Villino Coffee Roasters

What Villino Coffee Roasters does

Villino Coffee Roasters is a specialty coffee roaster and multi-location café operator headquartered in Hobart, Tasmania, Australia. Founded in 2007 and operated through RBMA Enterprises Pty Ltd as Trustee for RBMA Trust, the company opened its roasting operations in 2009 and has grown to operate three trial locations — Villino Coffee (Hobart CBD), Ecru Coffee (Hobart CBD, opened 2012), and Wondr. (Moonah) — alongside a Moonah-based production roastery housing Probat 5kg, 12kg, and UG22 coffee roasters that roast fresh daily.

The business generates revenue through four streams: wholesale coffee supply to hospitality businesses (cafés, restaurants) across Tasmania and interstate with bundled training, technical support, and a reusable tin system; direct-to-consumer e-commerce via villino.com.au for one-time bean purchases, brewing equipment, accessories, and merchandise; a recurring subscription service offering 10% off retail across espresso blends, single origins, and seasonal filter blends with weekly–monthly delivery cadence; and an office coffee program providing discounted business accounts with equipment provision. The product portfolio includes espresso blends (Synergy, Daybreak, Wondrland), single origins from Ethiopia, Colombia, Guatemala, Mexico, Kenya, and El Salvador including Cup of Excellence lots, Nespresso-compatible PodFolk pods (compostable), premium home espresso equipment (La Marzocco Linea Micra, Mini, gs3), and complementary beverages such as Grounded Pleasures drinking chocolate and Seven Spice chai. A dedicated barista training academy at the Moonah roastery supports both consumer education and wholesale customer development.

Go-to-market is hybrid: direct-to-consumer through the BigCommerce storefront and three retail cafés, plus a sales-led wholesale and office channel with dedicated account management and inquiry-driven onboarding. The company has invested in sustainability (2025 home-compostable bag transition to AS5810 20266 stock, industrial compostable cups to EN13432 AS4736) and in brand collaborations (Maydena Bike Park, Pigeon Whole Bakers). It is privately held, founder-owned under a trust structure with no disclosed external institutional investment, and serves consumers, hospitality operators, and office buyers primarily within Tasmania with selected interstate wholesale accounts.

Name

Villino Coffee Roasters

Legal name

RBMA Enterprises Pty Ltd as Trustee for RBMA Trust

Website

https://villino.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Villino Coffee Roasters is a Hobart, Tasmania-based specialty coffee roaster and café operator founded in 2007, serving individual consumers, hospitality businesses, and office accounts through three owned cafés, a Probat-equipped roastery, D2C e-commerce, and an interstate wholesale network.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Coffee subscriptions
• Brewing equipment retail
• Barista training services

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Subscriptions: Auto-renewing subscription delivery of coffee beans in 250g, 500g, and 1kg sizes with 10% discount off retail pricing. Delivery frequency options of weekly, bi-weekly, three-weekly, or monthly. Covers espresso blends, single origins, and seasonal filter blends.
2. E-commerce Retail (One-time): One-time purchase of coffee beans, brewing equipment, accessories, merchandise, and gift cards through villino.com.au. Coffee beans available in multiple sizes and grind options.
3. Wholesale Coffee Supply: Supply of roasted coffee beans to hospitality businesses (cafés, restaurants) via a reusable tin system with training and technical support. Also includes equipment sales and setup.
4. Office Coffee Accounts: Business accounts for office coffee supply at discounted pricing, bundled with brewing gear and equipment for workplace setup.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Villino Coffee Roasters is a specialty coffee roaster and wholesaler that roasts fresh daily on Probat equipment (5kg, 12kg, UG22) at its Moonah roastery in Tasmania. It sells roasted coffee beans, single origins, espresso blends, compostable PodFolk pods, and complementary hot beverages direct-to-consumer via villino.com.au, through three owned cafés (Villino Coffee, Ecru Coffee, Wondr.), and to wholesale hospitality and office accounts across Australia.

Product overview

Villino Coffee Roasters is a specialty coffee roastery and café operator based in Hobart, Tasmania, established in 2007. Their product portfolio centers on freshly roasted specialty coffee offered through multiple formats: retail coffee bags (whole bean and ground), PodFolk compatible coffee pods, and subscription services delivering coffee on a recurring basis. They operate in three distinct business channels: direct-to-consumer retail (online and at their café locations), wholesale supply to other businesses, and office coffee programs. Their café arm includes Villino Coffee (the original café), Ecru Coffee (a quick-service outlet), and Wondr. café at their Moonah roastery. Beyond coffee, they sell complementary hot beverages (Grounded Pleasures drinking chocolate and chai), brewing equipment (espresso machines, grinders, manual brew tools), and branded merchandise. The company roasts on Probat equipment (5kg, 12kg, and UG22 models) and provides barista training services.

Differentiator

Problem solved

Functional benefit

Products and services

• Synergy Espresso Blend Villino's flagship espresso blend made from washed lots of Colombia Synergy Sourcing Project, Guatemala Quetzal, and Ethiopia Yirgacheffe; bright, sweet, velvety coffee with chocolate and citrus notes, sold as whole bean or ground in 250g, 500g, and 1kg sizes.
• Daybreak Espresso Blend Modern classic espresso blend combining Mexico Kassandra, Papua New Guinea Asaro, and Colombia Cauca, designed for milk-based coffees with smooth chocolatey tones and toffee notes.
• Wondrland Espresso Blend Dynamic espresso blend showcasing natural process coffees with Ethiopia Shakiso and Brazil Minas Gerais; features biscuit and jammy sweetness with berry notes and vanilla undertones.
• Seasonal Filter Blend Rotating seasonal blend combining washed, natural, and Carbonic Maceration washed Ethiopian lots (Guji Masina, Chelchele, and Guji); fruit-forward and floral filter coffee.
• Mexico Finca Kassandra Single Origin Rainforest Alliance Certified single origin from Huatusco, Veracruz; a Bourbon, Caturra and Catuai blend with biscuit, chocolate, and plum notes and 27 hectares preserved as native habitat.
• Colombia Popayan Decaf EA (Ethyl Acetate) decaffeinated coffee from Popayan at 1500-1900 masl; Caturra, Colombia and Typica varietals with cacao nib, apple, and butterscotch flavors.
• Ethiopia Yirgacheffe Single Origin Single origin from southern Ethiopia featuring heirloom varietals with bergamot, floral, and apricot notes in a distinctive tea-like washed profile.
• Guatemala Quetzal Huehuetenango Single Origin Single origin from Guatemala featuring Bourbon, Caturra and Catuai from small holding producers with baked fig, nougat, and caramel notes.
• El Salvador Plan Del Hoyo Single Origin Specialty Geisha varietal from the Apaneca-Ilamatepec range, placed 8th in the 2023 Cup of Excellence; natural process with strawberry, cherry, and orange notes.
• Colombia La Divisa Single Origin Pink Bourbon from Finca La Divisa in Quindío at 1700-1800 masl; washed process with apple blossom, mandarin, and sugar cane notes.
• Kenya Karindundu PB Single Origin Peaberry-grade Kenyan coffee from Karindundu cooperative in Nyeri; washed process with nectarine, caramel, and raspberry notes from Batian, SL28, SL34, and Ruiru 11 varietals.
• PodFolk Specialty Coffee Pods Nespresso-compatible pods in four varieties (Bounce, Thrive, Zen Decaf, Breezy) sourced from Mexico, Colombia, Papua New Guinea, and Ethiopia; 100% biodegradable and commercially/home compostable.
• Coffee Subscription Service Recurring delivery subscription for Synergy, Daybreak, Wondrland, Mexico Kassandra, Colombia Decaf, and Seasonal Filter Blend, offering 10% discount off retail pricing with weekly, bi-weekly, three-weekly, or monthly delivery cadence.
• La Marzocco Home Espresso Machines Authorized retailer of La Marzocco home espresso machines including Linea Micra ($5,999), Linea Mini ($8,999), and gs3 MP/AV ($11,499), with dual-boiler systems, digital PID controllers, and saturated groups.
• Hario V60 Dripper and Filter Papers Ceramic pour-over dripper with 60-degree angled design available in 01 and 02 cup sizes, accompanied by paper filter packs for clean, crisp filter coffee brewing.
• Timemore Chestnut C3 Grinder Entry-level hand grinder with CNC stainless S2C steel burrs, dual bearings, aluminum construction, 25g capacity, and point-to-point coarseness adjustment for pour-over and immersion brewing.
• Pico Home Espresso Grinder Home espresso grinder with noise-reducing brushless induction motor, precise dose selection, programmable settings, adjustable magnetic portafilter fork, and auto-close hopper.
• Moccamaster Thermal 1.25L Batch Brewer Batch brewer with 1.25L thermal carafe, 9-hole spray head, copper boiling element, and 5-6 minute brew time, available in Silver, Black, and White.
• Timemore Black Mirror basic+ Scale Precision brewing scale accurate to 0.1g increments with built-in timer, auto-off feature after 3 minutes, rechargeable lithium battery up to 10 hours, USB-C charging, and heat-resistant silicone pad.
• Aeropress Brewers Portable coffee makers available in Original, Go, and Clear variants, light, compact, and easy to use for outstanding immersion coffee.
• Able Disk Fine Reusable Filter Reusable stainless steel disk filter for AeroPress, thinner than standard at 1/3 thickness, producing a very sweet, clean cup with minimal fines.
• Grounded Pleasures Drinking Chocolate African Red Origin drinking chocolate with high cocoa butter content; intense dark chocolate with plum, dried cherry, and muscatel notes, available in 200g to 1kg sizes.
• Seven Spice Chai Sri Lankan chai blend with native cinnamon and exotic spices, made with organic Jaggery sugar and no additives or fillers, available in 200g to 1kg sizes.
• Signature Espresso Coffee Gift Box Gift set containing 3 x 250g bags of Synergy, Daybreak, and Wondrland espresso blends, presented in an illustrated gift box with coffee information postcards.
• Gift Vouchers Digital or physical gift vouchers available in denominations from $25 to $200 for Villino Coffee Roasters products, redeemable in store or online.
• Barista Training Classes Barista training offered at the dedicated training space at the Moonah Roastery, covering beginners through to advanced skill refinement, led by Head Barista and Head Trainer Andy Nairn.
• Wholesale Coffee Program B2B wholesale supply of Villino coffee to cafes, restaurants, and hospitality businesses with training, technical support, equipment consultation, and a reusable tin system.
• Office Coffee Program Business account service providing discounted coffee, brewing gear, and equipment to offices and workplaces with dedicated account setup.
• Villino Coffee Café (Hobart CBD) Original café at 30 Criterion Street, Hobart CBD, serving freshly roasted specialty coffee, hot beverages, and food. Open Mon-Fri 7:30am-4:30pm, Sat 8:30am-3:30pm.
• Ecru Coffee Café Wholly owned sister café at 18 Criterion Street, Hobart, a small hole-in-the-wall takeaway coffee outlet opened in 2012. Mon-Fri 6:30am-2:00pm, Sat 7:00am-1:00pm, Sun 8:00am-1:00pm.
• Wondr. Café (Moonah) Café at 43 Sunderland Street, Moonah, co-located with the Roastery site and featuring a viewing window into the production floor. Mon-Fri 6:30am-2:30pm, Sat 8:00am-1:00pm.

Quantifiable outcome

• Beans dispatched within 4 days of roast date
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Ecru CoffeecoreChannel Partner/ Reseller/ Distributor · 1 January 2012Villino's little sister café opened in 2012, located 20 metres down from the main Villino café at 18 Criterion Street, Hobart. It's a small hole-in-the-wall outlet serving takeaway coffee. Wholly owned concept within the Villino family.
• Maydena Bike ParkminorStrategic or Co-development PartnerCrafted in collaboration with Maydena Bike Park, the King Brown Blend is a love letter to the Villino team's downhill biking passion and Maydena's caffeine love. Features a custom label with mountain bikers and a brown snake illustration. Sourced from Ethiopia Yirgacheffe, Guatemala Quetzal, Colombia Seasonal (all washed), and Ethiopia Sunset (natural).
• Pigeon Whole BakersminorStrategic or Co-development PartnerOngoing collaborative filter sourcing project celebrating refined and elegant flavours. Fourth release features Colombia Finca El Diviso, a Pink Bourbon washed lot from the Munoz family in Huila. Villino roasts exclusively while Pigeon Whole Bakers contributes to sourcing and curation.
• PodFolkcoreTechnology or IntegrationVillino roasts and retails PodFolk specialty coffee pods, Nespresso-compatible capsules that are 100% biodegradable and commercially/home compostable. Four varieties: Bounce (bold, Mexico/Colombia/PNG blend), Thrive (Mexico Kassandra single origin), Zen (Colombia Popayan Decaf), and Breezy (Ethiopia Yirgacheffe).
• FresskominorStrategic or Co-development PartnerVillino x Fressko reusable coffee cup collaboration featuring the Villino Hummingbird design engraved on Fressko oat-coloured reusable cups. Available at $39-$44, sold through villino.com.au merchandise section.
• La Marzocco (Home Division)minorChannel Partner/ Reseller/ DistributorVillino is an authorized retailer of La Marzocco home espresso machines including Linea Micra ($5,999), Linea Mini ($8,999), and gs3 MP/AV ($11,499), offering premium home espresso equipment to Tasmanian customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• St Ali Coffee Roasters: Melbourne specialty roaster and multi-café operator with subscription and wholesale programs; comparable specialty positioning and venue-led brand.
• Single O: Sydney/Melbourne specialty roaster with café, wholesale and D2C subscriptions; comparable curation-led single-origin sourcing strategy.
• Ona Coffee: Canberra-origin specialty roaster with flagship café, wholesale distribution, training academy and D2C — a strong comparable on the roastery-plus-training-plus-café bundle.
• Market Lane Coffee: Melbourne-based specialty coffee roaster and multi-café operator with a similar blend of D2C e-commerce, subscriptions, wholesale and owned retail cafés. Direct Australian specialty peer at slightly larger scale.
• Padre Coffee: Australian specialty roaster (Geelong/Melbourne) operating cafés, wholesale, and D2C subscriptions with single-origin sourcing and barista training — near-direct comparable across channels.
• Code Black Coffee: Melbourne specialty roaster with roastery-café, wholesale and D2C channels, plus barista training — closely aligned vertically-integrated model.
• Seven Seeds Coffee Roasters: Melbourne specialty roaster with owned cafés, wholesale accounts and an e-commerce subscription program. Closely comparable vertically-integrated roastery-café model.

Emerging players

• Industry Beans: Melbourne specialty roaster with owned café venues and D2C/wholesale programs; similar premium single-origin positioning but emerging scale.

Broad incumbents

• Toby's Estate: Larger, more established Australian specialty coffee group with broader national wholesale footprint, training academy and multiple cafés — broader incumbent with overlapping capabilities.

Others

• La Marzocco: Premium espresso machine manufacturer and a channel partner for Villino's home equipment retail — adjacent ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/villinocoffee
• LinkedInlinkedin.com/company/villino-specialty-coffee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villino Coffee Roasters