Skift Meetings
Skift Meetings is a digital-first B2B media brand serving corporate meeting planners, hospitality professionals, associations, and the incentive travel industry through news, research reports, newsletters, podcasts, webinars, an AI chatbot, and an annual forum, monetized via advertising and sponsorships.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Skift Meetings does
Skift Meetings is a digital-first media brand serving the global meetings and events industry, operating as an editorial vertical within Skift Inc., a privately held media company founded in 2007 and headquartered in New York. The brand was originally founded as EventMB in 2007, acquired by Skift in 2022, and rebranded to Skift Meetings as part of the broader Skift portfolio that includes Skift, Airline Weekly, Daily Lodging Report, Skift Advisory, Skift Exec Search, Skift Live, and Skift Research. Skift Meetings operates with approximately 25 employees and serves corporate meeting planners, hospitality and venue professionals, association event professionals, and the incentive travel industry through a multi-product content platform.
The core product is the meetings.skift.com website, which delivers daily industry news, an evergreen content library, a toolkit of practical resources across ten categories, an Event Tech Directory, and a library of co-branded research reports produced in partnership with industry bodies including MPI, IMEX Group, ITA Group, and multiple DMOs/CVBs. Distribution channels include the biweekly Stand-Up Newsletter, the Skift Meetings Podcast, biweekly Backstage Briefing Webinars that offer CMP certification clock hours, and the annual Skift Meetings Forum held in New York City. The platform also features the Ask Skift AI chatbot for content discovery, the Power Rankings of industry leaders, and the inaugural M&I 15 ranking of top U.S. corporate meetings and incentive travel companies.
Skift Meetings is free to readers and monetizes through advertising, content services, and event sponsorships. Advertisers include corporate travel companies, DMOs and tourism organizations, hotels and venues, and event technology vendors, with disclosed advertising budget tiers ranging from under $15k to over $100k and multi-year content services contracts. The company claims to be the number one website for meeting and event planners and operates with a stated global footprint, distributing content in English across social channels including LinkedIn, Instagram, Facebook, X, YouTube, and WhatsApp.
Skift Meetings firmographics
Firmographics- Name
- Skift Meetings
- Legal name
- Skift Inc.
- Website
- https://meetings.skift.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skift Meetings is a digital-first B2B media brand serving corporate meeting planners, hospitality professionals, associations, and the incentive travel industry through news, research reports, newsletters, podcasts, webinars, an AI chatbot, and an annual forum, monetized via advertising and sponsorships.
- Ownership category
- akta.pro rank
Where Skift Meetings is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Skift Meetings business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Digital Advertising: Banner ads, sponsored content placements, and display advertising on the meetings.skift.com website targeting meeting and event planners
- Content Services: Custom content, native advertising, and branded content solutions for industry vendors and destinations
- Event Sponsorships: Sponsorship opportunities for Skift Meetings Forum and Backstage Briefing webinars, offering brand visibility to senior meeting planners and hospitality professionals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Content Services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels10 records
Skift Meetings product offering
Product offeringCore offering
Skift Meetings is a digital B2B trade media brand that publishes news, trend coverage, research reports, podcasts, webinars, and an event directory for the global meetings, events, incentive travel, and hospitality industries. Its core offerings include the meetings.skift.com website, the biweekly Stand-Up Newsletter, the Skift Meetings Podcast, Backstage Briefing Webinars, co-branded research reports, an annual Skift Meetings Forum, an Event Tech Directory, an AI-powered Ask Skift chatbot, and the Skift Meetings Toolkit of practical planning resources.
Product overview
Skift Meetings is a digital media platform serving the meetings and events industry with a multi-product portfolio. The core offering centers on the meetings.skift.com website delivering industry news, trends, and insights. Content products include the biweekly Stand-Up Newsletter, the Skift Meetings Podcast featuring industry leader interviews, and Backstage Briefing Webinars offering CMP-certifiable education. Editorial features include the annual M&I 15 ranking of top U.S. meetings companies, the Power Rankings of industry leaders, and the Women Leaders in Meetings profile series. Supporting products include the Event Tech Directory for tool discovery, the AI-powered Ask Skift chatbot for instant Q&A, and the Skift Meetings Toolkit providing practical resources across 10 categories. The company also hosts the annual Skift Meetings Forum bringing together industry decision-makers.
Differentiator
Problem solved
Functional benefit
Brands
- Skift Meetings Stand-Up Newsletter: The company's biweekly newsletter delivering fresh, original content to subscribers every Tuesday and Thursday
- Skift Meetings Podcast
- Skift Meetings Forum
- Skift Meetings M&I 15
- Skift Meetings Power Rankings
- Backstage Briefing Webinars
- Skift Meetings Toolkit
- Women Leaders in Meetings
- Meetings Innovators
- Event Tech Directory
Products and services
- Skift Meetings Website Primary digital publishing platform at meetings.skift.com delivering meetings industry news, trends, insights, reports, and resources for corporate and hospitality professionals; available free to readers.
- Skift Meetings Stand-Up Newsletter Biweekly email newsletter delivered on Tuesdays and Thursdays with deep dives into the events industry; free subscription for meeting and event professionals.
Companies that use Skift Meetings
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Skift Meetings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Skift Meetings partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- MPI (Meeting Professionals International)coreCo-branded research collaboration producing reports on AI and the future of events. MPI members benefit from CMP certification clock hours offered through Skift Meetings educational content.
- ITA GroupcoreJoint research report 'The New Standard for Event ROI' addressing how planners can extend event impact beyond the on-site experience and measure ROI in new ways.
- Louisville TourismminorMultiple co-branded reports on Louisville's approach to attendee experience and executive retreat destinations. Report examining how Louisville's transformation is changing how meetings are designed.
- IMEX GroupcoreCo-branded report 'Taking Event Impact to the Next Level' providing planners with guidance on making lasting marks on attendees, companies, communities, and environment.
- Marriott Bonvoy Conventions & Resort NetworkminorSponsor of Skift Meetings Forum 2025 report highlighting insights from the annual event.
- Ottawa TourismminorCo-branded report 'Events for a Multigenerational Workforce' examining generational stereotypes in event design and associated costs.
- New Orleans & CompanyminorResearch partnership analyzing corporate landscape and design strategies to help meeting planners exceed attendee expectations in challenging economic times.
- Choose ChicagominorCo-branded 'Skift Meetings Megatrends 2026' report contributing Chicago perspective on industry disruptions and advantages.
- Visit AnaheimminorJoint research providing sustainability insights and destination perspective for planners.
- Meet in IrelandminorReport exploring Ireland as a meetings and incentives destination connecting people and place with culturally rich experiences.
- Business Events AustraliaminorCo-branded report contributing international perspective on sustainable event practices.
- Experience KissimmeeminorJoint sustainability research contributing destination perspective on event impact.
- Visit LauderdaleminorPartnership on event impact report contributing Florida destination perspective.
- Cayman IslandsminorJoint report 'Rethinking Rewards' exploring how incentive travel is changing with research and expert insights.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Skift Meetings competitors and assessment
Company assessmentDirect peers
- Event Marketer: Event Marketer is a B2B media brand for brand marketers running events and experiential activations. Overlaps with Skift Meetings on event design, technology, and ROI content, with comparable revenue model (advertising, sponsored content, events).
- Event Industry News: UK-based digital publication covering the global events industry with news, interviews, and supplier directories. Comparable B2B media model targeting meeting and event professionals with advertising and content partnerships.
- Smart Meetings: Smart Meetings is a long-running digital and print media brand serving meeting planners with news, education, and the Smart Women in Meetings Summit. Direct competitor in editorial coverage of the corporate meetings and incentive travel market.
- Northstar Meetings Group: Northstar Meetings Group publishes Meetings & Conventions and Successful Meetings, the two most direct print-and-digital competitors to Skift Meetings for the corporate meeting and incentive planner audience. Operates the same B2B vertical media + events model targeting the same planner persona.
- BizBash: BizBash covers the event and experiential marketing industry with news, trend reporting, and the BizBash Idea Fest. Overlaps with Skift Meetings on event design, experiential content, and planner audience, particularly for association and corporate events.
- Trade Show News Network (TSNN): TSNN, owned by Tarsus Group, is a leading news source covering the trade show and exhibition industry. Adjacent vertical (exhibitions vs corporate meetings) but with strong overlap on planner audiences, advertisers (venues, destinations, event tech), and advertising-driven B2B media model.
Others
- Skift: Skift is the parent brand and sister publication of Skift Meetings, covering the broader travel industry. Functions as an internal peer — overlapping audience (corporate travel, hospitality), shared sales team, and shared portfolio of research, events, and advisory services.
- EventMB (legacy / archived brand): EventMB is the predecessor brand of Skift Meetings (rebranded 2022 under Skift Inc.). It still exists as an archived resource under Event Manager Blog and represents the historical positioning Skift Meetings evolved from — useful as a thematic reference rather than a live competitor.
Broad incumbents
- The Meeting Professional (MPI): MPI's member magazine and digital content serve the same corporate and association planner audience as Skift Meetings. Functions both as a partner (Skift co-brands research with MPI) and a competitor for planner attention and advertiser spend.
- Convene (PCMA): Convene is the official media brand of the Professional Convention Management Association, the largest association for meeting strategists. Competes for the same planner audience but with association-backed scale, member distribution, and convention ownership advantages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Skift Meetings social profiles
Digital presenceSkift Meetings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skift Meetings leadership team
Management profileNumber of profiles
Profiles3 records
Skift Meetings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skift Meetings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skift Meetings
What does Skift Meetings do?
Skift Meetings is a digital B2B trade media brand that publishes news, trend coverage, research reports, podcasts, webinars, and an event directory for the global meetings, events, incentive travel, and hospitality industries. Its core offerings include the meetings.skift.com website, the biweekly Stand-Up Newsletter, the Skift Meetings Podcast, Backstage Briefing Webinars, co-branded research reports, an annual Skift Meetings Forum, an Event Tech Directory, an AI-powered Ask Skift chatbot, and the Skift Meetings Toolkit of practical planning resources.
Is Skift Meetings a public or private company?
Skift Meetings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Skift Meetings founded?
Skift Meetings was founded in 2007. It employs 11 to 50 people.
Where is Skift Meetings based?
Skift Meetings is headquartered in New York, United States, in the North America region.
How does Skift Meetings make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are content Services and event Sponsorships.
Who are Skift Meetings's main competitors?
Direct peers on record are Event Marketer, Event Industry News, Smart Meetings, Northstar Meetings Group, BizBash and Trade Show News Network (TSNN). Others are Skift and EventMB (legacy / archived brand). Broad incumbents are The Meeting Professional (MPI) and Convene (PCMA).
Does Skift Meetings have an API?
No public API is recorded for Skift Meetings.