Name

FIBO USA

Legal name

RX Deutschland GmbH

Website

https://fibo.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Fitness trade show
• Wellness exhibition
• Health industry events
• B2B trade fair
• Exhibitor booth services

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor booth/sponsorship fees: Exhibitors pay for exhibition space (booth rentals), sponsorship packages, and promotional opportunities at the trade show. Packages are tailored to exhibitor budgets and goals, with digital and physical sponsorship options available year-round.
2. Visitor admission tickets: Visitors purchase tickets to attend FIBO. Options include 1-day tickets, multi-day passes, group tickets (8+ people), trade visitor tickets, private visitor tickets, Premium Pass, Eat & Seat Ticket, and FIBO Championships tickets (Gold, Silver, Amateur). Student tickets and disability companion access (free) are also offered.
3. Digital exhibitor products: Revenue from digital products including video packages (event videos, image videos at 1,625 EUR to 5,310 EUR), Lead Booster offers, priority profile upgrades, and exhibitor dashboard analytics. Leads are downloadable post-show.
4. FIBO Congress and Summit tickets: Separate paid tickets for FIBO Congress (April 16-17), Longevity in Hospitality Summit (April 16), and Women's Leadership Summit (April 17). Education and conference sessions require additional paid tickets beyond standard trade show admission.
5. FIBO Championships tickets: Specialized tickets for FIBO Championships including Amateur Championship Ticket (1-day Friday), Pro Championship Pass (2-day), Silver Pass (4-day with gift bag), and Gold Pass (premium seating). Tanning services for bodybuilding competitors provided by PRO TAN EUROPE.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels11 records

Core offering

FIBO is an annual four-day trade show held at the Messegelände Köln (Cologne Exhibition Centre) bringing together fitness equipment manufacturers, supplement brands, technology providers, wellness operators, and fitness enthusiasts for product showcasing, lead generation, education, and live competitions. Revenue is generated primarily by renting exhibition booth space and sponsorship packages to brands, complemented by ticket sales to trade visitors (Thu–Sun) and private consumers (weekend). The event is supported by a digital ecosystem (Lead Manager, Exhibitor Dashboard, Colleqt QR Code, AI translation) that monetises lead capture, analytics, and video production services to exhibitors.

Product overview

FIBO is the world's leading trade show for health, fitness and wellness, organized by RX (Reed Exhibitions) at the Exhibition Centre Cologne. The event features a comprehensive digital ecosystem comprising the Lead Manager platform for lead capture and qualification (including Lead Booster, Colleqt QR Code, and Lead Manager App), the Exhibitor Dashboard for performance analytics, and the Smart Badge system for digital networking. FIBO occupies over 20 themed areas across 13 exhibition halls plus the Confex building, hosting specialized zones including FIBO Championships, FIBO Congress, Women's Leadership Summit, and Longevity in Hospitality Summit. The event also incorporates sustainability initiatives through its RX Sustainability Charter aligned with UN Sustainable Development Goals.

Differentiator

Problem solved

Functional benefit

Brands

• FIBO Championships: Bodybuilding competition in partnership with IFBB Professional League and NPC Worldwide, featuring NPC FIBO Pro Qualifier and IFBB FIBO Pro Championships with prize money up to USD 115,000.
• FIBO Congress
• Women's Leadership Summit
• Longevity in Hospitality Summit
• Lead Manager
• Exhibitor Dashboard

Products and services

• FIBO Trade Show (Cologne) Four-day annual trade show in Cologne bringing together fitness equipment brands, supplement companies, technology providers, and wellness operators with trade visitors and consumer enthusiasts. Includes exhibitor booth rentals, lead capture tools, educational sessions, and live competitions.
• FIBO Championships Bodybuilding competition held at FIBO in partnership with the IFBB Professional League and NPC Worldwide, featuring professional and amateur divisions. Sold through dedicated Gold, Silver, Pro, and Amateur ticket tiers.
• FIBO Congress Continuing-education congress for fitness and health professionals held on the first two days of FIBO, with paid admission. Co-organised by the German University for Prevention and Health Management (DHfPG) and BSA Academy.
• Longevity in Hospitality Summit Paid summit exploring longevity and wellness concepts for the hotel and hospitality industry. Combines keynotes, networking, and exhibition within FIBO's Hall 1.
• Women's Leadership Summit (RX Female Award) Paid one-day leadership summit and award ceremony focused on empowerment, equality, and networking for women founders and managers in the fitness, wellness, and health industry.
• Lead Manager Platform (Lead Manager + Colleqt QR Code + Lead Booster + Lead Manager App) Integrated digital lead-capture and qualification platform sold to FIBO exhibitors. Includes a mobile app (iOS/Android) for on-site scanning, scoring, and notes; a QR-code badge system for paperless contact exchange; and an email offer-distribution tool for lead generation.
• Exhibitor Dashboard Real-time performance analytics dashboard for FIBO exhibitors measuring brand exposure, profile views, lead sources, and ROI. Available through the Exhibitor Hub portal.
• AI Translation Tool for Lecture Programme AI-powered translation service delivered via QR code for FIBO's lecture programme, providing real-time translation of conference sessions into up to 57 languages on visitors' mobile phones.
• Video Production Packages (Event Video, Image Video) On-site video production and social media campaign packages sold to FIBO exhibitors at fixed EUR price points, including distribution through FIBO's newsletter and social channels.

Quantifiable outcome

• FIBO 2025 attracted over 1,200 exhibitors/partners and 154,748 visitors from 129 countries for its 40th anniversary
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• IFBB Professional LeaguecoreStrategic or Co-development Partner · 16 April 2026Official partner for the IFBB FIBO Pro Championships 2026, with total prize money of USD 115,000 across Men's Bodybuilding, Men's Classic Physique, Women's Figure, and Women's Bikini categories. Collaboration managed by IFBB Pro League Presidents Jim Manion and Tyler Manion.
• NPC WorldwidecoreStrategic or Co-development Partner · 16 April 2026Official partner for the NPC FIBO Pro Qualifier Championships 2026 held on Friday, April 17, at the Kristallsaal, Koelnmesse. Provides amateur bodybuilding competitions as part of the FIBO Championships.
• NPC GermanycoreStrategic or Co-development PartnerCo-organiser of NPC FIBO Pro Qualifier Championships in collaboration with NPC Worldwide and IFBB Pro League.
• German University for Prevention and Health Management (DHfPG)coreStrategic or Co-development PartnerCo-organiser of the FIBO Congress alongside BSA Academy, providing over 40 lectures covering training, nutrition, mental fitness, coaching, health, and management. FIBO Congress held April 16-17 at the Confex building.
• BSA AcademycoreStrategic or Co-development PartnerCo-organiser of the FIBO Congress alongside DHfPG, providing expert-led educational content across fitness and health topics.
• HYROXcoreStrategic or Co-development PartnerHYROX, the world's largest indoor fitness race event, is held within FIBO at Hall 10.1. FIBO tickets include HYROX access. HYROX Manager Director Europe Jacob Tilly featured at the event. Includes Last Chance Qualifier for Elite15 and World Championship in Nice.
• IFAA (International Federation of Aerial Fitness)minorStrategic or Co-development PartnerIFAA powers the Functional Forum (Hall 9) and Group Fitness Stage (Hall 4.2) with over 100 courses, workshops, and lectures on functional, athletic, and performance training.
• Physio Deutschland, VPT, and Georg ThiememinorStrategic or Co-development PartnerPartners for the Forum Therapy & Training in Hall 8, providing educational content for physiotherapists and health professionals.
• Landsberg First Class AestheticminorStrategic or Co-development PartnerSponsor of the Longevity in Hospitality Summit and exhibitor in Hall 1. Expert in longevity medical aesthetics with years of experience in the longevity theme.
• staYoung Media GmbHminorStrategic or Co-development PartnerLongevity expert and CEO Nina Ruge associated with staYoung Media GmbH, featured as a key voice on longevity trends at FIBO 2025.
• Deutsche BahnminorGTM or Marketing PartnerPartnership offering discounted long-distance train tickets for FIBO attendees travelling to Cologne. Promotes sustainable transport options for event visitors.
• HotelMapminorGTM or Marketing PartnerOfficial accommodation partner providing FIBO attendees with negotiated rates and easy booking for hotels near the exhibition centre.
• PRO TAN EUROPEminorOthersOfficial tanning service provider for FIBO Championships competitors, providing on-site tanning services for bodybuilding athletes.
• Bundesministerium für Wirtschaft und Klimaschutz (BMWK)minorOthersGerman Federal Ministry supporting the Young Innovators trade fair programme (New Business Area) at FIBO's Confex Hall, offering funding for young innovative companies' participation.
• Aktiv Hotel Award partnersminorGTM or Marketing PartnerPartnership for the Aktiv Hotel Award, honoring outstanding hotel concepts as part of the Meeting Point Spa & Wellness at FIBO.
• European Health & Fitness Forum / EuropeActiveminorStrategic or Co-development PartnerHoused at the Congress Centre North, the European Health & Fitness Forum is part of FIBO's educational programme in partnership with Europe's leading fitness association.
• HYPERCONminorGTM or Marketing PartnerSneaker Convention partner at FIBO's Hall 4.2, featuring exclusive sneaker drops and the hottest styles in collaboration with FIBO's fashion and lifestyle programming.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informa Markets: Largest global exhibitions business operating events across health, beauty, fitness, and lifestyle verticals. Comparable as a major competitor for large-scale trade show audiences and a benchmark for trade show operator business models.
• Reed Exhibitions (RX Global): Global parent organization operating 400+ events in 42 industries. Comparable as the umbrella exhibitions business; FIBO is one of RX's anchor brands, and RX's portfolio provides shared benchmarks for trade show unit economics.
• Messe München: Major German trade fair organizer operating ISPO, Bauma, and other flagship exhibitions. Comparable as a competing global venue-and-event operator with similar scale, sales motion, and digital product positioning.
• Cosmoprof Worldwide Bologna: World's leading beauty industry trade show, held annually in Bologna with 250,000+ visitors and thousands of exhibitors. Comparable as a flagship B2B beauty/wellness-adjacent trade show with similar scale, sponsorship tiering, and exhibitor services.
• Anuga (Koelnmesse): World's leading food and beverage trade show held at the same Cologne exhibition complex (Koelnmesse). Comparable as a flagship large-scale global B2B trade show with similar revenue model of booth fees, ticketing, and sponsorship.

Direct peers

• ISPO Munich: Major Munich-based international trade show for the sports and outdoor industry, run by Messe München. Comparable as a large-scale European sports/fitness exhibition with exhibitor booth sales, brand partnerships, and B2B trade visitors.
• FIBO Arabia: Sister edition of FIBO operated by RX in Riyadh (Saudi Arabia) launching September 2026. Operates the same trade show model in a regional market, providing a direct comparable for FIBO's geographic expansion play.
• IDEA World Fitness Convention: One of the largest North American fitness industry conventions and expos, operating a B2B trade show with education, exhibitions, and networking for fitness professionals. Direct competitor to FIBO in serving as a global fitness industry gathering point.

Emerging players

• IHRSA (Health & Fitness Association): Global trade association for the fitness industry that runs its own annual International Convention & Trade Show. Comparable as a fitness-industry organizer with member/exhibitor engagement and education programming parallel to FIBO Congress.
• Vitafoods Europe: European trade exhibition for nutraceuticals, supplements, and functional food ingredients. Comparable as a focused B2B trade show positioned adjacent to FIBO's Hall 11.2 nutrition zone, overlapping in exhibitor and visitor audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/fiboshow
• Facebookfacebook.com/FIBO.Show
• LinkedInlinkedin.com/company/fiboshow
• Instagraminstagram.com/fiboofficial
• TikToktiktok.com/@fibo.show
• Xx.com/FIBO_Show

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIBO USA