What Onyva does

Onyva is a private, family-owned premium dog grooming and spa company that operates company-owned retail spas and sells franchise licenses. The concept originated with Mulman Dog Wash, LLC in 2021 and was reorganized under Onyva Franchising, LLC in 2022 by Merritt A. Mulman (CEO) and Lisa N. Mulman (Chief Brand Officer) to enable franchise expansion. The company serves affluent dog owners in premium urban and suburban markets with an "elevated, efficient, ethical" positioning: humane treatment without cages or muzzles, signature scent, and a retail-style waiting environment featuring coffee, Wi-Fi, curated pet products, and rotating local art. Two operational spas exist — the flagship on Newbury Street in Boston's Back Bay (operating since 2024) and Onyva South Tampa on Howard Avenue (opened June 2025 under the first franchisee, Let's Go South Tampa, LLC) — with the corporate franchisor headquartered at 153 Andover Street, Danvers, Massachusetts.

Core products are grooming services (The Onyva Bath, The Delightful Bath, Brush & Go, and breed-specific clipping/cutting) sold on a per-appointment basis, supplemented by subscription-based Custom Care Plans (Onyva Essentials and Onyva Enhanced) that convert one-off visits into monthly recurring contracts, plus curated retail products sold in-store. Underlying the operation is Onyva Solutions, a proprietary integrated software platform combining CRM, POS, scheduling, an employee portal, training tools, marketing tools, and real-time business dashboards; the platform captures per-dog data (breed, temperament, age, history) and maps factors to allocate service time and selection. Onyva also franchises its model at a $374,900–$756,900 initial investment and a 6.25% ongoing royalty, with veterans and first responders eligible for a 10% initial fee discount, and is currently recruiting franchisees for Manhattan and Greater Boston.

Revenue is generated from service transactions, recurring subscription memberships, retail product sales, and franchise fees; the company reports that its Boston flagship achieved more than 2x the first-year revenue of mature competitor franchise locations. Ownership is concentrated in the Mulman family (Merritt, Lisa, and Miles Mulman as President), with no disclosed institutional or private equity investment. End customers are individual pet owners, while a secondary "customer" segment is prospective franchisees required to have at least $150,000 in liquid capital and $350,000 in net worth.

Name

Onyva

Legal name

Mulman Dog Wash, LLC

Website

https://onyvadogspa.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Onyva is a family-owned premium dog grooming and spa franchise operating company-owned spas in Boston and Tampa, serving affluent dog owners with subscription memberships and proprietary software, while selling franchise licenses to entrepreneurs for expansion.

Ownership category

akta.pro rank

Product category

Pet Grooming Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Standard Full-Service Dog Grooming (HSANAAAA)

Keywords

• Dog grooming services
• Pet spa services
• Pet care franchise
• Dog grooming memberships
• Premium pet retail

Headquarters

HQ city

Danvers

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dog Grooming Services: Onyva generates primary revenue through dog grooming services including The Onyva Bath (deluxe bath with nails, teeth, ears), The Delightful Bath (complete bath and blow dry), and Clipping/Cutting services. Services include add-ons such as Full Head Trim, De-matting, and Undercoat Removal.
2. Custom Care Plans / Memberships: Monthly subscription plans including Tier 1 (Onyva Essentials) and Tier 2 (Onyva Enhanced) providing regular grooming services for one monthly price, generating predictable recurring revenue.
3. Retail Products: Sale of curated retail products including proprietary dog products and unique items for dogs and their people, sold at spa locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Onyva operates elevated, ethical dog grooming spa services delivered through company-owned retail locations (Boston flagship and Tampa) with online booking and subscription membership plans. The company also sells a dog-grooming franchise opportunity to entrepreneurs, supported by its proprietary Onyva Solutions software platform that integrates CRM, POS, scheduling, training, and marketing tools across all spa operations.

Product overview

Onyva is a dog grooming company offering elevated, efficient, and ethical grooming services through two operational spa locations in Boston and Tampa. The core service offerings include The Onyva Bath, The Delightful Bath, and Brush & Go, supplemented by Custom Care Plans (subscription memberships) and professional clipping/shaping services. The company operates Onyva Solutions, a proprietary integrated software platform for spa operations management. Onyva also offers a franchise model for entrepreneurs to open their own Onyva spas, with franchise opportunities targeting markets including Manhattan and Greater Boston.

Differentiator

Problem solved

Functional benefit

Brands

• Onyva Solutions: Proprietary operational software system integrating spa operations, customer relations management, point-of-sale, scheduling, training, and marketing tools.

Products and services

• The Onyva Bath A deluxe bath using exclusive products designed for the dog's unique skin and coat; includes bath, blow dry, nail trimming, paw trimming, eye and sanitary area trimming, and teeth and ear cleaning. Available as a standalone bath or with a full-body clip/trim.
• The Delightful Bath A complete bath and blow-dry service using exclusive products designed for the dog's unique skin and coat; includes ear cleaning, dental cleaning, eye area cleanup, nail trim/grinding, and sanitary trim, with optional full-body clip/trim.
• Brush & Go A complete brush and designer dry shampoo service designed for weekly or bi-weekly maintenance between full grooming appointments.
• Clipping, Cutting & Shaping Professional breed-standard clipping, cutting, and shaping services performed with care and precision to perfect the dog's appearance.
• Custom Care Plans (Onyva Essentials and Onyva Enhanced) Monthly subscription grooming plans offering ongoing care at one convenient monthly price. Tier 1 (Onyva Essentials) covers teeth-to-tail maintenance; Tier 2 (Onyva Enhanced) adds more baths, clipping, and brushing.
• Onyva Solutions Proprietary custom software integrating all aspects of spa operations and customer relations, including client portal for scheduling and dog history, real-time business dashboards, financial software, CRM tools, POS systems, employee portal, scheduling, training, and marketing tools. Licensed to franchisees as part of the Onyva franchise system.
• Onyva Franchise Franchise offering for entrepreneurs to own and operate an Onyva-branded dog grooming spa; includes initial investment of $374,900–$756,900, a 6.25% ongoing royalty fee, a 10% initial fee discount for Veterans and First Responders (Police Officers, Firefighters, EMTs), and minimum financial qualifications of $150,000 liquid capital and $350,000 net worth.
• Curated Retail Products for Dogs and Their People Sale of curated retail products including proprietary dog products and unique items for dogs and their people, available at Onyva spa locations and online.

Quantifiable outcome

• In first year, flagship store achieved more than twice the revenue of top performers among mature grooming franchise competitors.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mercy Full ProjectcoreStrategic or Co-development Partner · 8 September 2025Onyva partners with Mercy Full Project to provide spa days for adoptable dogs, grooming and bathing them to look and feel their best as they search for forever homes. This community initiative helps transform timid shelter dogs into confident, adoption-ready pets.
• Jetset PilatesminorGTM or Marketing PartnerOnyva South Tampa partnered with Jetset Pilates for the One Year Anniversary Party event, hosting a Puppy & Pilates morning event with local vendors, giveaways, and refreshments.
• Humane Society of Tampa BaycoreStrategic or Co-development PartnerOnyva participated in Bark in the Park at Curtis Hixon Park, a Tampa favorite event supporting the Humane Society of Tampa Bay.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camp Bow Wow: Established pet-care franchise offering dog daycare, boarding, and grooming. Comparable as a multi-unit franchise system in the premium pet services category, with grooming as a co-located service alongside core daycare offerings.
• PetPeople: Boutique pet retail chain with in-store grooming salons. Comparable to Onyva's premium, experience-driven positioning and combined grooming + curated retail offering in physical retail locations.
• Healthy Spot: Premium pet retail and grooming concept with multiple California locations. Directly comparable to Onyva in its upscale, spa-like dog grooming positioning combined with curated retail products for pet parents.
• Wag N' Wash: Natural pet food and self-service dog wash franchise. Comparable to Onyva as a franchise-based dog grooming and pet retail concept, though positioned more on self-wash/natural products than full-service spa.
• Aussie Pet Mobile: Largest mobile pet grooming franchise in North America. Closely comparable to Onyva as a franchise-based dog grooming concept, though it operates via a mobile-van model rather than retail spas; targets similar affluent pet-parent demographics.
• Dogtopia: Premium dog daycare, boarding, and spa services franchise with hundreds of locations. Comparable to Onyva in its premium positioning, spa-like environment, and franchise-driven growth model serving affluent dog owners.
• Zoom Room: Premium dog training and indoor socialization franchise with retail storefronts. Comparable to Onyva as a boutique, experience-focused pet services franchise targeting affluent urban/suburban dog owners.

Broad incumbents

• Petco: National pet retail giant with grooming salons in nearly every location. A broader incumbent operating in the same dog-grooming category as Onyva, but as one service among many and without Onyva's premium boutique positioning.
• PetSmart: Largest North American specialty pet retailer, including grooming services in most stores. Broad incumbent overlapping with Onyva in dog grooming, but at mass-market price points and within a wider pet retail portfolio.

Emerging players

• BARK (BarkBox / Bark Bath): Subscription-focused pet brand (BarkBox) that has expanded into grooming (Bark Bath). Comparable to Onyva via its subscription-economics DNA and emerging grooming concept, though national brand reach and digital scale exceed Onyva's today.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/onyvaclean
• Facebookfacebook.com/onyvadogspa
• LinkedInlinkedin.com/company/onyvadogspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onyva