G.Partners

What G.Partners does

G.Partners is a private international CPA affiliate network specializing exclusively in the iGaming vertical, connecting online casino and betting operators (advertisers) with affiliate webmasters and media buyers who drive player acquisition traffic. Founded in 2019 and governed by the laws of Seychelles, the company operates worldwide with active presence in 13+ European countries plus Canada, Australia, and Brazil. The company is bootstrapped, employs 51–100 people, and has cumulatively paid out over $50 million to affiliates across more than five years of operation.

The platform is built on a proprietary tracking and management system featuring real-time statistics, a Last Cookie Wins attribution model, and a personal account dashboard. It supports three core commercial models — CPA (fixed commissions per qualified action), RevShare (percentage of net gaming revenue), and Hybrid combinations — with individually negotiated terms including CPA up to $400 and RevShare up to 60%. The company also operates three proprietary casino sub-brands: Winbay (a crypto-focused casino promoted across Norway, Germany, and international markets), Zaza Casino, and Joker (a licensed Ukraine operator). A 5% sub-affiliate referral program layers an additional earnings stream on top of direct commissions.

G.Partners distributes exclusively through a direct self-serve online platform supplemented by dedicated personal account managers for active affiliates, and supplements acquisition with conference presence at SiGMA, Conversion Conf, and IGB L!VE. The company holds compliance certifications from Affiliate Guard Dog, Affpapa, GPWA, and APCW, and maintains a reciprocal partnership ecosystem with the affiliate marketing technology stack including trackers (Binom, Keitaro, Peerclick), cloaking services (Cloaking House, Cloak It), payment tools (Pay2.House, Colibrix), and ad intelligence (Spy House).

Name

G.Partners

Legal name

G.Partners

Website

https://g.partners

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

G.Partners is a private international CPA affiliate network, founded in 2019, that connects iGaming casino and betting operators with affiliate webmasters worldwide via a proprietary tracking platform supporting CPA, RevShare, and Hybrid commission models across three proprietary casino sub-brands.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Network

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Mobile/App Install & CPA Networks for Betting (MPAEAMAJ)

akta.pro secondary industries

Affiliate Marketing & Partner Networks (BPAMALAI), Player Acquisition & Affiliate Networks for iCasino (MPAEABAL), Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• IGaming affiliate network
• CPA marketing platform
• Affiliate tracking software
• Revenue share marketing
• Casino affiliate programs

Headquarters

HQ city

Lemesos

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CPA (Cost Per Action): Affiliates earn fixed commissions for each qualified action (player registration, deposit, etc.) completed by referred users. Commission rates vary from 10 EUR to 500 EUR depending on offer, GEO, target audience and individual tariff plan.
2. RevShare (Revenue Share): Affiliates earn a percentage of the net revenue generated by players they refer. Dynamic RevShare ranges from 25% to 45% (or up to 60% stated on homepage). RevShare calculated based on formula involving NG (Net Gaming), Betting, Rake minus costs and admin fees.
3. Hybrid (CPA + RevShare): Combined CPA and RevShare model allowing affiliates to benefit from both upfront fixed payments and ongoing revenue share from referred players.
4. Referral Bonuses: Affiliates receive 5% of total earnings from sub-affiliates they refer to the network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

G.Partners operates an international CPA affiliate network in the iGaming niche, connecting online casino and betting operators (advertisers) with affiliates and webmasters who drive player traffic. The platform offers three commission models — CPA (Cost Per Action, up to $400), RevShare (up to 60%), and Hybrid — supported by a proprietary tracking system with real-time statistics, a personal account dashboard, marketing tools (rental applications, domain parking, link rotators), and dedicated personal account managers.

Product overview

G✦ Partners is an international iGaming affiliate network operating as a CPA network. The platform connects advertisers (casino and betting brands) with affiliates who drive traffic. The core product is the G✦ Partners Affiliate Network, which offers three business models: CPA (Cost Per Action), RevShare, and Hybrid. The platform features sub-brands including Winbay Casino (crypto-focused), Zaza Casino, and Joker Brand (Ukraine). Affiliates access the network through a personal dashboard providing real-time statistics and tracking. Marketing tools available include rental applications, domain parking, and link rotators. The network also supports a sub-affiliate program with 5% referral bonuses.

Differentiator

Problem solved

Functional benefit

Brands

• Winbay: Online casino brand operated by G.Partners, featuring crypto casino offerings and promoted to affiliates across multiple markets including Norway, Germany, and international audiences.
• Zaza Casino
• Joker

Products and services

• G✦ Partners Affiliate Network Core affiliate network platform that matches iGaming advertisers (casino and betting brands) with affiliates, offering CPA (up to $400), RevShare (up to 60%), and Hybrid commission models, real-time tracking, personal account managers, and marketing tools. For affiliates (webmasters) and iGaming advertisers (operators).
• Winbay Casino Crypto-focused online casino brand operated by G.Partners and offered to affiliates for promotion. Features audited and approved gaming offerings for international player audiences.
• Zaza Casino Online casino brand operated by G.Partners with specific RevShare calculation terms offered to affiliate partners promoting the brand.
• Joker Casino (Ukraine) Legally operating online casino brand in Ukraine, offered to G.Partners affiliates for promotion, described as having high trust levels with players.

Quantifiable outcome

• Over $50 million paid out to affiliates over company history
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Spy HouseminorGTM or Marketing PartnerSpy House is an ad intelligence platform for analyzing competitor campaigns across TikTok, Facebook, Push, and Inpage formats. G.Partners offers promo code GPART30 for 30% discount on first subscription to their affiliates.
• Colibrix PartnersminorGTM or Marketing PartnerVirtual cards with proprietary BINs for major ad platforms. Flexible limits, high approval rates, and instant issuance. G.Partners affiliates get promo code GPARTNERS3 for 10 free cards plus 3% crypto top-up bonus.
• Cloaking HousecoreTechnology or IntegrationCloud-based cloaking platform using machine learning and behavioral analysis to protect advertising campaigns. Filters traffic in real-time, hiding promo pages from moderators, bots, and competitors. G.Partners affiliates receive 30-50% discount.
• Pay2.HousecoreTechnology or IntegrationPayment service with virtual cards for affiliate teams, media buyers, and agencies. Supports Facebook, Google, TikTok, Snap advertising platforms. Multi-currency accounts (USD, EUR, USDT), instant transfers, zero-fee internal exchange. Exclusive +1% bonus on first deposit for G.Partners webmasters.
• BinomcoreTechnology or IntegrationTracker created by and for arbitrageurs in 2016. No restrictions on domains or events, handles any load, high-speed report generation. G.Partners webmasters get first month free plus 40% discount on second month with promo code GPARTNERS.
• PeerclickcoreTechnology or IntegrationTracker and traffic distribution system with SmartFlow technology for processing any data volume. High-speed data processing. G.Partners affiliates receive $50 credit for any plan.
• KeitarocoreTechnology or IntegrationUniversal traffic arbitrage and CPA marketing tracker with cookie-free work, dynamic content substitution, domain parking, and auto SSL certificate generation. 20% discount on first license purchase with GPARTNERS promo code.
• SiGMA (Sigma Friends)flagshipStrategic or Co-development PartnerLong-term partnership as SiGMA Friends, participating in SiGMA events including SiGMA Central Europe 2026 in Rome. Major iGaming industry conference series partnership.
• Conversion ConfcoreGTM or Marketing PartneriGaming affiliate marketing conference. G.Partners exhibiting/sponsoring Conversion Conf 2026 in Warsaw (April 1-2, 2026).
• IGB L!VEcoreGTM or Marketing PartneriGaming affiliate expo. G.Partners participating in IGB L!VE 2026 in London (July 1-2, 2026).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Catena Media: Publicly listed iGaming-focused affiliate network operating across casino and sports betting, with a large portfolio of comparison/review sites. Comparable to G.Partners in serving both advertisers and affiliates globally in iGaming, but at materially larger scale and with stronger regulatory footprint.
• Awin: Large general affiliate network (part of Axel Springer) with global advertiser roster including iGaming operators. Comparable to G.Partners in operating a two-sided affiliate network with CPA, RevShare, and hybrid models, but broader and less specialised in iGaming.
• Better Collective: Publicly listed sports betting and iGaming affiliate operator with deep European market presence and owned media brands. Comparable to G.Partners as a global iGaming affiliate network monetising operator traffic, but with a stronger focus on sports betting content verticals.
• Commission Junction (CJ Affiliate): One of the largest generalist affiliate networks globally, supporting CPA and RevShare across verticals including gaming. Comparable to G.Partners as a CPA/revenue-share affiliate platform with self-serve onboarding and tracking, but without iGaming specialisation.

Direct peers

• Affilka by SOFTSWISS: Affiliate platform built specifically for iGaming operators by SOFTSWISS, supporting CPA, RevShare, and Hybrid deals with real-time reporting. Directly comparable to G.Partners in technology and vertical focus.
• Raketech: iGaming affiliate and content marketing network, listed on Nasdaq First North, with owned comparison sites across multiple GEOs. Comparable to G.Partners as a network monetising operator partnerships through affiliate and review properties.
• NetRefer: iGaming-specialist affiliate tracking platform serving operators and affiliate programmes with real-time reporting. Comparable to G.Partners as an affiliate management and tracking technology aimed at the same vertical.
• MyAffiliates: iGaming affiliate software platform supporting casino and sportsbook operators with CPA, RevShare and Hybrid commissions. Direct peer to G.Partners serving the same affiliate/operator use cases with proprietary tracking.
• Income Access (AvidXchange / Paysafe): Affiliate software and network provider purpose-built for iGaming and lottery operators. Directly comparable to G.Partners in offering CPA, RevShare, and Hybrid commission models with affiliate dashboards and operator brand portfolios.

Emerging players

• Affiliate Diamond / OMG Affiliates: Smaller affiliate networks targeting iGaming operators with CPA and RevShare deals. Comparable to G.Partners in offering hybrid commission models and serving similar affiliate pools, but at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/g-partnerss

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G.Partners