Licet Studios
Licet Studios GmbH operates a B2B self-serve marketplace licensing viral and user-generated videos to commercial buyers (TV, film, digital publishers) on a 50/50 revenue share basis, offering Basic non-exclusive and Premium exclusive partnership tiers starting at €50 per license.
- Company typePrivate
- Founded2016
- HeadquartersWangerooge, Germany
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Licet Studios does
Licet Studios GmbH operates a B2B video licensing marketplace headquartered in Wangerooge, Germany, founded in 2016. The platform connects owners of viral and user-generated internet videos with commercial buyers — primarily TV, film, and digital publishers — who need rights-cleared content for broadcast, digital, and social media use. Video owners submit clips (10K+ views, 6 seconds to 2 minutes) and select between a Basic non-exclusive partnership and a Premium exclusive partnership, both governed by 50/50 revenue share arrangements; the Premium tier additionally bundles YouTube content protection services. Licenses start at €50, with tiered Broadcast and Digital Media Packages defining usage scope, and are processed via a self-serve e-commerce checkout using PayPal or Sofortüberweisung (Klarna) bank transfer.
The underlying technology stack is a conventional web marketplace: a PHP-based site with a video library organized by category (Animals, Cute, Crazy, Funny, Fails, Sports, Weather, Wins, Other), a buyer dashboard for license selection, and a separate owner signup flow. Notably, purchased videos are delivered via YouTube URLs rather than through a proprietary content delivery network, which keeps infrastructure costs low but creates dependency on a third-party platform. The site integrates Google Analytics for traffic analysis and Google AdWords for paid acquisition, alongside organic social channels (Facebook, Instagram, Twitter). GDPR compliance is formally maintained.
Commercial operations are conducted by a small team of 1–10 employees led by Managing Director Dr. Wolfgang Habermann. The company is privately held with no disclosed funding rounds, no named enterprise customers, and no disclosed revenue. Distribution is globally self-serve through the website, with payment and contact support offered in European hours (CEST). The company maintains formal Partnership License Agreements for both Basic and Premium tiers as downloadable PDFs, providing a documented legal framework for the rights transactions the marketplace facilitates.
Licet Studios firmographics
Firmographics- Name
- Licet Studios
- Legal name
- Licet Studios GmbH
- Website
- https://licetstudios.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Licet Studios GmbH operates a B2B self-serve marketplace licensing viral and user-generated videos to commercial buyers (TV, film, digital publishers) on a 50/50 revenue share basis, offering Basic non-exclusive and Premium exclusive partnership tiers starting at €50 per license.
- Ownership category
- akta.pro rank
Licet Studios industry classification
Industry- Product category
- Video Content Licensing Marketplace
- NAICS
- Motion Picture and Video Distribution (512120), Broadcasting and Content Providers (516)
- SIC
- Services-Allied To Motion Picture Distribution (7829), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
- akta.pro secondary industries
- Content Licensing (Film/TV, Clips, Stills) (MPADALAA), Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD), Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
Keywords
Where Licet Studios is headquartered
LocationHeadquarters
- HQ city
- Wangerooge
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Licet Studios business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Video Licensing Transactions: The company facilitates licensing transactions between video owners and buyers. Videos are licensed at various price points starting from €50.00, with different media packages for Broadcast and Digital usage.
- Revenue Share with Video Owners: Licet Studios operates on a 50% revenue share model with video owners under both Basic and Premium partnership tiers. The company retains 50% of licensing revenue.
- Premium Partnership Services: Exclusive rights management and video protection services for Premium partners, providing enhanced enforcement against unauthorized usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Basic Partnership - Non-exclusive licensing with 50% revenue share |
| Transaction based/ take rate | Pay-as-you-go | Premium Partnership - Exclusive licensing with 50% revenue share plus protection services |
| Unit Pricing | Pay-as-you-go | Video License Purchase - Starting from €50.00 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Licet Studios product offering
Product offeringCore offering
Licet Studios runs an online marketplace that licenses rights-cleared viral and user-generated videos to commercial buyers in TV, film, and digital publishing. Video owners submit content and choose between a non-exclusive Basic Partnership or an exclusive Premium Partnership, both governed by a 50/50 revenue-share split with Licet Studios, while buyers self-serve license purchases starting from €50.00 across Broadcast and Digital media packages (Broadcast Only, Broadcast + Digital, Digital Only, and ALL MEDIA).
Product overview
Licet Studios operates as a B2B video licensing marketplace connecting viral video owners with commercial buyers. The platform comprises the core Video Marketplace for browsing and purchasing licenses, supplemented by two partnership programs for content creators: Basic Partnership (non-exclusive, 50% revenue share) and Premium Partnership (exclusive, 50% revenue share with video protection). Video buyers select from Broadcast and Digital Media license packages with varying usage rights.
Differentiator
Problem solved
Functional benefit
Products and services
- Licet Studios Video Marketplace An online marketplace platform where commercial buyers can browse, search by keyword, video URL or item ID, filter by category and date, and license rights-cleared viral and user-generated videos starting from €50 per license. Video owners submit their content through the platform and select a partnership tier; buyers select a media package (Broadcast Only, Broadcast + Digital, Digital Only, or ALL MEDIA) and complete checkout via PayPal or bank transfer.
- Basic Partnership Program A non-exclusive licensing partnership for video owners offering a 50/50 revenue share, additional promotion and distribution through Licet Studios, and a powerful dashboard with sales, optimization, and virality tools. Owners retain independence and may still use or sell licenses themselves, and can upgrade to Premium at any time.
- Premium Partnership Program An exclusive licensing partnership for video owners offering a 50/50 revenue share plus video-protection services against unauthorized usage, particularly on YouTube. Recommended for video owners whose content is frequently used by third parties without authorisation, and includes all Basic benefits plus the Promoter Program and Video Protection.
Quantifiable outcome
- 50% revenue share for video owners
- +1 more outcomes
Companies that use Licet Studios
Customer profileSegments2 records
Ideal customer profiles2 records
Licet Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Licet Studios partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- YouTubecoreVideos purchased on Licet Studios are currently delivered via YouTube. Buyers download videos from YouTube using URLs provided in order confirmations.
- PayPalcorePayPal is the primary payment method for video license purchases at checkout.
- Sofortüberweisung (Klarna)supportingBank transfer payment option for video license purchases. Payments must be made within 14 days after placing an order.
- Google AnalyticssupportingWeb analytics service used for website traffic analysis and optimization.
- FacebooksupportingSocial media integration for sharing and promotion of video content.
- InstagramsupportingSocial media platform for video content promotion and sharing.
- Google AdWordssupportingInternet advertising service for paid search and display advertising.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Licet Studios competitors and assessment
Company assessmentDirect peers
- Storyful: Storyful (a News Corp company) is a direct peer that sources and licenses UGC and viral video to newsrooms and broadcasters for editorial use. Overlaps heavily with Licet's Broadcast media packages and viral newsworthy content categories.
- ViralHog: ViralHog is a direct peer — a viral UGC video licensing marketplace that licenses clips from creators to news outlets, broadcasters, brands, and content creators on a revenue-share basis. Nearly identical business model and customer base to Licet Studios.
- Pond5: Pond5 is a direct peer as a stock footage and video licensing marketplace where contributors upload clips and buyers license them for editorial and commercial use. Closely mirrors Licet's transactional take-rate licensing model across a broader category set.
- Jukin Media (Jellysmack): Jukin Media (now part of Jellysmack) is a direct peer that licenses viral UGC video to media companies, with creator revenue-share and rights-management tooling. Operates a larger creator catalog but with the same fundamental two-sided viral video licensing model.
Broad incumbents
- Envato Elements / VideoHive: Envato operates subscription-based video and creative-asset marketplaces with creator revenue-share. Comparable marketplace mechanics and creator economy model, though broader in scope and more template-driven than viral UGC.
- Adobe Stock Video: Adobe Stock is a broad incumbent that licenses stock video footage through Creative Cloud integration, reaching broadcasters and brand creative teams. Comparable buyer segment and licensing intent, though not UGC-viral focused.
- Getty Images / iStock Video: Getty Images is a broad incumbent in stock media with a substantial video/footage catalog and pre-cleared licensing used by broadcasters, agencies, and brands. Competes with Licet for the same licensing budget but serves a much wider media ecosystem.
- Shutterstock (incl. Pond5 editorial): Shutterstock is a broad incumbent offering stock video and footage licensing with global distribution and enterprise buyer relationships. Overlaps with Licet's video licensing offering as part of a much larger creative-asset portfolio.
Emerging players
- Coverr: Coverr is an emerging player offering free and licensed stock video footage to creators and small businesses. Smaller catalog but overlapping target segment of SMB and content-creator video buyers that Licet's Digital Media Packages serve.
Others
- AP Newsroom / Reuters Connect: Reuters Connect and similar wire-service platforms license newsworthy footage to broadcasters. Not a direct competitor but defines the editorial-licensing workflow that Licet's Broadcast Media Packages target, and could be a partnership channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Licet Studios social profiles
Digital presenceLicet Studios compliance and trust
Trust signalCompliance1 record
Licet Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Licet Studios leadership team
Management profileNumber of profiles
Profiles1 record
Licet Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Licet Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Licet Studios
What does Licet Studios do?
Licet Studios runs an online marketplace that licenses rights-cleared viral and user-generated videos to commercial buyers in TV, film, and digital publishing. Video owners submit content and choose between a non-exclusive Basic Partnership or an exclusive Premium Partnership, both governed by a 50/50 revenue-share split with Licet Studios, while buyers self-serve license purchases starting from €50.00 across Broadcast and Digital media packages (Broadcast Only, Broadcast + Digital, Digital Only, and ALL MEDIA).
Is Licet Studios a public or private company?
Licet Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Licet Studios founded?
Licet Studios was founded in 2016. It employs 1 to 10 people.
Where is Licet Studios based?
Licet Studios is headquartered in Wangerooge, Germany, in the Europe region.
How does Licet Studios make money?
Three revenue lines are on record. Video Licensing Transactions are the primary driver. The others are revenue Share with Video Owners and premium Partnership Services.
Who are Licet Studios's main competitors?
Direct peers on record are Storyful, ViralHog, Pond5 and Jukin Media (Jellysmack). Broad incumbents are Envato Elements / VideoHive, Adobe Stock Video, Getty Images / iStock Video and Shutterstock (incl. Pond5 editorial). Coverr is listed as an emerging player. AP Newsroom / Reuters Connect is listed as an others.
Does Licet Studios have an API?
No public API is recorded for Licet Studios.
What industry is Licet Studios in?
Licet Studios's product category is Video Content Licensing Marketplace. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of MPADALAA, Content Licensing (Film/TV, Clips, Stills). Its NAICS code is 512120 and its SIC code is 7829.