Vitalitus

What Vitalitus does

Vitalitus LLC is a family-owned, privately held American supplement company founded in 2014 and headquartered in Mars, Pennsylvania, that manufactures and sells Palmitoylethanolamide (PEA)-based products for chronic pain, nerve pain, and inflammation management. Its core technology centers on PEA, an endogenous fatty acid amide that acts on PPAR-alpha receptors and has affinity for cannabinoid-like G-coupled receptors GPR55 and GPR119; the company emphasizes pharmaceutical-grade purity, excipient-free formulations, and a patent-pending natural emulsifier (sunflower lecithin) for enhanced bioavailability, with products manufactured in an NSF GMP certified, FDA registered facility and tested via GC-MS, XRF, FTIR, optical microscopy, and microbiological assays.

The product portfolio includes PEA 350mg capsules, a 2% PEA topical cream (Soothamide), a proprietary anandamide combination formula (Anandaplus), a metabolic-support powder (KetoLime, launched 2025), and a Canadian co-developed topical (18 Paths Ultra) blending PEA with traditional eastern botanicals. Vitalitus monetizes through a direct-to-consumer e-commerce storefront on vitalitus.com with auto-ship subscriptions (10% discount), an affiliate program offering 20% commission on retail and 10% on wholesale orders, and a formal wholesale channel serving compounding pharmacies, medical dispensaries, doctor's offices, and health food stores, with international shipping to North America, Europe, Asia Pacific, the Middle East, Latin America, the Caribbean, and Africa.

The company serves individual consumers suffering from chronic pain, CRPS, fibromyalgia, neuropathy, arthritis, and inflammatory conditions, as well as healthcare professionals (physicians, naturopaths, holistic veterinarians) who recommend the products, and a secondary pet-owner segment for animal pain management. Distribution is founder/owner-operated with no disclosed external funding, 11-50 employees, and a small but verified customer-review base (118 reviews at a 4.6 average on the main product line).

Name

Vitalitus

Legal name

Vitalitus LLC

Website

https://vitalitus.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitalitus is a family-owned, Pennsylvania-based supplement company that manufactures pharmaceutical-grade Palmitoylethanolamide (PEA) capsules, topical creams, and combination endocannabinoid formulas for consumers with chronic pain, nerve pain, and inflammation, sold direct-to-consumer online and through wholesale healthcare channels.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)

akta.pro secondary industries

Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH), Encapsulation & Emulsified Delivery Systems (Spray-dried emulsions, Lipid microencapsulation) (AFAJACAL)

Keywords

• Palmitoylethanolamide supplements
• Chronic pain management
• Anti-inflammatory nutraceuticals
• Endocannabinoid support formulas
• Topical pain relief creams

Headquarters

HQ city

Mars

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of PEA capsules, topical creams, Anandaplus, and bundle packs through e-commerce website with pricing ranging from $12 to $88 per product.
2. Auto-Ship Subscriptions: Monthly auto-ship program offering 10% discount on recurring orders. Customers can customize delivery frequency from every 7 days to 180+ days. Can combine subscription with one-time purchases using 'Autoship Companion' coupon code.
3. Affiliate Commissions: Affiliates earn 20% commission on retail purchases and 10% on wholesale purchases through referral traffic. Quarterly payment via PayPal.
4. Wholesale/B2B Sales: Professional wholesale accounts for compounding pharmacies, medical dispensaries, doctor's offices, and health food stores. Products also available through retail store locator.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vitalitus manufactures and sells Palmitoylethanolamide (PEA)-based dietary supplements, including 350mg PEA capsules for systemic use, a 2% PEA topical cream (Soothamide), and the Anandaplus anandamide formula, marketed as natural alternatives for chronic pain, nerve pain, and inflammation. Products are sold direct-to-consumer via vitalitus.com with auto-ship subscriptions and wholesale to healthcare providers and retailers.

Product overview

Vitalitus is a family-owned supplement company specializing in N-acylethanolamine products, primarily Palmitoylethanolamide (PEA)-based supplements. The product portfolio centers on three core offerings: Palmitoylethanolamide capsules (350mg) for systemic oral use, Soothamide 2% PEA topical cream for localized application, and Anandaplus (anandamide formula combining PEA and OEA). Additional products include KetoLime (ALCAR + electrolytes for metabolic support) and 18 Paths Ultra (PEA cream with eastern botanicals in menthol base). Products can be purchased individually or as a value bundle combining oral and topical PEA options. The company emphasizes pharmaceutical-grade quality, NSF GMP certification, third-party testing, and domestic (USA) manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Anandaplus: Proprietary Anandamide formula with fatty acid amide hydrolase substrates Palmitoylethanolamide and Oleoylethanolamide.
• Soothamide
• KetoLime
• 18 Paths Ultra

Products and services

• Palmitoylethanolamide (PEA) Capsules Pharmaceutical-grade Palmitoylethanolamide supplement in 350mg vegetable capsules (60 or 120 count) with natural rice-based flow agent and sunflower lecithin emulsifier; intended for individuals with chronic pain, nerve pain, and inflammation.
• Soothamide - PEA 2% Topical Cream Topical cream containing 2% Palmitoylethanolamide by weight with soothing botanicals including Myrrh, Frankincense, Shea butter, Aloe Vera, and Jojoba oil; each pump dispenses approximately 20mg of PEA for localized application.
• Anandaplus Proprietary formula containing Palmitoylethanolamide and Oleoylethanolamide as FAAH substrates designed to inhibit N-Acylethanolamine FAAH metabolism and enhance endocannabinoid activity.
• Bundle Pack (PEA Capsules + Soothamide Cream) Customizable bundle pairing Palmitoylethanolamide capsules with Soothamide PEA topical cream for combined systemic and localized anti-inflammatory support at a 10% discount.
• KetoLime Powder supplement combining Acetyl-L-Carnitine (ALCAR) with a balanced electrolyte blend to support natural fat metabolism, mitochondrial energy production, and hydration for keto or low-carb lifestyles.
• 18 Paths Ultra Topical formulation combining Palmitoylethanolamide with 18 traditional eastern medicinal plants in a menthol base, designed for achy muscles and joints with cooling effect combined with longer-lasting PEA action.

Quantifiable outcome

• Zero reported side effects and no drug interactions in clinical literature
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 18 Paths (Canadian Partner)minorStrategic or Co-development PartnerTeamed up with neighbors to the north (Canada) to combine Vitalitus PEA with 18 traditional eastern medicinal plants in a menthol base for topical formulations. The resulting 18 Paths Ultra products combine quick cooling effects with longer-lasting PEA action.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NOW Foods: Large-scale supplement manufacturer and distributor that markets PEA among hundreds of other products. Competes with Vitalitus on price and mass-retail distribution rather than specialization or quality differentiation.

Direct peers

• Doctor's Best: Science-positioned supplement brand selling PEA among other evidence-based ingredients. Comparable to Vitalitus in physician-friendly branding and DTC channel mix, though at significantly broader scale.
• Pure Encapsulations: Practitioner-exclusive supplement brand with a PEA product line and strong purity / hypoallergenic positioning. Most directly comparable to Vitalitus on 'no synthetic excipients' and physician-channel GTM.
• Designs for Health: Practitioner-channel supplement brand emphasizing clinical-grade formulations. Comparable to Vitalitus in its healthcare-provider recommendation strategy and focus on ingredient quality and excipient purity.
• Jarrow Formulas: Specialty supplement brand that markets PEA formulations to health-conscious consumers and healthcare practitioners. Directly comparable in target customer (informed supplement buyers) and product category (PEA capsules).
• Life Extension: Established supplement brand selling Palmitoylethanolamide (PEA) capsules alongside a broad nutraceutical catalog. Competes with Vitalitus directly in the premium PEA category and benefits from larger brand awareness and clinical positioning.

Others

• Elixinol: CBD and endocannabinoid-system-focused brand selling topical creams and ingestible products. Comparable to Vitalitus on endocannabinoid mechanism and topical delivery, though positioned around hemp-derived CBD rather than PEA.

Emerging players

• ProHealth: Specialty supplement retailer long associated with fibromyalgia and chronic fatigue communities, carrying PEA among other pain/inflammation products. Comparable to Vitalitus in patient-community orientation and chronic pain focus.
• Neurobiologix: Specialty nutraceutical brand focused on neurological and inflammatory conditions, including PEA offerings. Comparable to Vitalitus as a smaller, condition-focused competitor targeting similar chronic pain and mast cell patient communities.
• Nootropics Depot: DTC-focused supplement brand with PEA and related endocannabinoid-modulating ingredients. Comparable to Vitalitus in ecommerce-native GTM and biohacker / informed-consumer customer base.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vitalitus
• Xx.com/VitalitusLLC
• LinkedInlinkedin.com/company/vitalitus-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitalitus