Split
Split Kommunikation is a Swedish boutique event agency, founded in 2003, that plans and executes corporate kickoffs, conferences, incentive trips, product launches, and digital/hybrid events for large Nordic and European enterprises, operating from Stockholm and Malmö.
- Company typePrivate
- Founded2003
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Split does
Split Kommunikation (legally Some Prefer Lime Instead of Tomatoes Kommunikation & Marknadsföring i Sverige AB) is a Swedish privately held corporate event agency founded in 2003 by Janne Welander and Anders Welin. The firm plans and executes corporate events including kickoffs, conferences, incentive trips, product launches, and digital/hybrid events for large enterprises across the Nordics and Europe. Its service portfolio covers Corporate Events & Launches, Kickoff & Conference, Incentive & Motivation, Digital & Hybrid Events, DMC (Destination Management Company) services for Sweden and the Öresund region, and Sustainable Events aligned with UN Global Goals 2030. Both founders remain active client contacts and primary delivery leads.
The business operates as a boutique B2B professional services firm with 1-10 employees, headquartered in Vaxholm (Stockholm) with a second office in Malmö (Limhamn). The technology base centers on digital and hybrid event production capabilities including live streaming, studio production, and multi-platform broadcast, rather than proprietary software. Revenue is generated through custom-quoted service fees for event consultation, project management, production and on-site execution, with no public pricing or subscription model. Go-to-market relies on direct enterprise field sales via website and phone outreach, organic social (LinkedIn, Facebook, Instagram), a website portfolio of case studies, and a DMC channel partnership serving international event agencies needing Nordic execution.
Customer evidence is concentrated on a handful of recurring enterprise and government accounts, most prominently Suzuki Sweden (a 15-year partnership spanning dealer conferences, product launches and digital events), NCAB Group (recurring "NCAB Group Live" digital events across 15+ countries), Ecokraft (annual awards and kickoffs), LK Systems (Nordic conference in Berlin), Comfort Chain (Globen conference and supplier fair), Curious Mind (Oslo and Åland trips), and the European Commission (Europe Day at Kulturhuset, Stockholm). The firm is registered with Kammarkollegiet for travel guarantee compliance and is a member of the Swedish event industry association SRF.
Split firmographics
Firmographics- Name
- Split
- Legal name
- Some Prefer Lime Instead of Tomatoes Kommunikation och Marknadsföring i Sverige AB
- Website
- https://split.se
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Split Kommunikation is a Swedish boutique event agency, founded in 2003, that plans and executes corporate kickoffs, conferences, incentive trips, product launches, and digital/hybrid events for large Nordic and European enterprises, operating from Stockholm and Malmö.
- Ownership category
- akta.pro rank
Split industry classification
Industry- Product category
- Corporate Event Services
- NAICS
- Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Meeting & Conference Planning & Coordination (HSACADAA)
- akta.pro secondary industries
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)
Keywords
Where Split is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Split business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Planning and Management Services: Professional services revenue from planning, project management, and execution of corporate events including kickoffs, conferences, incentive trips, product launches, and hybrid/digital events. Revenue is generated through service fees for event consultation, project management, production, and on-site execution.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Split product offering
Product offeringCore offering
Split Kommunikation is a complete event agency that plans, project-manages, and executes corporate events including kickoffs, conferences, incentive trips, product launches, and digital/hybrid events for business clients. It also operates as a Destination Management Company (DMC), providing local logistics, venue sourcing, and supplier coordination in Sweden and the Öresund region for both Swedish corporations and international event agencies.
Product overview
Split Kommunikation is a complete event agency that provides tailor-made corporate events. The company offers a portfolio of event services including Corporate Events & Launches, Kickoff & Conference, Incentive & Motivation, Digital & Hybrid Events, DMC (Destination Management Company) services, and Sustainable Events. The company was founded in 2003 and operates primarily in Sweden with offices in Stockholm and Malmö. All offerings are service-based rather than software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Events & Launches
Quantifiable outcome
- Highest rating ever for Dubrovnik kickoff according to participant survey
- +1 more outcomes
Companies that use Split
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles3 records
Split technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Split partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- KammarkollegietminorSwedish legal entity providing travel guarantee services. Split is listed as a travel operator with travel guarantee, providing customer protection and regulatory compliance for their travel-related event services.
- SRF (Svenska Riksförbundet för Företagsevent)minorSwedish Event Industry Association membership, indicating industry standing and adherence to professional standards in the event industry.
- International Event Agency NetworkcorePartnership with event agencies worldwide who seek expert local knowledge, reliable partnerships, and deep understanding of Swedish/Öresund region culture and unique climate for incoming DMC services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Split competitors and assessment
Company assessmentBroad incumbents
- BCD Meetings & Events: Global corporate meetings and events agency serving enterprise clients across multiple sectors; competes with Split for multinational event programs and has a Nordic presence.
- CWT Meetings & Events: Corporate meetings, events, and travel management division of a global TMC; comparable in delivering conferences, incentives, and hybrid events for enterprise buyers, but at much greater scale.
- MCI Group: Global association, event, and meetings management group offering corporate events, conferences, and DMC services worldwide; a much larger incumbent that competes for the same enterprise event RFPs.
- American Express Global Business Travel (Meetings & Events): Global TMC offering meetings, events, and incentive travel services for enterprise clients; large-scale competitor for the same multinational event budgets Split pursues.
Direct peers
- 2Hearts: Swedish corporate event agency offering kickoffs, conferences, incentives, and digital/hybrid events; closely matches Split's service mix and Nordic enterprise target market.
- Aventura: Swedish-headquartered DMC and event agency with a similar Nordic/European focus on corporate events, incentives, and conferences; directly comparable boutique operator competing for the same enterprise clients in the region.
- Eventyr: Norwegian DMC and event agency serving corporate clients across the Nordics with destination management, incentives, and conferences; comparable boutique-scale Nordic peer with overlapping service portfolio.
- Live It Group: Nordic DMC and event agency specialized in corporate events, kickoffs, conferences, and incentive trips across the Nordics; direct boutique competitor with similar size and service scope.
Emerging players
- MeetingPackage: Finnish/Nordic venue sourcing and meeting booking platform serving hotels and event planners; an emerging technology-enabled player intersecting with Split's venue sourcing and meeting planning activities.
Regional players
- Konferensera: Swedish meeting and conference booking platform serving the Nordic market; adjacent rather than directly comparable, but a regional player in the same conference planning ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Split social profiles
Digital presenceSplit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Split leadership team
Management profileNumber of profiles
Profiles2 records
Split funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Split M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Split
What does Split do?
Split Kommunikation is a complete event agency that plans, project-manages, and executes corporate events including kickoffs, conferences, incentive trips, product launches, and digital/hybrid events for business clients. It also operates as a Destination Management Company (DMC), providing local logistics, venue sourcing, and supplier coordination in Sweden and the Öresund region for both Swedish corporations and international event agencies.
Is Split a public or private company?
Split is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Split founded?
Split was founded in 2003. It employs 1 to 10 people.
Where is Split based?
Split is headquartered in Stockholm, Sweden, in the Europe region.
How does Split make money?
One revenue line is on record: event Planning and Management Services.
Who are Split's main competitors?
Broad incumbents on record are BCD Meetings & Events, CWT Meetings & Events, MCI Group and American Express Global Business Travel (Meetings & Events). Direct peers are 2Hearts, Aventura, Eventyr and Live It Group. MeetingPackage is listed as an emerging player. Konferensera is listed as a regional player.
Does Split have an API?
No public API is recorded for Split.
What industry is Split in?
Split's product category is Corporate Event Services. Its primary akta.pro industry code is HSACADAA, Meeting & Conference Planning & Coordination, with a secondary code of THAHACAM, Virtual/Hybrid Conference Production & Platform Management. Its NAICS code is 561920.