Pinpoint Designs

What Pinpoint Designs does

IDHL is a privately held UK-headquartered digital marketing, web, and commerce agency group operating across five offices (London, Leeds, Manchester, Southampton, and New York). Founded in 2001, the company has built a 25-year practice originally rooted in SEO and now organised around four service lines: digital marketing (SEO, Digital PR, paid media, marketing automation, organic social, measurement and attribution), web and technology (eCommerce, DXP, development, optimisation, analytics, CRO, hosting), strategy and consultancy (audits, growth mapping, AI strategy, tech-stack advisory), and brand and creative (brand strategy, identity, AI creative, film and animation). The group structure includes wholly-owned specialist brands MTM, Fostr, and Vervaunt, each retaining their own positioning, plus a central AI incubator called IDHL Labs.

IDHL's proprietary technology layer is concentrated in IDHL Labs, a £1.5m-funded applied-innovation division launched in 2025/2026 that houses two internal platforms: Labs IP, which uses AI to surface and prioritise marketing opportunities, and Labs CP, which improves paid-media creative testing and iteration. The agency also offers AI Solutions and Agentic Development as billable service lines, and a 'Search Anywhere' practice addressing brand discovery across AI-generated answers, social platforms, and marketplaces. Tier-1 platform partner status with Shopify (Platinum), BigCommerce (Elite), Kentico and Umbraco (Gold), and Adobe (Silver), alongside partnerships with SCAYLE, Google, Meta, StackAdapt, and Trustpilot, anchors its commerce and DXP delivery capability.

Revenue is generated through subscription and retainer engagements in digital marketing and through project-based and ongoing-maintenance professional services across web, brand, creative, and strategy work. Pricing is quote-based with custom scoping per client; no public price list is disclosed. The customer base is enterprise-weighted and diversified across fashion, retail, FinTech, tools, beverage, publishing, and large-scale projects, with named clients including Radley, HMV, Byte Federal, NEOM, Milwaukee, Ryobi, Camden Town Brewery, Hachette, and Hammonds. Leadership comprises CEO Lewis Sellers and newly appointed COO Dan Paget (2026); the company is privately held with no disclosed parent or institutional investor.

Name

Pinpoint Designs

Legal name

IDHL

Website

https://pinpointdesigns.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

IDHL is a privately held UK-headquartered digital marketing, web, and commerce agency group operating across five offices in the UK and US, serving enterprise clients with SEO, paid media, eCommerce, DXP, brand, and AI-enabled services through its core brand and subsidiaries MTM, Fostr, and Vervaunt.

Ownership category

akta.pro rank

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Marketing Services: Multi-channel digital marketing including SEO, Digital PR, Paid media, Marketing automation, Organic social, Measurement and attribution. Revenue generated through ongoing retainer and project-based engagements with enterprise clients.
2. Web and Technology Services: Design, build and optimization of creative digital platforms including eCommerce development, DXP implementation, systems integrations, AI solutions, and analytics. Revenue from development projects and ongoing maintenance contracts.
3. Brand and Creative Services: Brand strategy, brand identity, monitoring and sentiment analysis, GTM and campaigns, creative production including film and animation. Revenue from creative projects and ongoing brand partnerships.
4. Strategy and Consultancy Services: Digital strategy including audits, growth mapping, market and audience intelligence, digital transformation, AI strategy, and tech stack consultancy.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

IDHL is a connected group of specialist agencies that delivers integrated digital marketing, web and technology, strategy and consultancy, and brand and creative services to enterprise brands. The group combines expert people, technology partnerships, and proprietary AI tools through its IDHL Labs incubator to provide end-to-end growth solutions spanning SEO, paid media, eCommerce platform development, digital transformation, and brand strategy. Services are delivered across UK and US markets via offices in London, Leeds, Manchester, Southampton, and New York.

Product overview

IDHL is a connected group of agencies offering integrated digital marketing, web and technology, strategy and consultancy, and brand and creative services. The group operates as a unified organization with specialized sub-brands (MTM, Fostr, Vervaunt) plus a central AI incubator called IDHL Labs (featuring Labs IP and Labs CP platforms) representing a £1.5m AI investment. Services span SEO, digital PR, paid media, marketing automation, eCommerce platforms (Shopify, BigCommerce, SCAYLE, Adobe Commerce), CMS/DXP solutions (Kentico, Umbraco), and creative production. The group serves clients across UK and US markets from offices in London, Leeds, Manchester, Southampton, and New York.

Differentiator

Problem solved

Functional benefit

Brands

• IDHL Labs: AI incubator for applied innovation with £1.5m investment in Labs IP and Labs CP platforms.

Products and services

• Digital Marketing Services Multi-channel digital marketing including SEO, Digital PR, Paid media, Marketing automation, Organic social, Measurement and attribution, delivered via dedicated account management for enterprise brands.
• Web and Technology Services Design, build and optimisation of scalable, secure digital platforms including eCommerce development, DXP implementation, systems integrations, AI solutions, analytics, CRO, maintenance, and hosting for enterprise brands.
• Strategy and Consultancy Services Digital strategy consulting including audits, growth mapping, market and audience intelligence, digital transformation, AI strategy, and tech stack consultancy for enterprise brands.
• Brand and Creative Services Brand strategy, brand identity, monitoring and sentiment analysis, GTM and campaigns, The Studio creative services, AI creative, and film and animation production for enterprise clients.
• IDHL Labs AI incubator for applied innovation with two internal platforms: Labs IP for opportunity identification and prioritisation, and Labs CP for creative testing and development across paid media. Backed by a £1.5m AI investment.

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify Platinum Partner - providing eCommerce platform implementation, development and optimization services to shared clients. The partnership enables IDHL to build scalable, secure eCommerce platforms.
• BigCommercecoreTechnology or IntegrationBigCommerce Elite Partner - offering enterprise eCommerce solutions with deep platform expertise for scalability and growth.
• KenticocoreTechnology or IntegrationKentico Gold Partner - DXP (Digital Experience Platform) implementation and iteration for long-term value delivery.
• UmbracocoreTechnology or IntegrationUmbraco Gold Partner - providing DXP implementation services with certified expertise.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brainlabs: Global digital media and marketing agency operating in paid search, programmatic, SEO, and analytics. Strongly comparable in performance-led digital marketing services and cross-channel enterprise delivery.
• Croud: UK-headquartered digital marketing agency using a crowdsourced delivery model across SEO, paid media, content, and data. Direct competitor in the UK enterprise digital marketing space with similar multi-service positioning.
• Wpromote: US-based digital marketing agency serving mid-market and enterprise clients across SEO, paid media, and creative. Comparable in cross-channel digital marketing depth and US enterprise client roster.
• Dept Agency: European-headquartered digital agency combining creative, technology, and data services. Comparable as a multi-brand digital services group serving enterprise clients across web, marketing, and creative.
• Rise Interactive: US digital marketing agency focused on media, analytics, and SEO for enterprise clients. Comparable in mid-market-to-enterprise digital marketing services and US delivery footprint.
• Jellyfish: Global digital marketing agency offering multi-channel performance, media, creative and technology services to enterprise brands. Closely comparable in full-service digital agency positioning and global enterprise client base.
• Threepipe Reply: Independent UK digital marketing agency offering paid media, SEO, programmatic, and analytics. Comparable as a mid-sized UK digital agency competing for similar enterprise retainers.
• Hawk (formerly Generator): UK-based digital performance agency delivering SEO, paid media, content, and CRO for enterprise brands. Direct competitor with comparable multi-channel digital marketing proposition and UK delivery base.

Broad incumbents

• Merkle: Large performance marketing and customer experience agency within dentsu's global network. Overlaps with IDHL in digital marketing, commerce, and analytics but operates at significantly larger scale and broader remit.
• GroupM: Global media investment group within WPP offering paid media, programmatic, SEO, and content services. Touches the same enterprise client base as IDHL but operates as a much broader media-buying incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@weareidhl
• LinkedInlinkedin.com/company/pinpoint-designs
• Instagraminstagram.com/weareidhl
• Xx.com/pinpointagency
• Facebookfacebook.com/pinpointdesigns

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinpoint Designs