What iHELP does

iHELP d.o.o. is a Slovenian private limited company founded in 2011 by Andraž Ogorevc that operates a patented intelligent multi-step SOS alerting platform connecting users, trained first responders, and emergency services. The company's core technology combines a mobile app, web platform, and physical infrastructure (NFC/QR/Bluetooth SOS points, SOS buttons, health cards and bracelets, AED devices) into an integrated emergency response ecosystem. The platform maintains what iHELP describes as the largest AED registry in Slovenia (4,407 of 11,140 global devices) and has coordinated 11,714 SOS alarms with a network of 39,269 registered first responders and 49,283 platform users.

The business model spans multiple revenue streams. Consumer revenue comes from freemium app subscriptions (Basic free, Plus €39.90/year, Premium €79.90/year), the SOS Call Center (SOS Asistenca) service accessible via any phone at €1.90-€3.90/month, and hardware sales including the SOS Button (€129.60), health bracelets (€19.90), and Cardio First Angel CPR device (€75). B2B revenue is generated through three certification programs - Heart-Friendly Company (Srcu prijazno podjetje, €840-€2,990/year), Heart-Friendly Municipality (Srcu prijazna občdina, €648-€1,080/year), and Heart-Friendly Club (Srcu prijazen klub, €1,200-€2,160/year) - plus AED sales, servicing and digitalization, CPR/AED training seminars, and bundled accident insurance with Generali. The Safety Point network of 36 LCD screens at BTC City Ljubljana provides DOOH advertising revenue and doubles as a public AED and air filtration infrastructure. Customers span enterprise (OTP banka, GRAWE, REVOZ, STRABAG, GLS), municipal government (over 50 Slovenian municipalities including Kranj, Bled, Piran), sports clubs (NK Domžale), and individual consumers across Slovenia with international presence in Austria, Croatia, the UK, Germany, and Bulgaria.

Name

iHELP

Legal name

iHELP d.o.o.

Website

https://ihelp.si

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

iHELP d.o.o. is a Slovenian company operating a patented SOS alerting platform that coordinates trained first responders, emergency services, and AED devices via mobile app, web, and physical SOS points for enterprises, municipalities, sports clubs, and individual consumers.

Ownership category

akta.pro rank

Product category

Emergency Response Software

NAICS

Security Systems Services (56162), Electronic and Precision Equipment Repair and Maintenance (81121), Security Guards and Patrol Services (561612), Investigation and Security Services (5616)

SIC

Surgical & Medical Instruments & Apparatus (3841), Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Emergency Dispatch, Call Center Monitoring & Response Services (HSAHAHAG)

akta.pro secondary industries

Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors) (HLAHACAG), Emergency Communications, Alerting & Public Warning Systems (HLAJAGAF), Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD), Security, Safety & Fire/Life Safety Management (BPABAAAE)

Keywords

• Emergency response platform
• AED defibrillator registry
• First responder coordination
• Workplace safety certification
• Mobile SOS application

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Safety Package Subscriptions (Varnostni paketi): Annual subscription tiers for individual and family safety: Basic (free), Plus (€19.95/year promotional / €39.90/year regular), Premium (€39.95/year promotional / €79.90/year regular). Includes app access, ICE contacts, AED map, first aid content, and SOS alerting.
2. Company/Municipality/Club Certification Programs: Annual certification programs sold to businesses (Srcu prijazno podjetje: Basic €840/year, Plus €1,440/year, Premium €2,990/year), municipalities (Osnovni €648/year, Polni €1,080/year), and clubs (€1,200/year, €2,160/year). Includes seminars, AED equipment, app licenses, advertising benefits, and insurance discounts.
3. SOS Call Center (SOS Asistenca): Monthly subscription SOS call center services accessible via SMS or phone call to all mobile phones (including non-smartphones). Tiers: Mini (€1.90/month or €19/year), Osnovni (€2.90/month or €29/year), Polni (€3.90/month or €39/year). Provides 24/7 alerting to ICE contacts, first responders, and emergency services.
4. Cardio First Angel (CFA) CPR Device Sales: One-time sale of Cardio First Angel CPR assistant device at €75.00 (20% promotional discount from €93.75). Physical hardware product sold alongside subscription services.
5. SOS Button Device Sales: One-time sale of standalone GPS SOS button device at promotional price €129.60 (from €162.00) or €139.60 via certain sales channels. No monthly contract required. Optional bundle with Generali accident insurance at €169.90.
6. Health Bracelet and Health Card Sales: One-time sale of health bracelet with SOS ID code at €19.90 (includes first year free digital health record access, then €9.90/year renewal). Health cards sold in packs of 3-5 at €4.90. Digital health record subscription at €9.90/year.
7. DOOH Advertising on Safety Point Network: Digital out-of-home advertising on the Safety Point network (36 LCD screens at BTC City Ljubljana). Certified companies receive discounted advertising rates (e.g., 7 days at €1,440 for certified companies vs. €2,400 standard). Ad production fee of €369. Monthly viewership: 4.2–6.1 million impressions.
8. AED Sales, Servicing, and Maintenance: Sale of AED devices (HeartSine Samaritan, Cardiac Science, CardiAid brands), cabinets, and accessories. Full service and maintenance including electrode/battery expiration monitoring, calibration, and repair. Digitalization of AED devices with QR/NFC codes.
9. Safety Insurance Packages (with Generali): Bundled accident insurance packages sold with iHELP safety services via Generali insurance. PRO package at €9.90/month (€119/year) or €11.90/month; PREMIUM at €15.90/month (€179/year) or €17.90/month. Includes 100% permanent disability payout up to €125,000, accidental death, fractures, and burns coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

iHELP provides a patented intelligent multi-step SOS alerting platform (mobile app and web) that coordinates nearby trained first responders, emergency services (112/113), and AED locations during cardiac and medical emergencies. The company extends this platform with physical safety products (SOS buttons, QR/NFC health cards and bracelets, CPR assistance devices), AED sales and maintenance, CPR/AED training seminars, and certification programs (Heart-Friendly Company, Municipality, Club) sold to enterprises and municipalities, plus bundled Generali accident insurance.

Product overview

iHELP is a unified emergency response ecosystem combining a patented intelligent multi-step SOS alerting platform (mobile app + web) with physical safety products and services. The core platform provides global SOS alarm functionality, intelligent coordination of first responders, AED location mapping, and personal health data management. This platform is extended through a portfolio of physical products: the iHELP SOS Button (standalone GPS/GSM SOS device), iHELP Health Card (QR/NFC-enabled health data card, also available as a Diners Club co-branded credit card), iHELP Health Bracelet (SOS ID code wristband), and Cardio First Angel (CPR assist device). Services include CPR/AED training seminars, defibrillator (AED) sales with full lifecycle management, an NFC SOS Points network (Heart Spots) deployed across corporate, mountain, urban, and tourism settings, and a Safety Point outdoor digital advertising network that also provides AED access and air purification. iHELP offers certification programs for companies (Heart-Friendly Company), municipalities (Heart-Friendly Municipality), and sports clubs (Heart-Friendly Club), plus bundled Safety Packages combining the app with Generali accident insurance. A 24/7 SOS Call Center enables SOS activation via SMS or phone call even without a smartphone. The ecosystem's intelligent multi-step algorithm selects and coordinates the most suitable first responders using a confirmation mechanism, iterative notification expansion, dynamic ETA calculation, and integration with QR/NFC/Bluetooth SOS points.

Differentiator

Problem solved

Functional benefit

Brands

• Safety Point: Digital outdoor advertising network combining LCD screens with publicly accessible AED defibrillators, air filtration, and footfall analytics. Located at BTC City Ljubljana and Kranjska Gora.
• Srcu prijazno podjetje (Heart Friendly Company)
• Srcu prijazna občina (Heart Friendly Municipality)
• Srcu prijazen klub (Heart Friendly Club)
• Cardio First Angel (CFA)

Products and services

• iHELP SOS Mobile Application
• iHELP Health Card (iHELP kartica)
• iHELP SOS Button
• iHELP Seminar of Resuscitation (TPO)
• Defibrillator (AED) - Sales, Installation, Maintenance
• iHELP Health Bracelet with SOS ID Code
• Cardio First Angel (CFA)
• SOS Call Center (SOS Asistenca)
• Safety Packages (Varnostni paket PRO / PREMIUM)
• Certificate: Heart-Friendly Company (Srcu prijazno podjetje)
• Certificate: Heart-Friendly Municipality (Srcu prijazna občina)
• Certificate: Heart-Friendly Club (Srcu prijazen klub)
• Safety Point Digital Advertising Network

Quantifiable outcome

• Response time reduction up to 10x
• +7 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• +Health INTERREG V-A (Slovenia-Croatia)majorStrategic or Co-development Partner · 1 January 2014iHELP app was partially financed through the +Health project under INTERREG V-A Slovenia-Croatia 2014-2020. The project's goal was to strengthen cross-border partnerships between public health authorities and stakeholders to reduce regional inequalities in healthcare access and quality. iHELP contributed to improving emergency response coordination.
• Generali zavarovalnica d.d.coreGTM or Marketing PartnerGenerali is iHELP's primary insurance partner, offering bundled accident insurance packages (Varnostni paket PRO and PREMIUM) with iHELP safety subscriptions. Certified companies receive -30% to -40% discounts on collective accident insurance. Insurance covers permanent disability (up to €125,000), accidental death, fractures, and burns, valid domestically and abroad.
• Diners Club InternationalminorGTM or Marketing PartneriHELP Diners Club credit card combines health data storage with Diners Club credit card functionality. Diners donates part of each purchase to fire departments for AED purchases. First year membership is free for iHELP users.
• Medicinska fakulteta Univerze v Ljubljani (Medical Faculty of University of Ljubljana)coreStrategic or Co-development PartneriHELP sources part of its AED registry from the AED database managed by the Medical Faculty of the University of Ljubljana (www.aed-baza.si). This partnership provides authoritative data on defibrillator locations for integration into the iHELP map.
• BTC City LjubljanacoreStrategic or Co-development PartnerBTC City is home to the Safety Point network — 36 digital LCD screens that also provide public AED access and air filtration. iHELP provides the digital advertising network infrastructure that doubles as emergency response points. Monthly viewership of 4.2-6.1 million people. Certified companies receive discounted advertising.
• Atlantic Airways / Atlantis Vodno mesto (BTC Ljubljana)minorGTM or Marketing PartnerAtlantic (Atlantis Water Park at BTC Ljubljana) offers 30% discount to iHELP users purchasing Cardio First Angel devices. This cross-promotional partnership provides additional value to iHELP customers.
• 100+ Certified Companies (Srcu prijazno podjetje network)coreChannel Partner/ Reseller/ DistributorOver 100 companies are certified as Srcu prijazno podjetje (Heart-Friendly Company), including OTP banka, GRAWE, REVOZ, STRABAG, GLS, GVO, UNISTAR LC, Medicofit, Energetika Celje, OMEGA AIR, Jamnik, PDP LOGIS, PSD, and others. Each certified company receives training, AEDs, and app licenses, effectively distributing iHELP's safety ecosystem to their employees, customers, and communities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Medical Guardian: US PERS subscription company offering medical alert devices, fall detection, and 24/7 monitoring. Comparable to iHELP's tiered subscription model (Plus/Premium) and emergency dispatch service.
• MobileHelp: US PERS provider offering mobile and in-home medical alert systems with GPS-enabled wearable buttons and 24/7 monitoring centers. Direct peer to iHELP's SOS button hardware and subscription-based emergency response model.
• Life Alert: Established US PERS company offering in-home and mobile emergency response with pendant/button devices and 24/7 monitoring. Direct peer to iHELP's elderly-focused SOS button product line and emergency call center model.
• GoodSAM: UK-based app that alerts registered medically trained responders (doctors, paramedics, nurses, trained laypersons) to nearby emergencies via GPS. Closest conceptual peer to iHELP's intelligent multi-step first responder selection and notification algorithm.
• Bay Alarm Medical: US subscription-based PERS provider with in-home and mobile GPS systems including fall detection. Direct peer to iHELP's tiered subscription SOS service for elderly and vulnerable users.
• PulsePoint: US-based nonprofit app that crowdsources CPR-trained volunteers to nearby cardiac arrests via smartphone alerts. Direct peer to iHELP's first responder coordination model and AED mapping functionality, with a similar volunteer-point system.

Others

• Cardiac Science: AED manufacturer (Powerheart series) whose products iHELP resells and digitizes into its registry. Technology supplier and ecosystem participant in the same SCA response value chain.
• HeartSine Technologies (Stryker): AED device manufacturer whose products (Samaritan PAD) iHELP resells, services, and registers into its AED network. Technology supplier relationship that makes HeartSine an adjacent ecosystem participant.
• ZOLL Medical: Major AED and resuscitation device manufacturer (AED Plus, AED Pro) whose products iHELP distributes and services. Supplier/adjacent player in the same emergency response value chain.

Broad incumbents

• Tunstall Healthcare: UK-headquartered global incumbent in telecare and PERS, operating across Europe with broader portfolio of connected health solutions. Comparable as European PERS incumbent that iHELP would compete with if it expands beyond Slovenia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/iHELP_Slovenija
• YouTubeyoutube.com/channel/UCbfvujw79wbY8leBDKUMMDw
• Facebookfacebook.com/iHELP.Slovenija

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iHELP