Vooruit

Name

Vooruit

Legal name

Vooruit

Website

https://vooruit.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Facilities Support Management Services (8744), Services-Management Consulting Services (8742)

akta.pro primary industry

End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE)

Keywords

• Managed IT services
• Cloud infrastructure
• Cybersecurity services
• Workplace management
• IT recycling

Headquarters

HQ city

Leiderdorp

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Workplace Services (MSP): Recurring monthly subscription model providing complete IT management for workplaces. For a fixed monthly fee per workplace, customers receive fully managed Mac workspace or complete digital workplace including implementation, management, support, and recycling at end of lifecycle.
2. Hardware and Software Product Sales: Sale of IT hardware including laptops, desktops, servers, peripherals, network equipment, and related software. Products sourced from partner brands (Dell, HP, Lenovo, ASUS, Apple, HPE) and sold through direct sales and e-commerce webshop.
3. Professional Services: Implementation, configuration, migration, training, and consulting services across the IT lifecycle. Includes IT logistics, device management, security assessments (pentesting, NIS2 analysis), and cloud migration services.
4. Fixed Monthly Workplace Subscription: Managed workplace solution with a fixed amount per workplace per month, offering scalability and cost control. No major upfront investments required.
5. IT Recycling and Sustainability Services: Services for collection, data erasure, refurbishing, and recycling of IT hardware. Includes fair residual value compensation for traded-in equipment and ESG impact reporting.
6. KING ERP Implementation and Support: Comprehensive service around implementation, support, and optimization of KING ERP and WMS solutions, including advice, configuration, integrations, training, and ongoing management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vooruit is a Dutch managed service provider delivering complete IT lifecycle management for organizations, from advisory and procurement through implementation, management, security, and sustainable end-of-life hardware disposal. Core services include managed digital workplaces (Complete Werkplek), Apple-focused managed Mac workspaces, integrated cybersecurity (Detection & Response, Offensive Security, Security Engineering), multi-cloud solutions (private Vooruit Cloud plus Azure and Google Cloud), network infrastructure, server and storage, IT recycling, audiovisual, telecom/VoIP, and KING ERP/WMS implementations. The company sells hardware through its own webshop and supports customers via dedicated sales teams, account managers, and four regional offices in the Netherlands.

Product overview

Vooruit is a managed service provider (MSP) offering a comprehensive portfolio of IT solutions spanning the entire ICT lifecycle. The core offering is the Complete Workplace service, which integrates device management, security, and support as an all-in-one managed service. This core is complemented by specialized modules including Complete Mac Workplace (Apple-focused managed service), Cybersecurity (with Detection & Response, Offensive Security, and Security Engineering disciplines), Cloud Solutions (public/private/hybrid), Infrastructure, Server & Storage, IT Recycling Services, AV Solutions, Telecom/VoIP, KING ERP, and Vooruit IT Services. The portfolio covers advisory, procurement, implementation, management, and end-of-life disposal. Vooruit serves diverse sectors including SME, Large Enterprise, Government, Education, and Healthcare with tailored solutions for each.

Differentiator

Problem solved

Functional benefit

Brands

• Vooruit Leiderdorp: Enterprise IT solutions including cloud, lifecycle management for workplaces, server, storage and networking.
• Vooruit Elst
• Vooruit Ghub
• Vooruit Voorthuizen
• Vooruit Huizen

Products and services

• Complete Werkplek (Complete Workplace) Managed digital workplace solution covering hardware, software, security, and support for organizations. Includes OS management (Windows, macOS, ChromeOS), device management via MDM/UEM, IT security with endpoint protection, MFA and IAM, adoption services, and data analysis.
• Complete Mac Werkplek (Complete Mac Workplace) Fully managed Apple Mac workspace service for organizations, including device procurement, implementation, management, security, and support. Offered as a fixed monthly fee per device with optional AppleCare for Enterprise and OS Support, enabling employees to choose preferred Mac, iPhone, or iPad through an ordering portal.
• Cybersecurity Comprehensive cybersecurity services combining MSP and specialized security: Detection & Response (EDR, SOC, SIEM, NDR), Offensive Security (pentesting, red teaming), Security Engineering (AD hardening, Zero Trust, vulnerability management), plus NIS2 compliance analysis and ESET Managed Detection & Response partnership.
• Cloud Solutions Flexible cloud services spanning public cloud (Microsoft Azure, Google Cloud), Vooruit's own private cloud, and hybrid cloud solutions. Includes cloud migration, infrastructure management, cloud security, and productivity solutions (Microsoft 365, Google Workspace).
• Infrastructuur (Infrastructure) Network management and infrastructure solutions including delivery of routers, switches, firewalls, and access points, plus installation, configuration (SD-WAN, Wi-Fi 7, fiber), 24/7 monitoring, updates, disaster recovery, and network security using Cisco, Fortinet, Check Point, HPE Aruba, and Ubiquiti.
• Server & Storage Complete server and storage solutions for data centers including delivery, implementation, migration, and management. Supports on-premises, cloud, and hybrid configurations with focus on AI, IoT, and Edge Computing workloads, plus proactive monitoring, automated updates, backups, and disaster recovery.
• IT Recycling Services Sustainable hardware lifecycle extension through collection, Blancco-certified data erasure, refurbishing, and recycling. Includes ESG impact reporting with CO2 and social employment metrics, CMDB registration, fair residual value compensation, and contribution to the Allemaal Digitaal digital inclusion program.
• AV (Audiovisuele Oplossingen) Professional audiovisual solutions for meeting and collaboration spaces, including video conferencing for Microsoft Teams and Zoom, audio systems, narrowcasting, installation, integration, maintenance, support, and decommissioned hardware recycling via Logitech, Poly, Barco ClickShare, Samsung, and Jabra solutions.
• Telecom / VoIP Business telephony solutions including cloud telephony, VoIP, mobile telephony, Microsoft Teams integration, customer service solutions, hardware installation, management, security, and maintenance via Xelion, KPN, 3CX, and Vodafone partnerships.
• KING ERP ERP and WMS solutions for wholesalers through certified Bjorn Lunden partnership, including implementation, support, optimization, integrations, training, and cloud solutions. Vooruit's KING Expert Center has over 33 years of wholesale ERP experience.
• Vooruit IT Services Flexible IT services covering logistics and equipment management, custom implementation and configuration, IT support and management, and warranty and service handling. Offered as individual services or as a complete package.
• Slimme Security (Smart Security) Pragmatic security assessment and implementation service including penetration testing, NIS2 compliance analysis, and quick intake scans, delivering actionable roadmaps and prioritization matrices within 5-10 business days for organizations of all sizes.

Quantifiable outcome

• Fixed monthly cost per workplace eliminates surprise IT expenses and major upfront investments
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature6 records

Partnerships

26 partnerships are on record, tiered core and major.

• ApplecoreChannel Partner/ Reseller/ DistributorApple Authorized Reseller (AAR) in the Netherlands. Vooruit helps organizations effortlessly integrate Apple into their existing IT systems, offering Mac, iPhone, iPad, accessories, and services through their webshop. Also provides AppleCare for Enterprise and AppleCare OS Support subscriptions with 24/7 technical support and worldwide repair coverage.
• MicrosoftcoreTechnology or IntegrationRecognized Microsoft ecosystem partner. Provides Microsoft 365 environments including Teams, SharePoint, Intune management, and Azure integration. Certified Microsoft specialists deliver digital workplaces and cloud solutions. Offers Microsoft 365 A1, A3, and A5 licenses for educational institutions.
• GooglecoreTechnology or IntegrationOfficial Google Partner and Google Cloud Partner. Offers Google Workspace for Education (Fundamentals, Standard, Plus) and Google Workspace business applications. Tech Bakery label (Vooruit Ghub) specializes as Google Workspace (G Suite) specialists, helping organizations maximize Google Cloud environment usage.
• Dell TechnologiescoreTechnology or IntegrationDell Technologies Titanium Partner (highest partner status). Provides Dell Latitude, Precision, Dell Pro and Max laptops, Dell PowerStore storage solutions, and AI-ready infrastructure. Strategic partnership enabling Vooruit to deliver cutting-edge Dell solutions with full support.
• HPcoreTechnology or IntegrationHP Amplify Synergy Partner. Provides HP hardware solutions including laptops, desktops, and peripherals. Extensive HP product portfolio enables Vooruit to offer the right hardware solution for every organizational need.
• HPE (Hewlett Packard Enterprise)coreTechnology or IntegrationHPE Platinum Partner (highest level achievable in the HPE Partner Program). Provides HPE ProLiant servers, HPE VM Essentials, and enterprise storage solutions. Supports healthcare and enterprise server/datacenter environments.
• ASUSmajorTechnology or IntegrationASUS Platinum partner with access to the full range of high-quality ASUS products and solutions. Provides ASUS devices as part of Vooruit's complete workplace offerings.
• LenovocoreTechnology or IntegrationLenovo 360 Intelligent Devices Platinum partner with deep expertise, experience, and in-depth product knowledge. Provides Lenovo ThinkPad X9 and other devices for AI-ready infrastructure solutions.
• ESETcoreTechnology or IntegrationStrategic cybersecurity partnership. Vooruit and ESET jointly offer ESET Managed Detection & Response (MDR), an AI-powered 24/7 security service designed to protect SMBs from digital threats. ESET is the only end-to-end cybersecurity vendor developing its own technology, offering services, and operating globally with local support. Over 35 years of security research experience.
• XelionmajorChannel Partner/ Reseller/ DistributorOfficial Xelion reseller and expert in implementation, configuration, and support of Xelion business telephony solutions. Integrated with Vooruit's telecom and collaboration services.
• YealinkmajorChannel Partner/ Reseller/ DistributorRecognized Yealink partner with access to the full range of innovative communication and collaboration solutions from the global market leader. Provides videoconferencing, audio systems, and communication hardware.
• Bjorn Lunden (formerly KING Software)coreTechnology or IntegrationVooruit is a KING Expert Center — specialized, recognized, and certified Bjorn Lunden partner. Provides comprehensive service around implementation, support, and optimization of KING ERP and WMS solutions for wholesalers, with over 33 years of experience.
• CiscomajorTechnology or IntegrationCisco partner providing network equipment including routers, switches, firewalls, and wireless access points. Cisco 360 Partners status for enterprise networking solutions.
• FortinetmajorTechnology or IntegrationNetwork security partner providing firewall management, threat detection, and prevention systems (IDS/IPS). Integrated into Vooruit's security engineering services.
• Check PointmajorTechnology or IntegrationNetwork security partner providing advanced threat prevention and firewall solutions for enterprise security architectures.
• HPE Aruba NetworkingmajorTechnology or IntegrationNetwork equipment partner providing switches, access points, and networking solutions for enterprise and campus environments.
• LogitechmajorTechnology or IntegrationAV solutions partner providing professional audiovisual hardware including videoconferencing equipment and collaboration tools.
• Poly (Plantronics)majorTechnology or IntegrationAV solutions partner specializing in video conferencing, voice, and headset solutions for professional collaboration environments.
• Barco (ClickShare)majorTechnology or IntegrationAV solutions partner providing ClickShare wireless presentation and conferencing solutions for seamless meeting room collaboration.
• SamsungmajorTechnology or IntegrationAV solutions partner providing professional display solutions including commercial displays and video walls for digital signage and collaboration.
• JabramajorTechnology or IntegrationAV solutions partner providing professional audio equipment including headsets, speakerphones, and video conferencing audio solutions.
• KPNmajorTechnology or IntegrationTelecom partner providing business telephony services and connectivity solutions integrated into Vooruit's telecom and communication offerings.
• 3CXmajorTechnology or IntegrationTelecom partner providing 3CX IP PBX and business telephony software solutions as part of Vooruit's cloud telephony offerings.
• VodafonemajorTechnology or IntegrationTelecom partner providing mobile telephony and connectivity solutions integrated into Vooruit's business communication services.
• Allemaal DigitaalcoreStrategic or Co-development PartnerJoint assignment partner for processing government laptops. Vooruit and SISO Sustainable IT Services launched a joint operation for the 'Allemaal Digitaal' program, contributing to digital inclusion by ensuring hardware reaches people who can benefit from it.
• SISO Sustainable IT ServicescoreStrategic or Co-development PartnerJoint partner for government laptop processing and sustainable IT services. Partnered with Vooruit on the 'Allemaal Digitaal' program to process and redistribute government IT hardware.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SLTN: SLTN is a Dutch managed service provider offering workplace management, cloud, security, and infrastructure services to mid-market and enterprise customers. It is one of the closest direct comparables to Vooruit in the Netherlands, competing on similar multi-vendor (HP, HPE, Microsoft) capabilities and managed workplace offerings.
• Valid Group: Valid is a Dutch IT services and managed services provider focused on workplace, cloud, security, and application management for mid-market and enterprise clients. It directly competes with Vooruit on managed workplace, Microsoft/Google services, and Dutch public-sector contracts.
• PQR: PQR is a Dutch IT infrastructure specialist focused on virtualization, datacenter, cloud, and managed services. It overlaps with Vooruit's server, storage, and private cloud (Vooruit Cloud) offerings, and serves a similar Dutch mid-market and enterprise customer base.
• SLTN Group (formerly ICT Concept): ICT Concept / SLTN is a Dutch managed services and infrastructure provider focused on workplace, cloud, and security. Like Vooruit, it serves mid-market and enterprise with multi-vendor capabilities (Microsoft, HP, Cisco) and competes in the same public-sector tender pool.

Broad incumbents

• KPN: KPN is the incumbent Dutch telecom and ICT services provider offering cloud, workplace, security, and managed services to enterprise and government. It is a major Vooruit partner (telecom/connectivity) but also a competitor on large enterprise and government IT services contracts.
• Insight Enterprises: Insight is a global IT solutions and services provider offering hardware, software, cloud, security, and managed services. It directly compares to Vooruit on the hardware-plus-managed-services bundle for enterprise and mid-market customers, though at significantly larger scale.
• Computacenter: Computacenter is a leading European provider of IT infrastructure, workplace, security, and managed services. It overlaps with Vooruit's hardware resale, managed workplace, and enterprise IT services across multiple geographies, representing a larger-scale benchmark for Vooruit's ambitions.
• Telindus (Proximus Group): Telindus is a Benelux-focused ICT integrator and managed services provider (part of Proximus) offering workplace, cloud, security, and network services. It overlaps with Vooruit's enterprise/government IT services positioning and competes in the Dutch and Belgian mid-market.
• Bechtle: Bechtle is one of Europe's largest IT system houses and managed service providers, with deep vendor partnerships (Dell, HP, HPE, Cisco, Microsoft) and end-to-end workplace/cloud/security offerings. It is a relevant scale benchmark for Vooruit's multi-vendor MSP model and Dutch enterprise ambitions.

Regional players

• Ctac: Ctac is a Dutch IT services and consulting firm focused on ERP, cloud, and managed services for mid-market. It is relevant on the ERP/advisory side of Vooruit's portfolio (although Vooruit's ERP practice is built on KING/Bjorn Lunden) and reflects the broader Dutch mid-market IT services competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vooruit-nl
• Xx.com/vooruit_nl
• Facebookfacebook.com/profile.php

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vooruit