What New Balls Please does

New Balls Please BVBA is a privately held Belgian event management agency headquartered in Ghent, with operational offices in Kruisem (Belgium) and Amsterdam (Netherlands). Founded as a for-profit private limited company and operating under the tagline "100% Events," the firm provides end-to-end event planning across three core service lines: corporate events, international events and incentives, and private events. Service scope spans concept development, venue sourcing, entertainment booking, communication strategy, logistics, and on-the-day execution, delivered by a multilingual team with claimed supplier connections across every continent for cross-border incentive programs.

The company's go-to-market is sales-led and direct: enterprise clients engage through the website contact form, email ([email protected] / [email protected]), or phone, with pricing quoted per project. Revenue is generated on a professional services fee basis, with no publicly disclosed pricing, subscription, or productized offering. The client base disclosed on the website consists of 18 named enterprise logos spanning financial services (ING, BNP Paribas, NNIP, Crelan, P&V Groep), technology (Facebook), telecommunications (Proximus), manufacturing (Akzo Nobel, Recticel, Soprema, Hilti), food and beverage (Callebaut, La Lorraine, Fevia), retail/sports (ASICS, AS Adventure), professional services (Delaware), and travel (Connections).

The technology footprint is minimal: a Squarespace-hosted website (newballsplease.be) with Google Analytics for traffic measurement, supplemented by social media channels and an email newsletter. There are no disclosed proprietary software products, AI/ML capabilities, patents, certifications, or technology platforms. The company is a member of the ACC (Federation of Belgian Event Agencies) cluster, positioning it within the Belgian trade-association ecosystem for event agencies.

Name

New Balls Please

Legal name

New Balls Please BVBA

Website

https://newballsplease.be

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Event Logistics & Transportation Coordination (HSACAAAL), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Event management services
• Corporate event planning
• Incentive travel management
• Private event coordination
• International event agency

Headquarters

HQ city

Ghent

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Agency Services: Full-service event management agency providing corporate events, international events and incentives, and private events. Services include concept development, venue sourcing, entertainment, communication, logistics and planning. Revenue generated through professional service fees for event planning and execution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

New Balls Please is a full-service event management agency that plans and executes corporate events, international events and incentives, and private events from concept to delivery. The agency manages the complete event lifecycle including format selection, concept development, venue sourcing, entertainment booking, communication strategy, logistics, and planning. It serves enterprise corporate clients primarily in the Benelux market and also delivers international incentive travel with multilingual coordination, plus personalized private celebrations.

Product overview

New Balls Please is an event agency offering a unified suite of event planning and management services. Their core offerings encompass corporate events (end-to-end event management from concept to execution), international events and incentives (global event coordination with multilingual expertise), and private events (personalized celebration experiences). The company positions itself as a full-service partner managing the complete event lifecycle including venue selection, entertainment, communication, logistics, and creative concept development. No discrete software products, modules, or technology platforms were identified in the source material — the offering consists exclusively of professional event services rather than a product-based solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events End-to-end management of corporate events from concept to execution, including format selection, venue sourcing, entertainment booking, matching communication strategy, logistics, and planning, served to enterprise and mid-market companies for target audience engagement and business purposes.
• International Events Management of cross-border international events for companies, leveraging a multilingual expert team with global connections to source destinations and coordinate logistics abroad.
• Private Events Bespoke design and execution of personal celebrations and once-in-a-lifetime experiences for individual clients, using thorough client investigation to tailor each event to the host's specific preferences.
• Incentives (Incentive Travel) Planning and execution of corporate incentive trips worldwide, with destination selection across adventurous, laid-back, luxury resort, or ecolodge formats to match the incentive program's goals.

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Maritz Travel Company: Long-established US-based incentive travel and corporate events incumbent with full program management capabilities — a broad incumbent competitor in the same corporate/incentive events space as NBP.
• George P. Johnson Experience Marketing: Large global experiential marketing agency specializing in events, conferences, and brand experiences for enterprise technology and B2B clients — comparable in corporate event execution but at much greater scale.
• Jack Morton Worldwide: Global brand experience agency producing live events, experiential campaigns, and sponsorships for major brands — comparable in corporate experiential events though operating at substantially larger scale as part of IPG.

Direct peers

• BCD Meetings & Events: Global corporate meetings and events agency offering end-to-end event management and incentive travel for enterprise clients — directly comparable to NBP's A-to-Z corporate and incentive service model, though at significantly greater scale.
• ITA Group: US-based engagement and incentive travel company designing corporate events, incentives, and recognition programs — comparable in its focus on tailored corporate and incentive experiences for enterprise clients.
• ConferenceDirect: Global meeting and event management company providing venue sourcing, planning, and on-site services to corporations and associations — directly comparable to NBP in corporate event management and venue procurement.
• BI WORLDWIDE: Global engagement agency providing incentive travel, events, and loyalty solutions to large enterprises — directly comparable in incentive-driven event design and multinational client base.
• HelmsBriscoe: Global hotel sourcing and meetings management firm supporting corporate clients with venue selection and event logistics — directly comparable to NBP's venue sourcing and coordination capabilities.
• CWT Meetings & Events: CWT's dedicated meetings, events, and incentive travel division serves multinational corporations with venue sourcing, event management, and incentive programs — directly comparable to NBP's corporate, international, and incentive offerings.

Regional players

• The Oval Office: Belgian event and communications agency serving Benelux enterprise and public-sector clients with corporate event management — a regional peer operating in the same Belgian market as NBP with similar service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nbpevents
• Facebookfacebook.com/newballspleaseevents
• LinkedInlinkedin.com/company/new-balls-please

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Balls Please