What Texas Ranchers does

Texas Ranchers is a privately held professional Major League Pickleball (MLP) franchise founded in 2022 as one of the league's eight founding teams and headquartered in Austin, Texas. The franchise competes in MLP regular season events, mid-season tournaments, and playoffs as part of a 22-23 team league, with home matches hosted at Austin Pickle Ranch. The organization operates a vertically integrated sports business combining a professional coed team, a player development academy (TRAP), retail merchandise, hosted events, fan memberships, and luxury retreats, serving pickleball spectators, competitive players seeking a development pathway, and corporate sponsors. A distinctive feature is its celebrity ownership group of more than 30 individuals spanning music, professional sports, media, and business, including Lil Wayne, Scottie Scheffler, Kendra Scott, Micah Parsons, Tim Tebow, Juju Smith-Schuster, Bobby Bones, and Matthew Mullenweg. CEO and co-owner Evan Floersch leads a lean team of 1-10 employees.

The product portfolio includes the professional team itself, the Texas Ranchers Academy Program (TRAP) with Junior, Young Adult, and Senior subscription divisions ($150-$160/month), the MLP Austin hosted event, official merchandise at $70-$85 per item via shop.ranchers.com, luxury pickleball retreats at Sage Hill Inn ($600 plus accommodation), and the Ranchers Nation fan membership community. The underlying technical stack centers on the BAiO+ Performance Intelligence Platform — a sponsor-provided data partner delivering daily recovery scores, training load recommendations, and real-time biometric injury risk alerts. Operational technology includes Tixr for ticketing, Fluidpb for tryout registration, and a Shopify-style direct-to-consumer storefront, with YouTube match broadcasts via the Major League Pickleball channel serving as the primary video distribution surface.

The business model layers at least five revenue streams: multi-year sponsorship and licensing deals (the BAiO partnership is a mid-six-figure annual arrangement, the largest team-level deal in MLP history; other sponsors include Joma Sport, Usual Wines, Waterloo Media, Sky and Soul, and PickleBull), ticket sales through Tixr for MLP events, merchandise sales via shop.ranchers.com, monthly TRAP subscription fees, and premium retreat fees. In 2025, Texas Ranchers became the first MLP team in the league's five-year history to cross seven figures in overall revenue, according to MLP Commissioner Samin Odhwani.

Name

Texas Ranchers

Legal name

Texas Ranchers Global

Website

https://ranchers.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Ranchers is a privately held Austin-based professional Major League Pickleball franchise operating a pro team, a subscription-based player development academy (TRAP), event hosting, branded merchandise, and luxury retreats, serving pickleball fans, competitive players, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Professional Sports Team / Sports & Entertainment Franchise

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pickleball Equipment & Accessories Retail (CRAMAFAB)

akta.pro secondary industry

Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Professional pickleball team
• Sports franchise
• Player development
• Team merchandise
• Pickleball academy

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets to MLP events including MLP Dallas, Austin, St. Petersburg, New York, Grand Rapids Mid-Season Tournament, Chicago, and Playoffs
2. Merchandise Sales: E-commerce sales of team apparel including jerseys, windbreakers, crewnecks, and shorts through shop.ranchers.com
3. Sponsorship: Multi-year sponsorship deals with brands including BAiO (mid-six figures annually), Joma Sport (official performance apparel), Usual Wines (official wine sponsor), and others
4. TRAP Membership: Monthly subscription fees for Texas Ranchers Academy Program membership including Junior ($160/month), Young Adult ($150/month), and Senior ($150/month) divisions
5. Luxury Pickleball Retreats: Revenue from Sage Hill Luxury Pickleball Retreat camps at $600 plus accommodation ($349-$600/night), includes coaching, meals, and Texas Ranchers apparel

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Texas Ranchers operates a Major League Pickleball (MLP) professional coed team that competes in regular season events, mid-season tournaments, and playoffs, anchored by a home venue at Austin Pickle Ranch in Austin, Texas. The franchise monetizes the team through ticket sales, branded apparel and merchandise via shop.ranchers.com, the Texas Ranchers Academy Program (TRAP) player development pipeline, Minor League Pickleball teams, hosted MLP events such as MLP Austin, luxury pickleball retreats at Sage Hill Inn, and the Ranchers Nation fan community. Supporting revenue is generated through multi-year corporate sponsorships with brands including BAiO, Joma Sport, and Usual Wines.

Product overview

Texas Ranchers is a Major League Pickleball (MLP) professional team franchise offering a portfolio of products and services centered around competitive pickleball. The core offering is the professional coed pickleball team competing in MLP events. Supporting products include the Texas Ranchers Academy Program (TRAP) for player development across all ages, a Minor League Program with teams in various DUPR divisions, official merchandise/apparel through shop.ranchers.com, hosted MLP events like MLP Austin, the Ranchers Pickleball Retreat (luxury 3-day experience), Ranchers Nation fan community, and monthly giveaways. The organization also maintains community engagement through facilities partnerships and sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• Texas Ranchers Academy (TRAP): The official development pipeline of the Texas Ranchers - giving players of all ages the tools, coaching, and community to rise through the ranks of competitive pickleball. Includes Junior, Young Adult, and Senior divisions.

Products and services

• Texas Ranchers Professional Pickleball Team Major League Pickleball (MLP) professional coed team based in Austin, Texas, competing in regular season events, mid-season tournaments, and playoffs among 22+ MLP franchises. Home venue is Austin Pickle Ranch.
• Texas Ranchers Academy Program (TRAP) Subscription-based pickleball academy and player development pipeline for players of all ages (Junior $160/month, Young Adult $150/month, Senior $150/month), including official TXR Kit, Media Day, practice access, coaching, league play, tournament entries, and MLP Austin access.
• Minor League Program Texas Ranchers minor league teams competing in Minor League Pickleball (MiLP) across DUPR divisions 12, 14, 18, 20, and 22, providing competitive development opportunities for aspiring players.
• Texas Ranchers Merchandise and Apparel Official team merchandise including Viva Tejas Jerseys ($70), Offseason Crewneck ($72), Offseason Windbreaker ($85), Offseason Shorts ($72), and collaborative items such as the Ranchers x Lil Wayne windbreaker and reversible shorts, sold via shop.ranchers.com and on-site at events.
• MLP Austin Event Major League Pickleball tournament hosted by the Texas Ranchers at Austin Pickle Ranch, featuring top professional pickleball teams competing over four days, with tickets sold via Tixr.
• Ranchers Pickleball Retreat Three-day luxury pickleball retreat at Sage Hill Inn in Texas Hill Country offering professional coaching, 10+ hours of training, on-site dining, spa services, and Texas Ranchers performance apparel for $600 per person plus accommodation ($349–$600 per night).
• Ranchers Nation Official fan membership community offering exclusive perks, content, and engagement opportunities for Texas Ranchers supporters.

Quantifiable outcome

• 17 teams qualified for MiLP Nationals by December 2025
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• BAiOflagshipTechnology or Integration · 8 April 2026Multi-year performance intelligence partnership with mid-six-figure annual value, the highest team-level-single-year deal in MLP history. BAiO+ platform provides daily recovery scores, training load recommendations, and injury risk alerts. BAiO gains logo placement on competition kit front and branding in promotional materials.
• Joma SportcoreStrategic or Co-development Partner · 27 January 2026Spanish athletic apparel company (founded 1965) continues as official performance apparel sponsor through 2026 season. Partnership began 2025 with custom Viva Tejas jersey collection featuring Texas heritage-inspired boot details. New apparel releases planned around MLP Austin 2026.
• Usual WinesminorGTM or Marketing Partner · 23 January 2026Single-serve wine seller as 2026 Official Wine Sponsor. Usual launched Usual Select cans specifically for the pickleball community with 100 calories per serving and less than 1g sugar.
• Pickleball KingdomcoreStrategic or Co-development PartnerOfficial facility of Texas Ranchers Academy Program (TRAP). Hosts TRAP practice sessions and league nights year-round. TRAP players pay $7/hour guest rate for court access.
• Austin Pickle RanchcoreStrategic or Co-development PartnerHome venue for Texas Ranchers and MLP Austin events. Located at 11000 Middle Fiskville Road Building B, Austin. Hosts regular season matches and community events.
• Eastside Paddle ClubminorStrategic or Co-development PartnerPartner facility in Austin providing additional court access and community pickleball opportunities.
• Waterloo MediaminorGTM or Marketing PartnerRadio and digital advertising firm as sponsor, providing marketing and promotional support.
• Sky and SoulminorGTM or Marketing PartnerSunscreen brand as sponsor, providing sun protection products for outdoor events.
• PickleBullminorGTM or Marketing PartnerSponsor providing pickleball equipment and balls for team use and events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Carvana PPA Tour: The primary individual professional pickleball tour (now branded as Carvana PPA Tour). Larger-scale incumbent in the same sport that overlaps with Texas Ranchers on event production, broadcast media, and athlete relationships, though it operates an individual rather than team competition format.
• JOOLA: Major pickleball equipment brand sponsoring pro players and events. Comparable in leveraging pickleball's audience growth for brand monetization, though through equipment rather than team-based operations.
• Selkirk Sport: Major pickleball equipment and apparel brand with established sponsorship relationships across the pro pickleball ecosystem. Comparable as a pickleball brand monetizing the sport's audience, though at a different layer (equipment/apparel rather than team franchise).

Direct peers

• St. Louis Shock: Major League Pickleball franchise competing in the same league circuit with comparable revenue streams (tickets, sponsorship, merchandise). Comparable as a peer pro pickleball team franchise.
• Chicago Slice: MLP team based in Chicago that hosts league events and competes in the same Major League Pickleball circuit. Directly comparable product (professional pickleball team), business model (ticketed events, merchandise, sponsorships), and customer base (fans, sponsors, academy players).
• Columbus Pickleball Club: MLP team operating with similar team-franchise structure, sponsorship strategy, and event hosting model in Major League Pickleball. Directly competes for league standings, sponsorships, and fan mindshare.
• Atlanta Bouncers: MLP team franchise operating the same business model across events, sponsorships, merchandise, and academy/community programming. Directly comparable professional pickleball team competing for league-level economics.
• Los Angeles Mad Drops: Major League Pickleball franchise operating the same MLP business model across ticketed events, sponsorships, and merchandise. Comparable as a pro pickleball team competing for league media attention and sponsorship dollars.
• Dallas Flash: Other Texas-based founding MLP team and 2024 Premier Level Champions and 2025 Mid-Season Tournament winners. Directly comparable as a competing professional pickleball franchise in the same league with overlapping ticket, sponsorship, and merchandise revenue models.

Emerging players

• CRBN Pickleball: Pickleball paddle and equipment brand with growing pro player sponsorship presence. Comparable as a niche pickleball brand building visibility through athlete and event partnerships, intersecting with Texas Ranchers' sponsorship ecosystem.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rancherspb
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/rancherspickleball
• LinkedInlinkedin.com/company/texas-ranchers

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Ranchers