Maxine

What Maxine does

Maxine is a private, for-profit company headquartered in Baltimore, Maryland, founded in 2022. According to the firm's self-description, Maxine is dedicated to empowering older adults to age with confidence in their homes and communities, indicating a consumer- or family-oriented service positioned in the aging-in-place market. The company operates with a small team of 11–50 employees and maintains a web presence at mymaxine.com.

The leadership team includes Kyle Harbaugh as Chief Product Officer and Anil Kshepakaran as Chief Architect, which suggests a product- and technology-led build rather than a sales-led or services-led model. The presence of a dedicated architect role at this stage implies platform or software infrastructure is part of the core delivery, though no specific product features, technology stack, or platform architecture details are disclosed in the available input material.

Material gaps in the data are substantial: the company's website returned only a loading/verification page at the time of capture, and no pricing model, revenue mechanics, funding history, customer segments, distribution channels, partnerships, certifications, or product/service details were available. As a result, the go-to-market motion, monetization model, and addressable customer mix cannot be characterized from the source material. Any further claims about revenue model, traction, or commercial mechanics would be speculative and are not asserted here.

Name

Maxine

Website

https://mymaxine.com

Company type

Private

Founded year

2022

Headcount range

11–50 employees

Short description

Maxine is a Baltimore-based, privately held company founded in 2022 that focuses on empowering older adults to age with confidence in their homes and communities, with a small product- and technology-led team of 11–50 employees.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Chronic Care & Complex Care Management (HSABAIAD)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL)

Keywords

• Aging in place
• Senior care services
• Elder independence support
• Home-based senior care
• Older adult wellbeing

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Core offering

Maxine empowers older adults to age with confidence in their homes and communities. The company focuses on solutions and support services that enable seniors to maintain independence and remain in their own homes rather than transitioning to institutional care settings.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Duos: Tech-enabled aging-in-place service that combines smart-home technology with human support to help older adults remain independent — comparable tech-forward approach to Maxine's mission.
• Homethrive: Tech-enabled aging-in-place platform that combines human guides with digital tools to help older adults live independently — the closest direct comparable to Maxine's stated mission and target population.
• Papa: Venture-backed platform pairing older adults with 'Papa Pals' for companionship and support, often distributed through Medicare Advantage plans — directly comparable mission, customer, and B2B2C motion.
• Honor Technology: Operates a tech-enabled home care network for older adults, combining a care workforce platform with software — directly comparable in offering aging-in-place support with a technology overlay.
• Ianacare: Caregiver-support platform that helps family caregivers coordinate care for older adults, addressing aging-in-place from the family side — comparable target outcome (aging confidently at home) via a software-led model.
• CareLinx: Tech-enabled home care marketplace connecting families with professional caregivers for older adults — directly comparable service offering and target population to Maxine.
• Wellthy: Care coordination platform supporting families managing care for older or disabled loved ones — directly comparable in solving care-coordination and aging-in-place challenges for families.

Emerging players

• Independa: Provides technology-enabled remote care and engagement solutions for older adults aging in place — a smaller, focused emerging player with overlapping tech-enabled aging-in-place goals.

Broad incumbents

• A Place for Mom: Largest senior care referral network in North America, connecting families to senior living and care options including aging-in-place services — a broad incumbent covering the same end-customer need.
• Care.com: Large, established marketplace for senior care, home care, and family support services — a broad incumbent serving overlapping customer needs around elder care and aging-in-place.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/maxineglobal
• Facebookfacebook.com/maxineglobal
• LinkedInlinkedin.com/company/maxineglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxine