100% Hotel Show

What 100% Hotel Show does

100% Hotel Show is a privately-held, premium B2B trade exhibition serving the Greek hospitality sector. Organized by Demand Fairs & Media ΜΟΝ.ΕΠΕ, a single-member private company headquartered in Athens, the show has run since 2013 and targets hotel owners, villa owners, tourism professionals, architects, and designers. It operates an annual Athens edition (scheduled for October 23-25, 2026 at MEC Paianias) and, beginning February 2027, a new Crete edition, alongside a portfolio of companion products including 100% Hotel Workshops, the 100% Hotel Design Awards, and the year-round 100% Hotel Specials online portal with a supplier product directory and editorial content.

The underlying platform is event-driven rather than software-as-a-service: it consists of web-based visitor and exhibitor registration systems, appointment-scheduling tools connecting buyers and suppliers, workshop ticketing, and a content portal for the Greek hospitality community. Across editions the show has reportedly attracted more than 30,000 visitors, 5,000 workshop participants, and 250+ specialized exhibitors. Revenue is generated primarily through exhibitor booth fees, multi-tier sponsorships (Silver Sponsors, Workshop Supporters, Communication Sponsors, Special Partners), paid workshop participation, and visitor registration. Pricing is not publicly disclosed, with all commercial terms negotiated directly with the organizer.

The company's go-to-market centers on a dual-sided model: attracting paying exhibitors (hospitality suppliers in categories such as Build & Renovation, Interior/Exterior & Design, Technology/Digital, Operation, and Food & Beverage) and qualified visitors (Greek hotel and villa decision-makers). Marketing is conducted via the hotelshow.gr website, the 100% Hotel Specials portal, email/newsletter, social media, and earned media partnerships with outlets including GTP and TravelDailyNews. Endorsement from SETE (the Greek Tourism Confederation) and the Region of Crete, plus regional Cretan hotel associations, provides institutional legitimacy. Recent strategic activity has emphasized expansion of the conference and content vertical (Premium Hotel Owners Conference, Hotel Designers Days, Hotel Insights Events, Hotelier AI Hub) alongside the new Crete edition.

Name

100% Hotel Show

Legal name

Demand Fairs & Media ΜΟΝΕΠΕ

Website

https://hotelshow.gr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

100% Hotel Show is a privately-held Greek B2B trade exhibition for hotel owners, villa owners, tourism professionals, architects, and designers, organized by Demand Fairs & Media. It runs annual Athens and Crete editions complemented by workshops, design awards, and the 100% Hotel Specials online portal.

Ownership category

akta.pro rank

Product category

Hospitality Trade Exhibition Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hospitality trade exhibition
• Hotel industry events
• Tourism trade show
• Hospitality supplier networking
• Hotel design awards

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Exhibitor Fees: Companies pay to exhibit at the 100% Hotel Show to showcase their products and services to hotel owners and tourism professionals.
2. Sponsorship: Companies sponsor the exhibition at various tiers (Under the Auspices, Special Partners, Silver Sponsors, Workshop Supporters, Communication Sponsors) to gain visibility and brand association with the premium hospitality exhibition.
3. Workshop Participation Fees: Professionals pay to attend educational workshops and sessions held during the exhibition.
4. Visitor Registration: Professionals register to attend the exhibition for business networking and sourcing purposes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

100% Hotel Show is a premium trade exhibition for the Greek hospitality industry that connects hotel owners, villa owners, tourism professionals, architects, and designers with 250+ specialized exhibitors of hospitality products and services. It operates annual events in Athens (October, at MEC Paianias) and Crete (February), complemented by parallel activities including professional workshops, the Hotel Design Awards competition, and a year-round online content portal (100% Hotel Specials) with articles, product directory, and supplier listings.

Product overview

100% Hotel Show operates as a premium trade exhibition for the Greek hospitality industry, offering a unified platform that combines the core exhibition event with multiple complementary services. The main product is the 100% Hotel Show exhibition (Athens and Crete editions), which is supported by 100% Hotel Workshops for professional development, 100% Hotel Design Awards for industry recognition, 100% Hotel Specials as a content/editorial portal with a Products Directory, and a Visitor/Exhibitor Account Platform for registration and appointment management. The company functions as an event organizer and media platform rather than a software-as-a-service product.

Differentiator

Problem solved

Functional benefit

Brands

• 100% Hotel Specials: A systematic information channel for hotel owners, villa owners, and tourism professionals featuring articles, products directory, projects showcase, and industry news

Products and services

• 100% Hotel Show Exhibition Premium annual trade exhibition held in Athens (October, MEC Paianias) and Crete (February), bringing together 250+ specialized exhibitors with 30,000+ hotel owners, villa owners, tourism professionals, architects, and designers for sourcing products and services, networking, and industry education.
• 100% Hotel Workshops Educational workshops delivered during the exhibition providing specialized professional knowledge to hotel owners, villa owners, and tourism professionals. Over 5,000 workshop participants have attended across editions, with registration handled through workshop ticketing.
• 100% Hotel Design Awards Annual design awards competition recognizing excellence in hotel architecture and interior design projects in Greece. New categories and participation opportunities were introduced for the 2026 edition.
• 100% Hotel Specials Online Portal Year-round systematic information channel providing articles, product directory, projects showcase, and industry news for hotel owners, villa owners, and tourism professionals in Greece.
• Products Directory Online supplier directory categorizing hospitality products and services into segments including Build & Renovation, Interior/Exterior & Design, Technology/Digital, Operation, and Food & Beverage.
• Visitor/Exhibitor Account Platform Web-based registration and management platform enabling visitors and exhibitors to register, schedule appointments with exhibitors, register for workshops, and manage tickets for the 100% Hotel Show exhibitions.

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• SETE (ΣΕΤΕ - Σύνδεσμος Ελληνικών Τουριστικών Επιχειρήσεων)coreOthersGreece's leading tourism business association providing official auspices/endorsement for the exhibition. Represents major tourism enterprises in Greece.
• Region of Crete (Περιφέρεια Κρήτης)coreOthersThe regional government of Crete providing official auspices for the exhibition, reflecting Crete's importance as a major hospitality destination.
• Crete Hotel Managers Association (Σύλλογος Ξενοδοχειακών Μάνατζερ Κρήτης)minorOthersProfessional association of hotel managers in Crete providing support and endorsement for the exhibition.
• Heraklion Hotels AssociationminorOthersHotel association representing Heraklion area hotels in Crete, providing endorsement for the exhibition.
• Rethymnon Hotels AssociationminorOthersHotel association representing Rethymnon area hotels in Crete.
• Chania Hotels AssociationminorOthersHotel association representing Chania area hotels in Crete.
• Vasilis PapadatosminorOthersSpecial partner providing support for the exhibition.
• Hotelier AcademyminorOthersSpecial partner for hospitality education and professional development content.
• DestsettersminorOthersSpecial partner providing destination and hospitality content.
• Coco-MatminorOthersGreek manufacturer of natural bedding and furniture, serving as Silver Sponsor.
• Revitup DirectminorOthersWorkshop supporter providing educational content for the exhibition's workshop program.
• GTP (Global Travel Press)minorOthersInternational tourism news portal serving as media partner for the exhibition.
• TravelDailyNewsminorOthersTourism industry news publication serving as media partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HITEC (Hospitality Industry Technology Exposition & Conference): Major North American B2B hospitality technology trade show and conference. Comparable as a curated B2B exhibition plus workshop/conference program targeting hotel owners and operators with technology and operational suppliers.
• HOST Milano: International B2B exhibition for the hospitality industry held biennially in Milan. Highly comparable trade-show format serving hotel and foodservice professionals, with similar revenue model from exhibitor fees and sponsorships.
• EquipHotel Paris: Biennial B2B trade exhibition for the hospitality and foodservice industry held in Paris. Directly comparable as a premium hospitality supplier exhibition serving hotel owners and tourism professionals, with similar exhibitor-fee and sponsorship monetization.

Broad incumbents

• ITB Berlin: World's largest travel and tourism trade show. Overlaps with 100% Hotel Show's visitor base (tourism professionals, hoteliers) but is far broader in scope and scale, dwarfing the Greek event on exhibitor count and international reach.
• WTM London (World Travel Market): Major international travel trade exhibition. Comparable as a B2B event organizer serving the tourism and hospitality community, but operates at a much larger scale and broader scope than the Greek-focused 100% Hotel Show.

Regional players

• HOSTELCO: Spanish hospitality equipment and services trade exhibition. Comparable in product focus (hotel suppliers, F&B, technology) but primarily serves the Iberian market rather than Greece.
• The Hotel Show Dubai: Annual B2B hospitality trade exhibition in Dubai serving hotel owners, designers, and suppliers across the Middle East. Comparable in concept (premium supplier exhibition plus workshops) but operates in a different geography with a different competitive set.
• FoodHotel Greece: Greek B2B exhibition for foodservice, hospitality, and hotel supplies. Comparable as a domestic Greek exhibition serving similar exhibitor and visitor audiences (hotel owners, hospitality suppliers), though broader in product mix including F&B.

Emerging players

• Mews Unfold: Hospitality technology conference organized by Mews, focused on hotel operators and tech suppliers. Comparable as a curated B2B gathering combining content, workshops, and supplier showcases, though narrower in scope to hotel technology.
• Skift Forum: Premium hospitality and travel industry conference and content platform. Comparable as an exclusive, content-rich gathering for senior hotel and tourism decision-makers, mirroring 100% Hotel Show's Premium Hotel Owners Conference direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotelshowgr
• LinkedInlinkedin.com/company/100-hotel-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100% Hotel Show