PEERCLICK
PeerClick is a cloud-based ad tracking and optimization SaaS platform serving affiliate marketers, media buyers, agencies, and iGaming operators globally, featuring AI-driven traffic distribution, server-to-server cookieless tracking, and 100+ integrations across ad platforms, affiliate networks, and e-commerce tools.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PEERCLICK does
PeerClick (PeerClick Inc., founded 2017, headquartered in New York) is a cloud-based ad tracking and optimization SaaS platform serving affiliate marketers, media buyers, agencies, and iGaming operators globally. The platform tracks 170+ billion total events and processes 500+ million daily clicks, offering real-time monitoring of 30+ performance metrics across native, display, pop, email, search, push, social, and video campaigns. Its core technical differentiator is Traffic Distribution AI, a proprietary optimization engine that analyzes campaign performance at 1-minute intervals and automatically rebalances traffic weights across offers, landing pages, and traffic sources to maximize ROI, Earnings per Visit, or Conversion Rate, with user-reported average ROI improvements of 47%. The platform is built on a privacy-first, cookieless server-to-server architecture with native Conversion API (CAPI) integrations for Facebook, Google Enhanced Conversions, and TikTok Events API, plus 100+ integrations spanning ad platforms, affiliate networks, e-commerce tools, and domain providers.
The company monetizes through a five-tier subscription model ranging from Starter ($99/month) to Exclusive ($849/month), with annual billing offering a 20% discount and usage-based overage charges ($0.03-$0.10 per 1,000 events beyond plan limits). Enterprise customers access a Private Turnkey Solution with on-premise deployment, full source code access, custom integrations, SOC2/GDPR compliance, and dedicated SLAs. Go-to-market is product-led growth via a self-serve panel with free trial (10,000 events) and Google sign-in, supplemented by enterprise direct sales for turnkey deployments. Specialized vertical solutions target iGaming (FTD tracking, RevShare support, Geo compliance) and affiliate marketing (A/B testing, multi-channel attribution). PeerClick operates with 11-50 employees, is privately held, and has remained primarily bootstrapped since a $130,000 seed round from Starta VC in 2018 and a subsequent Google for Startups grant.
PEERCLICK firmographics
Firmographics- Name
- PEERCLICK
- Legal name
- PeerClick Inc.
- Website
- https://peerclick.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PeerClick is a cloud-based ad tracking and optimization SaaS platform serving affiliate marketers, media buyers, agencies, and iGaming operators globally, featuring AI-driven traffic distribution, server-to-server cookieless tracking, and 100+ integrations across ad platforms, affiliate networks, and e-commerce tools.
- Ownership category
- akta.pro rank
Where PEERCLICK is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PEERCLICK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Plans: Tiered subscription model with monthly and annual billing options. Plans range from Starter ($99/month) to Exclusive ($849/month), with event volume caps, data retention periods, and feature differentiation. Annual plans offer 20% discount. Overage charges apply for exceeding event limits.
- Enterprise Custom Solutions: Custom pricing for unlimited campaigns, events, workspaces, and domains. Includes full source code access, on-premise deployment, dedicated SLA, account manager, team training, and enterprise security compliance (SOC2, GDPR).
- Overage Charges: Usage-based charges for events exceeding plan limits: $0.10 per 1000 events (Starter), $0.05 (Basic+), $0.04 (Advanced), $0.03 (Exclusive).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: Entry-level plan for beginners with basic tracking needs |
| Subscription | Monthly | Basic+: Mid-tier plan with automation and API integrations |
| Subscription | Monthly | Advanced: Full-featured plan with anti-fraud and premium support |
| Subscription | Monthly | Exclusive: High-volume plan for scaling businesses |
| Subscription | Multi-year contract | Enterprise: Unlimited custom solution for large organizations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
PEERCLICK product offering
Product offeringCore offering
PEERCLICK provides a cloud-based ad tracking and attribution platform built for performance marketing professionals, affiliates, media buyers, and iGaming operators. The platform captures clicks, conversions, landings, offers, and redirections, then applies AI-driven traffic distribution, multi-touch attribution, server-to-server and Conversions API tracking, and anti-fraud detection to optimize campaign performance. Customers also receive an on-premise "Private Turnkey" deployment option with full source code.
Product overview
PeerClick is a cloud-based ad tracking and optimization platform comprising a core tracker with multiple product modules and vertical solutions. The core PeerClick Ad Tracker enables real-time campaign tracking across 30+ metrics with server-to-server, cookieless tracking. Key product modules include Traffic Distribution AI (automated optimization), Autopilot (automated campaign management), and the Anti-Fraud Kit (fraud detection with proxy/VPN blocking). The Private Turnkey Solution provides on-premise enterprise deployment with source code access. PeerClick offers specialized vertical solutions for iGaming (FTD tracking, RevShare) and Affiliate Marketing (A/B testing, multi-channel). Pricing spans five tiers from Starter ($99/month) to Enterprise (custom), with features like AI optimization included from Basic+ ($199/month) onward and Anti-Fraud Kit from Advanced ($399/month).
Differentiator
Problem solved
Functional benefit
Products and services
- PeerClick Ad Tracker Cloud-based ad tracking and attribution platform for performance agencies, affiliates, and media buyers; captures clicks, conversions, landings, offers, and redirections, applies multi-touch attribution, AI traffic distribution, anti-fraud filtering, and automation.
- Private Turnkey Solution
Quantifiable outcome
- 47% average ROI increase with AI Traffic Distribution
- +8 more outcomes
Companies that use PEERCLICK
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
PEERCLICK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability4 records
Feature6 records
PEERCLICK partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and supporting.
- PropellerAdscoreFull API integration enabling synchronization of costs, campaign status checks, bid management (CPC/CPM), pause/resume campaigns, zones, and banners directly from PeerClick.
- MGIDcoreFull API integration enabling bid management on widgets, teasers, sources, and pause/resume controls for campaigns, widgets, teasers, and sources.
- Google AdscoreNative API integration enabling auto-update of campaign costs and server-to-server postback for sending conversions to Google. Part of 100+ integration ecosystem.
- Facebook (Meta)coreFacebook CAPI native integration for server-to-server conversion tracking. Includes Facebook Conversion API and Facebook Pixel support for accurate attribution.
- TikTok AdscoreTikTok Events API integration for direct API pipeline enabling conversion tracking without client-side dependencies.
- TaboolacoreFull API integration enabling complete campaign control, advanced reporting, and optimization features within PeerClick.
- OutbraincoreFull API integration enabling complete campaign control, advanced reporting, and optimization features within PeerClick.
- ZeroparkcoreFull integration via Automizer enabling full campaign control, advanced reports, optimizations, and rule-based automation.
- ShopifycoreE-commerce integration enabling store owners to track conversions and connect their Shopify store with ad campaigns.
- WooCommercecoreE-commerce integration enabling WordPress/WooCommerce stores to track ad performance and conversions.
- CloudflarecoreAPI integration enabling automatic domain addition and management directly from the tracker without manual DNS setup. Includes custom domain SSL support.
- NamecheapcoreAPI integration enabling instant domain addition and configuration without manual DNS setup, streamlining campaign launches.
- GoDaddysupportingDomain provider integration for adding additional tracking domains to the PeerClick platform.
- MaxBountysupportingAffiliate network integration template for CPA campaign management.
- ClickBanksupportingAffiliate network integration template for digital product affiliate campaigns.
- CJ AffiliatesupportingAffiliate network integration template for enterprise affiliate program management.
- ShareASalesupportingAffiliate network integration template for CPA and affiliate tracking.
- A4DsupportingAffiliate network integration template for campaign tracking.
- ZapiersupportingIntegration for connecting PeerClick with 5,000+ web applications through Zapier's automation platform.
- BigCommercesupportingE-commerce platform integration for conversion tracking and campaign attribution.
- AppsFlyersupportingMobile measurement partnership enabling tracking of mobile app campaigns in AppsFlyer with PeerClick.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PEERCLICK competitors and assessment
Company assessmentBroad incumbents
- Singular: Singular is a marketing attribution and analytics platform unifying cost, ROI, and creative data. Overlaps with PeerClick on multi-touch attribution and ad-platform integrations but targets larger enterprise marketing teams.
- Adjust: Adjust is a global mobile attribution and analytics platform serving enterprise app marketers. Operates in the same measurement/attribution space as PeerClick but with a focus on mobile apps and at substantially larger scale.
- AppsFlyer: AppsFlyer is a leading mobile measurement and attribution platform with a much broader portfolio. PeerClick already integrates with AppsFlyer for mobile app tracking, indicating direct ecosystem overlap; AppsFlyer competes in mobile attribution, an adjacent but overlapping space.
- Kochava: Kochava is an omnichannel measurement and attribution provider covering mobile, CTV, and web. Competes with PeerClick in attribution and audience targeting, but at a much larger scale and broader channel coverage.
Direct peers
- BeMob: BeMob is a cloud ad tracker for affiliates and media buyers offering campaign tracking, traffic distribution, and S2S postbacks. Closely comparable to PeerClick's SMB/affiliate customer base and feature set.
- RedTrack: RedTrack is an AI-powered ad tracking and attribution platform for media buyers, e-commerce, and agencies. Directly comparable to PeerClick across multi-channel attribution, AI-driven optimization, and integrations with major ad platforms.
- Voluum: Voluum is a leading cloud-based ad tracking platform for affiliate marketers, media buyers, and agencies—directly comparable to PeerClick across product (S2S tracking, AI optimization, anti-fraud) and customer base (affiliate/iGaming performance marketers).
- Binom: Binom is a self-hosted affiliate tracking platform widely used by media buyers and affiliate marketers. Directly competes with PeerClick on click/conversion tracking, redirect speeds, and reporting for performance campaigns.
Emerging players
- Trackier: Trackier is a performance marketing software offering affiliate tracking, ad tracking, and analytics for advertisers and networks. Comparable to PeerClick in affiliate/performance use cases, particularly for networks and agencies managing multiple advertisers.
- Tapfiliate: Tapfiliate is an affiliate and referral tracking platform focused on e-commerce and SaaS businesses. Adjacent to PeerClick on the affiliate tracking side but with a more verticalized, SMB-friendly product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PEERCLICK social profiles
Digital presencePEERCLICK compliance and trust
Trust signalCompliance8 records
PEERCLICK financial estimates
Financial estimateRevenue estimate
Valuation estimate
PEERCLICK leadership team
Management profileNumber of profiles
Profiles2 records
PEERCLICK funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PEERCLICK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PEERCLICK
What does PEERCLICK do?
PEERCLICK provides a cloud-based ad tracking and attribution platform built for performance marketing professionals, affiliates, media buyers, and iGaming operators. The platform captures clicks, conversions, landings, offers, and redirections, then applies AI-driven traffic distribution, multi-touch attribution, server-to-server and Conversions API tracking, and anti-fraud detection to optimize campaign performance. Customers also receive an on-premise "Private Turnkey" deployment option with full source code.
Is PEERCLICK a public or private company?
PEERCLICK is a private company. It is classified as venture growth investor backed and is currently operating.
When was PEERCLICK founded?
PEERCLICK was founded in 2017. It employs 11 to 50 people.
Where is PEERCLICK based?
PEERCLICK is headquartered in New York, United States, in the North America region.
How does PEERCLICK make money?
Three revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are enterprise Custom Solutions and overage Charges.
Who are PEERCLICK's main competitors?
Broad incumbents on record are Singular, Adjust, AppsFlyer and Kochava. Direct peers are BeMob, RedTrack, Voluum and Binom. Emerging players are Trackier and Tapfiliate.
Does PEERCLICK have an API?
Yes. PeerClick offers a REST API accessible via their Developer Hub at developers.peerclick.com. The API enables developers to programmatically manage campaigns, traffic channels, landing pages, offers, conversions, and integrations. Supports API integrations with ad platforms (Google Ads, Facebook/Meta, TikTok, Taboola, Outbrain, PropellerAds, Zeropark, MGID), domain providers (Cloudflare, Namecheap), and affiliate networks for auto-matching, cost synchronization, bid management, and campaign control. Developer documentation is at developers.peerclick.com.