Manufacturing execution systems

Name

Manufacturing execution systems

Website

https://mes.digital

Company type

Private

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mobile Marketing & Engagement Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

akta.pro secondary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Mobile engagement software
• Brand consumer interaction tools
• Real-time mobile marketing
• Digital brand communication platform
• Mobile consumer messaging

Headquarters

HQ city

Sandgate

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Core offering

Manufacturing execution systems provides digital tools that enable real-time consumer and brand interactions via mobile platforms. The offering is described as a software-based mobile engagement solution intended for brand-to-consumer communication use cases.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Aislelabs: Aislelabs provides retail analytics and shopper engagement tools via mobile and sensor platforms, comparable in the mobile consumer-engagement space though focused more on passive analytics.
• SessionM (Mastercard): SessionM operates a customer engagement and loyalty platform for brands, with mobile-driven real-time interaction capabilities — a thematic peer in the mobile brand-engagement space.

Broad incumbents

• HubSpot: HubSpot's Marketing Hub includes CRM, automation, and lifecycle messaging for consumer and brand interactions — a broad incumbent offering overlapping capabilities.
• Salesforce Marketing Cloud: Salesforce's marketing suite offers mobile messaging, journey orchestration, and real-time consumer engagement at enterprise scale — a broad incumbent the company would compete against for brand-side budgets.
• Iterable: Iterable is a cross-channel marketing platform focused on real-time, mobile-first consumer engagement — comparable in scope to the company's stated product category.
• Braze: Braze is a leading customer engagement platform for real-time, cross-channel messaging — overlapping with the company's mobile consumer-engagement positioning but at a much larger scale.

Direct peers

• AFS (Applied Field Solutions): AFS delivers retail execution and mobile merchandising solutions to consumer goods companies, focusing on in-store execution and brand activation — very similar in target customer and use case.
• StayinFront: StayinFront offers mobile CRM and retail execution software for consumer goods companies, enabling field reps to run real-time store-level interactions — closely aligned with the company's value proposition.
• Outform: Outform builds digital retail and shopper engagement experiences, including mobile and in-store interactive technology — relevant to the company's real-time consumer interaction focus.
• Repsly: Repsly provides a mobile field-execution platform for CPG and retail brands to manage in-store activities, merchandising, and audits — directly comparable to a mobile platform for real-time consumer and brand interactions.

Market position

Strengths3 records

Weaknesses4 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manufacturing execution systems