Griffin Media
Griffin Media is a Romanian digital out-of-home advertising company operating digital screens in shopping centers near Lidl and Kaufland entrances. It sells monthly advertising subscriptions starting at 120 EUR across seven locations, serving enterprise retailers and small-to-medium businesses.
- Company typePrivate
- Founded2022
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Griffin Media does
Griffin Media is a Romanian digital out-of-home (DOOH) advertising company operating a network of digital screens installed in shopping centers across the country. Founded around 2021-2022 and headquartered in Arad, the company positions its displays within 30 meters of supermarket entrances, primarily at Lidl and Kaufland locations, in prime commercial areas in seven Romanian cities: Bucharest, Arad, Bistrita, Tg.Mures, Voluntari, Baia Mare, and Medias. Claimed reach is 1,370,000+ monthly views across the network, with each location delivering 120,000-300,000 monthly visitors and a guaranteed 7,800+ broadcasts per month per location. The company is privately held with 1-10 employees and no disclosed external funding.
The core product is a DOOH advertising subscription that includes in-house video advertising clip production as a bundled value-added service. The technology stack consists of digital screens, real-time content management enabling campaign updates without physical reprinting, and a 72-hour deployment window from client onboarding to live airing. Differentiators emphasized by the company are strategic screen placement near supermarket entrances, included video creative production, low subscription pricing, and sustainability messaging (elimination of paper/plastic waste versus traditional print advertising).
Commercially, Griffin Media operates a direct-sales go-to-market driven by its own website, with prospective clients requesting quotes via a contact form. The company sells monthly subscriptions starting at 120 EUR per location per month and targets two customer segments: enterprise retailers in shopping centers (with Kaufland and Lidl named as visible references in the network) and small-to-medium businesses that had previously been priced out of DOOH advertising. No management team, board, partnerships, awards, patents, regulatory actions, M&A activity, or funding history are disclosed in the available sources.
Griffin Media firmographics
Firmographics- Name
- Griffin Media
- Legal name
- Griffin Media
- Website
- https://griffinmedia.ro
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Griffin Media is a Romanian digital out-of-home advertising company operating digital screens in shopping centers near Lidl and Kaufland entrances. It sells monthly advertising subscriptions starting at 120 EUR across seven locations, serving enterprise retailers and small-to-medium businesses.
- Ownership category
- akta.pro rank
Griffin Media industry classification
Industry- Product category
- Digital Out of Home (DOOH) Advertising
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)
Keywords
Where Griffin Media is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices8 records
Markets served
Griffin Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others
Revenue model
- DOOH Advertising Subscriptions: Monthly subscription-based access to digital advertising screens in shopping centers. Packages include guaranteed broadcast volumes (7,800+ broadcasts per month). Accessible to small and medium businesses, not just large corporations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription starting from 120 EUR/month per location |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Griffin Media product offering
Product offeringCore offering
Griffin Media sells monthly subscriptions for Digital Out of Home (DOOH) advertising on its own network of digital screens placed inside Romanian shopping centers, within 30 meters of Lidl and Kaufland supermarket entrances. Subscriptions start at 120 EUR per month per location with at least 7,800 guaranteed broadcasts per month, and the company produces the client's video ad creative at no additional cost. Campaigns are typically deployed within 72 hours and can be updated in real time across the network of seven locations.
Product overview
Griffin Media operates as a single unified DOOH (Digital Out of Home) advertising platform offering digital screen advertising in Romanian shopping centers. The core offering is the DOOH advertising service featuring screens positioned at prime locations near supermarket entrances (Lidl and Kaufland), combined with an included video advertising production service that creates promotional clips for clients. Subscriptions start at 120 EUR/month with guaranteed 7,800 monthly broadcasts per location and 72-hour campaign implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Out of Home (DOOH) Advertising Subscriptions Monthly subscription service providing digital ad placements on screens inside shopping centers across Romania, positioned within 30 meters of Lidl and Kaufland supermarket entrances. Includes a guaranteed minimum of 7,800 broadcasts per month per location, 72-hour campaign implementation, and real-time campaign updates. Designed for retailers in shopping centers and small/medium businesses seeking low-cost DOOH advertising.
- In-house Video Advertising Production Video ad creative production service that Griffin Media delivers to its DOOH advertising clients at no additional cost, producing the promotional clips that run on its in-store digital screens. Bundled with the advertising subscription so clients can launch campaigns without supplying finished video assets.
Quantifiable outcome
- 140,000+ monthly visitors per location
- +3 more outcomes
Companies that use Griffin Media
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Griffin Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Griffin Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights4 records
Griffin Media competitors and assessment
Company assessmentEmerging players
- VIOOH: Programmatic DOOH marketplace that connects DOOH media owners with digital advertising demand. Comparable because it operates in the same DOOH ecosystem and is a potential channel partner or competitor for sellers of digital screen advertising inventory.
- Hivestack: Programmatic DOOH ad exchange and supply-side platform. Comparable as it enables SMB and brand advertisers to purchase digital out-of-home inventory programmatically, directly competing for the same advertiser wallet Griffin targets.
- Place Exchange: Programmatic DOOH supply-side platform aggregating digital out-of-home inventory for media buyers. Relevant as both a competitor (for SMB advertiser budgets) and a potential demand partner for Griffin's screen network.
Others
- Quividi: DOOH audience analytics platform that measures impressions and viewer demographics for digital signage networks. Comparable as an ecosystem participant offering data capabilities that enhance DOOH network monetization.
- Broadsign: Provider of DOOH content management and advertising software powering many digital signage networks globally. Comparable as a technology enabler that Griffin could either partner with or compete against for digital screen network operators.
- AdMobilize: Computer vision and analytics platform for DOOH and digital signage, providing audience measurement and ad performance insights. Ecosystem participant relevant to the same retail-DOOH advertising category Griffin operates in.
Broad incumbents
- Clear Channel Outdoor Holdings: One of the world's largest outdoor advertising companies with a growing DOOH portfolio across multiple geographies. Comparable business model of selling advertising space on digital displays to retail and brand advertisers.
- Lamar Advertising Company: US-listed outdoor advertising operator with significant DOOH inventory. Operates the same fundamental business of monetizing digital screen networks through advertising sales, including in shopping and retail environments.
- JCDecaux: Global leader in outdoor advertising with extensive DOOH operations across Europe, including street furniture, transit, and shopping center digital screens. Significantly larger scale than Griffin but operates in the same DOOH category serving retailers and national advertisers.
- Ströer SE & Co. KGaA: Major German-headquartered DOOH and out-of-home advertising company with thousands of digital screens across European cities. Comparable in that both operate digital screen networks monetized through advertising subscriptions, though Ströer operates at vastly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Griffin Media social profiles
Digital presenceGriffin Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Griffin Media leadership team
Management profileNumber of profiles
Griffin Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Griffin Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Griffin Media
What does Griffin Media do?
Griffin Media sells monthly subscriptions for Digital Out of Home (DOOH) advertising on its own network of digital screens placed inside Romanian shopping centers, within 30 meters of Lidl and Kaufland supermarket entrances. Subscriptions start at 120 EUR per month per location with at least 7,800 guaranteed broadcasts per month, and the company produces the client's video ad creative at no additional cost. Campaigns are typically deployed within 72 hours and can be updated in real time across the network of seven locations.
Is Griffin Media a public or private company?
Griffin Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Griffin Media founded?
Griffin Media was founded in 2022. It employs 1 to 10 people.
Where is Griffin Media based?
Griffin Media is headquartered in Bucharest, Romania, in the Europe region.
How does Griffin Media make money?
One revenue line is on record: DOOH Advertising Subscriptions.
Who are Griffin Media's main competitors?
Emerging players on record are VIOOH, Hivestack and Place Exchange. Others are Quividi, Broadsign and AdMobilize. Broad incumbents are Clear Channel Outdoor Holdings, Lamar Advertising Company, JCDecaux and Ströer SE & Co. KGaA.
Does Griffin Media have an API?
No public API is recorded for Griffin Media.
What industry is Griffin Media in?
Griffin Media's product category is Digital Out of Home (DOOH) Advertising. Its primary akta.pro industry code is BPAMAJAA, Video Streaming Platforms (SVOD/AVOD/TVOD). Its NAICS code is 516210.