TGB - The Good Burger
- Company typePrivate
- Founded-
- HeadquartersPozuelo de Alarcón (Madrid), Spain
- Headcount251–500
- GTM typeB2C
- OfferingServices
TGB - The Good Burger firmographics
Firmographics- Name
- TGB - The Good Burger
- Legal name
- THE GOOD BURGER COMPANY, S.L.U
- Website
- https://italy.thegoodburger.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
TGB - The Good Burger industry classification
Industry- Product category
- Fast-Casual Burger Restaurant Chain
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where TGB - The Good Burger is headquartered
LocationHeadquarters
- HQ city
- Pozuelo de Alarcón (Madrid)
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
TGB - The Good Burger business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Sales (Dine-in): Revenue generated from customers dining in at TGB restaurant locations across Italy and Spain.
- Third-party Delivery Orders: Revenue from orders placed through delivery aggregators Just Eat, Glovo, and Deliveroo, including the 'TGB a Casa' (TGB at Home) service.
- Franchise Fees: Revenue from franchise partnerships where entrepreneurs open TGB locations under the company's brand and operational model.
- Take-away Orders: Revenue from customers ordering food for pickup at restaurant locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Good Menu - Burger combo starting at €9.50 |
| Unit Pricing | Pay-as-you-go | Special Burger Menu at €10.50 |
| Unit Pricing | Pay-as-you-go | Hot Dog Menu at €7.00 |
| Unit Pricing | Pay-as-you-go | Limited Edition Burgers at €8.50 each |
| Unit Pricing | Pay-as-you-go | 2x1 Thursday Promotion |
| Unit Pricing | Pay-as-you-go | Side à la carte at €1.90 on Sundays |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
TGB - The Good Burger product offering
Product offeringCore offering
TGB - The Good Burger is a fast-casual burger restaurant chain that sells 100% beef burgers cooked to order, hot dogs, sides, salads, desserts, drinks, and vegan/vegetarian options through dine-in, take-away, and third-party delivery (Just Eat, Glovo, Deliveroo). The chain operates via company-owned and franchise locations across Italy, Spain, and Portugal under Restalia Holding.
Product overview
TGB - The Good Burger is a fast-casual burger restaurant chain operated by THE GOOD BURGER COMPANY, S.L.U. (part of Restalia Holding Group). The product portfolio centers on a dual-tier burger offering: Singles Burgers (individual-sized classics like Cheeseburger, TGB Burger, BBQ Burger, Pulled Pork BBQ, and Crunchy Chicken) and Specials Burgers (premium varieties such as BLT, Pollocrunchy, Cheeselovers, Blue Mountain, Pulled Pork, and 50 Shades). Supporting products include Hot Dogs (Classico, Arizona, California), Sides (fries, country potatoes, onion rings, sweet potatoes), Salads, Desserts (ice cream), and Drinks (Ichnusa beer, soft drinks). The company also offers a Vegan/Veggie Line featuring plant-based options like Crunchy Chickenless. Value-driven offerings include The Good Menu meal deals (from €9.50), 2x1 Thursday promotions, and Limited Edition collaborations (Flamin'Hot with Cheetos/PepsiCo, Black Label with Diageo). Delivery services are provided through integrations with Just Eat, Glovo, and Deliveroo.
Differentiator
Problem solved
Functional benefit
Products and services
- Singles Burgers Single-sized 100% beef burgers cooked to order, including Cheeseburger, TGB Burger, BBQ Burger, Pulled Pork BBQ, and Crunchy Chicken, targeted at consumers seeking a classic burger meal.
- Specials Burgers Premium and specialty burgers with larger portions and enhanced ingredients, including BLT, Pollocrunchy, Cheeselovers, Blue Mountain, Pulled Pork, and 50 Shades, offered to consumers wanting a more elaborate burger experience.
- Hot Dogs Hot dogs served in three varieties — Classico, Arizona, and California — aimed at consumers looking for an alternative to burgers.
- Sides Accompaniments including french fries, country potatoes, onion rings, and sweet potato fries, sold as add-ons to burgers and hot dogs.
- Salads Fresh salad options aimed at health-conscious and vegetarian consumers.
- Desserts Sweet menu endings including ice cream, available as an add-on to combo meals.
- Drinks Beverage offerings including Ichnusa unfiltered beer (44cl), draft soft drinks, and premium beer options, typically bundled with combo menus.
- Vegan/Veggie Line Plant-based burger options including the Crunchy Chickenless, aimed at vegan and vegetarian consumers as the chain adapts to changing dietary preferences.
- Flamin'Hot Limited Edition Burger Limited edition burger co-developed with PepsiCo (Cheetos brand), targeted at consumers seeking a novelty menu item, priced at €8.50.
- Black Label Limited Edition Burger Limited edition burger co-developed with Diageo (Black Label brand), targeted at consumers seeking a novelty menu item, priced at €8.50.
Companies that use TGB - The Good Burger
Customer profileSegments2 records
Ideal customer profiles2 records
TGB - The Good Burger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
TGB - The Good Burger partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Heineken EspañaminorHeineken España partnered with TGB for promotional activities including a sweepstakes for festival tickets with the purchase of Heineken Silver and a Single Burger for €6.90. Promotion ran from October 20, 2022 to December 31, 2022.
- Just EatcoreJust Eat is a third-party food delivery platform partner that enables TGB customers to order burgers for home delivery in Italy. TGB's logo appears on the delivery page alongside other delivery partners.
- GlovocoreGlovo is a delivery aggregator partner enabling TGB to reach customers through on-demand delivery services in Italy.
- DeliveroocoreDeliveroo is a food delivery platform partner for TGB, providing restaurant-to-consumer delivery services in Italy.
- PepsiCo (Cheetos)minorPepsiCo's Cheetos brand is featured in TGB's limited edition 'Flamin'Hot' burger. Cheetos® Flamin' Hot® is a registered trademark of PepsiCo.
- Diageo (Black Label)minorDiageo's Black Label brand is featured in TGB's limited edition 'Black Label' burger. Black Label® is a registered trademark of Diageo.
- CruzcampominorCruzcampo beer is featured in TGB's 'Jarras y Nachos' promotion. Cruzcampo, Cruzcampo Radler, and non-alcoholic versions are included in the promotion at participating locations.
- IchnusaminorIchnusa unfiltered beer (44cl) is offered as a drink option in TGB's combo menus, providing a beer pairing for burger meals.
Scale indicators1 record
TGB - The Good Burger competitors and assessment
Company assessmentBroad incumbents
- Burger King: Global burger QSR chain competing head-to-head on combo meals and value pricing across Spain, Italy, and Portugal; closest direct incumbent to TGB's positioning.
- Wendy's: US-origin burger QSR expanding in Europe with comparable value-menu and combo-meal mechanics; competes for the same Italian/Spanish lunch and family occasions as TGB.
- McDonald's: Global burger QSR incumbent with massive scale, direct overlap on burger-centric value menus, and presence in all of TGB's Southern European markets — the dominant competitive benchmark.
- Carl's Jr. / Hardee's: International burger QSR chain with menu innovation focus and dine-in/take-away formats in Spain; competes in the same casual burger occasion space as TGB.
Direct peers
- Goiko Grill: Spanish gourmet burger chain with strong national brand, dine-in experience, and signature burgers — the most direct Spanish-headquartered competitor to TGB in the premium fast-casual burger category.
- Shake Shack: Premium burger fast-casual with vegan options and modern brand experience; sets the upper-bound quality/price positioning that TGB aspires to in urban Southern European trade areas.
- Five Guys: Premium fast-casual burger chain with dine-in experience, custom-topping model, and presence in major Spanish and Italian cities — the most direct positioning analog to TGB's quality-beer/burger fast-casual lane.
Emerging players
- Honest Greens: European healthy fast-casual chain with strong vegan/veggie options and modern branding in Spain and Italy — a partial competitor on TGB's veggie line and an emerging threat in the lifestyle-dining segment.
Regional players
- Telepizza / Pizza Hut Spain: Mass-market delivery-aggregator-led QSR in Spain; competes for share-of-stomach and delivery occasions against TGB rather than on burger quality.
- Vips (Restalia Group): Spanish casual family restaurant brand under the same Restalia Holding parent; sister brand sharing back-office and procurement scale with TGB, and a relevant same-group benchmark for chain economics in Iberia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TGB - The Good Burger social profiles
Digital presenceTGB - The Good Burger financial estimates
Financial estimateRevenue estimate
Valuation estimate
TGB - The Good Burger leadership team
Management profileNumber of profiles
TGB - The Good Burger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TGB - The Good Burger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TGB - The Good Burger
What does TGB - The Good Burger do?
TGB - The Good Burger is a fast-casual burger restaurant chain that sells 100% beef burgers cooked to order, hot dogs, sides, salads, desserts, drinks, and vegan/vegetarian options through dine-in, take-away, and third-party delivery (Just Eat, Glovo, Deliveroo). The chain operates via company-owned and franchise locations across Italy, Spain, and Portugal under Restalia Holding.
Is TGB - The Good Burger a public or private company?
TGB - The Good Burger is a private company. It is classified as corporate owned and is currently operating.
When was TGB - The Good Burger founded?
TGB - The Good Burger was founded in -1. It employs 251 to 500 people.
Where is TGB - The Good Burger based?
TGB - The Good Burger is headquartered in Pozuelo de Alarcón (Madrid), Spain, in the Europe region.
How does TGB - The Good Burger make money?
Four revenue lines are on record. Restaurant Sales (Dine-in) is the primary driver. The others are third-party Delivery Orders, franchise Fees and take-away Orders.
Who are TGB - The Good Burger's main competitors?
Broad incumbents on record are Burger King, Wendy's, McDonald's and Carl's Jr. / Hardee's. Direct peers are Goiko Grill, Shake Shack and Five Guys. Honest Greens is listed as an emerging player. Regional players are Telepizza / Pizza Hut Spain and Vips (Restalia Group).
Does TGB - The Good Burger have an API?
No public API is recorded for TGB - The Good Burger.
What industry is TGB - The Good Burger in?
TGB - The Good Burger's product category is Fast-Casual Burger Restaurant Chain. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.