LIVE IT
- Company typePrivate
- Founded2013
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
LIVE IT firmographics
Firmographics- Name
- LIVE IT
- Legal name
- LIVE IT Group Ltd
- Website
- https://liveit.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LIVE IT industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Amusement Parks and Arcades (7131), Spectator Sports (71121), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Ticketing Platforms & Primary Ticketing (MPAIAFAD), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
Keywords
Where LIVE IT is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
LIVE IT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees: Primary revenue stream charging a percentage fee on each ticket sold. Pricing starts at 6.5% per transaction. Free events are complimentary with no fees charged. Special discounted pricing available for charitable organizations.
- Support Packs: Tiered support packages providing dedicated hours of customer support: Basic (10 hours/£540), Standard (20 hours/£1,040), Premium (40 hours/£2,000), and Enterprise (60 hours/£2,880). Revenue is usage-based depending on support tier selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing from 6.5% per ticket sold |
| Usage-based | Pay-as-you-go | Basic Support Pack - 10 hours for £540 |
| Usage-based | Pay-as-you-go | Standard Support Pack - 20 hours for £1,040 |
| Usage-based | Pay-as-you-go | Premium Support Pack - 40 hours for £2,000 |
| Usage-based | Pay-as-you-go | Enterprise Support Pack - 60 hours for £2,880 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LIVE IT product offering
Product offeringCore offering
LIVE IT provides a cloud-based SaaS ticketing platform purpose-built for complex live events, festivals, venues, and attractions. The core product supports group bookings, flexible payment plans, registration tools, white-label branding, real-time reporting, timed entry, seating plans, and memberships. Revenue is generated primarily through a transaction-fee model starting at 6.5% per ticket, complemented by add-on services including AI-powered customer service, marketing services, revenue-based funding (Upfront), consultancy (Health Check), and tiered Support Packs.
Product overview
LIVE IT is a Certified B Corporation and leading provider of advanced, scalable, and fully customisable ticketing solutions. The core product is the LIVE IT Ticketing Platform, a comprehensive software-as-a-service ticketing system designed for high-volume, high-stakes, complex events, venues, and attractions. The platform is augmented by a suite of integrated service modules: Customer Service Solutions (human + AI-powered support), Marketing Services (full-funnel digital marketing and partnership activation), Upfront Financial Solutions (revenue-based funding), Ticketing Health Check & Optimisation Packages (consultancy), Support Packs (hourly consultancy with four pricing tiers), White Label Ticketing (branded platform deployment), and a Private API for bespoke integrations. The offering is priced on a transaction-fee model from 6.5% with negotiable, scalable rates, plus optional add-on services. Free events are free, and special rates exist for registered charities.
Differentiator
Problem solved
Functional benefit
Brands
- Bookitbee: Self-service ticketing platform for event organizers to register and manage events independently
- LIVE IT
Products and services
- LIVE IT Ticketing Platform
- Customer Service Solutions
Quantifiable outcome
- 92% of customer inquiries resolved through AI
- +5 more outcomes
Companies that use LIVE IT
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
LIVE IT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability4 records
Feature5 records
LIVE IT partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, supporting and minor.
- StripecorePrimary payment processor integration powering all ticket transactions. Supports global payment processing with Apple Pay and Google Pay integration for seamless checkout experience.
- Apple PaycoreMobile payment integration for iOS users enabling quick and secure ticket purchases.
- Google PaycoreMobile payment integration for Android users enabling quick and secure ticket purchases.
- MailchimpsupportingEmail marketing integration for event communications, promotional campaigns, and customer engagement.
- SalesforcesupportingCRM integration for customer relationship management and sales pipeline tracking.
- SlacksupportingTeam communication integration for operational notifications and team coordination.
- Meta (Facebook & Instagram)supportingSocial media integration for event promotion, ticket sales sharing, and marketing campaigns on Facebook and Instagram platforms.
- Tesco ClubcardminorLoyalty program partnership enabling Tesco Clubcard points for ticket purchases.
- Lightspeed POSsupportingPoint-of-sale integration for on-site ticket sales and event operations.
- QflowsupportingEvent operations and queue management integration for on-site visitor flow.
- ZapiersupportingAutomation integration enabling connections with thousands of third-party applications.
- Google AnalyticssupportingWeb analytics integration for tracking ticket sales performance and user behavior.
- Strategic Marketing Partnerscore50+ strategic partners per marketing campaign, driving customer acquisition and expanding market reach through joint marketing efforts.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
LIVE IT competitors and assessment
Company assessmentDirect peers
- Eventbrite: Publicly listed self-serve event ticketing platform serving SMBs and enterprises globally. Directly comparable to LIVE IT on platform-as-a-service model, take-rate economics, and multi-vertical event coverage (festivals, venues, attractions).
- DICE: Mobile-first live event ticketing platform with strong position in music festivals and club events. Competes with LIVE IT for the same festival and live-music organizer wallet but differentiates via mobile-discovery and waitlist-led UX.
- Ticket Tailor: UK-based self-serve event ticketing SaaS targeting community events, festivals, and venues. Comparable to LIVE IT on core product, pricing tiers, and target customer, but skews more self-serve and lower-touch than LIVE IT's enterprise field sales motion.
- Tito: Simple event ticketing platform popular with conferences, festivals, and venues. Competes with LIVE IT's Bookitbee subsidiary on the SMB/organizer self-serve tier with flat-fee (vs percentage) pricing.
- Humanitix: B Corp-certified event ticketing platform donating booking fees to education charities. The most direct comparable to LIVE IT on purpose-led positioning and ESG narrative, competing for the same values-aligned organizer segment in ANZ/UK markets.
Broad incumbents
- Ticketmaster (Live Nation): Dominant global live event ticketing incumbent owned by Live Nation. Overlaps LIVE IT in festivals, venues, and attractions but competes as part of a broader entertainment conglomerate with exclusive venue contracts that LIVE IT must displace.
- Universe (by Live Nation): Self-serve ticketing platform owned by Live Nation, targeting SMBs and independent organizers. Functions as a broader incumbent's answer to Eventbrite/LIVE IT in the open ticketing market.
Regional players
- See Tickets: UK- and Europe-based ticketing platform serving festivals, venues, and attractions. Closest geographic and product competitor to LIVE IT, particularly for the heritage and festival customer base in the UK and EU.
- TryBooking: Ticketing platform primarily serving Australia, UK, and Ireland festivals, venues, and community events. Comparable to LIVE IT on event-vertical breadth and serves as a competing regional ticketing infrastructure option.
Emerging players
- Fixr: Event ticketing and registration platform with cashless and event-tech features. Overlaps LIVE IT on the SMB/mid-market ticketing tier and appeals to event organizers seeking all-in-one tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LIVE IT social profiles
Digital presenceLIVE IT compliance and trust
Trust signalCompliance3 records
LIVE IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIVE IT leadership team
Management profileNumber of profiles
Profiles2 records
LIVE IT subsidiaries and ownership
Company hierarchySubsidiaries1 record
LIVE IT funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIVE IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIVE IT
What does LIVE IT do?
LIVE IT provides a cloud-based SaaS ticketing platform purpose-built for complex live events, festivals, venues, and attractions. The core product supports group bookings, flexible payment plans, registration tools, white-label branding, real-time reporting, timed entry, seating plans, and memberships. Revenue is generated primarily through a transaction-fee model starting at 6.5% per ticket, complemented by add-on services including AI-powered customer service, marketing services, revenue-based funding (Upfront), consultancy (Health Check), and tiered Support Packs.
Is LIVE IT a public or private company?
LIVE IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LIVE IT founded?
LIVE IT was founded in 2013. It employs 11 to 50 people.
Where is LIVE IT based?
LIVE IT is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does LIVE IT make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are support Packs.
Who are LIVE IT's main competitors?
Direct peers on record are Eventbrite, DICE, Ticket Tailor, Tito and Humanitix. Broad incumbents are Ticketmaster (Live Nation) and Universe (by Live Nation). Regional players are See Tickets and TryBooking. Fixr is listed as an emerging player.
Does LIVE IT have an API?
Yes. LIVE IT offers a private API that gives partners full programmatic access to ticketing data. The API enables partners to build bespoke integrations, connect their own systems, or embed LIVE IT directly into their platform. It is described as available for selected clients and partners with more complex requirements, suggesting a partner/enterprise-facing availability rather than public.
What industry is LIVE IT in?
LIVE IT's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy). Its NAICS code is 7131 and its SIC code is 7900.