program Argentina's senior men's national rugby team managed by UAR, competing in the Nations Championship, Rugby World Cup, and November international test matches. The program includes player selection, coaching, training at Casa Pumas (Ingeniero Maschwitz), and representation of Argentina in SANZAAR competitions.
• Las Yaguaretés Women's National Team Argentina's women's national rugby team competing in international test matches and women's rugby development tournaments, managed by UAR as part of its national team portfolio.

Quantifiable outcome

• ~140,000 users trained through Conecta Rugby platform

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered major, core and minor.

• VISAmajorGTM or Marketing PartnerOfficial sponsor since 1996, supporting Los Pumas and UAR in national and international tournaments. Relationship afianzada thanks to shared values of teamwork, passion, respect, and dedication. VISA has supported initiatives for rugby development including youth tournaments and coach/referee training programs.
• Banco GaliciamajorGTM or Marketing PartnerOfficial sponsor accompanying UAR's development and growth of Argentine rugby nationwide. Shares values of teamwork, improvement, effort, and collective construction with innovation and proximity focus.
• Air EuropacoreOthersOfficial air travel provider for UAR, facilitating team, staff, and member travel with quality and efficient service. Consolidates commitment to Argentine rugby through this strategic alliance.
• Latin SecuritiesminorGTM or Marketing PartnerOfficial sponsor of UAR and Los Pumas with over 25 years of trajectory in financial services in Argentina, Uruguay, and United States. Supports initiatives that drive development and represent the nation internationally.
• PwC ArgentinaminorOthersPart of global network present in 149 countries with 370,000 professionals. Over 100 years in Argentina with offices in Buenos Aires, Córdoba, Mendoza, and Rosario.
• Le Coq SportifcoreGTM or Marketing PartnerKit provider with 140+ years of history since 1882. Supplies high-quality sportswear and technology to UAR teams. Committed to supporting rugby growth and attracting more players while deepening shared values of respect, commitment, and teamwork.
• YPFminorGTM or Marketing PartnerReaffirms commitment to national sport, accompanying Argentine rugby at every growth stage with passion, effort, and teamwork values shared and promoted nationwide.
• EcosanminorOthersSponsor providing sanitation services support to UAR.
• ZurichminorGTM or Marketing PartnerSupporting UAR means accompanying development and promotion of all Argentine rugby. Conducts campaigns celebrating club work and promoting women's rugby. Believes in sport as fundamental for building a better future.
• FordminorOthersOfficial sponsor of UAR providing vehicle support for rugby operations.
• Universidad Siglo 21coreOthersAgreement signed providing 100 undergraduate and degree scholarships for high-performance athletes. Agreement signed by Lic. Juan Carlos Rabbat and Mario Dobal (UAR Secretary). Enables athletes to continue education while developing rugby passion.
• ENA SportcoreGTM or Marketing PartnerOfficial Sponsor & Supporter of Los Pumas since 2015. Leading brand in sports supplementation with 30+ years offering portfolio for demanding athletes. Fuels player development with high-quality formulas.
• SportClubcoreOthersOfficial gym of UAR since 2011 where national teams train. Built 520m2 state-of-the-art gym at Casa Pumas in Ingeniero Maschwitz in 2019. 900+ gym locations across Argentina serving 370,000+ members.
• GilbertcoreOthersBall provider with long history in rugby ball manufacturing since 1823. Highly valued worldwide, won medals at London Great Exhibitions of 1851 and 1862. Owned by Grays of Cambridge Int Ltd UK.
• GatoradecoreGTM or Marketing PartnerOfficial Hydrator of Los Pumas since 2005. World's leading sports drink supporting player hydration and performance.
• MedicuscoreOthersMedical coverage provider for 20+ years. Accompanies Los Pumas in triumphs and defeats. Provides highest quality medical care for all players domestically and internationally during tours.
• ESPNmajorGTM or Marketing PartnerBroadcast partner showing rugby through TV and Disney+ streaming. Offers live sports content, digital news at ESPN.com, and social media profiles. Key partner in rugby diffusion including SCRUM exclusive program covering rugby news with specialized journalists and former players.
• SMS ArgentinaminorOthersOfficial Consultant since 2012 accompanying UAR in strengthening internal and administrative processes. Auditing, consulting, and tax services in 20+ countries.
• TicketekcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Los Pumas test matches including upcoming matches against South Africa, Australia, and other international fixtures.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Zealand Rugby: National governing body for rugby union in New Zealand and operator of the All Blacks, with comparable sponsorships, broadcast deals, and member-union structure mirrored against Argentina's.
• Scottish Rugby Union: Governing body for Scottish rugby clubs and national teams at Murrayfield; comparable to UAR in operating a club-superintendent structure, community programs, and a Tier-1 men's national side.
• Rugby Football Union: National governing body for rugby union in England, operating Twickenham, the Red Roses, and the Premiership—functionally comparable in scope to UAR plus Los Pumas and Argentine club championships.
• Fédération Française de Rugby: Federation overseeing French rugby including Les Bleus and the Top 14, parallel to UAR in organizing national team, club championships, and federation-led grassroots programs.
• South African Rugby Union: National federation that runs the Springboks and South African provincial unions, sharing SANZAAR/Rugby Championship economics with UAR across co-hosted competition and broadcast rights.
• Welsh Rugby Union: National federation operating Wales national teams and four regional franchises, with similar scope to UAR's national team plus multi-franchise Super Rugby Americas structure.
• Rugby Australia: National federation governing rugby union in Australia, managing the Wallabies, state unions, and Super Rugby Pacific franchises comparable in scope to UAR's national teams and Super Rugby Americas entries.
• Irish Rugby Football Union: Governing body for rugby in Ireland that runs the men's and women's national teams, provincial branches, and club development programs analogous to UAR's 24 unions and Conecta Rugby offering.

Emerging players

• Rugby Canada: Smaller North American national federation that, like UAR, is investing in grassroots platforms and women's rugby to expand participation while competing for limited North American broadcast deals.

Broad incumbents

• World Rugby: International federation overseeing rugby union globally, of which UAR is a member; comparable as the apex governing body that defines playing laws, integrity, and Rugby World Cup rights that UAR depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unionargentina
• Instagraminstagram.com/unionargentina
• Facebookfacebook.com/unionargentina
• LinkedInlinkedin.com/company/uni-n-argentina-de-rugby

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unión Argentina de Rugby