Road Safety Association

What Road Safety Association does

Road Safety Association (Association Prévention Routière) is a French loi 1901 non-profit organization founded in 1949 and recognized as being of public utility since 1955, headquartered in Paris at 33 rue de Mogador (75009). Its mission is to study and promote road safety through behavioral change campaigns, education programs, and policy advocacy targeting French road users — with road accidents identified as the leading cause of death among 15-24 year olds and alcohol implicated in roughly 30% of fatal accidents. The association operates a comprehensive portfolio of pedagogical products (Mobilipass for CP-CM2, Mobiligo for middle school, Viapolis board game, Objectif Mobilité kit for children with mental disabilities, Mon cerveau mon ami pour la route for cycle 3, Bock&Co enterprise serious game), self-assessment tools (Sécuridrive), public awareness campaigns (Tournée d'été, Lumière et Vision, #BienRentrer, Festival La Ville est Belle), competitive programs (Les Clés de l'éducation routière), and the Ville Prudente municipal certification label, delivered through 12 regional directions and a network of departmental committees.

The association delivers its programs through a hybrid go-to-market combining community-led grassroots field actions (1,200-1,300 volunteers plus 100-140 service civique volunteers per year), event-driven signature campaigns, B2G engagement via the Ville Prudente label program (452 communes certified), B2B enterprise partnerships (employee sensitization, skills sponsorship), and a digital layer (social media, newsletter, the Ouilive-powered Mission Road Safety student challenge). It is governed by a Board of Directors and a Pedagogical Council comprising university researchers, INSERM neuroscientists, and clinical psychologists.

Revenue is generated almost entirely through donations and contributions — over 70% from member fees/cotisations with 155,000 annual contributions representing 42% of resources — supplemented by corporate patronage (Allianz, Groupama, Heineken, Assurance Prévention, Fondation Michelin, Wakam, Carglass, Corepile and others with tax deductions of 60-66%), local government subsidies (PDASR, departmental collectivities), and legacies/donations received in total exemption from succession rights due to its public-utility status. The association holds strategic partnerships with the Ministry of Education (renewed 3-year agreement in 2021) and the Délégation à la Sécurité Routière (DSR), with Allianz as a partner since 2005.

Name

Road Safety Association

Legal name

Association Prévention Routière

Website

https://preventionroutiere.asso.fr

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Association Prévention Routière is a French non-profit founded in 1949 that delivers road safety education programs, public awareness campaigns, and the Ville Prudente municipal label through 12 regional offices and 1,200+ volunteers, serving children, young adults, enterprises, and local governments across France.

Ownership category

akta.pro rank

Product category

Road Safety Education and Advocacy

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)

akta.pro secondary industries

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

Keywords

• Road safety education
• Traffic awareness campaigns
• Pedagogical safety programs
• Municipal road certification
• Nonprofit advocacy

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Individual donors contribute through various donation amounts (50€, 80€, 150€, 200€ or free amount). The association receives 155,000 contributions per year. Tax reduction of 66% applies to donations up to 20% of taxable income.
2. Membership Fees: Annual membership fees from 80,000 adherents and donors. Membership fees represent over 70% of association resources. More than 42% of resources come from 155,000 contributions received annually.
3. Corporate Partnerships and Sponsorship: Companies support the association through donations, patronage, and skills sponsorship. Partners include Allianz, Groupama, Heineken, Wakam, Fondation Michelin, and others. Tax deduction of 60% for companies, up to 20,000€ or 0.5% of annual turnover.
4. Local Government Subsidies: Collectivités territoriales (local governments) provide subsidies and support for departmental committee actions. PDASR (Plan Départemental d'Actions de Sécurité Routière) funds are also accessed.
5. Legacies and Donations: The association can receive legacies, donations, and insurance-life benefits as it is recognized as being of public utility, receiving them in total exemption from succession rights.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Road Safety Association (Association Prévention Routière) is a French non-profit association that delivers road safety education, awareness campaigns, and advocacy programs across France. Its core offerings include pedagogical games, educational kits, and self-assessment tools for schools (Mobilipass, Mobiligo, Viapolis, Bock&Co, Objectif Mobilité), public awareness campaigns (Tournée d'été, Lumière et Vision, Mission Road Safety), the Ville Prudente municipal certification label, and the annual Les Clés de l'éducation routière competition. Programs reach children, young adults, enterprises, seniors, and municipal governments through a network of 12 regional directions and 1,300 volunteers.

Product overview

The Road Safety Association (Association Prévention Routière) operates as a nonprofit organization offering a comprehensive suite of road safety education products and programs rather than a single unified product. The portfolio spans multiple delivery formats including pedagogical games (Viapolis, Mobiligo, Bock&Co, Mo & Bill posters), educational kits (Mon cerveau mon ami pour la route, Objectif Mobilité, Mobilipass), self-assessment tools (Sécuridrive), and competitive programs (Les Clés de l'éducation routière). These products serve diverse age groups from primary school children through adults and specialized audiences including students with disabilities. The association also delivers public awareness campaigns including the summer Tournée d'été, the Lumière et Vision autumn program, and the Ville Prudente municipal certification label. Programs target multiple transportation safety themes including alcohol prevention, pedestrian safety, cycling skills, and nighttime visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilipass Comprehensive road safety program for primary school children from CP to CM2 consisting of 12 thematic one-hour sessions led by association volunteers, made available through the Assurance Prévention partnership. Children learn pedestrian, cyclist, and passenger safety.
• Mon cerveau, mon ami pour la route Pedagogical tool for cycle 3 students (CM1-CM2) created in partnership with Fondation La main à la pâte, combining science, pedagogy and road risk prevention to help children become autonomous pedestrians by understanding attention processes.
• Viapolis Pedagogical board game designed to teach children road safety rules, created in collaboration with L'Équipe Ludique and supported by the association's partners.
• Les Clés de l'éducation routière Annual national contest rewarding the most outstanding initiatives in road risk prevention, carried out in public and private schools including specialized establishments (IME, EREA). 12th edition launched in December 2025.
• Bock&Co Serious game designed with partner Allianz to sensitize company employees to avoid alcohol pitfalls on the road.
• Objectif Mobilité First ludo-pedagogical kit for young people with mental disabilities, designed with the Fondation PSA Peugeot Citroën to acquire skills for traveling on foot, by bicycle, and as a bus or car passenger autonomously and safely.
• Sécuridrive Self-assessment tool for driving without putting oneself in danger, available on the association's website for individual drivers.
• Ville Prudente Label recognizing French communes committed to safer mobility, evaluating municipal actions on road safety infrastructure, awareness actions, and training on road risks, awarded by the association with European recognition. 452 communes labeled as of latest count.
• La Tournée d'été Summer tour initiative (formerly La Tournée des Plages) to raise awareness about alcohol and driving dangers along French beaches, running from July 7 to August 8 annually.
• Lumière et Vision Autumn campaign including a solidarity race and workshops focused on nighttime visibility and road safety, held in October.
• Mission Road Safety Connected challenge for students to adopt good reflexes on the road using the Ouilive application, organized in March 2026 with team-based activities (2-7 people) and rewards.
• Mo & Bill poster games Poster games in black & white, color, and giant formats for children to identify road safety situations, downloadable from the association website.
• Lumière et Vision, la course Solidarity and intergenerational race to raise awareness about nighttime visibility, supported by Allianz, Corepile and Carglass.

Quantifiable outcome

• 1,200 volunteers deployed nationwide for field actions
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

22 partnerships are on record, tiered core, major and minor.

• Assurance PréventioncoreStrategic or Co-development PartnerHistoric privileged partner created by insurance companies of the Fédération Française de l'Assurance (now France Assureurs). Co-organizer of Les Clés de l'éducation routière competition and supporter of Mobilipass, Mobiligo, and other educational programs.
• AllianzmajorStrategic or Co-development PartnerPartner since 2005 for joint road safety awareness actions. Supports Lumière et Vision race and the Bock&Co serious game for alcohol awareness in enterprises.
• Fondation TotalEnergiesmajorStrategic or Co-development PartnerSupports rugby club partnership initiative to sensitize players and supporters about road risks, especially alcohol-related dangers during '3e mi-temps' events.
• Fondation Entreprise MichelinmajorStrategic or Co-development PartnerSupports Mobiligo educational game for middle schools and 'La route devant soi' documentary film for lycées and CFA.
• GroupamamajorStrategic or Co-development PartnerSupports the Ville Prudente label program for communes committed to road safety.
• HeinekenmajorStrategic or Co-development PartnerSupported Drive-in concert initiative to sensitize about road risks during summer music events.
• WakamminorStrategic or Co-development PartnerSupported La Comédie Urbaine street theater initiative for fighting road incivilities.
• CarglassminorStrategic or Co-development PartnerSupports Lumière et Vision race and visibility awareness campaign.
• Fondation PSA Peugeot CitroënmajorStrategic or Co-development PartnerCo-designer of Objectif Mobilité kit for young people with mental disabilities to learn mobility skills safely.
• Prévention et ModérationmajorStrategic or Co-development PartnerSupports the student ambassador network and Road Safety Month campaign.
• Radio Vinci Autoroutes 107.7minorGTM or Marketing PartnerRadio partner for road safety messaging and campaign dissemination.
• Délégation à la Sécurité Routière (DSR)coreStrategic or Co-development PartnerThree-year partnership renewed in 2021 with DSR and Ministry of Education to develop road safety education actions in schools.
• Ministry of EducationcoreStrategic or Co-development PartnerApproved as 'association éducative complémentaire de l'enseignement public'. Three-year partnership renewed in 2021 with DSR and Ministry of Education for school-based road safety education.
• CorepileminorStrategic or Co-development PartnerSupports Lumière et Vision race and visibility awareness campaign.
• AonminorStrategic or Co-development PartnerMajor broker in insurance and reinsurance, leader in risk management consulting, partner since 2018.
• Fondation RenaultminorStrategic or Co-development PartnerCorporate foundation supporting road safety initiatives.
• BCA ExpertiseminorStrategic or Co-development PartnerAutomotive expertise company partner since 2018, supporting road safety ecosystem.
• SNCF RéseauminorStrategic or Co-development PartnerRail network partner for level crossing safety initiatives.
• Saint-Christophe AssurancesminorStrategic or Co-development PartnerInsurance partner supporting road safety mission.
• Mondial de l'AutominorStrategic or Co-development PartnerAuto show partner for road safety messaging at major automotive events.
• Association Antoine AllénominorStrategic or Co-development PartnerPartnership since 2024 to enrich the Ville Prudente label with road safety initiatives.
• Fondation La main à la pâtemajorStrategic or Co-development PartnerCo-designer of 'Mon cerveau, mon ami pour la route' pedagogical tool for cycle 3 students on attention and road safety.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Royal Society for the Prevention of Accidents (RoSPA): UK-based charity founded in 1917 that delivers road safety education, training, and advocacy. RoSPA is the closest international analogue to Association Prévention Routière, sharing the same mission of behavioral change campaigns, school-based programs, employer partnerships, and recognized public-utility status (Royal Charter).
• Trygg Trafikk: Norwegian nonprofit organization for road-safety education, awareness, and policy advice. Trygg Trafikk performs the same nationally-coordinated educational and behavioral-change role that APR performs in France and is a relevant Nordic peer.
• Prévention et Modération: French nonprofit association focused on alcohol-related harm prevention, which already partners with APR on the student ambassador network and Road Safety Month. It is a directly comparable French advocacy nonprofit with shared thematic overlap (alcohol-impaired driving prevention).
• Délégation à la Sécurité Routière (DSR): The French government inter-ministerial delegation responsible for road-safety policy. Although state-run rather than nonprofit, DSR is the primary public counterpart and three-year partner (renewed in 2021) of Association Prévention Routière, jointly designing school education and major national campaigns.
• European Transport Safety Council (ETSC): Brussels-based independent nonprofit that delivers road-safety data, policy analysis, and the PIN Annual Report benchmark used across Europe. ETSC shares the think-tank and advocacy dimension of APR's TRAJECTOIRES think tank and is a recognized peer in the European road-safety ecosystem.
• Deutscher Verkehrssicherheitsrat (DVR): German road-safety council, a nonprofit umbrella organization coordinating road-safety education, campaigns, and policy proposals in Germany. DVR is comparable in mission, partnership-based structure, and policy advocacy role, and is the most relevant national peer outside France.
• Assurance Prévention (France Assureurs): Road-safety and prevention arm of the French insurance federation, historic privileged partner of APR (co-organizer of Les Clés de l'éducation routière). Assurance Prévention is comparable as a prevention-focused organization targeting the same audiences with co-developed content.

Broad incumbents

• Global Road Safety Partnership (GRSP): International not-for-profit hosted by the International Federation of Red Cross and Red Crescent Societies that supports road-safety programs in low- and middle-income countries. GRSP is comparable as a road-safety capacity-building and partnership organization but with a global development focus rather than a single-country footprint.
• FIA Foundation: UK-registered charity linked to the Fédération Internationale de l'Automobile that funds road-safety and sustainable mobility programs globally. The FIA Foundation is comparable in advocacy and grantmaking role but operates internationally and at higher scale than APR.
• National Safety Council (NSC): US-based nonprofit that addresses road, workplace, and home safety through advocacy, training, and Defensive Driving Course programs. NSC is comparable in its multi-hazard safety mission and educational program portfolio but operates at much broader scope than APR's road-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Preventionrout
• YouTubeyoutube.com/user/PreventionRoutiere75
• Facebookfacebook.com/AssoPreventionRoutiere
• LinkedInlinkedin.com/company/association-prévention-routière
• Instagraminstagram.com/preventionroutiere

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Road Safety Association