Total Life Counseling

What Total Life Counseling does

Total Life Counseling (also operating as TLC) is a private, for-profit outpatient mental health practice founded in 2010 and headquartered at 690 East Warner Road, Suite 115, Gilbert, Arizona, with a secondary location in Queen Creek. The firm is licensed by the State of Arizona as an Outpatient Treatment Center, a designation that permits it to deliver services beyond standard private-practice therapy, including dual-diagnosis and substance-abuse programming. It serves individuals, couples, and families across Arizona's East Valley, with adolescents (ages 13-18) and adults needing higher-acuity care as a secondary segment.

The practice offers four core service lines: in-person individual/couples/family therapy, HIPAA-compliant encrypted video telehealth, weekly Dialectical Behavior Therapy (DBT) skills groups for adolescents and adults, and a 6-week Intensive Outpatient Program (IOP) meeting three times per week. Therapists span multiple credential levels — Behavioral Health Paraprofessionals, Licensed Associate Counselors, Licensed Professional Counselors, and Licensed Social Workers — and pricing varies accordingly from $65 to $140 per cash-pay session. The technology footprint is limited to a Squarespace-hosted marketing website, the therapyappointment.com third-party client portal for registration and scheduling, and a secure encrypted video platform for telehealth; there are no proprietary software products, no mobile apps, and no documented AI capabilities.

The business model is direct-to-consumer, fee-for-service, augmented by insurance billing (Blue Cross Blue Shield, Cigna, and other commercial plans) for IOP and telehealth. Clients self-select therapists from online biographies, with full-time administrative staff handling intake and matching. Go-to-market is website-led, supported by phone and email intake, with no documented paid acquisition, partnerships, or referral networks. Revenue mechanics are essentially a per-session professional services model, with DBT groups paid in 4-week advance blocks and IOP priced as a 6-week subscription bundle; the firm also offers free clinical assessments and a sliding-fee scale for cash-pay clients.

Name

Total Life Counseling

Legal name

Total Life Counseling

Website

https://totallifeaz.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Total Life Counseling is an Arizona Licensed Outpatient Treatment Center in Gilbert, Arizona, providing in-person and telehealth therapy, DBT skills groups, and a 6-week Intensive Outpatient Program for individuals, couples, families, and adolescents across the East Valley.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Counseling

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

Keywords

• Mental health counseling
• Outpatient therapy services
• Dialectical behavior therapy
• Intensive outpatient programs
• Telehealth counseling

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Therapy Sessions: Fee-for-service therapy sessions billed per session with rates varying by therapist credential level. Cash rates range from $65-$140 per session depending on therapist experience and specialization.
2. DBT Group Sessions: Weekly 90-minute DBT group sessions at $50 per class, paid in advance in 4-week blocks. Insurance cannot be used for group fees.
3. Intensive Outpatient Programs: 6-week IOP program meeting 3x per week. Accepts insurance (Blue Cross Blue Shield, Cigna, other commercial plans) and offers sliding fee scale for cash pay.
4. Telehealth Services: Virtual therapy sessions at same rates as in-person, with insurance coverage available for virtual appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Total Life Counseling is an Arizona Licensed Outpatient Treatment Center that delivers individual, couples, and family therapy, telehealth counseling, Dialectical Behavior Therapy (DBT) skills groups, and 6-week Intensive Outpatient Programs for adolescents and adults from its Gilbert and Queen Creek offices. Services are delivered by a multi-disciplinary team of 20+ mental health professionals and are available via in-person sessions, telehealth video, group sessions, and structured IOP tracks, with insurance (Blue Cross Blue Shield, Cigna) and sliding-fee cash pay accepted.

Product overview

Total Life Counseling is an Arizona Licensed Outpatient Treatment Center offering a multi-disciplinary suite of mental health services. The core offering consists of In-Person Therapy (individual, couples, and family counseling), Telehealth (virtual appointments via secure video), DBT Groups (adolescent and adult Dialectical Behavior Therapy skills groups), and Intensive Outpatient Programs (IOP) for adolescents and adults including dual-diagnosis treatment. Free assessments are offered as an entry point to IOP. The practice operates from a single Gilbert, Arizona flagship location staffed by over 20 mental health professionals and is licensed as an outpatient treatment facility.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Banner Behavioral Health: Hospital-system-affiliated behavioral health provider in Arizona offering inpatient, outpatient, and IOP services. Comparable to TLC's IOP and outpatient therapy, with broader acute-care capabilities and a system referral pipeline TLC currently lacks.
• Calm: Mental wellness platform offering meditation, sleep, and (in select markets) therapy content. Adjacent to TLC's services as a lower-acuity consumer mental health brand that increasingly overlaps with traditional therapy at the entry-level client.
• Lyra Health: Enterprise mental health benefits platform providing therapy, coaching, and medication management to employees of large companies. Broader incumbent in the same therapy/IOP category, reaching TLC's client base through employer-sponsored channels rather than D2C.

Direct peers

• Two Chairs: Group therapy practice offering in-person and virtual individual and group therapy with a multi-disciplinary clinician model. Closely comparable to TLC in clinical structure (multi-disciplinary team, DBT-style groups, IOP-adjacent programming) but operates in larger metros with a tech-enabled intake funnel.
• Charlie Health: Virtual Intensive Outpatient Program (IOP) provider focused on adolescents and young adults with mental health and substance use needs. Closest peer to TLC's 6-week adolescent dual-diagnosis IOP in terms of clinical model and acuity level.
• Octave: Multi-location outpatient mental health practice offering individual therapy, couples counseling, and group programs in physical clinics and via telehealth. Comparable to TLC in its hybrid in-person/virtual model, licensed clinician team, and emphasis on matching clients to specialists.
• Talkspace: National online therapy and psychiatry provider serving individuals, couples, and teens through both D2C and B2B channels. Direct peer given TLC's virtual therapy and adolescent mental health offerings, with comparable therapy modality but vastly broader geographic and payer reach.
• BetterHelp: Largest online therapy platform offering subscription-based individual, couples, and teen counseling via video/chat. Direct competitor to TLC's telehealth arm and individual therapy service, with a similar D2C funnel but at a national scale and lower per-session economics.

Emerging players

• Modern Therapy: Online therapy marketplace connecting clients to licensed therapists for individual and couples counseling. Comparable to TLC's D2C therapy business but with a national therapist supply pool and a marketplace-based matching model.
• Cerebral: Telehealth provider focused on anxiety, depression, ADHD, and insomnia with combined therapy and medication management. Comparable to TLC in mental health focus and use of telehealth, but with a medication-prescribing model TLC does not offer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/totallifequeencreek

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Life Counseling