The Birthday CLUB

What The Birthday CLUB does

The Birthday CLUB is a subscription-based customer acquisition advertising platform for local businesses, operating as a product line under parent company Loyal Patron. Founded in 2023 and based in Florida, the company targets U.S. and Canadian SMBs in four verticals: restaurants, automotive service, salons and spas, and entertainment venues. Its core proposition is to reach high-intent birthday consumers in a local market before they decide where to spend, rather than rewarding existing customers, which it explicitly contrasts with point-of-sale loyalty programs.

Name

The Birthday CLUB

Legal name

The Birthday CLUB

Website

https://jointhebirthdayclub.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

The Birthday CLUB is a subscription advertising platform that helps local SMBs in restaurants, automotive, salons/spas, and entertainment venues acquire new customers through multi-channel birthday-targeted campaigns across social, email/SMS, and direct mail in the U.S. and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Monthly Subscription Fees: Ongoing monthly subscription fees ranging from $399–$699 per month, based on business type, market, and campaign mix. This is the primary recurring revenue stream.
2. Setup/Onboarding Fees: One-time setup fees typically ranging from $300–$500, covering campaign strategy, creative setup, account configuration, and approvals.
3. Optional Direct Mail Add-on: Direct mail postcards are optional and can be added to campaigns for an additional fee if appropriate for the business and market.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Birthday CLUB is a customer acquisition advertising platform that helps local businesses attract new high-intent customers during birthday months through multi-channel campaigns including social advertising (Facebook & Instagram), email and SMS messaging, direct mail postcards, and automated multi-touch reminders. The service targets people before they choose where to spend, positioning itself as a complement to existing POS loyalty programs rather than a replacement.

Product overview

The Birthday CLUB is a customer acquisition advertising platform (not a loyalty or rewards program) that helps local businesses turn birthdays into predictable new monthly revenue. The core Birthday CLUB Platform operates through four integrated delivery channels: Social Advertising (Facebook & Instagram), Email & SMS Birthday Messaging, Direct Mail Postcards, and Multi-Touch Reminders. Optional features include a Business Dashboard & Reporting module for campaign analytics and customer data access. The service complements existing POS loyalty programs rather than replacing them, with pricing ranging from $300–$500 setup fees and $399–$699 monthly ongoing fees, offered by parent company Loyal Patron.

Differentiator

Problem solved

Functional benefit

Products and services

• The Birthday CLUB Platform A targeted customer acquisition advertising platform that helps local businesses attract new high-intent customers during birthday months through multi-channel delivery including social advertising, email/SMS messaging, direct mail postcards, and multi-touch reminders.
• Birthday Marketing Membership (Subscription Service) A monthly subscription service for local businesses that delivers fully managed, automated birthday marketing campaigns across social, email/SMS, and direct mail channels, with configurable barcode or QR code redemption tracking and a 3-month minimum term.

Quantifiable outcome

• Campaigns typically begin generating visibility within the first few weeks; average optimization time is 30–45 days after launch.
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Loyal PatroncoreOthersLoyal Patron is the parent company behind The Birthday CLUB. The Birthday CLUB is described as 'A product by Loyal Patron' on the company website. This indicates The Birthday CLUB is a subsidiary or product line under the Loyal Patron umbrella.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reachdesk: B2B gifting and direct mail automation platform that helps businesses send personalized gifts and physical mail to prospects and customers. Highly comparable multi-channel gifting/marketing motion aimed at customer acquisition.
• Vivial: Marketing services platform for local businesses offering direct mail, email, and social media marketing solutions. Comparable multi-channel SMB marketing motion with strong direct mail heritage.
• Valpak: Long-established direct mail advertising company that targets local consumers with offers via the Valpak envelope. Direct overlap in direct mail marketing to local audiences and SMB advertiser base.
• Sendoso: B2B sending platform that automates direct mail, gifts, and physical touchpoints for sales and marketing teams. Direct overlap in gifting + direct mail automation used to drive customer engagement and acquisition.

Broad incumbents

• Thanx: Restaurant customer engagement and loyalty platform. Targets the same restaurant SMB segment but focuses on retention via loyalty rather than new customer acquisition.
• Birdeye: Customer experience platform for local businesses serving similar SMB verticals with reviews, messaging, listings, and marketing tools. Adjacent offering set targeting the same buyer persona.
• Punchh: Restaurant loyalty platform (now part of PAR Technology) serving similar SMB restaurant customers. Competes for the same marketing budget but with a retention rather than acquisition angle.
• Thryv: SMB marketing and business management platform serving local businesses across many verticals with marketing automation, CRM, and online presence tools. Competes for the same SMB marketing wallet.
• Podium: Local business customer interaction platform covering many of the same SMB verticals — automotive, salons, restaurants — with reviews, messaging, and payments. Broader platform but overlapping customer base.

Others

• Loyal Patron: Parent company of The Birthday CLUB. Provides the operational and strategic umbrella under which the platform is offered as a product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JoinTheBirthdayClub
• Xx.com/BirthdayCLUBUSA
• LinkedInlinkedin.com/company/thebirthdayclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Birthday CLUB