Moody Center

What Moody Center does

Moody Center is a privately financed, $375 million, 15,000+ seat concert arena located on The University of Texas at Austin campus, operated by Austin Arena Company, LLC under a unique partnership between Oak View Group (OVG), Live Nation/C3 Presents, UT Austin, and Matthew McConaughey (Minister of Culture). The venue opened in April 2022 and serves as the home court for the Texas Longhorns men's and women's basketball programs, replacing the Frank Erwin Center, while hosting more than 100 concerts, family shows, and community events annually across 150+ nights of entertainment. It is named in honor of a $130 million gift from the Moody Foundation, the largest single gift the foundation has ever made.

The business operates as a multi-stream venue: ticket sales via Ticketmaster (the exclusive authorized platform for non-UT events using SafeTix mobile-only rotating barcode technology), annual concert memberships and year-round suite leases (both sold out with active waitlists), single-night suite and loge rentals through the Fevo platform, food and beverage concessions featuring Austin restaurant brands, parking at multiple garages, founding-partner and arena-partner sponsorships (Dell Technologies, H-E-B, Indeed, Germania Insurance, Brown Distributing, Frontier Bank, Choctaw Resorts, Coca-Cola, Tito's, Lyft, Bank of America), venue tours, and merchandise retail. Distribution is direct-to-consumer through the venue's website, mobile app, and box office, supplemented by preferred hotel partners (AT&T Hotel & Conference Center, Fairmont Austin, Renaissance Austin Downtown), Lyft, and Capital Metro. Premium experience revenue includes dedicated club spaces such as the Dell Technologies Club, Indeed Club, Germania Insurance Club, Choctaw Club, and The Hideaway speakeasy.

The technology stack centers on Ticketmaster SafeTix with Apple Wallet NFC entry, cashless and contactless payment systems (Apple Pay, Google Pay), LED lighting, Sharecare VERIFIED health security protocols (140+ expert-validated standards, 600+ checkpoints), LEED-certified sustainable building design, KultureCity sensory accessibility (sensory pods, fidget tools, noise-cancelling headphones), and OneTrust-driven cookie consent. The venue claims the largest event floor in the nation and can be reconfigured to a 10,000-seat basketball setup. Operational performance since opening includes 18 industry awards (Pollstar Arena of the Year 2024, ACM Arena of the Year 2023, Pollstar Best New Concert Venue Worldwide 2022-23), 68 sellouts and 1.5 million fans in the first year, and 2.3 million pounds of waste diverted in three years of operation.

Name

Moody Center

Legal name

Austin Arena Company, LLC

Website

https://moodycenteratx.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Moody Center is a privately financed, 15,000+ seat concert arena on the UT Austin campus, operated by Austin Arena Company, LLC under a partnership between Oak View Group, Live Nation/C3 Presents, UT Austin, and Matthew McConaughey, hosting 100+ annual concerts and serving as home of Texas Longhorns basketball.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Live entertainment venue
• Concert arena hosting
• Premium suite rentals
• Arena food beverage
• Event ticketing services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for concerts, family shows, and community events through Ticketmaster. UT basketball games have separate ticketing through Texas Athletics.
2. Premium Memberships & Suites: Annual concert memberships offering club seat access, private club lounges, priority ticketing, and premium hospitality. Suite leases include 16 event tickets, 3 VIP parking passes, catering, and concierge service. Currently sold out with waiting lists.
3. Food & Beverage: Concessions revenue from market-style outlets featuring Austin favorites including Big Chicken (Shaq's restaurant), Kokos Bavarian, Stubbs BBQ, Chick-fil-A, Congress Ave Canteen, Moontower Market, Tony C's Pizza, and Trisha's Kitchen. Includes Coca-Cola as official beverage partner.
4. Parking: Pre-purchased parking spots at various garages near the venue including Manor Garage, Trinity Garage, Parking Garage B, State Garage G, and State Garage R. ADA drop-off services available.
5. Sponsorship & Naming Rights: Founding partner sponsorships from Dell Technologies, H-E-B, Indeed, Germania Insurance, Brown Distributing, Frontier Bank, and Choctaw Resorts. Arena partners include Coca-Cola, Tito's Vodka, Lyft, Bank of America, and others. Moody Foundation $130M naming gift.
6. Venue Tours: Public venue tours available during summer months. Group tours for 20+ guests available by appointment.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels12 records

Core offering

Moody Center operates a 15,000+ seat multi-purpose arena in Austin, Texas, hosting more than 100 concerts, sporting events, family shows, and private events annually. Its core offerings include event ticketing, premium seating (suites, loge boxes, clubs), concert memberships, food and beverage concessions, parking, and venue sponsorships, with the University of Texas Longhorns basketball program as its anchor tenant.

Product overview

Moody Center is a single-venue entertainment complex — a $375 million, 15,000+ seat concert arena in Austin, Texas — that functions as both a world-class concert venue (hosting over 100 shows annually with the biggest names in music) and home court for the University of Texas women's and men's basketball teams. The product portfolio centers on the core venue experience, supplemented by: (1) premium hospitality offerings including Concert Memberships (annual club seats with priority ticketing and exclusive club access), H-E-B Suite Level & Loge Boxes (year-round and single-night suite rentals), and Premium Clubs (Dell Technologies Club, Indeed Club, Germania Insurance Club, Choctaw Club, The Hideaway speakeasy, and Bunker Suite); (2) the Noches With Tito's Latin music sub-brand; (3) the Tempo Art Walk cultural walking exhibition; (4) the Brown Distributing Texas Terrace outdoor event space; (5) the official Moody Center App for ticketing and parking; and (6) Food & Beverage concessions featuring Austin-themed restaurant partners. The Texas Longhorns Official Team Shop provides licensed merchandise retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Moody Center Arena Event Hosting Multi-purpose 15,000+ seat arena hosting concerts, University of Texas Longhorns men's and women's basketball games, family shows, and private events for the Austin public and touring artists.
• Concert Memberships Annual subscription memberships that grant access to a curated package of concerts and priority ticketing benefits for high-frequency live entertainment consumers in the Austin market.
• H-E-B Suite Level and Loge Boxes Premium suite and loge box rentals providing corporate hospitality seating, dedicated catering, and exclusive access for business entertainment clients and high-net-worth individuals.
• Premium Clubs Branded premium club spaces (including gallery and black box clubs) offering upscale food and beverage service, exclusive entry, and dedicated amenities for premium ticketholders and corporate guests.
• Brown Distributing Texas Terrace Premium outdoor terrace hospitality space offering elevated food and beverage service and dedicated event viewing for premium guests and corporate hospitality clients.
• Moody Center Mobile Application Official Moody Center mobile app providing mobile ticketing, wayfinding, event information, and digital guest experience services for event attendees.
• Texas Longhorns Official Team Shop On-site official team merchandise retail store selling University of Texas Longhorns apparel, memorabilia, and branded goods to fans and event attendees.
• Moody Center Venue Tours Guided tours of Moody Center offering behind-the-scenes access to premium spaces, the arena floor, and back-of-house areas for fans, groups, and corporate visitors.
• Noches With Tito's Concert Series Recurring bilingual concert series featuring Latino music artists, providing Spanish-language live entertainment programming targeted at the Austin Hispanic community.

Quantifiable outcome

• 18 awards won since opening in April 2022
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

25 partnerships are on record, tiered flagship and core.

• Choctaw ResortsflagshipStrategic or Co-development Partner · 17 September 2025Named Official Resort and Founding Partner. Four resort locations in southeast Oklahoma and North Texas. Features Choctaw Club premium lounge. Winner of three ACM Theater of the Year awards. Newest property: Choctaw Landing in Hochatown, Oklahoma.
• H-E-BflagshipStrategic or Co-development Partner · 3 March 2023Multi-year founding partnership with Texas' largest independent employer and retailer. H-E-B has been designated an official partner. H-E-B operates 420+ stores in Texas and Mexico with 145,000+ Partners. Sustainability partner with H-E-B Our Texas Our Future initiative for recycling and composting programs.
• Dell TechnologiesflagshipStrategic or Co-development Partner · 1 April 2022Founding Partner of Moody Center. Dell Technologies provides technology solutions and innovation expertise. The venue features Dell Technologies Plaza, Dell Technologies Club premium lounge, and interactive technology wall. Michael Dell founded the company in Austin with a mission to create technologies that solve the world's greatest challenges.
• IndeedflagshipStrategic or Co-development Partner · 1 April 2022Founding Partner. Indeed is the #1 job site in the world with over 250 million people searching monthly. The venue features the Indeed Club premium lounge inspired by local Austin music scene with design cues from East Austin venues.
• Germania InsuranceflagshipStrategic or Co-development Partner · 1 April 2022Founding Partner. Founded in 1896, Germania is the largest farm mutual insurance company in Texas with 125 years of service. Features Germania Insurance Club premium lounge and Germania Insurance vomitory.
• Brown Distributing CompanyflagshipStrategic or Co-development Partner · 1 April 2022Founding Partner. Servicing Austin since 1962 with close to 10 million cases of beer and non-alcoholic beverages annually and 400 employees. Features Brown Distributing Texas Terrace, a 7,000-square-foot space with three full-service bars.
• Frontier Bank of TexascoreStrategic or Co-development Partner · 1 April 2022Founding Partner. Community bank founded in 2007 by five women with nine locations across Central Texas offering customer service and sophisticated financial products.
• LyftcoreGTM or Marketing Partner · 1 April 2022Official Rideshare Partner of Moody Center. Designated pickup/drop-off location at Lot 37, LBJ Library parking lot. Provides convenient transportation option for event attendees.
• Coca-ColacoreGTM or Marketing Partner · 1 April 2022Official Beverage of Moody Center. Provides beverage products throughout the venue concessions and marketplaces.
• Tito's Handmade VodkacoreGTM or Marketing Partner · 1 April 2022Partner supporting the Noches With Tito's Latin music series. Tito's bar located at the venue. Must be 21+ to receive promotional offers.
• Oak View Group (OVG)flagshipStrategic or Co-development Partner · 1 April 2022Global sports and entertainment company founded in 2015 by Tim Leiweke and Irving Azoff. OVG is the parent company and manager of Moody Center with eight divisions across six global offices (Los Angeles, New York, London, Seattle, Austin, Philadelphia).
• Live Nation/C3 PresentsflagshipStrategic or Co-development Partner · 1 April 2022Entertainment partner reaching over 71 million fans at 26,000 events in nearly 200 venues worldwide. Assists in bringing first-class entertainment to Austin and Moody Center through booking and event production.
• KultureCitycoreTechnology or Integration · 1 April 2022Accessibility partner providing sensory-inclusive experiences. Sensory Pod on Main Concourse, sensory bags with fidget tools and noise-cancelling headphones available at Guest Services Booths.
• H-E-B (Sustainability)coreTechnology or Integration · 1 April 2022Sustainability partner for waste management with H-E-B Our Texas Our Future initiative. Two waste streams of recycling and composting in all guest-facing locations. H-E-B assists in community education around sustainability.
• The University of Texas at AustinflagshipStrategic or Co-development Partner · 1 April 2022Land owner of Moody Center property on UT campus. Home court for UT Women's and Men's basketball teams. Moody Foundation $130M gift to UT for arena naming.
• Matthew McConaugheyflagshipStrategic or Co-development Partner · 1 April 2022Minister of Culture for the venue, ensuring Longhorn and Austin cultures are properly represented. Creating an authentic Austin fan experience unlike any other venue in the country. Design influence on Porch Suites.
• TicketmasterflagshipTechnology or Integration · 1 April 2022Official ticketing platform for all non-UT events. SafeTix mobile-only ticketing with rotating barcodes. Customer support and ticket exchange services.
• BEST Crowd ManagementcoreTechnology or Integration · 1 April 2022Security partner providing crowd management and event security services for Moody Center events.
• RockForcecoreTechnology or Integration · 1 April 2022Official production crew partner providing stagehand labor and support services for concerts, festivals, and all facets of entertainment.
• LAZ ParkingcoreTechnology or Integration · 1 April 2022Parking partner for Moody Center managing parking operations and garage facilities.
• AT&T Hotel & Conference CentercoreGTM or Marketing Partner · 1 April 2022Preferred hotel partner with walking distance from Moody Center. Stay in the Mood Package includes happy hour and hotel room. Featured on venue website.
• Renaissance Austin DowntowncoreGTM or Marketing Partner · 1 April 2022Preferred hotel partner less than a mile from venue. Stay in the Mood Package includes pre-show cocktails or mocktails and 2 PM late checkout.
• Fairmont AustincoreGTM or Marketing Partner · 1 April 2022Preferred hotel partner with upscale accommodations near Moody Center.
• St. David's HealthCarecoreTechnology or Integration · 1 April 2022Healthcare partner providing St. David's HealthCare First Aid station on Main Concourse. Staffed by emergency medical technicians from City of Austin.
• GenslercoreTechnology or Integration · 1 April 2022Architecture firm that designed the venue, including Moody Center's state-of-the-art facilities and premium spaces.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Madison Square Garden: Iconic New York multi-purpose arena (Knicks/Rangers plus concert programming). Broader portfolio incumbent with a long-tenure arena operating model analogous to Moody Center's concerts-plus-basketball format.
• T-Mobile Arena: Las Vegas 20K-seat arena co-managed by AEG/MGM hosting concerts and the Golden Knights. Comparable large-scale entertainment/sports venue serving as a mid-tier incumbent to Moody's positioning.
• Crypto.com Arena: AEG-operated 19K-seat downtown LA arena hosting Lakers, Kings, and major concerts. Large incumbent in the same entertainment-plus-NBA category as Moody Center.

Direct peers

• The Forum: Inglewood concert venue operated by OVG/Clippers. Compares as a same-model OVG-managed arena-hosting venue emphasizing concerts and premium hospitality for the LA market.
• State Farm Arena: Atlanta-based OVG-managed arena home to the Hawks. Comparable urban multipurpose arena with concerts + NBA, both operated under the same OVG umbrella that runs Moody Center.
• Kaseya Center: Miami-based 20K-seat multipurpose arena home to the Heat with major concert programming. Comparable mid-sized dual-sport/concert arena to Moody Center in scale and tenant model.
• Climate Pledge Arena: Seattle arena operated by OVG with sustainability focus and concerts/Kraken NHL. Direct structural analog: OVG operator, premium hospitality, LEED-aligned positioning, and multi-event night utilization.
• Chase Center: 18K-seat San Francisco arena operated by OVG/Golden State Warriors with concerts, Warriors NBA, and premium hospitality. Structurally analogous to Moody Center: privately financed, OVG-led, premium-concert-first, anchor tenant + Live Nation-style booking.

Regional players

• American Airlines Center: Dallas-based 20K-seat arena home to the Mavericks and Stars with major concert programming. Regional Texas comparable for dual-sport/concert arena operations.
• Dickies Arena: Fort Worth-based 14K-seat multipurpose arena hosting concerts, family shows, and rodeo events. Regional Texas comparable for size, format, and concert programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MoodyCenterATX
• YouTubeyoutube.com/@moodycenter/featured
• Facebookfacebook.com/moodycenteratx
• Instagraminstagram.com/moodycenteratx
• TikToktiktok.com/@moodycenteratx

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moody Center