First Choice Senior Care

What First Choice Senior Care does

First Choice Senior Care is a non-medical home care service provider headquartered at 11219 Financial Centre Parkway, Suite 303, Little Rock, Arkansas, serving elderly clients and their families across Central Arkansas. The company operates as a subsidiary entity within the Arkansas Hospice Family of Care, a registered 501(c)(3) nonprofit (EIN: 71-0846826) that also offers hospice, palliative care, and advanced care services. Its core offering is the placement of professional, in-home personal caregivers who assist with companionship, daily activities, medication reminders, meal preparation, transportation, and respite for family caregivers, with service initiation driven by a complimentary in-depth in-home assessment that evaluates lifestyle, medical conditions, and required assistance levels to custom tailor a care plan.

The business runs on a direct-to-consumer go-to-market model with caregivers delivering services at clients' residences. Pricing is quote-based and not publicly disclosed; billing occurs monthly and revenue is recurring service fees tied to hours of care delivered. Customer acquisition is driven by phone-based outreach (501-916-9307), the Arkansas Hospice website and referral networks, client testimonials, and word-of-mouth referrals, with no proprietary technology platform, app, or API underlying the service. The company has no disclosed management roster, funding history, M&A activity, or regulatory actions, and maintains a single office in Little Rock.

Forward indicators are limited but positive: First Choice Senior Care received the Provider of Choice 2025 and Employer of Choice 2025 awards from Better Overall Home Care (BOHC), reflecting recognized client and employee satisfaction, and the organization is actively recruiting caregivers and accepting new clients. Its competitive positioning rests on Arkansas Hospice brand association, community trust, and integration into a broader continuum-of-care network rather than on technology differentiation or scale advantages.

Name

First Choice Senior Care

Legal name

First Choice Senior Care

Website

https://firstchoiceseniorcare.com

Company type

Private

Operating status

Operating

Short description

First Choice Senior Care delivers non-medical home care to elderly clients and families in Central Arkansas. Operating under the Arkansas Hospice Family of Care nonprofit, it provides personalized in-home caregivers via complimentary assessments and recurring monthly service plans.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior home care
• Personal caregiving services
• Non-medical home care
• In-home senior assistance
• Elderly companion care

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Care Services: Recurring home care service fees based on hours of care provided. Services are customized to individual client needs through an in-depth assessment process covering lifestyle, medical conditions, and required assistance levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

First Choice Senior Care is a non-medical, in-home personal care provider that places professional, reliable, and friendly caregivers in the homes of elderly clients across Central Arkansas. Services begin with a complimentary in-depth in-home assessment covering the client's lifestyle, medical conditions, and assistance needs, followed by customized, recurring caregiver support including companionship, daily activity assistance, medication reminders, meal preparation, transportation, and respite care for family caregivers.

Product overview

First Choice Senior Care is a single service offering — personal home caregiving for seniors in Central Arkansas. The company provides professional, reliable, and friendly in-home caregivers through an in-depth assessment process that customizes services to each client's unique needs. The core offering includes personal home caregivers and complimentary in-home assessments as the primary service delivery mechanism.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Home Caregiver Service

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Arkansas HospicecoreOthersFirst Choice Senior Care is an integral part of the Arkansas Hospice Family of Care network. As a subsidiary operation under the Arkansas Hospice 501(c)(3) nonprofit organization (EIN: 71-0846826), it provides personal home care services that complement Arkansas Hospice's hospice, palliative care, and advanced care offerings. This integration allows for seamless care transitions and a comprehensive continuum of care for patients and families.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Synergy HomeCare: Franchised in-home personal care and companionship provider for seniors and adults with disabilities. Directly comparable offering, customer base, and recurring service delivery model.
• Home Instead, Inc. Global franchisor of non-medical, in-home personal care services for seniors, including companionship, meal prep, and personal care. Direct competitor in the same product category (non-medical in-home care) with a similar hours-based recurring revenue model.
• BrightStar Care: Franchised home care provider offering both medical and non-medical in-home services, including personal care and companionship. Closely comparable in target market and core service categories, though BrightStar Care has a stronger medical/skilled component.
• Right at Home: Franchise network offering in-home companionship and personal care services for seniors and adults with disabilities. Matches First Choice Senior Care on hours-based, non-medical home care delivery to elderly clients.
• Comfort Keepers: Franchised provider of in-home care services for seniors, including personal care, companionship, and specialized dementia support. Closely comparable in service scope, target customer (elderly and families), and recurring hourly billing model.
• Amada Senior Care: Franchised in-home care and assisted living placement provider serving seniors with personal care, companionship, and care coordination services. Comparable recurring, hours-based service model with similar elderly consumer focus.
• Help at Home: Large non-medical home care provider serving seniors and individuals with disabilities through personal care and homemaker services. Highly comparable business model (hours-based, Medicaid/private pay mix, recurring revenue).
• Visiting Angels: National franchisor of non-medical, in-home senior care including personal hygiene, meal preparation, medication reminders, and respite care. Directly comparable service mix and elderly consumer base.
• Senior Helpers: National franchised provider of in-home senior care, including personal care, companionship, and specialized Alzheimer's/dementia programs. Directly comparable service model and customer segment.

Broad incumbents

• Amedisys, Inc. Public company providing home health, hospice, and high-acuity care in patients' homes. Not a direct competitor in non-medical personal care, but operates an overlapping home-based senior care platform with shared referral dynamics, especially relevant given First Choice Senior Care's hospice affiliation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/FCSeniorCare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Choice Senior Care